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What we do

We are software industry growth consultants

Our clients come to us because they want to grow. Is there a simple, straightforward recipe for growing software driven businesses? No. We exclusively help software driven companies and we exclusively help those companies that want to out perform their markets. When you do just that, then you end up becoming quite good at it.

Over the last 20 years much has been written and discussed about business development best practices. Learning from our own and other’s experience is certainly sensible. However falling into the trap assuming that what worked yesterday for one company will work tomorrow for another company is outright dangerous.

Growing a software-driven company is a highly individual and customized journey into the future.

A simple yet powerful approach At TBK Consult we follow a very simple format for using the repository of business development frameworks and respecting that each situation is new. The approach may seem trivial if not outright banal, but in this case simplicity conquers sophistication. With our 7-step approach embedded on your spine you will be able to align any discussion and facilitate any team of people through a decision making process. You will know when you can jump to conclusions, you will know how to distinguish assumptions from facts and you will be able to track critical root-cause relationships. Irrespective of whether you have a 15 minute Skype call or you are preparing a 12 months project, the 7-step process will help you organize the process and derive maximum learning from the activities. Is that what we do? Yes, focusing on the results and then working backwards defining what it requires to reach the result and then doing what it takes to deliver the results – that’s all we help our clients do.

The challenges facing our clients Challenges with growing revenue fast seem to be the predominant issue for almost all software driven companies. Software driven companies are notoriously product focused – and for good reasons. It certainly takes an excellent product to grow faster than the market. But having a good product is not enough. You need solid and robust business models with repeatable, replicable and scalable revenue generation capability. Only very, very few software-driven companies manage to get the demand side of their business model designed and organized to grow faster than the market within the window of opportunity available. Thus all software driven companies need help in developing their capabilities to systematically sell and/or have their products/ services sold, domestically as well as internationally. Some software driven companies are actively in the market for external consulting services to help them improve domestic as well as international market penetration, while others must have these needs activated through a proactive effort from our side. 1 The compelling need of our clients is: Grow faster than the market or fail. No software driven company will survive as a small local player. They will eventually find themselves at a competitive disadvantage against bigger players and face the possibility of being eliminated or at best acquired on non-attractive terms.

Ask our other clients If you want more details on our clients we have a selection listed on our corporate web site. Go see for yourself and call them if you need to hear their individual motivation for engaging a TBK Consult growth consultant.

Obviously there is a group of software company CEO’s who cannot fund or who do not believe in engaging an external consultant to help improve his business model “front-office.” Such companies are not a part of our accessible market. They need to be pre-qualified early in the sales process and left to mature.


What Does TBK Consult Do?  
What Does TBK Consult Do?  

A brief overview of how TBK Consult operates.