The whitepaper is explaining why the burning ambition for global market leadership is necessary for long term survival in the information technology industry. The time available to get to the leadership positions is becoming steadily shorter and shorter and the positions are only available to the executives that passionately strive for leadership and can muster the resources to get here.
The whitepaper describes the four fundamental challenges that all information technology companies face and the six global trends that need to be internalized in the growth strategy required for achieving global market leadership.
Finally, the whitepaper suggests a six step strategy framework that can be applied to unfold the true potential of any information technology company and ensure getting to global market leadership before their value proposition gets obsoleted or their competitors take this position.
