Which Factors determine the billboard Value? Billboards have been a crucial part of the advertising campaign as their unavoidable presence to the brand make it memorable for years. New methods of outdoor advertising make billboards more powerful and attractive. Their sheer size and grandeur attract e er o uter’s attention that helps to establish strong brand identity in the market. Especially in Dubai, billboards are the popular choice of entrepreneurs as they offer effective exposure to the products and services. Billboard advertising in Dubai is presented in a more revolutionary way that attracts more people and influences the purchasing decision. These factors determine the value of the billboard. Position of billboards: Location directly influences who sees it. It is an important factor when it comes to placing the billboards. Prime location attracts potential customers. The combination of key location and creative message attracts masses and influences their purchasing decision. However, many advertisers feel that placement of billboards in a key location is an expensive. Marketing and Advertising Companies in Dubai offer cost-effective OOH advertising packages to the brand owners. There is no meaning to place a billboard on the outskirts of town although it is available at low-cost. Such types of strategies cannot achieve the marketing goals. To do proper placing of billboards, it is important to fulfill following needs.
Accomplish all legal provisions to construct the new billboards. Whether it is a highway or crowed area of the city, billboard should have high traffic density. This ensures the billboard is viewed by many people. Having lots of prospective clients-local businesses--around. The rents should be reasonable.
Visibility: While a placing a billboard, make sure it is clearly visible from all angles. Avoid shaky, marginal locations that harm the billboard's visibility. Inspect all types of obstacles like branches of trees, buildings and other things, while choosing location to get the clear visibility to the o uters. % isi ilit i pro es the alue of the ill oard as it at hes peoples’ atte tio . Billboard in prime location with wide and clear visibility is a valuable asset for advertisers as it offers a wide exposure to the brand for a long time. Creative advertisements: The new trends of billboard advertising help advertisers to launch outstanding OOH campaigns. Technological advancements have launched attractive series of OOH advertising. 3 dimensional and LED billboards are the best example of the emerging trends of OOH. Tempting visuals and appealing message attract commuters and encourage them to buy a particular product while visiting the store. Billboards are not avoidable. This ensures 24 hours of e posure to the ra d a d the appeali g essage at hes the ie ers’ atte tio to the brand.