Franchise Brand Guide

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B RA N D G U ID E COLOR PALLETTE: pantone

cmyk

FONTS: rgb

hex

PMS 301 U

C = 100 M = 45 Y = 0 K = 18

R = 0 G = 82 B = 147

0F6292

PMS 298 U

C = 69 M = 7 Y = 0 K = 0

R = 81 G = 182 B = 230

51B6E6

PMS 290 U

C = 25 M = 2 Y = 0 K = 0

R = 194 G = 222 B = 234

AED7EB

ITC Avant Garde Gothic Lucida Bright

Archadeck collateral should only be in 4 colors: PMS 301,298, 290, White and Black.

Archadeck collateral should only use these fonts.

LOGO:

The Archadeck Logo should be on all collateral in a legible manner with a minimum of .5� space, free and unobstructed around it.

LOGO with Tagline:


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