Typography Zine

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- Walt Disney

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“What ever you do, do it well...”

“...Do it so well that when people see you do it they will want to come back and see you do it again...�

4. Waltograph 8. Adobe Garamond Pro 13. Mickey 14. Typography Movement 18. Susan Bradley 23. Minnie 24. Font Experiments 29. Goofy 30. Disney Parks 33. Donald 34. In Class Typography Projects 43. Logo Experiment 45. Resources 47. Closing

WELCOME! TO ALL WHO COME TO THIS HAPPY PLACE,

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Designer

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Original Inspiration Walt Disney’s autograph

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Adobe Garamond Pro

Robert Slimbach Designer

Regular Italic Bold Bold Italic

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Opening Title Sequences The art of the film title

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isual Culture can be described as the connection between filmmaking and graphic design. One of the most underrated typographic movements in visual culture is the evolution of type in cinema. The opening title sequences of films have become more elaborate and spectacular over time. Beginning during the silent film era (circa 1895-1929), type became a prominent aspect to keep the audience entranced in the action of the film. During this time, there was no one position in charge of the graphics though. Lettering artists would collaborate with the scriptwriter and director so the audience could follow what they were seeing. Type was used for the titles and inter-titles in the beginning and throughout the film as well. Around 1927, sound was introduced to film and artists began to focus on how the typography would set the tone for the movie, instead of using it throughout. The first known film with synchronized sound is Warner Brother’s production The Jazz Singer, which used sound-on-disc systems. As artists began to experiment, suggestive elements began to predict the style of the movie. For example: black letter font suggested horror, ribbons and floral patterns suggested love, and type resembling “wanted” posters symbolized western.

In 1928, Disney released Steamboat Willie, known as the first animated film to feature synchronize sound. Disney’s famous character design Mickey Mouse was the star but was also featured in an earlier cartoon Plane Crazy. The title sequences for these movies remained similar and plain in design to make easy edits into different languages.

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ontinuing down the Walt Disney Studio film timeline was the release of one hundred movies between 1929 and 2000, each evolving between cartoon, live action, fantasy, and reality. Meanwhile, Oskar Fischinger, an avant-garde animator and German painter, began the research of the relationship between visual effects and music. His exploration was first conceived in his film Studies in the mid 1950’s. Graphic designer, Susan Bradley, then revolutionized it in 2001 with her work in Monsters, Inc., which introduced motion graphics into title design. Susan Bradley continued with the Walt Disney Company for six years where she became the manager of the “Title Graphics Department” and contributed to the sequences of Toy Story and WALL-E. Her most impressive work however was in the 2006 release of Ratatouille. Inspired by the slab-serif typeface “Rockwell”,Bradley hand drew the main typography as well as the cursive font in the title sequences at the beginning and end of the film.

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Susan Bradley

Graphic Designer & Type Geek

“The hand-drawn cursive in the beginning credits was a variation on some sketches from Harley [Jessup] so we’d feel like we were in Paris. The serif typography in the end cards I drew initially in pencil inspired by a slab serif typeface called Rockwell. They were scanned and re-painted in photoshop.”

“I think the biggest mistake is seeing the title sequence as separate from its film.”

Interview with Susan Bradley, ThunderChunky.co.uk

Typeface Design

Disney purchased Pixar and it’s animated studio leader Steve Jobs for $7.4 billion in 2006.

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“My biggest scene was the design of the rat poison products for the front window of the Paris exterminator shop..�

Interview with Susan Bradley, ThunderChunky.co.uk

Concept Designs

Ratatouille Disney/Pixar 2006

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30 Disneyland Resort- Anahiem, California

Walt Disney World Resort- Orlando, Flordia

Disneyland Paris- Paris, France

31 Hong Kong Disneyland Resort- Hong Kong, China

Shanghai Disney Resort- Shanghai, China

Tokoyo Disney Resort- Tokoyo, Japan

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Resources “Adobe Garamond Pro.” Adobe - Fonts. Web. <https://store1.adobe.com/ cfusion/store/html/index.cfm?event=displayFontPackage&code=1703>.

Albert, Shannon. “16 Magic Kingdom Fonts (and They’re All Free).” WDW Prep School. 2 Aug. 2012. Web. <http://wdwprepschool.com/16-magickingdom-fonts-and-theyre-all-free/>.

Godfrey, K. (2010, December 11). Type Like a Famous Animator With Waltograph. from http://www.pcworld.com/article/212672/waltograph.html May, Julia. “The Art Of Film Title Design Throughout Cinema History Smashing Magazine.” Smashing Magazine. 4 Oct. 2010. Web. <http://www. smashingmagazine.com/2010/10/04/the-art-of-the-film-title-throughoutcinema-history/>.

Monica, Paul. “Disney Buys Pixar.” CNNMoney. Cable News Network, 25 Jan. 2006. Web. <http://money.cnn.com/2006/01/24/news/companies/disney_pixar_deal/>.

“Pixar, Titles and Type with SUSAN BRADLEY.” Thunder Chunky. 19 Feb. 2008. Web. <http://www.thunderchunky.co.uk/articles/pixar-titles-and-typewith-susan-bradley/>.

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I ONLY HOPE THAT WE NEVER

LOSE SIGHT OF ONE THING,

THAT IT WAS ALL STARTED

BY A M

USE

Taylor Schutt

Typography zine University at Buffalo TYPOGRAPHY 2- RENEE RUFFINO