POWERED BY
CUSTOMIZED WELLNESS & LIFESTYLE PROMOTIONAL MARKETING
INTRODUCTIONS
MICHELLE BARRIE
Account O'DONNELL
Director,
Director,
President, Marketing
JAMIE KAPPELMANN
BRIAN MASCARENHAS
MICHAEL GIACHETTI
MARYLOUISE MULLIGAN
Manager California JOHN
Account Executive Pennsylvania
Promotional Marketing Missouri
Creative Agency Georgia
Promotional
New Jersey
Paralegal New York
Technology Online Catalog Management Custom Development Product Safety and Brand Compliance Sustainability Shipping and Logistics Onboarding Kits Q&A AGENDA
BUYING POWER INDUSTRY LEADING TECH IN hOUSE MANUFACTURING MORE THAN PROMO INDUSTRIAL STRENGTH BEST-IN-CLASS IDEATION MARKETING EXECUTION EXPERTISE DEDICATED ACCOUNT TEAMS DATA DRIVEN INSIGHT AGENCY TOUCH DEEP INDUSTRY EXPERTISE TACKLING SPECIFIC CHALLENGES VERTICAL SPECIFIC IDEATION VERTICALLY FOCUSED TEAMS VERTICAL INSIGHT PARTNERSHIP 3 PILLARS PROMOTIONAL EXPERTISE SAFE TECH MORE THAN PROMO BRAND & SPEND UNDER MANAGEMENT IN HOUSE MANUFACTURING FULFILLMENT CENTER DELIVERY GLOBAL PRODCUTION & COMPLIANCE NATIONAL & GLOBAL SCALE AQUISTIONS CONTINUED INVESTMENT TO MEET GROWTH & DEMAND SECURITY & GROWTH
TECHNOLOGY
Taylor Proprietary Software 300 Full-Time Developers 1,000's of B2B, B2C and B2E Stores Delivering Online, Mobile Apps, Augmented and Virtual Realities Canadian Currency Supported Integration Expertise: SAP, SRM, Oracle (NetSuite), Coupa Ongoing Investment & Roadmap ONLINE STOREFRONTS
POWER ANALYTICS
Aggregated reports available in multiple Taylor customer ID's Data is refreshed nightly Easy export of data
BUSINESS
REVIEWS
Annual, semi annual or quarterly report card Identifies areas where money has been saved, and provides recommendations for future cost savings opportunities.
ONLINE CATALOG MANAGEMENT
Sustainable Products + Diverse Suppliers Global Initiatives Company Initiatives INITIATIVES CONNECTING WITH YOU Collaboration + Guidance Tracking Demand Campaigns + Collections RSL Testing/Guidelines PRODUCT INNOVATION AN EYE ON TRENDS ASI & PPAI Shows Vendor Webinars Annual End User Shows
MISSION Brand Storytelling Creative Ideation Elevated Experiences PROCESS Discover the Brand DNA Develop the Message Check out the Latest Trends Consult the Data METHOD Graphic Design Product Development Taylor Manufacturing Marketing Merchandising CREATIVE APPROACH
BRAND CENTRIC
PRODUCT MANAGEMENT Balance of Product 3-6 Months Supply Data Management Support Review Increased Lines Per Rec Using Data to Refine Metrics Over Time Inventory & On Demand Inclusive Pricing 1 2 3 4 5 6
MARKETING
Custom Site Banners Sales Offers Webinars Last Chance Pop-Up Stores
SUPPORT
CUSTOM DEVELOPMENT
PROVEN EXPERIENCE DEDICATED ACCOUNT TEAM Personalized Process Discover Needs Determine Order Parameters HERE FOR YOU Curating the best products out of 1,000's of options Committed to Testing and Branding Guidelines
CREATIVE SUPPORT Delivering Memorable Experiences Graphic Design Custom Package Design and Manufacturing
Stock Custom or Custom Gear for the Field
MFG
Complete
Functional
in North America, APAC, UK & EU PRODUCT DESIGN + MFG
AMSTERDAM, NY MONTERREY, MEXICO IN-HOUSE PRODUCTION 140 EMPLOYEES 200+ EMPLOYEES Production Advantage Distribution Advantage Control over the Custom Process SCREENPRINTING DEBOSSING FOIL HOTSTAMPING CUSTOM PACKAGING EMBROIDERY PAD PRINTING & DIRECT PRINT LASER ENGRAVING FOIL HOT STAMPING 4CP DRINKWARE 4CP APPAREL WAREHOUSING FULFILLMENT COMPLIANCE TESTING
A BETTER WAY TO BRAND
STAYING ACCOUNTABLE
Taylor’s supply base is reviewed annually by a third party company to update our “Tier 2” supplier certification. This certification process is vital to our ongoing supplier diversity efforts and supports the transparent reporting that so many Taylor customers value.
DIVERSE SUPPLIERS
Taylor is actively involved with over 25+ Tier 2 Minority Suppliers as our partners. We are committed to utilizing our certified WMBE partners for promotional marketing to align with Nike goals for participation.
SAFETY AND COMPLIANCE
QUALITY CONTROL Following Laws & Associations Supplier Management Dedicated Compliance Team Responsible Sourcing Control Over Production
NEW PRODUCT SAMPLE
RSL TESTING
REQUEST REVIEW BY TAYLOR COMPLIANCE TEAM (TCT) SAMPLE SENT TO BUREAU VERITAS (BV) LAB EVALUATION & QUOTE MANAGEMENT APPROVAL TO PROCEED TCT RECIEVES THE RESULTS TCT ACCEPTS OR REJECTS
SUSTAINABILITY
WINNING AGAINST WASTE 15OFTAYLOR’S PRODUCTION FACILITIESNOW DIVERT100%WASTE TOENERGY TAYLORCONVERTS OVER4,000TONS OFWASTETO ENERGYANNUALLY TAYLORISCERTIFIED THROUGHTHE SUSTAINABLEFORESTRY INITIATIVE(SFI)ANDTHE FORESTSTEWARDSHIP COUNCIL(FSC)
NEW BEGINNINGS
PEOPLE PLANET
DEDICATED TO THE CAUSE
A BETTER WAY TO BRAND Committed to growing our diverse supplier base Merch ideation and production for employee resource groups
+
Dedicated Supplier Relationship Team Vetting on sustainability, diversity and quality
ROADMAP TOZERO IN-HOUSE COMMITMENT MATERIALS GMATTER IVING BACK AND MOVING FORWARD SAYING NO TO BAD SWAG
SHIPPING & LOGISTICS
WAREHOUSING & FULFILLMENT
Strategic warehouses across the US Warehouses in Ontario, Ottawa and Alberta.
Amsterdam NY Production Facility
Shipping product daily into Canadian Postal stream.
Established supply chain shipping products daily, this eases orders coming through the border, and reduces custom and duties. Additional Freight Services Available WA
CASE STUDY
SITUATION
A client with more than 14,000 retail locations was frustrating its store managers with multiple shipments of point-of-purchase (POP) materials and in-store marketing collateral each month.
RESULTS
Saved client $18 million annually
$5 million saved in warehousing and distribution costs
$7 million saved in freight costs
$6 million saved by reducing collateral obsolescence from 30% to 8%
Distribution time frames reduced from 10 days to less than three days
Increased end-user satisfaction
CREATIVE SCENARIO: ONBOARDING KITS
Made from 6 recycled coffee cups. Recyclable at the end of its lifecycle Made from recycled plastic water bottles Aqua Ballpoint Pen Each pencil contains seeds Pencil can be placed in soil and it will sprout into a plant Sprouts Plantable Pencil Recycled leather hard cover 80 sheets of lined FSC paper. Circular® 16 oz. Cup 5.5" x 8.5" FSC® Mix Recycled Leather Bound JournalBook® Give back program associated with 1% For The Planet Bamboo Triple Charger Inspo: Nike Grind Sustainable material Recycled materials RRecyclableeusable Custom Box MIND, BODY, PLANET COLLECTION
THE ACTIVE LIFESTYLE COLLECTION HidrateSpark® 24 oz. TAP Smart Tritan with Straw RLid evive RPET Waist Pack Backpack Sustainable 600D rPET material made from recycled water bottles. Front zippered pocket is removable and doubles as a waist pack for times when you don't need a full sized backpack. Reusable notepad with ability to blast your big ideas to your favorite cloud service. Rocketbook Mini Notebook Set Track your water intake through the HidrateSpark App Bottle glows to remind you to drink. Powerful Tap to Track technology updates your water intake on the HidrateSpark App by simply tapping your smart phone to the NFC tag on the bottle Skip the excess packaging and place the items into the multi-function backpack. Features wrapped Nike Lockup logo on bottle imprint
20 oz Reusable Water Bottle THE TRAILBLAZER COLLECTION 5.5" x 8.5" Bamboo Bound JournalBook Partnership with 1% For The Planet Show your company pride! New hires unite with this unique set. Custom Lace Charms Inspo: Custom Building Block Set Bamboo cover with recycled leather accents. 80 sheets of recycled paper. Bamboo Pen Recycled materials RRecyclableeusable Custom Box Double wall, vacuum insulation Threaded spout / Lid Soft lid retainer loop Create your own desktop style with a custom building set 504 bricks Approx finished size: 5.5" x 3.5" x 4" Tread Design Inspiration
THANKYOU
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