Collection Design

Page 1

Team Members

Isha Kant

B.Des

Brief: New Product Collections

Design new product collections for Pink Planks across grass-weaves, glassware, ceramics, furniture and homestyle acessories.

Aryan Tripathi

B.Des

Aryaman Bhargava

B.Des

Kanika Tayal

B.Des

Understanding our Client

JAPANDI

A plethora of natural materials, muted colors, clean lines, and minimal, yet well-curated, furnishings. Japandi design isn't sparse—it's intentional.

Aesthetically pleasing yet highly functional

Calming, tranquil, and peaceful

Easygoing and sophisticated

Not to stand out but blend in

Going into Yourself

Elegant Art of Nothingness

Appreciate going to bed early

Sunday late mornings

Cozy in the blanket

Earthiness

Smooth

Soft

No edges

Environmental +Physical space

Ease on prints

Leave space

Mood Utility

Keeps you grounded

Learning about our Competitors

To design, make and sell products with intrinsic worth that comes from the original designs, knowledge, care and skill with which these are made.

We’re a company that believes in culture as much as commerce, and that journeys are usually as worthy as destinations. These are the stories we’re telling through our product and through a community.

At Good Earth, each design has a story and every story takes you on a journey. Every year, we travel across Asia to bring back the stories and myths of rich cultures that once lay along the Silk Route.

Art of Nothingness

Completely Relaxed Meditation

Emotional well being and overall heath

Decluttering the thoughts

Feeling the environment

It's the idea of nding pleasure in idleness or relaxation

Relishing the feeling of wholeness as it lls what is empty.

Calm Peace Balance

Stress Reduction, Calmness , Clarity and Happiness is all about

1.Breathing

2.Sitting in Nature

3.Enjoying the sense of smell and taste

4.Felling hot and cold on your skin

5.Listening to Music

6.Sleeping

7.Drinking Tea

8.Reading a book and many more

Our thoughts over upcoming Pink Planks collection

Chikankari(block printing)

The cultural aspect of UttarPradesh

Corals

Associating with water and water elements Corals occurs to be calm and peaceful

Water

Water waves are the stress releasing waves and we experience water from all our senses as we do while meditating.

Studying the Handicrafts of Uttar Pradesh

Millions of artisians , from across the 75 districts of the state,skillfully work with a variety of materials to make over 100 di erent types of handicrafts.

Wood blocks(stencil) Farrukhbad, Lucknow, pilakhuwa , Varanasi

Ebony Wood Craving Nagina,Bijnor

Sajhni Stencil art

Mathura

Kite making Lucknow Rampur

Wood Carving -Sahranpur

Tarkashi(Metal Inlay in wood)

Manipur,Saharanpur

Lacquered Woodwork

Amroha,Varanasi Chitrakoot

Wooden beads-Agra Mathura Tazia Art- Lucknow Hand Painted wood products Varanasi Mathura Papier Mache Allahabad Agra Handmade paper Jhalaun

Paper products

Various Districts

Doll Making Kanpur

Bone Carving Lucknow,Bijnor

Horn Products Sambhal

Resin and horn jwellery Sambhal

Lac Bangals/Crafts Sonebhadra,Lucknow

Crane Craft-Bareilly

Moonjh Grass Basketry-Allahabad, Lakhimpur kherui,Ghorakhpur

Jute Products-Ghazipur

Traditional Reed Culture Allahabad,Hapur

Chik Screens Meerut Aligarh

Bamboo ute Pilibhit

Date Palm Craft

Allahabad ,Luchnow

Metal Engraving

Moradabad

Metal Sculptures

Aligarh, Hathras, Varanasi

Metal Meenakari

Moradabad

Handmade Scissors Meerut

Handcrafted Locks

Aligarh

Ubhar Nakkashi

Lucknow

Armory-Meerut

The Rampuri(Indian Gravity Knife)

Rampur

Ghoongroo Mathura

Stone Stubbed Metal Work

Hathras

Brass/Metal Utensils

Fatehpur,Moranagar

Building Hardware Aligarh

White Metal Products Moradabad,Mathura,Noida

Terracota Scuplures

Gorakhpur,Deoria

Khurja Pottery

Bulandshr

Ceramic Art

Khurja,Muradabad,Lucknow

Black Pottery Azamgarh

Traditional Terracottas

Gorakhpur,Allahabad

Clay Toys

Lucknow

And Many more..

Learning about our Minimilistic colour Pallete

Minimalist color schemes often start with a neutral foundation, but they're not limited to shades of white. Neutrals including gray, taupe, black, and wood tones are commonly used in minimalist designs. With the right application, hues including blush pink, green, and blue can serve as muted accent colors

After Brainstorming over the gathered information and personal experience We came to the conclusion to bring Pink Planks a WATER Collection due to Various reasons:

1. We experience water with all of our senses

2. Water triggers our parasympathetic nervous system

3. The colour blue is therapeutic

4. The ocean creates soothing “pink noise”

5. We have an innate connection with natural environments.

6. Immersion in water balances our hormones

7. Breaking waves release negative ions

“Water takes you away from distractions and simpli es the visual landscape”

Mood Board

Calm Meditation

Peacefull Happy Water Sense

Tea

Books

Calm water

Colour pallete

#5596C6 #9ACEF0 #BBDBED #E7F5F8 #F1F6F7 # F0CE86 #E1CDA9 #F7E5BE #FFF9EB # FFFEF9 #19A59B #86BDB7 #BBDCDD #FFF9EB #E8EAEA

Consumer Persona

Age 20-60

Market Indian Domestic Market

Class Upper middle to Upper class

Consumer description Loves peace,relaxes after work, loves nature,needs silence,minimistic approach.

Raw material look over polised goods people who look for sustainability

We decided to reseach on each one of the category and explore with respect to our client.

01 02 03 04 05 Glassware
Furniture Upholstery Grassweave Ceramics

Upholstery

#9ACEF0 Curtains Print

Ceramics

Glasswares

95 inch approx People who loves to relax loves the presence of books near them and their nothingness lies within books are our Audience.
Furniture

Final Submissions (Water Forms)

People who loves to relax , loves the presence of books near them and their nothingness lies within books are our Audience.

95 inch approx Grass weaves wood .

Bamboo\Wood Tray and ceramics inspired by

water bubbles.

Which is used for serving dry Foods to the guests

Wooden and Glass modular table inspired by

water ripples.

Grass Weaves And Wooden Shelf.

Which is used for a living room show rack or may be as a book shelf.

REFLECTION

At start we all had di erent ways of looking at the brand which initially created problems but later proved to be helpful as we understood each other's strengths and were able to learn together and create a collection for the client from scratch.

In this Taskbox we learnt how to understand a brand’s essence to create a new collection, We learnt the importance of ergonomics in furniture and the importance of understanding the properties of the materials from which the furniture is going to be made

Mentor -Ananya Aggarwal

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