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H C R A M 9 1 0 2 , 7 2 5 26-27TER 2 H C R N A TES M ON CE






The Official Publication of the Tavern League of Wisconsin NOVEMBER/DECEMBER 2018 VOLUME 36, NO. 6


BANDING TOGETHER. . . . . . 12 Initiatives to increase membership, raise awareness of TLW benefits and attract new customers

TLW FALL CONVENTION SUMMARY. . . . . . . . . . . . . . . . . 16 TLW Homegrown: Only in Wisconsin


CHECKS AND BALANCES. . . . . . . . . . . . . . . 22 The three-tier system offers industry safeguards, fosters market growth, but faces regular challenges

LEAGUE SPOTLIGHTS LEAGUE PROFILE . . . . . . . . . . . . . . . . 26 Kenosha City

BUSINESS SPOTLIGHT . . . . . . . . . . . . 27 Coins Sports Bar

CHARITY SPOTLIGHT . . . . . . . . . . . . . 28


Kenosha Police Department K9 Unit

MEET THE DIRECTOR. . . . . . . . . . . . . 29 Jennifer Collison – 1st District Director

DEPARTMENTS President’s Perspective. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Corporate Sponsors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Front Rail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 ABL Dispatch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Corporate Spotlight. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Legislative Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Accounting On Tap. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Featured Affiliates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . New Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Affiliate Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Local League Updates. . . . . . . . . . . . . . . . . . . . . . . . . . . . Advertiser Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

25 30 32 34 36 37 38





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’d like to start this issue’s article by acknowledging how great the recent fall convention was at the Kalahari Resort. Over 700 attendees made the trip to the Wisconsin Dells and kudos need to go to the Dells/Delton Tavern League for organizing such a great meeting and tradeshow. Having been in their position before, I know it’s not easy throwing a party of this size — it definitely can be nerve-wracking. They pulled it off without a hitch, so hats off to them! At this year’s fall convention we held an election for senior vice president. I’d like to congratulate and welcome Cathy Vales to this position. Cathy, owner of Mike & Cathy’s Good Old Days in Montello, in Marquette County, has been a local league leader almost from the day she opened her business. She has been a great asset to our state board as a fifth district director and central zone vice president. I look forward to working closely with Cathy as our senior vice president. I know Cathy has the best interest of the Tavern League of Wisconsin at heart as do all of us who serve.

As you read this, the elections are over and the legislation session will be getting underway soon. You can be assured that the leadership of the Tavern League of Wisconsin is ready to address the issues that are of concern to you and our industry. I would like to thank all of you who took time out of your busy schedules to help us get out the word for the TLW endorsed candidates. As the holiday season approaches, I look forward to seeing all of you at your local holiday parties and fundraisers. Please send those invitations to Pete Madland and me as soon as you’ve selected a date. Our calendars in December and January will be filling up fast. Unfortunately, both of us cannot attend all of your functions, but be assured one of us will try our best to make your holiday gathering and help celebrate with you. In closing, I would like to wish all of you, our members, your families, employees and customers a blessed and merry Christmas and a very happy and prosperous New Year. TLW Salute!

The fall convention was full of great information and inspiration, and I hope you will all take the enthusiasm gained from it and put it to good use in your local leagues. The feedback we received on our new website and social media initiatives was terrific. Your suggestions and comments will be put to good use by our team.



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Chris Marsicano TLW President



Support Those Who Support Our Association






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Wisconsin Amusement & Wisconsin Amusement & Inc. Music Operators, Music Operators, Make sure to thank these groups for their support, and encourage others not Inc. on the list to participate. Any business interested in joining should call TLW office (608-270-8591) regarding the others benefitsnot of the different Remember to “Support thosein who support us.” call Makethe sure and thank these groups for for more their information support, and encourage on the list tocategories. participate. Any business interested joining should

Make sure and thank these groups forfor their others not ondifferent the list tocategories. participate. Any business interested in joining should the TLW office (608-270-8591) oursupport, brochureand thatencourage lists the benefits of the Remember “Support those who support us.” call www.tlw.org NOVEMBER/DECEMBER 2018us.”On Premise 5 the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support n


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On Premise (ISSN #1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin, Inc., 2817 Fish Hatchery Road, Fitchburg, WI 53713, phone: 800-445-9221.



ANNUAL MEMBERSHIP LEVELS PLATINUM $1,000 Annual Membership Level GOLD $500 Annual Membership Level SILVER $250 Annual Membership Level For more information on becoming a Special Club Member, call the TLW office at 800-445-9221 n


Julie Schiller, Nei-Turner Media Group, Inc. julie@ntmediagroup.com



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Louise Andraski, Nei-Turner Media Group, Inc. louisea@ntmediagroup.com





Chris Livieri, Nei-Turner Media Group, Inc.

LSC Communications Pontiac, Illinois





On Premise is produced by Nei-Turner Media Group, Inc., 400 Broad St., Unit D, Lake Geneva, WI 53147. Gary Nei, Chairman; William Turner, President; Barbara Krause, Publisher. Printing is by LSC Communications, Pontiac, IL. For advertising information, contact Louise Andraski, 608-873-8734, louisea@ntmediagroup. com. Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year. Postmaster: send address corrections to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005. Periodicals postage paid at Madison, WI and other additional offices. ©2018 Tavern League of Wisconsin, Inc. Permission to reprint must be secured in advance of publication and credit given to author and On Premise.



State and Local Tavern Leagues

PARTNERS IN PROGRESS TAVERN LEAGUE OF WISCONSIN • Co-sponsor of TLW Legislative Day • Underwriter of TLW Video on Jobs and Employment • Sponsor of the TLW Trip Giveaway at TLW Spring Conference & Show • Donor of Large Screen TV at TLW Fall Convention & Show

LOCAL TAVERN LEAGUE PROGRAMS (Saferide, Golf, Others) • Contributions and support from individual WAMO members • Matching Funds from WAMO to Tavern League Locals • Contributions to SafeRide Program, Golf and Others • Active Participation and Attendance


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ne year ago we made you aware of a piece of legislation, AB 492, the “Cheers” bill, which had the potential to drastically impact your business in a negative way. It was introduced and supported by a coalition of the Wisconsin Brewers Guild, Wisconsin Wineries and Wisconsin Craft Distilleries. Thanks to the efforts of your association, the Tavern League of Wisconsin, it did not pass. At that time we urged you and all of our members to reach out to the craft people you do business with. We asked that you send a message of your extreme disappointment of their position and their efforts to harm your business. Some of you reacted, many did not. The TLW sent a letter to all members of the Brewers Guild expressing opposition to AB 492 and details as to why. We asked them to support you, their customers, in opposition. If they agreed, we asked them to notify me, and in turn we would inform our entire membership of that decision. Thus far, one year later, one brewer, New Glarus, responded and we informed our members as we said we would. The fact that only one brewery responded indicates to me one of two things, either our membership did not send a strong enough message or the breweries simply don’t care what we think. For those unfamiliar with AB 492 or those who need a refresher of the specifics of the bill, here are its implications: AB 492 would dismantle the three-tier system by: • Devaluing existing licenses by increasing quota by 10 percent • Allowing brewers to sell intoxicating liquor • Allowing wineries to stay open until 2 a.m. and sell beer • Creating a distillpub permit • Expanding brewpub permits Here it is a year later. We have learned that the Brewers Guild is starting a Wisconsin Brewers Guild PAC. The stated purpose of



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this PAC is “... to fight the … TLW and their Protectionist Policies.” To be clear we have no problem with the Brewers Guild starting a PAC, every association has the right to do that. We have a problem with their purpose. In essence they are declaring war on our association and our members! The same people who sell their products! Now I am not going to second guess the president of the Wisconsin Brewers Guild, Bill Glass, but I do wonder if whatever they hope to accomplish is worth the risk of potentially alienating 5,000 retailers of their product? Let’s revisit what you can do. This is one of those rare occasions that comes along where you can take your issues directly to the source. Take a look at your tap handles: Are you serving any Wisconsin craft beers? Does that brewery belong to the Wisconsin Brewers Guild? (Very likely.) If so, it is your obligation to find out where that brewer stands on AB 492. If they support it, take whatever actions you feel are appropriate. If they do not, ask them to contact me so I can share that information with our members just as we did with New Glarus. The decision to do something or nothing is completely yours. Remember this is your second chance to react and hopefully have an impact. A third chance may never come. All the brewers except one have ignored our concerns. Their reaction sends a message that they will forge ahead with their agenda despite what you, their customer, thinks. Of course if there are no ramifications why would they care and why would they change? Our position to AB 492 is clearly stated on our website along with a list of the members of the Wisconsin Brewers Guild. I cannot make you do anything. All I am able to do is give you the facts and explain our position. After that it is up to you. If you choose to do nothing and someday find yourself competing with your local brewer who is also selling cocktails or your local winery selling beer or spirits, don’t point a finger. When a bar opens up in town because the state expanded the number of liquor licenses, don’t get caught asking yourself, “Why didn’t I do something when I had a chance?” The choice, to me, is quite clear but it is up to you to make the right choice. Do something or do nothing. It’s that simple. TLW www.tlw.org



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ABL Update: The Latest Industry News From Washington BY ABL EXECUTIVE DIRECTOR JOHN BODNOVICH

2019 ABL ANNUAL MEETING - REGISTER NOW! Registration is now open for the 2019 ABL Annual Meeting, taking place March 24-26, 2019, at Bally’s Las Vegas Hotel & Casino in Las Vegas, Nevada. The annual meeting will include a program full of informative speakers, topical issue discussions, industry networking and a series of hospitality events. Marking the association’s 17th anniversary, the meeting program will examine the key issues of the day facing independent beverage retailers and explore what lies ahead in the ever-evolving beverage alcohol marketplace. For the latest updates and information on the 2019 ABL Annual Meeting, be sure to visit the ABL website (ablusa.org).

ECONOMIC IMPACT REPORT - NOW AVAILABLE! The 2018 Economic Impact Study of America’s Beer, Wine & Spirits Retailers, a biennial independent economic study of direct retail alcohol sales in the U.S., provides an in-depth look at the role that beverage licensees play in the U.S. economy. This report is a powerful tool that ABL staff and its members can use to demonstrate the power of their businesses. ABL members can download data and generate tailored reports broken out at the national, state, Congressional district and state legislative district levels. Access to the reports is available through the members-only section of the ABL website. Please contact your state alcohol association for your association-specific password.

tion (though is unlikely to pass) is the “Strengthening the Tenth Amendment Through Entrusting States Act” (or STATES Act) (S. 3032), introduced on June 7, 2018, by Senators Elizabeth Warren (D-MA) and Cory Gardner (R-CO). The STATES Act would permanently legalize the possession, manufacture, and distribution of marijuana when those activities have been authorized by a state, while banning sales at truck stops and to individuals under 21 years of age. The bill does not go so far as to repeal the federal cannabis prohibition outright, thus keeping the federal government involved in regulation to some degree, but it also falls short of specifying a federal role for issues such as testing, labeling, revenue collection and other important aspects surrounding cannabis regulation. ABL has met with members of Congress who are involved in the cannabis legalization policy debate. ABL remains neutral on recreational cannabis legalization. Canada legalized medical marijuana in 2001. A bill to legalize recreational use passed in June 2018, which took effect on October 17, 2018. Cannabis will only be legal in limited forms as dried cannabis, cannabis oil and cannabis seeds. Edibles and concentrates (which includes what’s used for vaping and beverages) may be legalized within the following year. The Wine & Spirits Wholesalers of America (WSWA) announced on July 12, 2018, that it has adopted an official policy position in favor of a state’s right to establish a legal, well-regulated, adultuse cannabis marketplace. This announcement marks the first and only time that a beverage alcohol association has supported states’ ability to create recreational cannabis markets.

LEGISLATIVE & REGULATORY ISSUES ESTATE TAX ALCOHOL AND TOBACCO TAX AND TRADE BUREAU (TTB) ABL has joined with nearly every other alcohol industry trade group in urging Congress to fund the TTB in FY 2019 at the level of $123 million. The requested level would allow the agency to continue carrying out its current duties; would aid in the prompt processing of label and formula approvals; and would maintain the strict enforcement of trade practices as required by law.

The Family Business Coalition circulated a letter on April 25 backing the Death Tax Repeal Act of 2018 (H.R. 5422), a bill from Rep. Jason Smith (R-MO) to get rid of the estate tax, arguing that “permanent repeal” is “the only solution for family businesses and farms.” One challenge now developing for repeal supporters: Republican backers of repeal believe that last year’s tax law, which doubled the estate tax’s exemption, blunted some of the momentum for getting rid of the levy entirely.



There are currently 40+ bills in Congress that address cannabis reform in some fashion. One bill that has garnered atten-

A provision included in the $1.3 trillion FY 2018 Omnibus (H.R. 1625) funds two NHTSA law enforcement training programs



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for drug-impaired driving. The urgency to fund these programs comes as more states legalize marijuana, and there is greater recognition that impaired driving issues go beyond just alcohol.

MUSIC LICENSING ABL continues to lobby for the bipartisan Transparency in Music Licensing & Ownership Act (H.R. 3350), which would require the creation of a database containing music licensing and ownership information, to be overseen by the U.S. Copyright Office. An online database would increase transparency and reduce members’ risk of copyright infringement while giving them greater control and choice over their options for licensing music. That legislation’s momentum has slowed as Congress works on the Music Modernization Act (S. 2823). Included in the bill is a provision that would require the Department of Justice (DOJ) to consult with Congress before filing a motion to terminate a consent decree between the United States and a performing rights society such as ASCAP or BMI. The decrees were initially implemented because DOJ suspected ASCAP and BMI of antitrust violations. ABL joined with other licensee stakeholders and has worked with the MIC Coalition to make sure the DOJ preserves the ASCAP and BMI consent decrees in order to avoid substantial marketplace chaos.

POSTAL REFORM There has been little movement in the House on the United States Postal Service Shipping Equity Act (H.R. 4024), a bill that would allow for the first time in its history, the U.S. Postal Service (USPS) to ship beverage alcohol via mail. In the Senate, Senator Tom Carper (D-DE), has introduced The Postal Service Reform Act of 2018 (S. 2629), which includes language to allow the USPS to ship alcohol. ABL has joined the National Beer Wholesalers Association and the Wine & Spirits Wholesalers of America in opposing the USPS shipping alcohol.

SPORTS GAMING On May 14, the Supreme Court struck down a federal law that prohibits gaming on individual sporting events in all states throughout the country. The ruling is a landmark shift for the gaming industry and major sports leagues. The lawsuit was brought by the state of New Jersey, with support from 18 other states, and challenged the 1992 law which forced states to outlaw sports gaming. The rush is now on to implement sports gaming in casinos and racetracks in New Jersey and other states that already permit other forms of gaming. It does not appear that there are enough votes in Congress to pass legislation to push back on the Supreme Court decision.

ing regulation with competition while ensuring an innovative and diverse purchasing environment and promoting public safety for consumers. The comment was prompted by an ongoing series of DOJ-led panel sessions exploring the relationship between competition and regulation. The following are some notable policy and regulatory issues that arose in the states in 2018. • Alabama: A proposed rule change would allow “retailers over 30,000 square feet” to offer curbside pickup of beer and wine. • Arizona: Department of Liquor Licenses & Control raised concerns that online alcohol sales violate state alcohol laws as websites, in particular operate, on a 24/7 basis. Arizona law makes it illegal to sell, dispose of, deliver or give alcoholic beverages between 2 a.m. and 6 a.m. “There’s no difference in the law whether it’s a brick-and-mortar store or the computer. . . The laws are the same for alcohol sales and delivery.’’ • Colorado: SB 243 requires any clerk handling or selling beer or higher-strength malt-liquor beverages to be 21 years of age; requires any delivery of alcohol to be made by store employees in store vehicles. • Indiana: SB 1 allows Sunday Sales from noon until 8 p.m. by: (1) A package liquor store, grocery store, convenience store, or drug store. (2) A restaurant that satisfies the requirements to sell carryout. • Kentucky: HB 400 permits visitors to the state’s distilleries and wineries to purchase bottles and have them shipped home, as well as join subscription clubs. Despite the bill being passed and signed, Kentucky distilleries still have a limited shipping reach, with just eight reciprocal markets allowing for interstate spirits shipments. SB 110 prevents the elimination of the state’s liquor license quota system. Currently, one license is allowed per 2,300 people for package stores and one license per 2,500 for drink sales. • South Carolina: HB 4729 prohibits the Department of Revenue from issuing more than six retail dealer (off-premise) licenses to one licensee, with limitations on licenses-per-county. Companies that currently have three licenses (the old limit) can only expand into counties with 250,000+ residents, and can only have two stores per county. • Tennessee: Governor signed a bill that allows liquor stores to open seven days a week immediately and allows the sale of wine in grocery stores on Sunday starting Jan. 6, 2019. TLW

THREE-TIER SYSTEM On May 30, ABL joined with the Wine & Spirits Wholesalers of America (WSWA) to file a joint comment with the U.S. Department of Justice (DOJ) pointing out that the ever-evolving beverage alcohol marketplace is evidence that current state-based regulatory systems guiding the industry have succeeded in balancwww.tlw.org

The American Beverage Licensees is the voice of America’s beer, wine and spirits retailers in Washington, D.C. The ABL represents the Tavern League of Wisconsin and its many members as well as thousands of other on- and off-premise retailers of beverage alcohol across the United States.



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hen it comes to getting the word out about the advantages of becoming a TLW member, league leaders across the state agree there are many benefits to discuss, but nothing helps more than actually attracting customers to a member or potential member’s business. To do this, many counties turn to Fun Runs or offer Spot the Shot books as a show of support to current members and as a way to attract new members too. Ideas like this help communicate the TLW’s mission in a different way, yet truly begin the conversation to recognize the tremendous amount of work being done behind the scenes on behalf of tavern owners. “I think what many bar and restaurant owners don’t understand are the efforts put forth by the state directors as well as by Executive Director Pete Madland and Lobbyist Scott Stenger



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to fight for our rights as owners. They are also instrumental in helping us get customers in the door and offer opportunities to run a successful business,” according to Donn (Dino) Amundson, co-owner of Lake Hallie Golf Course in Chippewa Falls, and president of the Eau Claire County Tavern League. If you’re looking for fun initiatives to jumpstart member recruitment, raise awareness of TLW benefits, and attract new customers here are examples of programs implemented by three successful leagues.

ST. CROIX’S SPOT THE SHOT WORKS Northwest Wisconsin is home to St. Croix County, and the small town of Roberts, located just east of the St. Croix River. With www.tlw.org

Manitowoc County Tavern League Vice President Mark “Neuman” Puetz (below), owner of the Strike Zone in New Holstein chats with a customer about the Barbie Duprey Memorial Fun Run. Customers pay $10 for a book which includes the names of participating member businesses that stamp the book when presented. Ten stamps enable customers to attend an end-of-the-year party.

less than 2,000 people, the summer tourist season brings many new faces to the area, and increased activity to the county’s 70 TLW-member businesses. Nathan Stork, who owns Sidetrack Saloon in Roberts with Trisha Dull, and serves as president of the St. Croix County Tavern League says they implemented Spot the Shot eight years ago, and each year it’s been a driver in increasing members, but also participation. Of the 70 members, at least 60 participate each spring and summer in the scavenger hunt. Stork, and his team visit each location in the county, take a picture and ask the owner not to move the photographed item for the entire summer. “It has to be in their bar,” he adds. “Patrons buy the books for $5, and can go to all the bars to try and find the items in the pictures.” The fun play on words – “shot” as in a photo not an alcoholic shot – adds to the interest and the fun. At the end of August or early September, the county league hosts the Spot the Shot Grand Finale Party, which funds the St. Croix County SafeRide program, which was spearheaded by Sue Bonte Lee about 10 years ago. “We don’t have to ask for a lot of matching [SafeRide] funds from the state,” he explains, and adds that the $35 per estabwww.tlw.org

lishment registration fee typically is earned back through the first few books sold, but any additional profit goes to the league. “We take out the printing costs, then give a percentage to the winner and the rest goes in our account to help pay our people to drive others around.” The Spot the Shot program started with 48 taverns wanting to participate and as others heard about it from customers, the membership grew, as did involvement. Some members have asked for a winter version, but Stork say it’s a big project for volunteers to take on twice a year. When speaking to a potential new TLW member, Spot the Shot is a big selling point, but so are the association’s low membership fees and the amount of information and support the TLW offers on a local and statewide level. “They don’t realize the benefits of what they’re getting until they actually sign up,” he says. “If we can get them to sign up the first year, chances are we’ll retain them.”

HONORARY FUN RUN Across the state, Tim (Tippy) Tomchek, owner of Tippy’s Bar & Grill in Two Rivers, serves as president of Manitowoc County Tavern League. He has been in that role since 1993, with the exception of two years, and has owned his well-known tavern since 1985.



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BANDING TOGETHER The county league began a new initiative in 2010 to increase membership, as well as help member businesses attract new customers. They call it a fun run and it has somewhat the same goals as Spot the Shot, but does not involve a scavenger hunt. Last year, the event was coined the “Barbie Duprey Memorial Fun Run” after the unexpected passing of Tomchek’s fiancée and business partner, Barbie Duprey. “It was her idea to try this, so we went ahead the first year even through some were leery about it,” he explains. “It’s been very successful since then. We’re bringing well over 100 people to everybody’s establishments and if each of them makes just one purchase at each place, our members are getting their money back and more.” Members pay $100 each to be included in a league-wide book that is sold for $10 to customers. This gets them a spot at the end of the end-of-the-year party at Fox Hills Resort in Mishicot, but only if they have their booked stamped by a minimum of 10 Manitowoc County Tavern League businesses. Free food and beer from 4 p.m. to midnight attracts hundreds of people to the party, and the Manitowoc County Tavern League then hosts raffles and a casino night to raise money for its SafeRide program. Generally, the event generates nearly $6,000, which Tomchek explains pays for the entire program for the year. In 2010, 59 of 94 members participated in the fun run. Today, membership is at 127 and 98 have chosen to list their business in the publication. “This trend has coincided with people seeing a value in the books,” he adds. Last year 79 customers went to every single location in the book through the summer and winter, and another 90 made it to half. “Our members will tell you that they not only get their money back, this actually pays for their dues for the year,” Tomchek says. He explains that this project has been a great way to show existing and potential members that the league leadership truly



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wants to help promote businesses, but also keep people coming back once they’ve had a good experience.

EAU CLAIRE COUNTY ALSO GETS CREATIVE Lake Hallie Golf Course is in its tenth year of business under Amundson and his partner, Dave Eisenhuth. Amundson says being a TLW member was a no-brainer and actually, an “order” from his mother, who owned two taverns in Eau Claire with his father. One of the county league’s main selling points, Amundson explains, is the SafeRide program. With 71 members, he says this program really allows them to establish a reputation of caring and concern for customers. The next thing he discusses when talking membership is the county’s Spot the Shot book, which he says is a great recruiting tool because it reaches 300 to 400 customers each year. Amundson says each participating bar buys seven books at $5 each and then sells them for that same price. The investment for the bar owner involves only two $10 gift certificates and two drink tickets to their bar or restaurant for the end-of-the-year party, which nearly 200 people attend. Unique to other leagues, Amundson says Eau Claire County Tavern League limits involvement in the Spot the Shot to 40 members. “We feel that in the three-month period this book is out, it is unfair to expect the public to visit 50, 60 or 70 bars and restaurants,” Amundson says. “It’s amazing – close to 40 people fill that whole book and go into the grand prize drawing.”

not) at each bar in order to have their book stamped, extra income is guaranteed to those that participate. Amundson says it is more than enough to cover the TLW fees for the year. “It’s a no-brainer; it pays for your membership and then you get to listen to me at monthly meetings,” he says with a laugh. The feedback from current members has been positive, and so has the growth in membership because of the Spot the Shot initiative in Eau Claire County. Amundson says that when members of the TLW travel, they make a point to visit other members’ establishments. “When I walk in to get a sandwich or beer, I say ‘Thank you for being a member of the Tavern League of Wisconsin,’” he says. He truly believes in the TLW message and sharing it with others, to the extent of offering a personal refund on a new member’s dues if they feel it wasn’t worth the money after a year. “I know we’ve all wasted $165 in worse ways than joining the Tavern League,” Amundson jokes. The others agree. Whether implementing a Spot the Shot book or Fun Run, these activities are important to the morale of fellow members, a way to attract new ones, as well as engage customers. “All of us have to be strong in order for the league as a whole to be strong,” concludes Stork. “And we have the strongest Tavern League in the United States.” TLW

He says Eau Claire County Tavern League members wait patiently to be featured in the book – they know they’ll be attracting new customers to their establishment. “If you have a third of the people coming to your place, that’s 100 people just for Spot the Shot,” he explains. “The majority of them will be first timers that never knew you existed and may want to come back.” Also, because in order to participate, customers must buy one beverage (alcoholic or

Customer Jerry “Mac” Macdonald participated in St. Croix County Tavern League’s Spot the Shot contest.


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83rd Annual Fall Convention Summary TLW HOMEGROWN: ONLY IN WISCONSIN





will you find an organization like the Tavern League of Wisconsin. Its members are passionate about their businesses, their industry and their communities. So it was only fitting the Dells/Delton Tavern League, this year’s host of the annual fall



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convention, developed the theme TLW Homegrown: Only in Wisconsin – the perfect message for members to rally around as they converged on the Wisconsin Dells and the Kalahari Resort, Oct. 1-4. This popular, centrally located resort destination attracted 700 attendees for the four-day event.


83rd Annual Fall Convention Summary TLW HOMEGROWN: ONLY IN WISCONSIN

Keith Koehler followed by Tom Diehl, president of the Tommy Bartlett Show and Todd Nelson owner of the Kalahari Resorts and Convention Centers.

MONDAY’S EVENTS A full agenda, including local, state and national issues faced the TLW board of directors when they convened on Monday morning. After the day-long meeting, everyone was ready for an evening of fun.

After brief reports by TLW Secretary Erin Pulaski and Treasurer Tom Dahlen, TLW President Chris Marsicano honored Jerry Day from the Grant/Iowa County Tavern League with the TLW Member of the Year Award. In his remarks, President Marsicano cited Day’s more than 30-year TLW membership as well as his commitment and service to his community.

The welcome party hosted by the Dells/ Delton Tavern League was held at Bobbers Island Grill in Lake Delton. Members got their first chance to mingle, while enjoying cocktails, a buffet and entertainment by Country Wide Rock.

At this point in the program, President Marsicano introduced Teri Barr, the TLW’s new social media coordinator, who gave an overview of how Facebook and Twitter can be used by members as a marketing tool to gain business. In addition, Scott Acker, a website designer for Heck of An Idea, explained how the TLW website is in the final phase of its redesign and that a mobile app is in the works.

ing why they support this legislation. In addition, members should consider making phone calls and writing letters to their local legislators to express their opinions. In closing, Madland said, “We’ll do our job in the Capitol but we don’t have the power you do or the voices you have.” For more information about AB 492, visit TLW.org and click on the government affairs tab and scroll to current issues.

Next on the agenda was Mark Finnegan, president of VetsRoll Inc., the Beloit-based organization that busses senior veterans to Washington, D.C. to view the monuments built in their honor. To date, TLW members have raised over $53,000 for the organization and President Marsicano encouraged members to continue to support their efforts.

Following Barr and Acker was TLW Executive Director Pete Madland who spoke at length about the TLW’s opposition to Assembly Bill 492 which would dismantle the three-tier system.

TUESDAY’S EVENTS Tuesday morning’s general session opened with a formal welcome to the convention by Dells/Delton Tavern League President www.tlw.org

Madland indicated TLW members have a unique opportunity to send a message about their opposition to this bill by calling brewers and distillers and ask-

Rounding out the morning’s session was special guest Gov. Scott Walker. Walker, up for re-election, and facing challenger



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and Wisconsin School Superintendent Tony Evers, spoke about ensuring prosperity continues in the state. Tuesday afternoon members attended educational seminars and visited with vendors at the trade show. The silent auction was open all afternoon and offered members a chance to bid on many items donated by leagues, districts and vendors.

Tuesday evening’s cocktail party was well attended with many members taking the convention theme literally and dressing in Wisconsin attire, donning Badger, Packers and Brewers gear. The music of Retro Specz entertained the crowd and during a break in the dancing, the live auction, presided over by Colonel Pete Madland, raised $22,875 for the TLW.

Bodnovich discussed a wide range of topics such as the three-tier system, .05 BAC, music licensing, impaired driving, traffic safety, cannabis legalization, swipe fees and tax reform. For Bodovich’s complete presentation, contact the TLW office.

Next on the agenda, President Marsicano introduced TLW Government Affairs Director Scott Stenger, who was honored for his 25 years of service to the TLW. Stenger, though humbled by the praise, said there is still a lot of work to be done on behalf of the TLW.

WEDNESDAY’S EVENTS TLW President Chris Marsicano opened the general business meeting on Wednesday and recognized TLW Past President Terry Harvath for his work with American Beverage Licensees (ABL). After brief remarks, including the announcement of ABL’s annual meeting March 24-26 in Las Vegas, Harvath introduced the morning’s keynote speaker ABL Executive Director John Bodnovich, who acknowledged the long-standing relationship between ABL and TLW, indicating that the TLW is the ABL’s largest affiliate member.



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Stenger talked at length about challenges facing on-premise businesses. Top of the list is legislation that would threaten the three-tier system, specifically how the craft beverage industry is trying to simplify laws in place by changing Chapter 125 of the Department of Revenue regulations. He explained there are many manufacturers of beer, wine and spirits that want to also become retailers and in essence “go after TLW – member businesses.” Stenger also explained that TLW-member businesses continue to face another threat: party barns. According to Stenger, these unlicensed facilities that are popping up throughout the state are clearly against Wisconsin Statue 125.09 which www.tlw.org

83rd Annual Fall Convention Summary TLW HOMEGROWN: ONLY IN WISCONSIN

says, “No owner, lessee, or person in charge of a public place may permit the consumption of alcohol beverages on the premises of the public place, unless the person has an appropriate retail license or permit.” On Wednesday afternoon, TLW members attended the tradeshow and Executive Director Pete Madland visited vendors’ booths and awarded exhibitor prizes to TLW members. District caucuses were held late Wednesday afternoon, followed by Cocktails with the President sponsored by The Meyer Brothers.

Davis of CORE (Children of Restaurant Employees) received a check for $15,000 on behalf of the Tavern League of Wisconsin and presented by TLW President Chris Marsicano. Following this presentation, the Nominating Committee Report was presented by Marty DeCoster of the Outagamie County Tavern League. The morning session wrapped up with a DVD presentation of the four-day event, and closing remarks by President Marsicano, the conference was adjourned. The Dells/Delton County President’s Reception followed at The Keg & Patio Bar in Wisconsin Dells. A big thank-you is extended to the Dells/Delton Tavern Leagues, city of Wisconsin Dells and the Kalahari Resort for their hospitality during the four-day convention. TLW

NOMINATING COMMITTEE REPORT: The following members have been nominated for the office and term noted. They will stand for election at the Spring Conference in Appleton unless running unopposed.

EXECUTIVE OFFICERS Southern District VP 1 year Eastern District VP

1 year

Eastern Zone VP

Jim Pickett Sue Robinson Terry (Sassy) Buman

2 year Bob Geitner

Tim Tomchek

Northern District VP

1 year

Nancy Lorbetske

Northern Zone VP

2 year Jen Gunning

Frank Donahue

BOARD OF DIRECTORS 1st District Director

2 year Rich Karrasch

1st District Director

1 year

Renee Peterson

2nd District Director 2 year Bob Carpenter 3rd District Director

2 year Jerry Day

Tim Groth

3rd District Director

1 year Todd Giraud

4th District Director

2 year Vinny Egle

5th District Director

2 year Doug Korth

5th District Director

1 year


6th District Director

2 year Mark Rehwinkel

Thursday morning’s general business meeting got underway with a few announcements, including the election results for senior vice president. Cathy Vales defeated Russ Fischer and will begin serving in this role immediately. Also, auction totals were announced: The silent auction netted $3,795 and the live auction generated $22,875 for a total of $26,670. Also, the annual TLW food drive collected $1,655 for the Hunger Relief Federation. Next, Kristen

6th District Director

1 year

7th District Director

2 year Diane Schwartz

7th District Director

1 year

8th District Director

2 year Dan Schwiecichowski

8th District Director

1 year

9th District Director

2 year Debra Seibel


Paul Salzwedel Brad Schinke Dino Amundson Keith Kern



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s a longtime corporate sponsor of the TLW, Milwaukee-based Capitol-Husting Co. has seen much change over the years. Jerry Zavorka, vice president of sales says what hasn’t changed is the company’s commitment to supporting the TLW. He says this is essential to Capitol-Husting because TLW members and the organization’s mission are an integral part of the company’s business.

thing other than the national brands,” Zavorka notes.

“TLW establishments are where consumers go to try products,” Zavorka says. “When they then go into a liquor store and want to buy something, it’s a full bottle, but for $5 to $7 a cup, they can try a product at a corner bar.”

“Today people may be drinking a little bit less and higher quality; they’re willing to spend a bit more,” Zavorka explains. “One of the hottest brands right now in brandy is Copper & Kings from Kentucky. They actually age their brandy in old bourbon barrels. This is a way to upgrade a normal brandy.”

In markets outside of the Milwaukee area, TLW members will know Capitol-Husting as Allstate Liquor and Wine Company, its subsidiary. With a 10 percent increase in their sales force throughout the state they’re able to offer more than 3,000 varieties of wine, beer and spirits. “This not only expanded our team in Milwaukee, but also in Madison, Green Bay and the Fox Valley area,” he adds. In addition to sales professionals, he says the company has hired brand managers to help align the sales team with supplier opportunities. A craft brand specialist has been added to the team as well with the goal of working with the growing craft business around the state and even in other states. “This position really allows us to tell the story of these distilleries, support our own sales force if they are out in the field, and get those stories to the craft bars who want to pour and offer some-



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Zavorka says that patrons are demanding better-tasting cocktails and Capitol-Husting has stepped up to that challenge by offering high-quality spirits such as whiskeys, bourbons, brandies and gins to provide a “trade up” when customers order.

The TLW Conventions have proven to be an ideal opportunity for Capitol-Husting to share new products and drink options with members. At the most recent one, a featured product was Gary’s Old Fashioned mix, a local product from Freedom, Wisconsin which has been popular and is available in original and orange flavors. As a locally owned business in Wisconsin, Zavorka says Capitol-Husting continues to be owned by the Alevizos family, with 130 employees statewide. “They are involved in the business and are here to move it forward,” he says. One of the new initiatives with a focus on technology is Capitol-Husting’s partnership with Liberation Distribution (LibDib), a California-based company that enables craft distillery product dis-

tribution from craft distilleries nationwide. This service goes live in November 2018, and once the Web-based platform is open, TLW members can purchase unique products from around the country for their businesses. “Let’s say a TLW member went to Maine and fell in love with a distillery out there,” Zavorka says. “If that distillery doesn’t sell their product in Wisconsin, this company is the go-between to bring the product here.” LibDib handles invoicing, payments, reporting, compliance and taxes for these wholesale transactions and offers competitive shipping because of their lower margins, plus Capitol-Husting’s longstanding distribution processes. “Members can order through LibDib and then the product comes right on Capitol-Husting’s trucks,” he explains. “It’s a cool process because there are so many distilleries and wineries out there, and it’s tough for everybody to have access. We’re excited about it!” TLW CAPITOL-HUSTING COMPANY/ALLSTATE LIQUOR & WINE

12001 W. Carmen Ave., Milwaukee, WI 53225 414-353-1000 | capitol-husting.com


Wisconsin, welcome to craft distribution

We’re LibDib, your new distributor for small production, craft spirits and wine, and a proud partner of Capitol-Husting Co., Inc. and Allstate Liquor & Wine Co. Shop from our online selection and your order will arrive with your next CapitolHusting or Allstate Liquor & Wine delivery. Free to sign up. No minimums.

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Checks and Balances 22


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The three-tier system offers safeguards for the industry, fosters market growth, but faces regular challenges By Amanda Wegner Nearly 100 years ago, one of America’s greatest failed social and economic experiments began: Prohibition. January 2019 marks the 100th anniversary of the ratification of the 18th Amendment, which outlawed alcohol across the country. But almost as soon as Prohibition came into effect, it began to unravel and in February 1933, it was U.S. Senator John Blaine of Wisconsin who hammered the first nail in Prohibition’s coffin. In pledging his loyalty to the “will of the people” of Wisconsin, one of Blaine’s first acts as a senator was to author the 21st Amendment to repeal Prohibition. On December 5, 1933, the 21st Amendment was ratified, and national Prohibition ended. Whereas the beverage alcohol industry in the decades leading up to Prohibition was largely unregulated, the 21st Amendment ushered in a new era of alcohol policy, safeguards and a system of checks and balances, including the three-tier system of alcohol distribution.

SETTING UP THE SYSTEM Consisting of producers, distributors and retailers, the three-tier system creates a hierarchy in which producers can only sell their products to wholesale distributors, distributors to retailers, and retailers to consumers. “The three-tier system serves a good purpose,” says John Bodnovich, executive director of American Beverage Licensees (ABL), who spoke on the topic at the recent fall convention. “It helps avoid many of the problems that led to Prohibition in the first place by creating separation between producers and sellers and by giving states the right to handle how alcohol is sold in their states. This is why we have a patchwork quilt of laws, but laws that are tailored to their populaces and that address issues with local understanding. This is why what you see in New York City is different than Salt Lake City.” www.tlw.org

While some may dislike the three-tier system, ABL and the Tavern League of Wisconsin have always supported it. “We are in the golden age of beverage alcohol,” says Bodnovich. “We have more product, more places to obtain it, more places to go to enjoy beer, wine and spirits, and it’s important to keep it that way. Some may want to deregulate [the industry]. It wasn’t an unregulated system that got us into this golden age, but it is what got us into Prohibition.” While each state has control over how to administer the three-tier system within their state, there are five common characteristics among the state systems:

1. The efficient collection of taxes: Bodnovich notes that alcohol sales generate a significant amount of revenue. This revenue, in turn, helps support a variety of services and necessities, such as infrastructure and public safety, at both the state and federal level.

2. Preventing the sale of alcohol to minors: “This is a check that effectively straddles commerce and control. It’s a great mechanism that allows you to do business, make a living, have employees, but also in a controlled way by not selling to minors or someone who is intoxicated.”

3. Fosters responsible competition in a

regulated marketplace: “From the biggest brewer to the smallest, all have access to the market, access to customers. That would not be the case without this system; we would not have the vibrancy and diversity we have, but dominance by large suppliers and retailers.”

4. Product safety through a traceable chain of custody: “When you see news about tainted spinach or lettuce, they always talk about how long it takes to find that spinach or those heads of lettuce,” says Bodnovich. “Alcohol is much more easily traceable thanks to the three-tier system. If there are bottles with glass in them, they’re off shelves as soon as 48 hours later. That’s a pretty incredible thing.”

5. Preventing the sale of tainted or

counterfeit products: “If you buy a bottle of Johnnie Walker Black in the United States, you’re getting a bottle of Johnnie Walker Black because it’s gone through a licensed and controlled system. There are some major issues with that in other countries, where you might not



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be getting what the label on bottle says, and because of it, you might be harmed or even die.” Representing 15,000 licensees in 28 states, ABL knows that independent licensees have a long history of supporting states’ rights in alcohol regulation. “Overwhelmingly, they are not looking at national regulation,” says Bodnovich. “They understand that the best model is the one that works for each state, and that state control serves consumer experience and provides a sense of locality with how alcohol is sold and consumed.” Public opinion echoes this. According to the Center for Alcohol Policy 2017 National Survey, 89 percent of adults agree that it is very important to keep the alcohol system regulated of alcohol and 81 percent support the state’s ability to regulate alcohol. The same survey shows that on the topic of availability, one of main characteristics of the three-tier system, 90 percent of adults agree that it is easy to find a variety of beer, wine and spirits in their community. And when it comes to public safety, 80 percent of respondents agree that getting rid of alcohol rules, regulations and safeguards could make problems worse for law enforcement officers, parents and retailers.

CHALLENGES TO THE THREE-TIER SYSTEM Overall, U.S. alcohol consumption has declined a bit, but that hasn’t stopped more people from wanting to get a piece of the pie. While that creates vibrancy and diversity in the market, it has created regulation and enforcement challenges to the three-tier system. These include: Fewer enforcement resources: States are facing tightened budgets, but are concurrently facing greater demands to increase enforcement of alcohol laws. As more players come into the industry, this puts pressure on the system. To put this growth in context, the number of places to purchase alcohol increased by 100,000 between 2007 and 2017,



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and the Tax and Trade Bureau received 107,000 new label submissions in 2017. “There are more participants in the alcohol industry, but no additional resources,” says Bodnovich. “That can be a burden. We strongly feel that if we have laws on books, they should be enforced and be enforced regularly and fairly.” This is further complicated, he adds, by new industry practitioners who should know the laws, but choose to “shoot first, ask questions later.”

“Some may want to deregulate [the industry]. It wasn’t an unregulated system that got us into this golden age, but it is what got us into Prohibition.” ABL Executive Director John Bodnovich

Changing market dynamics: Consolidations and mergers within the industry are driving concerns for the system as well. As these companies comes together, they may look to apply a vertically integrated consumer packaged goods approach to the beverage alcohol industry, which would remove the separation among the distinct roles outlined in the three-tier system. Cross-tier ownership and activity is also of increasing interest among craft suppliers, though it is not exclusive to this segment. While some exemptions have been granted under state law, Bodnovich questions how much erosion the system can take. “At some point, it will impede the state’s ability to implement a system that works,” he says. More complex commerce: The ability to buy anything you want through a smart device and have it delivered to your door in days, if not hours, is also wearing at the fabric of the three-tier system. For instance, earlier this year, Arizona Attorney General Mark Brnovich determined that online alcohol sales between 2-6

a.m. violate the state’s liquor laws, noting that the laws for alcohol sales are the same whether the sale is through a computer or a brick-and-mortar store. While each state’s alcohol laws affect online sales differently, the fact that online alcohol sales topped $1.7 billion in the United States last year —and little of that coming from your neighborhood liquor store — makes this an issue to watch. State’s right in question: In late September, the U.S. Supreme Court announced that it will hear the case of Tennessee Wine & Spirits Retailers Association v. Byrd during its next session. At question in this case is whether the 21st Amendment allows states to have a residency requirement for alcohol retailers and wholesalers, preventing outof-state retailers and wholesalers from obtaining a license if the owner or company has not been a resident for a specified amount of time. The 6th Circuit Court ruled it unconstitutional. “The reason this is an issue is because depending on how the court rules, it could have an impact on state-based alcohol laws; under the 21st Amendment, states do have the right to determine those laws. This case centers on the 21st Amendment and its strength, which so much of our industry is predicated on,” says Bodnovich. Tavern League members can weather these storms by acknowledging and anticipating changes in the market while staying true to what sets them apart and knowing who they are and who they serve. “We need to make sure these laws are applied evenly, for ourselves and for the next generation of folks in the industry,” says Bodnovich. “Together, we can all have a healthy relationship.” Bodnovich also credits Tavern League for its role in engaging members and educating them about the three-tier system and offers ABL’s assistance as well. “Stay engaged in Tavern League and look to ABL as a resource,” he says. “I work for all the Tavern League members – you are our members too, and without you, we don’t go.” TLW www.tlw.org


of races with an endorsed candidate, including two targeted congressional seats and 15 targeted legislative seats.



hange came to Wisconsin politics at 1:30 a.m. November 7 as Democrat Tony Evers defeated two-term Gov. Scott Walker by less than 31,000 votes. Democrats won every statewide race on November 6, including Josh Kaul’s victory over Attorney General Brad Schimel. While Democrats ushered in a change in the governorship and for the state’s top law enforcement officer, Republicans in the State Assembly maintained their 64-35 majority by winning every contested seat. In the State Senate, Republicans added to their majority with the victory of Andre Jacque over Sen. Caleb Frostman, growing their majority to 19-14. The Tavern League of Wisconsin endorsed 90 candidates in the 2018 election and all but four of our endorsed candidates won! TLW support at the grassroots level makes a huge difference in winning elections. The strength of the support from TLW members continues to impress by helping to elect TLW endorsed candidates all across the state. The TLW won an impressive 95 percent www.tlw.org

Tony Evers was born in Plymouth, Wisconsin in 1951. He attended UW-Madison where he received his bachelor’s and master’s degrees and a doctoral degree in educational administration. He began his career as a teacher in the Tomah School District and went on to become the principal of the local elementary school and then Tomah High School from 1984-1988. From there he became principal of the Oakdale School District and then an administrator of a CESA (Cooperative Educational Service Agency) based in Oshkosh. In 2009 Evers ran for the Superintendent of Public Instruction and won. He was easily re-elected in 2013 and 2017 before deciding to run for governor in August 2017. Including the race for governor, Evers has never lost a statewide election. Evers and his wife Kathy have three adult children and seven grandchildren.

In the State Assembly, Republicans remarkably maintained their 64-35 majority and did not lose any seats. Reps. Rob Swearingen, Dan Knodl, Rob Summerfield, James Edming and Rob Brooks, all TLW members were all easily re-elected. In the race for U.S. Senate, Democratic incumbent Sen. Tammy Baldwin won re-election against Republican State Sen. Leah Vukmir by a 55-45 percent margin. In the Wisconsin Congressional delegation, every incumbent won re-election. In the open 1st Congressional District to replace retiring House Speaker Paul Ryan, Republican businessman Bryan Steil easily defeated his Democratic opponent Randy Bryce by a 55-42 percent margin. TLW

FIVE TLW MEMBERS RETAIN SEATS Republicans will maintain control of both houses of the State Legislature. Republicans will control the State Senate with a 19-14 advantage after Republican Rep. Andre Jacque defeated Democratic incumbent Sen. Caleb Frostman in a rematch of their June special election. Republican Rep. Kathy Bernier and Rep. Dale Kooyenga each won open Senate seats.

Governor-Elect Tony Evers



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erving taverns and other establishments within the Kenosha city limits, the Kenosha City Tavern League proudly serves about 110 members. “We’re mainly made up of local, small, mom-and-pop places,” says Shirley Willie, Kenosha City Tavern League president and owner of Clay’s Tap. “Our uniqueness is that we help each other with any need at the drop of a hat!” The Kenosha City Tavern League also likes to have fun. To help build camaraderie and raise funds to support the organization, the Kenosha City Tavern League regularly hosts casino trips. These trips, like the one held in early November, include several perks, such as travel and lodging, meal credits and casino credits. For the recent trip to Menominee Casino in Keshena, the casino even made a donation to the Kenosha City SafeRide program for every trip participant. For its SafeRide program, the Kenosha City league uses a voucher system, with members purchasing vouchers for a nominal fee to support the SafeRide fund and provide a free ride through their local taxi services. However, says Willie, the league would like to expand by using Lyft when it is available through Tavern League of Wisconsin. Another way the Kenosha City Tavern League raises funds is by holding general fundraising events, like meat raffles and queen of hearts raffles, during their regular meetings. “This helps us keep our general fund liquid,” says Willie. Meeting attendance and membership runs strong for the Kenosha City Tavern League thanks to the league’s strong recruiting efforts. “Our recruiting efforts are doing great,” says Willie. “Our membership coordinator, Tim Gascoigne, does an excellent job recruiting. He is constantly visiting businesses with lapsed memberships to ask owners to rejoin. He is very educated in communicating the great reasons for becoming a member of the Tavern League of Wisconsin.” The Kenosha City Tavern League does an excellent job supporting both individuals and organizations in the community. Annually, the league has raised more than $500,000 to support its efforts to help those in need. “We mainly focus on local charitable events, like helping people in need of funeral expenses, medical expenses, etc.,” says Willie. “There are some larger organizations that we help out also, such as St. Baldrick’s, VetsRoll and the Southern Wisconsin All Airborne Chapter of the 82nd Airborne Division.”



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Shown in Madison are representatives of the Kenosha County Tavern League. From left: Rich Willie, director and owner of Clay’s Tap; Shirley Willie, president and owner of Clay’s Tap; Theresa Revis, secretary and owner of TG’s Restaurant and Pub; and Tim Gascoigne, vice president, representing Coins Sports Bar.

And last year, the Kenosha City Tavern League made a significant contribution to the Kenosha Police department to support a new police dog for the department’s K-9 program. Read more about that gift and the K-9 program on page 28. A member of the Tavern League for the past 14 years, Willie says that being a member is important for the representation members get in Madison. “It is important to us because we can count on [Tavern League] for help with local government issues, we’re educated through the seminars at the conventions, and we are kept informed of current legislative concerns that may affect us in Kenosha on Legislative Day.” The camaraderie, she adds, is another huge perk. “We always know we can go to other members for help when needed. Connect with the Kenosha City Tavern League on Facebook by searching “Kenosha City Tavern League.” TLW www.tlw.org



ark Gascoigne says it was in his blood to open his own bar. Gascoigne is the owner of Kenosha’s Coins Sports Bar, which will celebrate its 19th year in business next June. A bartender since age 18, Gascoigne managed the former Rumor’s Lounge, located about three blocks from his current building, for 12 years, and worked as a distributor for Edison Liquor for nine years. It was Rumor’s owner, the late Joe Santiloni, who everyone called Uncle Joe, who influenced Gascoigne to go into business for himself. “He was like a second father, he was very influential in guiding me,” says Gascoigne. “He was one of the larger sponsors for teams in the city, and I wanted to do something similar.” Following in Uncle Joe’s footsteps, Gascoigne sponsors a number of teams each year, including softball, darts, pool, basketball, bowling and volleyball. Last year alone he sponsored 31 dart teams. “We are the largest sponsor in the city of Kenosha for sure,” says Gascoigne, who became the youngest inductee into the Kenosha Sports Hall of Fame this year. For players who get hungry during or after their games, Coins’ offers a robust menu that includes homemade pizza, specialty sandwiches, burgers, wraps and appetizers. While Gascoigne believes all the food is great, the thing that keeps people coming back is the chicken wings. “Everyone says they’re the best, especially our signature honey garlic. Once you have them, you crave them, and you want to come back for more!” In the fall and winter months, Coins’ is also an entertainment hot spot, bringing in live entertainment on the weekends. “We’ve had some bands from Summerfest and state fair play here, along with local talent and bands,” says Gascoigne. “We’ve even had a couple national recording artists, like the Jets, Rascal Flatts and Michael Scott, who opened for Garth Brooks.” When there aren’t leagues, live entertainment or games playing on Coins’ 12 big-screen TVs — being close to the Wisconsin-Illinois border, Coins’ fans cheer for teams on both sides of the state line — the establishment plays host to numerous charitable events, fundraisers, funeral luncheons and the like. “The fun part of this business is helping families,” says Gascoigne. “We do so many fundraisers, sometimes two in one day, every Saturday, every Sunday. I enjoy doing whatever we can do to help raise money and help local families and individuals.” With a laid-back atmosphere, Gascoigne says Coins is like a Cheers bar, the sort of place where everyone knows everywww.tlw.org

Kenosha’s Coins Sports Bar is operated by Mark Gascoigne, right, and silent partner Jeff Gascoigne, left. Their brother Tim also works in the bar and is vice president of the Kenosha City Tavern League.

one else. “The atmosphere draws people in, the entertainment draws people in, the sponsorships draw people in,” he says. “It’s a big, huge family we have at Coins Sports Bar … a lot of our customers I consider part of our family.” And “family” in every sense of the word. Aside from the bar’s close-knit community of customers, Coins is truly a family affair: Mark’s old brother Jeff is a silent partner in the business, and brother Tim is one of Coins’ only full-time employees, as well as the vice president of the Kenosha City Tavern League. A member of the Tavern League since opening the business in 2000, Gascoigne appreciates how the TLW fights for members’ rights. “The Wisconsin TLW is one of largest and strongest in the nation. When legislators come up with bans and policies that could harm us, the Tavern League is there to fight with the interest of our taverns and business in mind.” TLW COINS SPORTS BAR

1714 52nd St., Kenosha 262-652-5028 www.facebook.com/CoinsSportsBarKenosha



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oon a new officer will be joining the Kenosha Police Department. One of the four-legged kind. The department’s K9 Unit currently has two K9 teams, each with one dog and an officer, who is the dog’s handler. But a third team, which is currently in training, is expected to be in service by the end of November, and the Kenosha City Tavern League helped play a role in making that happen. “With the donations from the Kenosha City Tavern League, we were able to purchase the K9 that is currently in training plus the start-up equipment for the team,” says Kenosha Police Officer Dusty Nichols.

The Kenosha City Tavern League raised more than $38,000 to assist with the purchase of a K9 who is currently in training with the Kenosha Police Department. Soon the dog will join Hutch, left, and Manny, right, who are a part of the department’s K9 unit.

Through fundraising, the Kenosha City Tavern League was able to provide the department with more than $38,000 to support the K9 unit. According to Nichols, most of the funds for the K9 unit comes through donations from the public and civic and service organizations, such as the Kenosha City Tavern League. “We also sell T-shirts and stuffed K9 toys along with other small items to help raise money for our unit,” says Nichols.

unit also conduct many public relations events and demonstrations throughout the year. “All [someone has] to do is send a request and if we are available, we can usually oblige,” Nichols says of event requests. The K9 unit would like to bring another team on board, sometime in 2019. When fully staffed, there will be one K9 team assigned to each patrol shift and one assigned to the department’s narcotics unit.

The K9 unit assists the 200 members of the Kenosha Police Department and serves all citizens of Kenosha. The unit also helps police agencies in surrounding communities throughout southeast Wisconsin. “The K9 unit supports the officers and serves the citizens of Kenosha,” says Nichols. “They help to locate illegal narcotics and help get them off the streets. They help to locate criminal offenders and help take them into custody. They can also be used to locate lost or missing children and vulnerable adults.”

While the department is currently raising money to purchase the fourth dog for the unit and all the necessary equipment for the new K9 team, funds are also needed to sustain existing team members. “We also need funds to support the ongoing needs of our current teams, such as veterinary bills, food costs, ballistic vests and other equipment,” explains Nichols.

The K9 unit serves citizens on a call-for-service basis for the department’s routine patrol services, but officers in the K9

To help support the Kenosha Police Department’s K9 Unit, contact the department at 262-605-5200. TLW



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MEET THE DIRECTOR MEET THE DIRECTOR In this column we’ll introduce you to a district director of the Tavern League of Wisconsin. The individual featured is a director representing the league that is highlighted in this issue. For the November/December issue, we’d like to introduce you to Jennifer Collison (1st district director).

Q. TELL US A LITTLE BIT ABOUT YOUR BACKGROUND, INCLUDING YOUR FAMILY AND THE LOCATION AND TYPE OF BUSINESS YOU OWN. I’m a lifelong Wisconsin resident, and have worked in restaurants and bars for 33 years. I had an opportunity to run my first restaurant at the age of 21, while finishing my Bachelor of Fine Arts at Milwaukee Institute of Art and Design. In 1999, after realizing my love for the business, I decided to purchase my own building where I started Local Folks Restaurant & Pub in downtown Slades Corners. I have three children Jessica, Jared and Brandon who have worked and supported me over the years and have blessed me with six grandchildren.


our businesses are successful, and it isn’t right that these places can open their doors to the public without having the correct permits and by not following regulations. Competition is great as long as the rules apply to all.

Q. ARE THERE SPECIFIC ISSUES THAT ARE UNIQUE TO THE 1ST DISTRICT THAT YOU’D LIKE TO WORK ON? In the next few years, one of the biggest issues that the 1st District needs to be concerned with is finding help for our businesses. With big companies like Foxconn, Uline, and Amazon growing in our area, it is hard to get people to come work when those companies can offer so much more – such as higher pay and benefits. In the next few years I would like to see us work/develop some type of program that can instill health benefits and a higher starting pay without putting us out of business.

Q. WHAT DO YOU ENJOY MOST ABOUT BEING A DISTRICT DIRECTOR? All the wonderful people I have met throughout the state and of course MEETINGS!

Q. HOW ELSE ARE YOU INVOLVED IN YOUR COMMUNITY? I have helped with many organizations such as Powers Lake Sportsman Club, Muscular Dystrophy, Westosha Head Start, local high school groups, and hosted benefits for people throughout the community. I am most proud of raising over $20,000 for breast cancer research by participating eight times in the Susan G. Komen 3-Day for a Cure, a 60-mile walk. TLW

I joined the Tavern League in 2005 when I was approached by a customer who was a member. In 2007, I attended my first Kenosha County Tavern League meeting, and soon after I was sent to a League Leaders meeting. I have been hooked ever since. I have held the position of membership director, vice president, and current president of Kenosha County Tavern League. I was also secretary and still treasurer of Kenosha City. Two years ago, I was elected 1st district director with areas of responsibility of Racine City and Racine County. “Meetings are my thing!”

Q. WHAT DO YOU SEE AS THE MOST IMPORTANT ISSUES FACING TAVERN LEAGUE MEMBERS TODAY? Members should be concerned right now with barn weddings and liquor caterers. All of us work very hard to make sure www.tlw.org

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1. Profit as a percent of sales: Profit as a percent of sales = Operating income/Net sales Compare with prior periods to determine whether this ratio is improving or worsening. Analyze individual income and expense items to determine which items are causing the change. 2. Liquor cost as a percent of sales: Liquor cost as a percent of sales = Liquor cost/Liquor sales


ow do you analyze your financial statements? Do you simply send financial statements for banking compliance? Do you compare the current period to prior periods to pinpoint areas requiring further investigation? Do you compute your key ratios and investigate variances? Having a set of key ratios that you monitor allows you to: • Determine whether operating objectives are being met • Identify adverse operating trends • Identify opportunities for profit improvement • Determine whether previous corrections to operating procedures are having the desired effect. Analyzing trends using operating ratios is an effective way to make intelligent decisions using large amounts of data. From the large amount of potential ratio calculations, select the few that will yield the most valuable information about your operations. It may be a good idea to have certain ratios that you calculate on a weekly basis, and another set that you calculate monthly. Following are some examples of ratios you may want to monitor. This list is not allinclusive; you may want to consult your advisor to determine which ratios are the best to monitor your specific operations.



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The same ratio can be used for food costs, beer costs, wine costs, etc. This ratio can be calculated for any item or group of items for which you separately track sales and costs. This ratio may help you discover the effect of price increases on operations, inefficiencies and waste by staff, theft, etc. 3. Labor cost as a percent of sales: Labor cost as a percent of sales = Labor expense/Net sales This ratio helps you determine how efficiently you’re using your labor. 4. Sales per employee: Sales per employee = Net sales/FT equivalent employees To calculate FT (full-time) equivalent employees, take total hours worked divided by the amount of hours a fulltime employee would have worked during the period being analyzed (40 hours if the period is a week). You may also want to look at frontof-house and back-of-house employees separately if your operation includes a restaurant. 5. Labor ratios: Sales per hour of labor = Net sales/ Total labor hours

Cost of labor per hour = Total labor costs/Total labor hours Management costs as a percent of sales = Management wages/Net sales Hourly cost as a percent of sales Hourly wages/Net sales Customers per labor hour = Customer count/Total labor hrs. These ratios may be used in combination or alone to help assess efficiency between employees or managers, calculated during a specific time of day, these ratios may assist with staffing decisions. 6. Liquor inventory turnover: Liquor inventory turnover = Liquor cost/Avg. liquor inventories Average age of inventory = 360/Inventory turnover These are annualized calculations used to determine how efficiently you are using your inventory. Compare with prior periods or industry standards. 7. Current ratio: Current ratio = Current assets/Current liabilities Evaluates your ability to meet current obligations as they become due. Using some or all of these ratios to help analyze your operations can help you understand your business better and improve business profitability. TLW Dan Bergs, CPA, is a supervisor in the Tax & Business Services Department with Wegner CPAs LLP. Wegner CPAs LLP has offices in Madison, Baraboo, Waukesha and Janesville. This article is not intended to give complete tax advice, but a general review of the subject matter. You can contact Dan at 608-4421986 or dan.bergs@wegnercpas.com. www.tlw.org

FEATURED AFFILIATES BATZNER PEST CONTROL Although their corporate headquarters are in New Berlin, Batzner Pest Control provides sales and service to most of Wisconsin through its more than 150 professionals in the field. Brenda Roberts, marketing manager, says the company was acquired by Rentokil Steritech last year, which has allowed this larger service area to be possible. Customers have relied on Batzner’s professional services since the company was established in 1946. From rodents to roaches and fruit flies to drain flies, Roberts says Batzner’s staff handles any type of pest problem for its customers, which include many TLW members. Roberts explains that in addition to immediate pest problems, Batzner professionals spend time teaching proper sanitation to customers and their staff, as well as doing on-site inspections to share areas which could pose a problem. “We really look to see all the little areas you might not be able to catch,” she says. The Batzner Pest Control specialists spend time explaining where issues areas are, show where grease and food may be hiding and building up that aren’t obvious, all in an effort to support to support their clients’ and potential customers’ businesses. She says the team is always available for free consultations and estimates of services, and also to bring any educational materials and seminars to a business. “We’re going to partner with you and show how to clean the spray guns properly, then look at how garbage is being managed from the front of the house, all the way to the back,” Roberts explains. A recent focus has been bioremediation, a technology that uses live microorganisms injected into drain lines to eat bad bacteria. This approach is non-chemical and ongoing, meaning once the good bacteria is in the pipes, they stay there and continue to eat the bad bacteria. As a long-time TLW affiliate member, Batzner Pest Control believes in the organization’s mission and wants it to be successful, she adds. “One of the great things about the TLW trade show is saying thank you and reconnecting with our current customers, and developing a closer connection the group,” Roberts explains. “We work with our customers to show them what they can do to keep their operation clean, and teach best practices,” she concludes, thanking all TLW members who continue to support Batzner and rely on them through the years.

GUNDERSON FAMILY COMPANIES Menasha’s Gunderson Family Companies, comprised of five separate divisions employing nearly 280 people, is known to many TLW members by its familiar Gunderson Linen and Uniform brand. Sam Feldt, vice president of sales and service for the subsidiary, says the family-owned and operated business has maintained the same guiding principles since the small dry-cleaning company was established in 1952. Integrity remains the solid foundation on which the company operates. TLW members turn to the Gunderson name for floor mats, linens such as towels and aprons, paper restroom products as well as chemical supplies. Feldt says the majority of customers rent linen items that Gunderson staff exchange and clean every week. Due to the company’s dry-cleaning businesses, he says that garments or skirtings or any items that need to be dry cleaned, can be sent along and brought back at the same time. The company’s personalization option for floor mats extends to other products such as sweatshirts, hats, T-shirts, towels, anything a customer wants their logo on, and Feldt says they also can be delivered within that same timeframe, with no additional delivery charge. This has been an appealing service for clients, as Felt notes: “I think the idea of combining our Gunderson services really appeals to people. They don’t have to have a separate bill for embroidery items, dry cleaning, and then the things they wear or want to sell.” A 10-year relationship with the TLW has been extremely important to the Gunderson Family Companies, Feldt notes. They attend annual conventions, chapter meetings, golf outings and enjoy meeting potential customers, but also spending time with existing clients. “It’s really important for our current customers to know we support the TLW and that we have a strong relationship with them,” he adds. TLW members also have appreciated Gunderson’s Give Back Promotion, an 11-year-old program the company uses to encourage employees to spend money with Gunderson customers. Each month, employees submit their receipts after patronizing a client’s business. When the winning receipt is picked during a monthly drawing, Feldt says Gunderson staff visit the client at their place of business. A photo is taken of the client and the lucky Gunderson employee, who also wins a gift certificate to the business. “All employees are eligible and it really promotes our clients’ businesses within ours, and we’ve had a lot of success with that,” Feldt explains.



16948 West Victor Road, New Berlin, WI 53151 262-797-7763 | batzner.com

41 Main St., Menasha, WI 54952 920-727-4000 | gundersonfamilycompanies.com



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SCHENCK Based in Wausau since 1930, Schenck SC has 700 employees in 10 locations across Wisconsin. The firm is a newer affiliate member of the TLW, and Brad Sweet, state and local tax supervisor, says Schenck provides accounting services, but also much more. “We get involved in human resources, business optimization (which can include technology), payroll, audit, insurance, taxes and other services,” he says.

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The wide range of services the firm offers allows clients the ability to rely on multiple experts within the same company, a point that Sweet says makes Schenck different from its counterparts in the industry. A prime example of this is Sweet’s own previous experience with the Wisconsin Department of Revenue (DOR), where he was a sales and tax auditor for more than five years. “At Schenck, I help represent clients in audits,” he says. “When an audit comes about, there are things that just aren’t always explained clearly and I help in those situations. I know the process and can help move the audit along.”

daytonyoung12@gmail.com 262-510-4513 wimilkcaps.com

For TLW members, Sweet explains that audits are becoming something members need to be aware of, as the DOR recently expanded its audit staff by 100 people. “They have dedicated an entire unit of auditors to income reconstructions, which are focused on convenience stores, restaurants, bars and taverns,” he says. “I’ve done these types of audits, and there’s no way to really be educated on the process without just being a part of it.” Through his work on Schenck’s Retail and Hospitality team, Sweet says he felt a TLW affiliate membership would be a great way to connect with the industry on a more personal level, but also let members know professional services such as theirs are available. He has attended TLW local meetings and conventions, saying that meeting members in person has been wonderful. The sophisticated point-of-sale systems have helped with data collection in the industry, Sweet says, especially through their ability to upload inventory and track any purchases. He says this helps with internal controls, and makes a difference come audit time. Regardless of a client’s records’ system, though, Sweet says audits are a more likely possibility now than ever before, and the experts at Schenck are able to be a resource for them. “I grew up working in bars and restaurants, have had family and friends own them,” he adds. “It’s just something I can relate to and this role is a void I can fill to help people through an audit.” TLW

Where You Belong Auto - Home - Life - Health - Business

Working with the Tavern League since 1988 REPRESENTING:

Since 1996

Affiliate Member

2916 Church St. PO Box 179 Stevens Point, WI 54481 Tel: 715.344.8383 - Toll-Free: 800.675-5137 - DisherInsurance.com


311 Financial Way, Ste. 100, Wausau, WI 54401 715-261-4746 | schencksc.com


Mike Disher - Matt Disher - Andrew Disher - Michael Disher II NOVEMBER/DECEMBER 2018


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Grant/Iowa County


Kenosha City

AmericInn Hotel and Conference Center Bluff View Hospitality Inc. Boscobel, WI

Green Lake Area

Red Zone Sports Bar & Grill Duvall Coates Kenosha, WI The Double Deuce Vicki Gonzales Somers, WI Mcauliffe’s Pub John Mcauliffe Racine, WI

Juneau County Clark-Gurel American Legion Post Matt Schmidt Wonewoc, WI

La Crosse City/County La Crosse Distilling Company Lee Berken La Crosse, WI

Racine City Asiana Eun Kyung Youn Racine, WI


1175 Sports Park & Eatery Travis Cadd Kansasville, WI Pops’ Pizzeria Danielle Kopling Waterford, WI

Walworth County Double D’s Pub & Eatery Darren Michalak Mukwonago, WI

Manitowoc County Wolfe’s Den Melissa Miller Brian Wolfe Mishicot, WI Mud Creek Tap Bill & Nancy Sterletske Reedsville, WI

Oshkosh/Winnebago County Vinland Still & Grill Hank & Katie Klundt Neenah, WI

DISTRICT 2 Dodge County Horicon Marsh Sportsmen’s Club Mayville Gun Club Mayville, WI

Madison/Dane County Tinny’s Tap House Holly Alexander Madison, WI

Waukesha County The Castaway on Phantom Brian & Barbara Carroll Mukwonago, WI

Rib Mountain Taphouse Tyler Vogt Todd Link Wausau, WI Riiser Fuels LLC Deann Handschke Wausau, WI Treu’s Tic Toc Tim Schilling Wausau, WI

Marquette County Mama’s Cafe Antoinette Schaefer Montello, WI

Buckhorn Bar & Grill Krista Klaas Princeton, WI

The Hutch Jenny Allen-Sacho Grafton, WI

VFW Post 10452 Princeton, WI

D’klein Dale Klein Saukville, WI

Sheboygan County

Washington County

Rosie’s Buckhorn Grill & Pub Rosie Kohlnhofer Prairie du Chien, WI

Chandelier Ballroom Michele Price Hartford, WI

Dells/Delton Area Rubb’s Steakhouse Gary Lee Hanson Wisconsin Dells, WI


The Palms Tony Snoeyenbos Schofield, WI

Kyote’s Kyle Simpson Belgium, WI

Crawford County

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Moonlight Landing Bar & Grill Donald Moon Mosinee, WI

Ozaukee County



Marathon County

T’s Buffalo Lake Lodge Donna Ludwig Montello, WI

3 Sheeps Brewing Co. Grant Pauly Sheboygan, WI


KP’s Uptown Bar Kelsey Parr Fairwater, WI


Portage County Raisin’ Cain Sheri & Jed Cain Almond, WI The Hub Benjamin Louis Stevens Point, WI

Shawano County Sean ‘N Kel’s Tigerton Lanes Sean Johnson Tigerton, WI

Waupaca County Paca Pub & Grill Theodore Smith Waupaca, WI

Par 4 Resort Bonnie Overman Waupaca, WI

Wood County After Hours Cassondra Klimpke Marshfield, WI Bey’s Bar Jeremiah Henseler Marshfield, WI Five-O-One Sports Bar & Grill Joseph Fischer Marshfield, WI RiverEdge Golf Course Jay Holm Marshfield, WI T’s On 10 Tiffany Miller Marshfield, WI

DISTRICT 6 Brown County Badger State Brewing Co. Andrew Fabry Green Bay, WI Cock & Bull Pub Darrell Greig Green Bay, WI Packer Stadium Lounge Kimberley Glover Green Bay, WI Stop 4-1 Blake Renaro Green Bay, WI

Door County Richard’s Pub & Grill Richard Bowen Maplewood, WI Cherry Lanes LLC Erin & Kevin Bosman Sturgeon Bay, WI

Marinette County Furkee’s Kyle Berg Coleman, WI

Outagamie County Grumpy’s Pub & Grub Bob Kunstman Appleton, WI McFleshman’s Brewing Co. Bobby Fleshman Appleton, WI



Mill Creek Tavern Heidi England Appleton, WI

South Shore Brewery Bo Belanger Ashland, WI

Electric City Lanes, LLC Efrain Carrasco Kaukauna, WI

Lincoln County


Ed & Sharon’s Bill & Maryann Dinges Merrill, WI

Barron County

Price County

Pokegama Lakeside Tavern & Grill Rick Kershaw Chetek, WI

Ridge Runners Bobbi Muonio Butternut, WI

Chippewa County Quart House Leanna Bacon Barron, WI Cedar Bay Resort Danny & Karon Brott Bloomer, WI Dougie’s Bar & Grill Douglas Bresina Bloomer, WI Captain Ron’s Pub Ron Stangret Chippewa Falls, WI

Dunn County Viking Bowl & Lounge Alicia Young Colfax, WI Kahootz Bx Alejandro Castro Eau Claire, WI

AJ’s Bar & Dining LLC Brad Pearson Park Falls, WI Idle Hour Resort Rita Netdel Park Falls, WI

Superior/Douglas County Georgia’s Inc. Bryan Granfors Barnes, WI Drifters Trail Nick Willoughby Foxboro, WI Pogo’s Harbor Inn Richie Podgorak Gordon, WI Poplar Golf Management LLC Kent Kletscher Poplar, WI

Vilas County

Pepin County

Red Man Supper Club Mark Warner Land O’ Lakes, WI

Perkz Cafe LLC Josette & Travis Perkovich Durand, WI

Washburn County

Pierce County

Round Man Brewing Co. Spencer Churchill Spooner, WI

Mainstreeter Bar & Grill Tim Bolan & Tiffany Joy River Falls, WI


Trempealeau/ Buffalo County Valley Golf & Events LLC Lecia Long Mondovi, WI

DISTRICT 8 Ashland/Bayfield County Bay City Cultural Center Nancy Sztyndor Ashland, WI


Milwaukee County Fluid Inc. William Wardlow Milwaukee, WI Lucky Liu’s Henry Liu Milwaukee, WI Barcode Sally Dollar West Allis, WI Uncle Fester’s Timothy Wergin West Allis, WI NOVEMBER/DECEMBER 2018


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AFFILIATE MEMBERS TLW AFFILIATE MEMBERS AS OF OCTOBER 24, 2018 Ackley Novelty Inc Allied Games Inc. American Entertainment Services Inc. American Income Life American Welding & Gas Amusement Devices Inc. B & K Bar & Restaurant Supplies Badger Mats Badger Mutual Insurance Company Badger State Events Entertainment Bar Rag - SRB Search LLC Bar Rags Drinkwear Baraboo Sysco Food Services Batzner Pest Control Bay Towel/Linen Rental Bayland Insurance Benedict Refrigeration Service Best Bargains Bevinco Big Game Sports Cards/Sterling Bill’s Distributing LTD. Blue Honey Bio-Fuels Inc, B-M Music & Games BMI (Broadcast Music Inc,) Bob Schuchardt Insurance Bowling Centers Association of Wisconsin Brakebush Brothers Brat Stop Products LLC Brew Pub Lotzza Motzza Pizza Bromak Sales Inc. Bullseye Games Capital Brewery Captain Ken’s Foods Card Concepts Merchant Service Cash Depot CCI Merchant Services Central Wisconsin Insurance Associates Chambers Travel Cookies BBQ Sauces & Seasonings Cornerstone Processing Solutions D & D Amusement Games LLC Davis & Kuelthau S.C. Dean’s Satellite & Security Delafield Brew Haus Demon Spirits LLC Devere Company Inc. Discus Disher Insurance Services



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Drink Wisconsinbly Edge One Inc. El Cortez Hotel & Casino Electronic Performance Systems LLC Elite Hood Cleaning Ember Glo Emil’s Pizza Inc. Fabiano Brothers Farley Forster Herbenson Group Flanigan Distributing Flashpoint Designs Fleming’s Fire 1 Flipside Coin Machines Inc. Focus On Energy Small Business Foremost Business Systems Forest Floor Foods Freistadt Alte Kameraden Band Game Management Corp. General Beer - Northeast Inc. Gimbel, Reilly, Guerin & Brown Glasses, Mugs & Steins LTD. Glavinsured Agency Inc. Gourmet Parlor Pizza Great Lakes Amusements Great Lakes Beverage Great Northern Amusements Grizzly Cooler LLC Gronomics - A Holes Gunderson Linen Health Markets Insurance Agency Heartland Business Systems Heartland Payment Systems Hiawatha Chef, Bar and Janitorial Supply Holiday Wholesale Inc. HSC Business Brokers Illinois Casualty Company Indianhead Foodservice Distributors Inc, Insurance Center Insurance Group Integrated Point Of Sale (IPOS) Jahnke Coin Machine Jimmy Eazy Storage LLC Johnson Brothers Beverage Kavanaughs Restaurant Supplies Kessenich’s LTD. Kevcorp International KLB Insurance ServicesIllinois Casualty Lamers Bus Lines Lebby’s Frozen Pizza


Lee Beverage of Wisconsin LLC Luige’s Frozen Pizza Inc. M & R Amusements & Vending LLC Madcity Cocktails Magnuson Industries Inc. Maple Avenue Marketing & Apparel Mass Appeal Inc. MBE CPAs Metropolitan Food Service Equipment Meyer Brothers LLC Michalak Pest Control Midstate Amusement Games Midwest Amusements Midwest Coin Concepts of WI Midwest Insurance Group Milwaukee Brewers Milwaukee Bucks Milwaukee Pedal Tavern LLC Minhas Micro Distillery Mitchell Novelty Co. Modern Cash Register Systems Modern Specialty Motion Technology Inc. (Autofry) Murphy Desmond S.C. National Chemicals Inc. Nei-Turner Media Group Inc. New Glarus Brewing Co NHS Food Service Northern Lakes Amusement Northwest Coin Machine Co. Northwoods by Superior Chemicals Northwoods Cab On Mobile Paradise Printing Company Park Ridge Distributing Inc. Parker Insurance Pecatonica Beer Company Pehler Distributing Inc. Pepsi Beverages Company Plunkett’s Pest Control PNC Bank POS Partners Precision Pours Inc. Pretzelhaus Bakery/Funacho Primerica Quaker Bakery Brands Quarter Time Racine Amusement Inc. Rally Redco Foodservice Equipment Red’s Novelty LTD.

Reinhart Foodservice LLC Remedy Bloody Mary Mix Restaurant Technologies Retail Control Solutions Riverside Foods Inc. RJT Limo Rum Runner Tropicana S & S Distributing Inc. Safe Harbor Payment Systems Sam’s Amusement Co. Sanimax USA LLC Saratoga Liquor Co Inc. Schenck Schmidt Novelty Scott’s Vending Inc. Service Specialists Spooky Beverage LLC Stansfield Vending Inc Star Connection/Lodgevision Stevens Point Brewery Superior Beverages LLC Superior Vending Swanel Beverage Inc./Banzai Taylor Enterprises of WI Inc. Tesch Chemical Think Ink & Design Tim-Todd Services Inc. Toast Inc. Toccata Gaming International LLC Tom Sawyer Amusements Top Hat Marketing Tricky Dick Specialty 2 Tricor Insurance Tri-Mart Co. LLC, Midwest Food & Tobacco Group Triple R Industries TRL Int’l. Mktg. Group/ Global Vending LLC 21st Century Financial Services U.S. Bank Payment Solutions/Elavon U.S. Foods Van Bookkeeping LLC Vern’s Cheese Inc. Vito Fryfilter Inc. Wausau Coin Machines Inc. WI Hospitality Insured Wine Institute Wisconsin Restaurant Association Wisconsin Souvenir Milkcaps Wollersheim Winery & Distillery www.tlw.org


Langlade County Tavern League members hosted a TLW Meet and Greet at Lil’ Hummer’s Hideaway Bar, Grill and Campground in Deerbrook on Monday, Oct. 22. A great turn-out of league members and non-members heard from TLW Executive Director Pete Madland and President Chris Marsicano.

Superior/Douglas County Tavern League members held fundraisers throughout the summer, and recently presented a $1,000 check to support Mentor Superior, which works to match mentors with children and their families across the two counties.

Green County Tavern League member T & T Last Chance Saloon in Juda organized the second annual Wisconsin Badger Camp Fundraiser. Close to $7,000 was raised to support the camp which provides a natural environment for people with developmental disabilities. Badger Camp Facilities Director Nate Niehaus (middle) accepted the check from T & T (left) and other community leaders.

A group of Dodge County Tavern League members enjoy a “winning” day at Miller Park in September after Rock River Tap Bar & Grill in Horicon was named TLW & Milwaukee Brewers Tavern of the Game!

Waupaca County Tavern League members held a fundraiser for the Clintonville Volunteer Fire Department, raising $1,100 through a pool tournament, raffles and other events.

Washington County Tavern League member Sports Corner Bar and Grill in Germantown raised $15,500 at its recent golf outing in support of Stars and Stripes Honor Flight.




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ADVERTISER INDEX Anheuser-Busch Inc......................................................................................................................9 anheuser-busch.com B&K Bar Supplies.......................................................................................................................29 bandkbarsupplies.com Cornerstone Processing Solutions.................................................................................................6 cornerstoneps.net Disher Insurance.........................................................................................................................33 disherinsurance.com Edge One....................................................................................................................................15 edgeone.com Kessenichs LTD..........................................................................................................................21 kessenischs.com Liberation Distribution...............................................................................................................21 libdib.com MillerCoors Inc..........................................................................................................................40 millercoors.com Nightclub and Bar Show..............................................................................................................2 ncbshow.com Riverside Foods..........................................................................................................................15 www.riversidefoods.com

Wisconsin Souvenir Milkcap


Wisconsin Wine & Spirit Institute..............................................................................................39

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Spring 2019 Conference & Trade Show April 1-4, 2019 | Red Lion Paper Valley and Fox Cities Exhibition Center 333 W. College Ave Appleton, WI 54911 920-733-8000 Fall 2019 Convention & Trade Show Oct 14-17, 2019 | Hyatt Regency Green Bay 333 Main St. Green Bay, WI 920-433-2011 Spring 2020 Conference & Trade Show April 6-9, 2020 | Radisson Hotel & La Crosse Center 200 Harborview Plaza La Crosse, WI 54601 608-793-5004 Fall 2020 Convention & Trade Show October 26-29, 2020 | Kalahari Resort 1305 Kalahari Dr. Wisconsin Dells, WI 53965 608-254-5466



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On Premise the official publication of the Tavern League of Wisconsin


Louise Andraski, Account Executive


Direct: 608-873-8734 Fax: 262-729-4476 NEI-TURNER MEDIA GROUP www.tlw.org



©2018 MILLER BREWING CO., MILWAUKEE, WI • BEER Avg. analysis (12 fl oz): 96 cals, 3.2g carbs, <1g protein, 0.0g fat



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Profile for Nei-Turner Media Group

On Premise November/December 2018  

On Premise November/December 2018