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! s k c Ro W IE V E R P N IO T N E V N O C L L FA L 81 ANNUA ST

IN THIS ISSUE: • How Changing Employment Laws Will Impact You • Creating a Successful SafeRide Program • The Latest ABL News from Washington

© 2016 Society Insurance

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The Official Publication of the Tavern League of Wisconsin



TLW MEMBERS CHAMPION SAFERIDE. . . . . . . . . . . . . . . . . . . . 14 A look at SafeRide programs throughout the state and their unique challenges

THE TANGLED WEB OF LABOR ISSUES. . . . . . . . . . . . . . . . 28 Changing rules, increased scrutiny and other labor issues facing TLW members


81ST ANNUAL FALL CONVENTION . . . . . . . . . . . . . . . . 19 Kalahari Resort & Convention Center, Wisconsin Dells October 10-13, 2016 • Schedule of Events • Keynote & Seminars • Registration Form & Hotel Information • Entertainment & Host League • Exhibitor List • Auction Form • Member of the Year Nomination Form


LEAGUE SPOTLIGHTS LEAGUE PROFILE. . . . . . . . . . . . . . . . . . . . 32 Jackson County

BUSINESS SPOTLIGHT. . . . . . . . . . . . . . . 33 Inwood Supper Club

CHARITY SPOTLIGHT. . . . . . . . . . . . . . . . 34 Coats for Kids Program


MEET THE DIRECTOR . . . . . . . . . . . . . . . 35 Kris Zappa – 7th District Director

DEPARTMENTS President’s Perspective. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Corporate Sponsors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Front Rail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 ABL Dispatch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Corporate Spotlight. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Featured Affiliates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Legislative Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

Accounting Help. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Affiliate Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 Ask the Bartender . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 New Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Straight Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 Local League Updates. . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 Advertiser Index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50




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pet peeve of mine is when retailers promote holidays way before I would normally consider thinking about them. Have you noticed when you’re out shopping the stores are full of Easter or Valentine’s decorations months in advance? Just last week I was shopping and the stores were already selling Halloween costumes. (Keep in mind I’m writing this in mid-August.) Stores are advertising and selling seasonal products earlier and earlier. I guess they do this because it works. And it is not only the retailers that are guilty of this practice. Even though Christmas may be months away, it’s amazing how the discussion of holiday preparations are already coming up in conversations when you’re speaking with friends or family.

As much as it seems that the pre-planning and early preparations are a bit out of control to me, I started wondering that if it works, maybe I should apply this principle to my business. This could really pertain to everything! If I begin advertising events as well as food and drink specials for summer in the spring, and follow that by promoting specials for football and winter promotions in late summer, I can capture the attention of my customers who are planners. By enticing them with some of the fun events I have planned, they will put it on their calendars. This may also be a first step in curbing some of my procrastination habits. I am the first to admit I’m terrible at giving advice about advertising bands, karaoke or specials. I need to re-think the amount of time I typically devote to promoting and advertising these types of things. I’ll go out on a limb and say I’m not the only one who puts things off until the last minute. Why procrastinate? Are our schedules that full that we have a valid reason to put things off? Maybe we are content with what we’re doing and just expect the customers to come through the door. My wife likes to think I work better under pressure. I don’t; it’s stressful, and it doesn’t have to be this way. As I write this the NFL season starts in less than three weeks and I am just getting my game specials together. I have often thought that if I advertise too early my patrons are going to forget. I’m sure that’s not the case. I have decided I am going to challenge myself to improve promoting events in a timely manner. I will buy a calendar that lists all events and holidays, and three weeks (at least) in advance I will start my promotions; if it’s a holiday event I will start decorating for it. The successful local leagues promote their events in advance. Whether it’s a banquet, golf outing, picnic, or poker run, preparation and planning gives members and patrons advance notice, and it is the key to a good turnout! You cannot expect large numbers without any notice; or just as bad last minute notice. If your league is not promoting its events in advance, chances are the attendance will be poor. All the local leagues are either working on their building blocks or have completed them, but addressing a planning timeline makes your league successful now and in the future. Don’t just put your golf outing on the calendar, but add it when you need to start planning the details too! With that said, I challenge those of us who are procrastinators to change. Quit putting off until tomorrow what you can do today. Promote events weeks in advance instead of days in advance. And more importantly embrace the fact that stores will continue to display holiday merchandise earlier and earlier every year! You know Christmas is just around the corner … TLW President

Terry J Harvath



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Support Those Who Support Our Association






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Wisconsin Amusement & Music Operators, Inc.

Wisconsin Amusement & Wisconsin Amusement & Inc. Music Operators, Music Operators, Make sure to thank these groups for their support, and encourage others not onInc. the list to participate. Any business interested in joining should call the (608-270-8591) for our brochure that lists benefits ofothers the different Remember “Support those interested who support MakeTLW sureoffice and thank these groups for their support, andthe encourage not on categories. the list to participate. Any business in us.” joining should call

Make sure and thank these groups forfor their others not ondifferent the list tocategories. participate. Any business interested in joining should the TLW office (608-270-8591) oursupport, brochureand thatencourage lists the benefits of the Remember “Support those who support us.” call SEPTEMBER/OCTOBER 2016us.”On Premise 5 the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support n


PRESIDENT Terry Harvath






CENTRAL ZONE VICE PRESIDENTS Lori Frommgen, Robert “Bubba” Sprenger

NORTHERN ZONE VICE PRESIDENTS Nancy Lorbetske, Rob Summerfield

EDITOR Pete Madland, Executive Director, Tavern League of Wisconsin

ASSOCIATE EDITOR Barb Howell, Nei-Turner Media Group, Inc.

ART DIRECTOR Kayla Collins, Nei-Turner Media Group, Inc.

GRAPHIC DESIGN Jerriann Mullen, Nei-Turner Media Group, Inc.

ADVERTISING SALES Louise Andraski, Nei-Turner Media Group, Inc.


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CONTRIBUTING WRITERS John Bodnovich, Jen Bradley, Michelle Eno, Terry Harvath, Barb Howell, Pete Madland, Chris Marsicano, Scott Stenger, Amanda Wegner

PRINTED BY RR Donnelley Long Prairie, Minnesota On Premise (ISSN #1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin, Inc., 2817 Fish Hatchery Road, Fitchburg, WI 53713, phone: 800-445-9221. On Premise is produced by Nei-Turner Media Group, Inc., 400 Broad St., Unit D, Lake Geneva, WI 53147. Gary Nei, Chairman; William Turner, President; Barbara Krause, Publisher. Printing is by RR Donnelley, Long Prairie, MN. For advertising information, contact Louise Andraski, 262-729-4471, Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year. Postmaster: send address corrections to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005. Periodicals postage paid at Madison, WI and other additional offices. ©2016 Tavern League of Wisconsin, Inc. Permission to reprint must be secured in advance of publication and credit given to author and On Premise.



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BEER WITH ENJOY RESPONSIBLY © 2016 A-B, Bud Light® Beer, St. Louis, MO


Each day I get several phone calls from members with a wide range of questions. While many members use the TLW’s “800” number, many more do not, so I thought I would list some of my most frequently asked questions and answers for the benefit of all of our readers. Some of the answers you probably know already, while some may surprise you.


Attempts were made to make this practice legal, it met with too much resistance out of fear of loss of tax revenue. However, we were successful in getting the penalty lessened from a felony and a $10,000 fine down to a fine “of not more than $100.” Beware: if you choose to buy more than 12 liters in one month and you get caught, the fine cannot be less than $1,000 but not more than $10,000.


A: Chapter 125.07(1) No person may procure for, sell, dispense or give away any alcohol beverages to any underage person not accompanied by his or her parent, guardian or spouse who has attained the legal drinking age.

A: No. Chapter 125.32(6) (6) LIMITATIONS ON BEVERAGES ON WHOLESALE AND RETAIL PREMISES. (a) Except as provided in s. 125.33 (2) (o) or (12) or 125.70, and subject to par. (c), no person may possess on the premises covered by a retail or wholesale fermented malt beverages license or permit any alcohol beverages not authorized by law for sale on the premises.

The confusion comes because many people, including some law enforcement, think the statute refers to minors. Minors are, in fact, individuals under the age of 18. You will notice the statute uses the term “underage,” not minor. Underage refers to anyone under the legal drinking age of 21.

Some members feel this is legal as long as they charge “corkage,” that is a fee charged the customer to serve the customer’s own bottle. While this may be legal in some states, it is not legal in Wisconsin. The bottom line is that any alcohol served in your establishment must be purchased from a licensed wholesaler by the licensee.

So the answer to this often asked question is “yes” you may serve 18, 19 and 20 year olds if they are with a parent, guardian or spouse who has attained the legal drinking age.


Q: CAN I PURCHASE UP TO 12 BOTTLES PER MONTH OF LIQUOR FROM A “CLASS A” ESTABLISHMENT (LIQUOR STORE) OTHER THAN A WHOLESALER HOLDING A PERMIT WITHOUT PENALTY? A: “No”. Chapter 125.69(6) (a) (b) (c) (6) CAMPUSES AND RETAILERS TO PURCHASE FROM PERSONS HOLDING PERMITS. (a) No campus or retail licensee or permittee may purchase intoxicating liquor from, or possess intoxicating liquor purchased from, any person other than a wholesaler holding a permit under this chapter for the sale of intoxicating liquor. (b) Any person who violates par. (a), if the total volume of intoxicating liquor purchased or possessed by that person in one month is 12 liters or less, may be required to forfeit not more than $100. A person who purchases or possesses more than 12 liters of intoxicating liquor in one month in violation of par. (a) shall be fined not less than $1,000 nor more than $10,000. (c) Notwithstanding par. (b), a “Class B” licensee who purchases intoxicating liquor from a “Class A” licensee for resale or who possesses intoxicating liquor purchased from a “Class A” licensee for resale may be fined not more than $100.



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A: While this may seem like an obvious question it requires an explanation. The answer to the question is that a person needs to be 18 years or older to tend bar. Some owners think that their children or relatives are exempt from this age restriction; that is not true. Also, while minors may not sell, dispense or serve alcohol they may handle alcohol. This allows minor employees to stock coolers, shelves or clear tables where alcohol may be present.

Q: IF I ALREADY PAY ASCAP FOR MUSIC LICENSING, DO I ALSO HAVE TO PAY BMI? A: Yes. While the two music licensing PRO’s (Performing Rights Organizations) cover over 90 percent of the licensed writers and performers, they do not cover the same writers and performers. Artists are not allowed to belong to more than one PRO, so for instance: Willie Nelson may belong to ASCAP, Waylon Jennings may belong to BMI. So to fully cover all of the music you play at your establishment you must join both. Please note that if your only source of music is your jukebox, your vendor pays a fee to cover you with all of the music licensing entities. As I said, these are a few of the more common questions I receive on a weekly basis. If you have any industry-related question you would like answered, please feel free to give me a call. If I don’t know the answer, I will try my best to get it for you. TLW


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ABL Dispatch – The Latest Industry News From Washington By ABL Executive Director John Bodnovich

REVIEW COMPLETE OF ASCAP AND BMI CONSENT DECREES Following its two-year investigation, the Department of Justice (DOJ) announced on August 4 the end of its investigation into proposed changes to the consent decrees that bind the two major performance rights organizations (PROs) – the American Society of Composers, Authors and Publishers (ASCAP) and Broadcast Music Inc. (BMI). Led by the DOJ’s Antitrust Division, the investigation confirmed that the consent decrees governing the PROs require ASCAP and BMI to offer “full-work licenses that convey to radio stations, television stations, bars, restaurants, digital music services, and other music users the right to publicly perform, without risk of copyright infringement, all works in [their] repertories.” The Antitrust Division reached this determination based on a number of factors, including the language included in the consent decrees and a historical assessment of its practices. Taking these and other factors into consideration, the Antitrust Division determined to leave the existing consent decrees unchanged, arguing that the current system continues to adequately represent and protect the interests of both the music creators and those who use their music. This



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action thus serves as the Antitrust Division’s confirmation that “the consent decrees require full-work licensing is fully consistent with preserving the significant licensing and payment benefits that the PROs have provided music creators and music users for decades.”

PROTECTION OF CONSUMERS’ ACCESS TO MUSIC APPLAUDED On August 4, the MIC Coalition, a group of associations whose members – including ABL – provide music over the nation’s airwaves, through the Internet and in stores, hotels, restaurants, bars and taverns throughout the country, released a statement on the conclusions of the Justice Department (DOJ) Antitrust Division’s review of consent decrees governing ASCAP and BMI. In conjunction with that statement, ABL released this official statement: Beverage licensees are pleased that the Department of Justice (DOJ), following an exhaustive multi-year review, has arrived at a commonsense conclusion to keep in place the consent decrees that are designed to prevent additional antitrust violations by ASCAP and BMI. It is clear that DOJ has given this issue the utmost consideration and ABL thanks the DOJ staff for their hard work and attention to this important matter. ABL also welcomes DOJ’s confirmation of “full-work” licensing and that the blanket licenses offered by Performing Rights Organizations (PROs) provide licensees with the right to use all the works in that PRO’s repertoire without risk of copyright infringement. This reaffirms what licensees have long understood based on the contracts they have entered into with ASCAP and BMI.

The DOJ review will help beverage licensees better understand how the music marketplace is supposed to work. Tens of thousands of bars, taverns and other hospitality businesses seek to make informed business decisions about music licensing, just as they do in all other aspects of their business. They know that fairness and transparency will lead to a music ecosystem that benefits consumers, venues and artists.

BACKGROUND ON MIC COALITION & DOJ RULING • The MIC Coalition comprises companies, associations, consumer groups, and venue owners seeking to preserve the right to stream or play music at affordable prices for customers in places like restaurants, bars, venues, retail locations or via online music services. •  In addition to ABL, members of the coalition include the Consumer Technology Association, National Association of Broadcasters, National Restaurant Association, National Retail Federation, and Wine America - among others. •  Music users typically purchase a “blanket license” from a PRO, which covers all of the songs registered with that PRO. • In public comments submitted to the DOJ during its review, ASCAP stated, “ASCAP’s membership is as varied as its repertory, which represents every genre of music; a blanket license permits a licensee equal access to all or any types of music in the repertory, whether top 40 hits or older, rarely performed catalog works.”

•  In defining the blanket licenses that they sell to music users, ASCAP’s website states, “’Blanket license is a license which allows the music user to perform any or all of over 8.5 million songs in the ASCAP repertory as much or as little as they like. Licensees pay an annual fee for the license. The blanket license saves music users the paperwork, trouble and expense of finding and negotiating licenses with all of the copyright owners of the works that might be used during a year and helps prevent the user from even inadvertently infringing on the copyrights of ASCAP’s member and the many foreign writers whose music is licensed by ASCAP in the U.S.” • After extensive public comment and a lengthy review, the Antitrust Division chose not to alter the current prohibition on the “partial withdrawal” of licensing rights by a copyright holder (i.e. a PRO cannot decide to license a song to a musical outlet such as a bar, restaurant or AM/FM radio station, while refusing to license the same song to an online music service). DOJ rightly determined that allowing such an unprecedented practice would be contrary to the underlying principles of the consent decrees and broadly detrimental to the music industry and consumers.

CHALLENGES LOOM TO DEBIT SWIPE REFORMS July 21 marked the sixth anniversary of the debit card swipe reforms passed by Congress and signed into law in 2010. As burdens on small business have increased since then, with new obligations for healthcare, higher minimum wages in many states and cities, and new overtime rules, ABL and like-minded retail associations are meeting with legislators to urge them to keep these reforms in place. Working with its state affiliates, ABL has been asking its members to talk to their members of Congress about why debit card swipe reform is so important. Not only is it needed to help repair a broken market thanks to non-negotiable rates, it has also ushered in routing requirements that engender competition, which is something that beverage licensees embrace. These reforms also allow

merchants to pass along savings to their customers. Sharing this important information with members of Congress is more critical than ever as new legislation has been introduced in Congress that would repeal debit card swipe fee reforms. Earlier this summer, language that would repeal debit card swipe fee reforms was included in a sweeping financial regulatory reform bill (Financial CHOICE Act) and as stand-alone legislation (H.R. 5465). A House Financial Services Committee hearing on the Financial CHOICE Act was held on July 12 and though debit swipe fee reforms were only briefly mentioned, a mark-up and committee vote on the bill is possible in September. Knowing that a push will be coming later this year, ABL will likely be calling on its grassroots strength to remind members of Congress of the importance of keeping intact debit swipe fee reforms.

SUPPORT GROWS FOR OVERTIME REFORM BILL Support is growing for legislation that would address some of the concerns employers have with the Department of Labor’s (DOL) new overtime rule. The final overtime rule, announced by DOL in May, raises the threshold for employees who are exempt from overtime pay to $47,476 – more than double the current salary threshold of $23,660. Many retail and service industry trade groups have expressed concern that the new rule would adversely affect employers with limited revenues, and could harm many affected employees as well. A bill (H.R. 5813) introduced on July 17 by Rep. Kurt Schrader (D-OR) would incrementally phase in the new salary threshold over the next three years to give businesses adequate time to adjust to the new standard while also ensuring workers are fairly compensated. The bill would also eliminate a provision in the final overtime rule that allows for automatic updates to the salary threshold every three years. Schrader’s bill, the Overtime Reform and Enhancement Act, is widely viewed as a reasonable compromise that can win bipartisan support, and is supported by a broad coalition of trade associations.

ASCAP RECEIVES $1.75 MILLION FINE On May 12, U.S. Department of Justice (DOJ) announced that the American Society of Composers, Authors and Publishers (ASCAP) will pay a $1.75 million fine to settle a civil contempt claim that ASCAP violated a 75-yearold consent decree that prohibits it from entering into exclusive agreements. DOJ faulted ASCAP for insisting on exclusive licensing contracts in 150 instances and alleged a conflict of interest as representatives of music publishers serve on its board. “By blocking members’ ability to license their songs themselves, ASCAP undermined a critical protection of competition contained in the consent decree,” said Renata B. Hesse, head of the Justice Department’s Antitrust Division. “The Supreme Court said that ASCAP’s consent decree is supposed to provide music users with a ‘real choice’ in how they can access the millions of songs in ASCAP’s repertory — through ASCAP’s blanket license of direct negotiations with individual songwriters and publishers. Today’s settlement restores that choice and thereby promotes competition among the songwriters, the publishers and ASCAP. This settlement also sends an important message to ASCAP and others subject to antitrust consent decrees that they must abide by the terms of the decrees or face significant consequences.”TLW The American Beverage Licensees is the voice of America’s beer, wine and spirits retailers in Washington, D.C. The ABL represents the Tavern League of Wisconsin and its many members as well as thousands of other on- and off-premise retailers of beverage alcohol across the United States.



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he Tavern League of Wisconsin’s SafeRide program was established in 1985 in conjunction with the Wisconsin Department of Transporation, and today it’s the largest alternative transportation program in the country to address the issue of operating a motor vehicle while impaired. Found in 62 counties within the state, the program has been nationally recognized by the National Conference of Mayors for its effort to reduce alcohol-related crashes and fatalities. In 2014, the SafeRide Program helped contribute to the lowest number of alcohol-related fatalities in Wisconsin since WWII. Since 2003, Wisconsin has experienced nearly a 50 percent decline in alcohol-related fatalities, and over the same period the SafeRide Program has expanded to offer an almost 150 percent increase in free rides home to TLW patrons. Gov. Scott Walker approved a significant increase in state funding for the program in the 2015-2016 state budget. Under the new law, all persons convicted of an OWI will be assessed



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a SafeRide Surcharge of $50 to be dedicated to the SafeRide Program. TLW member support, however, is still the backbone of the program. Over 50 percent of its funding in 2015 was raised by TLW members. In the past year, participating Tavern League member establishments provided 82,143 free rides home to customers throughout Wisconsin, creating safer roads for everyone. “It’s not a good idea to drive impaired. Our SafeRide program provides an alternative that is safe and free,” says TLW President Terry Harvath. According to TLW Executive Director Pete Madland, the program’s status as the largest in the country is due to TLW members. “We are very proud of our members who volunteer their time to make the program a success.” For more information on SafeRide, please see page 14 for our overview of a variety of programs throughout the state. Also visit and click on the SafeRide link.



Adams Ashland/Bayfield Barron Brown Burnett Chippewa Clark Columbia Crawford Dells/Delton Area Dodge Door Eau Claire Fond du Lac Grant/Iowa Greater Northwoods Green Lake Area Jackson Jefferson Juneau Kenosha City Kenosha County La Crosse Lakeland Langlade Madison/Dane Manitowoc Marathon Marinette Marquette Milwaukee Monroe Oconto Oneida Oshkosh Outagamie Ozaukee Pepin Pierce Polk Portage Price Racine City Racine County Rock Sauk Sawyer Shawano Sheboygan South Central St. Croix Superior/Douglas Tomahawk/Merrill Trempealeau/Buffalo Walworth Washburn Washington County Waukesha Waupaca County Waushara Wood

475 289 122 1107 780 3367 52 2245 352 1073 586 424 2281 285 1222 1511 74 802 770 125 1656 329 6610 220 358 6201 2561 4036 3223 703 846 3231 61 4636 4104 2600 21 291 163 479 776 81 1793 132 861 10120 323 189 819 217 254 1381 1152 595 245 298 141 124 255 534 1582



2,568.00 4,444.60 1,058.50 14,176.30 12,335.00 15,142.00 595.00 16,550.00 2,242.10 6,000.00 7,062.00 4,315.80 20,111.00 2,218.00 14,565.00 14,370.70 374.00 4,831.50 3,407.25 770.25 11,850.00 8,488.00 55,079.00 2,950.00 2,970.00 90,526.93 22,726.00 36,862.00 15,910.00 9,851.13 14,461.00 19,015.68 1,150.00 27,488.70 28,198.00 22,803.70 250.00 2,718.00 1,431.00 1,656.00 3,454.00 816.84 37,595.00 2,740.00 21,525.00 11,604.00 5,190.00 2,530.00 4,463.00 1,338.00 2,794.00 13,381.25 11,520.00 5,849.26 6,490.00 4,030.00 2,189.00 1,779.00 2,738.00 7,860.00 5,231.75 $678,640.24


5.41 15 15.38 12 8.68 5 12.81 30 15.81 10 4.50 13 11.44 15 7.37 24 6.37 16 5.59 9 12.05 15 10.18 9 8.82 15 7.78 6 11.92 37 9.51 33 5.05 8 6.02 11 4.43 36 6.16 14 7.16 56 25.80 49 8.33 155 13.41 20 8.30 13 14.60 119 8.87 60 9.13 39 4.94 27 14.01 14 17.09 93 5.89 30 18.85 7 5.93 30 6.87 41 8.77 57 11.90 3 9.34 . 8.78 33 3.46 21 4.45 54 10.08 56 20.97 55 20.76 12 25.00 15 1.15 36 16.07 5 13.39 21 5.45 57 6.17 13 11.00 14 9.69 31 10.00 35 9.83 28 26.49 80 13.52 15 15.52 23 14.35 9 10.74 18 14.72 14 3.31 40 8.26



34% 17% 8% 22% 20% 16% 35% 53% 59% 20% 17% 16% 21% 15% 22% 73% 21% 28% 42% 21% 52% 73% 100% 63% 28% 70% 54% 38% 47% 34% 45% 55% 10% 47% 58% 34% 7% 70% 52% 36% 48% 100% 89% 18% 5% 60% 12% 38% 65% 36% 20% 41% 65% 31% 90% 44% 38% 10% 20% 35% 56% 45%

14,929.00 4,444.60 1,058.50 22,000.00 14,335.00 19,869.88 605.00 18,050.00 3,014.11 6,000.00 8,562.00 15,731.80 21,809.82 2,768.00 21,000.00 15,070.70 474.00 5,011.23 3,497.25 1,095.25 14,244.24 8,918.00 59,594.14 3,200.00 3,500.00 105,530.08 23,635.00 52,600.00 16,922.52 9,851.13 19,042.39 42,329.00 1,882.00 29,152.66 32,279.49 26,493.77 250.00 4,935.00 2,531.00 1,861.00 29,024.16 816.84 54,917.72 2,740.00 21,893.00 11,604.00 5,190.00 2,746.80 5,592.30 1,338.00 4,585.00 13,668.50 21,000.00 7,999.26 6,842.00 4,030.00 2,513.00 2,368.00 3,198.00 7,860.00 6,785.52 $874,789.66



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TLW Members

Champion SafeRide Programs and Their Operation Vary Throughout the State By Jennifer Bradley


n 2004-05, the SafeRide program provided 33,724 rides statewide. Ten years later, TLW members reported 85,413 rides and the newest figures for 2015-2016 have been tabulated and are presented on page 13. “It [the program] just grows,” says Patti Kuchenbecker, TLW accountant. In that same ten years, the total cost statewide has risen from $398,000 in 39 programs to $960,000 reported in 62 SafeRide county initiatives in 2014-15. The TLW’s SafeRide program qualifies as the largest alternative transportation program in the country that addresses the issue of operating a motor vehicle while impaired. As previously reported in the SafeRide survey in this issue, there has been nearly a 50 percent decline in alcohol-related fatalities in Wisconsin and the SafeRide program has increased by 150 percent. Whether you believe in the SafeRide program or not, it’s keeping intoxicated drivers off the streets and there are TLW members working diligently behind the scenes to keep it that way.

THE FINANCIAL BREAKDOWN Kuchenbecker explains that each county must pay 20 percent of their SafeRide cost (a grant-matching requirement) while the TLW bills the state grant program for the other 80 percent. Each year the TLW writes a detailed grant application to the



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Wisconsin Department of Transportation (DOT) to make sure the funds are available to keep members’ patrons safe, as well as protect many more drivers on the roads. Gov. Walker signed a SafeRide Surcharge proposal into law about 18 months ago, which is expected to generate $470,000 in funds for 2015-16 and $940,000 each year after that, through an additional $50 assessment for each OWI conviction. Ironically, as the OWI arrests and convictions have dramatically decreased, so has funding for the SafeRide program as state funding is tied to the OWI surcharge. Because of this, there are strict guidelines from the TLW on how to operate a SafeRide program, but also options to personalize it based on location, population and ride availability. A few counties have gone to self-funded programs and do not take grant funds, says Kuchenbecker, explaining they are able

to raise enough money and would rather do that than take money from other counties/programs that need it. “That is why there is such diversity in the programs also,” she explains.

annual walk, stopping at members’ establishments for drinks and snacks along the way. The county’s annual golf outing brings in $5,000 to $10,000 a year and the holiday party, $10,000 to $15,000.

LESSONS FROM A LARGE PROGRAM The surcharge announcement was good news to Barb Mercer, the Madison/Dane County SafeRide coordinator, who previously owned Pitcher’s Pub in Madison for 23 years. This countywide SafeRide program began in 2002 and last year alone members handed out almost 7,500 ride vouchers to their patrons.

She recommends if someone is having challenges with their SafeRide program to work with the TLW office in Madison. “Have them come to your local meetings and talk about it,” Mercer notes. “Who’s more knowledgeable? They’ve worked with it forever. They can often step in and take a look at it from the outside and see where the weaknesses are.”

Mercer works with five local cab companies as well as people who volunteer in the SafeRide Good Samaritan program. The cab companies bill independently, and she says Union Cab Company provides the majority of the rides, usually billing from $3,000-$5,000 per month. The league is fortunate to have Good Samaritan drivers that provide approximately 90100 rides, at a flat rate of $30-$35 depending on the distance of the ride.

This SafeRide veteran says one thing leagues must do to keep a program strong is watch for signs of abuse and stop it before it spirals out of control. She’s seen multiple rides given in a month to the same address, bartenders stealing rides and passing them to another bar, and non-members using vouchers as well.

In 2014-15, 119 of the Madison/Dane County Tavern League members were involved with the SafeRide program, or 70 percent of the total membership. Mercer explains that SafeRide vouchers cost TLW-member businesses $5 and the county league pays the remainder of the 20 percent required by the state. The amount increased last year from $3 when the DOT was short on SafeRide funds. As SafeRide Coordinator, Mercer does all the behind-the-scenes billing and other paperwork, submitting a report for the final 80 percent of the program’s cost. Five area bars act as voucher distribution centers, and then turn in their collected funds on a monthly basis. Cab companies mail their voucher portion in with a bill monthly as well. (Mercer notes that all checks are paid with two signatures on them; three people in the county league are able to do this.) “I’m so proud of the SafeRide Program,” she says. “It runs like a clock here.” It wasn’t always that way, though. Mercer says Dave Wiganowsky began the program, and Mercer recalls that he wrote letters to all major businesses, to mom and pop shops, to state legislators. “He did everything to get people involved and support the SafeRide program,” she says. “The beer and liquor distributors and manufacturers also support our fundraisers, so we encourage the bars to have those products on hand. Dave had the gumption to just push this program through and he ran it for a long, long time.”

FUNDRAISING IS KEY She says fundraising is vital to this program’s success, and recommends members try anything they can to get people involved and to participate. From pig roasts, softball and volleyball tournaments to comedy nights and garage sales, TLW members in Madison/Dane County get creative when it comes to raising SafeRide funds. Mercer says the east side bars do an

In 2014, the Tavern League of Wisconsin announced its need to market and promote the SafeRide Program to TLW-member establishments. The TLW Board and Executive Committee sponsored a poster contest with a cash prize awarded for the winning entry. The design above was chosen and it has become the official SafeRide poster. It’s available through the TLW office in Madison along with other materials to help create and promote your SafeRide program. SEPTEMBER/OCTOBER 2016


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“Accountability is really important,” she adds. “I’m by myself, so I have to be accountable. We can nip things in the bud because we check it on a monthly basis.”

CHIPPEWA COUNTY’S SAFERIDE EFFORTS Cindy Welk owns Snout Saloon and the Rumor Mill Pub and Eatery, both in Chippewa Falls. A TLW member for almost seven years, Welk has served as the Chippewa County SafeRide Coordinator for four of those. She says the biggest challenge her group faces is the lack of cabs in the rural communities in their area. “They’re not as interested in doing the Good Samaritan program as they are a taxi-based one,” she says. Luckily, some of the areas within Chippewa County do have cab services and combined with Good Samaritan rides, Welk says 3,367 rides were given from July 1, 2015 to June 30, 2016 at a total cost of $15,142. Taxicab rides were 1,556 of those and Good Samaritan a little higher at 1,811 rides in the fiscal year. “I would love for more of our members to use the SafeRide program,” she says, noting that now 13 of 80 do, or 16 percent. “It’s another piece of the puzzle in your business to offer something like this. The longer we have it, the more participation grows.” SafeRide in Chippewa County runs a bit different than in Madison/Dane County, given the different population and the geography of the area.

PROGRAMS VARY BY ESTABLISHMENT Each participating Tavern League member is responsible for setting up the SafeRide parameters for their individual business, as well as paying their own 20 percent of the cost, which is billed to each bar at the end of the month by Welk, based on the bills from cabs and Good Samaritans (who are paid $1 per mile). Some establishments may choose to provide a voucher worth $20, for example. In this case, the patron is responsible for the cost of the ride beyond that amount. Other member businesses may just assume responsibility for the total bill later. Welk says TLW members host raffles and fundraisers to generate money so it’s not coming from their pockets. Some, however, choose not to host events and offer the SafeRide program anyway. When it comes to rules, Welk says at her downtown Chippewa Falls establishment, patrons can’t come from barhopping and then ask for a SafeRide voucher. “They must have had four drinks at my businesses,” she says. “Each bar decides how they want to do it: if they are going to give the patron a ride home, take their keys, how often the program is used, that’s their decision to make.” “It works really well for us,” she adds. “Nobody can say anything about others using it too much because they are paying for their own share.”



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KEEPING SAFERIDE GOING IN OZAUKEE COUNTY On the other end of the spectrum from a large SafeRide program like Madison/Dane County and a mid-size program like Chippewa County is Ozaukee County. Although this small program does not give a lot of rides, Tim Booth, Ozaukee County SafeRide coordinator firmly believes in its purpose. Booth’s wife, Donna, the county’s Tavern League president started the SafeRide program in 2009 by hosting fundraisers to earn the matching funds for the state grant. Donna convinced Tim to help with the program after he retired, as he was already a director on the county league’s board. In Ozaukee County, as in many areas in the state, cabs do not run at all. This mainly suburban area north of Milwaukee has a shared ride program that stops at 7 p.m. The biggest community is Mequon at 22,000 people and the rest are smaller communities without public transportation. “So we use a Good Samaritan program and have a zero tolerance policy,” Booth says. “You have to be 100 percent sober to participate.” He says everyone is aware that if something did happen and that a person was not sober, huge liability issues would arise. Eight percent of the county’s TLW members participate, and vouchers are available for $2 each. Members have to fill them out and turn them into him at the monthly meetings, and on time, he says, as the DOT requires timely reporting for matching grant funds. Although the number of rides Ozaukee County gives is just a fraction of some of the other SafeRide programs in the state, Booth explains that taverns like to work together, especially on holidays or Super Bowl weekends and during other events when taverns see a higher turnout of customers. “They’ll [tavern owners] get together and have one person on duty that maintains 100 percent sobriety,” stresses Booth. As is the case when a SafeRide program is dependent on Good Samaritans as drivers, it’s a challenge to keep finding people to be on-call, especially at the hours a SafeRide program is needed. Ozaukee County hasn’t had any problems with the Good Samaritan operation, but Booth says everyone is very clear on the rules and those involved do find it a benefit to their business and customers.

“The goal for all of us is to keep our patrons safe and we do whatever we have to do to try to keep the SafeRide program going.” - TIM BOOTH OZAUKEE COUNTY SAFERIDE COORDINATOR

“It’s hard to count on people week-in and week-out, and I wish I had a better solution,” he says. “But I can’t remember the last time we’ve had someone killed here by a drunk driver. The goal for all of us is to keep our patrons safe and whatever we have to do, we try to keep the SafeRide program going.” While he says a cab service would make things a lot easier, Booth explains that they will keep plugging along and make sure someone is available whenever possible and plan for the big events. “The way I look at, whatever rides we do give could have saved someone’s life,” he adds.

“Don’t try to reinvent the wheel. We’re all new to this. It’s a pioneer program and all the leagues are pioneers in creating their own programs.” - PETE MADLAND TLW EXECUTIVE DIRECTOR

LOOK TO YOUR PEERS Kuchenbecker agrees, and encourages more TLW members to learn about and become involved in the SafeRide program. “It’s really a benefit to your business,” she says. “To me, it’s a no-brainer. It is for your protection and their protection.” She concludes that there are many resources, both on the TLW website, as well as through personal contacts, to help deal with any SafeRide questions or concerns. A SafeRide coordinator meeting is being planned for the fall convention.

the wheel,” he says. “We’re all new to this. It’s a pioneer program and all the leagues are pioneers in creating their own programs.” An example he gives is of voucher design. When someone needs help with that, he has members to refer them to. “We have a lot of freedom with the SafeRide program, but with that comes the potential for mistakes,” says Madland. “We can avoid some of those by helping each other. Present your problems and hopefully there’s a solution within the group.” TLW

Pete Madland, executive director of the TLW, adds that a SafeRide Day is also in the works that will have both an educational and social component. He recommends members learn from each other through these events. “Don’t try to reinvent

SAFERIDE 101: THE BASICS OF GETTING STARTED Implementation: To begin your program you may apply for a grant. Monies are available through the Tavern League. Write a brief description of your program. Are you using a cab company, Good Samaritan? When will your program run? What areas? How will you raise matching funds? When your letter is submitted it will be considered for approval. Contact Person: If you are ready to begin a SafeRide program, the following information will help ensure the success of your program. A contact person must be established to keep records and communicate with the Tavern League SafeRide Coordinator. If the contact person changes, please let the TLW know immediately. Marketing: Your program must be marketed to promote participation. The TLW has many proven materials to help. With the help of distributors, the press, local businesses and existing programs the TLW can help you market your SafeRide program in your community.

Reimbursement: Records of SafeRides given must be recorded and sent to the Tavern League office in a timely manner. The TLW has forms to help track the needed information. Once this is received, your costs will be reimbursed from our foundation. Matching Funds: Matching funds must be raised equal to the amount of your initial grant. This may be done in many ways. Selling SafeRide vouchers, golf tournaments, donations etc. are methods used by existing programs. The Tavern League will share ideas with you to help you raise the needed funds. Evaluation: Evaluations are sent out once per year. It is required you return the evaluation filled out completely and accurately. Keeping accurate records will help you complete the evaluation. Questions: Please call the TLW at 800-445-9221 with any questions you may have. Every program is unique so what may apply to others, may not apply to you. SEPTEMBER/OCTOBER 2016


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ANNUAL MEMBERSHIP LEVELS PLATINUM: $1,000 Annual Membership Level GOLD: $500 Annual Membership Level SILVER: $250 Annual Membership Level For more information on becoming a Special Club Member, call the TLW office at 800-445-9221



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UPCOMING CONVENTIONS & TRADE SHOWS DATES & LOCATIONS Spring 2017 Conference & Trade Show April 3-6, 2017 • Radisson Hotel & La Crosse Center 200 Harborview Plaza, La Crosse, WI 54601 (608) 793-5004 Fall 2017 Convention & Trade Show October 2-5, 2017 • Radisson Paper Valley Hotel 333 W. College Ave., Appleton, WI 54911 (920) 733-8000 Spring 2018 Conference & Trade Show April 9-12, 2018 • Crowne Plaza & Ramada Plaza Milwaukee (by Airport) 6401 S 13th St., Milwaukee, WI 53221 (414) 764-5300 Fall 2018 Convention & Trade Show October 1-4, 2018 • Kalahari Resort 1305 Kalahari Dr., Wisconsin Dells, WI 53965 (608) 254-5466 For more information please call the Tavern League of Wisconsin at 800-445-9221


! s k c Ro W IE V E R P N IO T N E V N O C L L 81 ANNUAL FA ST

SCHEDULE OF EVENTS . . . . . . . . . . . . . . . . . . . . . . . . . KEYNOTE SPEAKER & SEMINARS . . . . . . . . . . . . . . . . . . HOTEL INFORMATION & REGISTRATION FORM . . . . . . . . ENTERTAINMENT & HOST LEAGUE . . . . . . . . . . . . . . . . . TRADESHOW EXHIBITOR LIST . . . . . . . . . . . . . . . . . . . . AUCTION FORM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MEMBER OF THE YEAR NOMINATION FORM . . . . . . . . . .

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2016 Fall Convention Schedule of Events Annual Food Drive: Please bring non-perishable food or a cash donation. MONDAY, OCTOBER 10, 2016 9:00 A.M. to 5:00 P.M. TLW Board of Directors Meeting Guava Room 9:00 A.M. to 4:00 P.M. Food Service Sanitation Course & Exam Portia Room (Class Registration open to members and non-members) 12:00 P.M. to 1:00 P.M. Board Lunch Tamarind Room 3:00 P.M. to 6:00 P.M. Registration & $2 Bill Exchange North Atrium, Reg. Booth 1 8:00 P.M. to Midnight Dells/Delton & Sauk County Tavern League Welcome Party LOCATION: Monk’s of the Wilderness BAND: Piano Fondue

TUESDAY, OCTOBER 11, 2016 8:30 A.M. to 5:00 P.M. Registration & $2 Bill Exchange North Atrium, Reg. Booth 1 8:45 A.M. to 9:15 A.M. Audit Committee - Ebony Room 8:45 A.M. to 9:15 A.M. Nominating Committee - Guava Room 9:15 A.M. to 12:00 P.M. General Business Meeting A, B, G, H Convention Center Attendance Drawing Host League IntroJim Pickett, Southern Zone VP Opening CeremonyKeith Koehler and Neil Caflisch Color Guard Present Colors Vice President’s Report – Chris Marsicano President’s Report – Terry Harvath Secretary’s Report– Erin Farrar Treasurer’s Report– Tom Dahlen Keynote Speaker – Mark Brown – Sazerac Executive Director’s Report Pete Madland Member of the Year Attendance Drawing First-Timers Orientation



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12:00 P.M. to 5:00 P.M. Trade Show Rooms 1-8, Convention Center Bean Bag Tournament – Contest for TIPAC 12:00 P.M. to 4:00 P.M. Silent Auction for TIPAC Tamboti Room 1:00 P.M. to 2:00 P.M. Seminar – Labor Laws Presented by Attorney Natalie Bussan and Managing Partner, Payroll Solutions Rebecca Yinko 3:00 P.M. to 4:00 P.M. Seminar – Music Licensing Presented by Jessica Frost from BMI 8:00 P.M. to 1:00 A.M. Cocktail Party & Costume Contest C, D, E, F Convention Center THEME: TLW “ROCKS!” COSTUME: Rock Stars (Past or Present) BAND: Retro Specz 9:00 P.M. to 10:00 P.M. Live Auction C, D, E, F Convention Center (Proceeds to TIPAC)

WEDNESDAY, OCTOBER 12, 2016 9:00 A.M. to 4:00 P.M. Registration & $2 Bill Exchange North Atrium, Reg. Booth 1 9:30 A.M. to 11:00 A.M. General Business Meeting A, B, G, H Convention Center Attendance Drawing James (Junior) Wright, MillerCoors ABL Report – Bob Sprenger Legislative Report – Scott Stenger Good and Welfare Attendance Drawing 11:00 A.M. to 3:00 P.M. Trade Show Rooms 1-8 Convention Center 9:00 A.M. to 2:15 P.M. Silent Auction - Tamboti Room

2:45 P.M. to 3:00 P.M. Exhibitor Booth Drawing Trade Show Area (Exhibitor must be present to win.) 3:15 P.M. to 4:00 P.M. District Caucuses: 1st & 9th District – Aloeswood Room 6th District – Mangrove Room 2nd District – Marula Room 8th District – Aralia Room 4:15 P.M. to 5:00 P.M. District Caucuses: 3rd District – Aloeswood Room 4th District – Mangrove Room 5th District – Marula Room 7th District – Aralia Room 5:00 P.M. to 6:00 P.M. Cocktails with the President – $25 Donation to TIPAC Rooms D & E Convention Center sponsored by Breakthru Beverage

THURSDAY, OCTOBER 13, 2016 10:00 A.M. to 12:00 P.M. General Business Session A, B, G, H Convention Center Attendance Drawing CORE Check Presentation Audit Committee Report Nominating Committee Report Parade of Candidates Host League Drawing Foundation Raffle Trade Show Buyers Raffle Good & Welfare DVD Presentation Attendance Drawing 12:00 P.M. Dells/Delton County Presidents Reception Dells/Delton President: Keith Koehler Country Keg/Baja Cantina 732 Oak St. Wisconsin Dells Note: Times and events are subject to change without notice.

11:45 A.M. to 12:15 P.M. SafeRide Meeting General Session Room 2:00 P.M. to 2:45 P.M. Vendors Drawings Trade Show Area (Attendees must be present to win.)

2016 Fall Convention Keynote Speaker

TUESDAY, 10:00 A.M. - 11:00 A.M., GENERAL SESSION OUR INDUSTRY: WHAT LIES AHEAD? It is no secret that the beverage alcohol industry is ever-changing. The future as always is uncertain. .05, ignition interlocks, driverless cars, the list of impactful issues goes on and on. Who knows what the future holds for us and our industry? Mark Brown, President and CEO of Sazerac Company can give us his views on what lies ahead. From his days growing up in an English Pub to becoming the President of Sazerac, Mark is able to provide a unique perspective. His presentation will give you an opportunity to hear from one of the most knowledgeable industry people we have had the pleasure to have speak at our convention.

Mark Brown

President and CEO of Sazerac Company Inc.

Sazerac is the largest distilling company in the United States with operations in Kentucky, Maryland, Virginia, South Carolina, Louisiana and California. Distilleries include Barton Brands, Buffalo Trace, and the A. Smith Borman Distillery. Mark Brown’s industry career began at his family’s pub in 1971. After moving to the United States in 1980 he continued in the industry, working for Brown Forman and Sazerac. Mark’s wealth of knowledge and British humor will provide everyone with an informative and entertaining presentation.

2016 Fall Convention Seminars TUESDAY 1:00 P.M. – 2:00 P.M. ROOM TBD LABOR AND EMPLOYMENT LAWS


Presented by Attorney Natalie Bussan and Payroll Solutions Managing Partner Rebecca Yinko

Presented by Jessica Frost from BMI

Many of us get into business with little or no knowledge of federal and/or state labor and employment laws. Much of what we learn is on-the-job training or hearsay from someone in the industry. With the dramatic changes to the overtime pay regulations recently implemented by the Obama administration along with ever-changing labor laws and the barrage of labor-related lawsuits, this is a timely and important seminar. Here is an opportunity to learn about the labor laws that directly affect the hospitality industry. Attorney Natalie Bussan practices extensively in the areas of employment law, civil ligation and governmental compliance. In her employment law practice, she assists businesses and local governments in navigating employment laws in all areas including pay and wage issues, family and medical leave, and discrimination and termination decisions.

Do you have music at your establishment; bands, karaoke, Pandora etc.? Do you plan on having music in the future? If the answer is “yes” to either of these, then you must learn about music licensing. This seminar will give you the facts about music licensing and clear up any misconceptions you may have. Like it or not, music licensing is the law and it is important to know the do’s and don’ts regarding it. Here is an opportunity to get firsthand knowledge from an expert in the field, take advantage of it! Our speaker, Jessica Frost has been with Broadcast Music Inc. (BMI) for 17 years working as a customer relations executive. She will present important information you need to know if you offer entertainment at your business. She will also answer any questions you may have. Jessica is a valuable resource and we are fortunate to have her available as a presenter at this seminar.

Rebecca Yinko is the managing partner of Payroll Solutions, headquartered in Baraboo, WI. Rebecca has 15 years of knowledge and practice in the payroll and human resource industries. In her role as partner, Rebecca oversees client relationships, staff management, and firm development and operations.



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2016 Fall Convention TLW “Rocks!”


OCTOBER 10 - 13, 2016 KALAHARI RESORT & CONVENTION CENTER 1305 Kalahari Drive • Wisconsin Dells


• Kalahari Resort & Convention Center


KALAHARI RESORT 1305 Kalahari Dr.

$114 - $149

Wisconsin Dells Call 877-253-5466 and ask for TLW 2016 Room Block

Cut-off: September 9, 2016

2016 Fall Convention Registration Form Name

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Please complete and mail this form with payment to: TLW, 2817 Fish Hatchery Road, Fitchburg, WI 53713-5005 22

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2016 Fall Convention Registration Form n


2016 Fall Convention Entertainment

Monday Night PIANO FONDUE Featuring the talents of entertainers with decades of professional touring experience, Piano Fondue has delighted audiences of all types all across the country. They’ve taken the dueling pianos concept to the next level with a full stage production, complete with custom light show, incredible performances, and experienced staff to ensure that this will be an entertainment experience to remember. Their all-request rock and roll show ensures a highenergy performance that engages an audience like no other. The group’s unique blend of musical styles and extensive repertoire offers a little bit of everything from country and current pop to oldies and Broadway classics.

Tuesday Night THE RETRO SPECZ Retro Specz is a six member band that plays fun, danceable classic/ retro rock you’re sure to enjoy. They play music everyone knows, and they love to delve into songs with big vocal harmonies that other bands won’t even try. They perform music from the last four decades — selections from AC/DC and ZZ Top to Journey and REO Speedwagon to Cheap Trick and The Eagles, and many more. Their all-star lineup includes guitar, bass, keyboard, saxophone and drums, plus high-powered vocals by lead singers Nicole Rivers and Thomas Morgan. A professional PA and light show featuring a new state of the art digital mixing board only adds to this fun, entertaining show.

Your Host Leagues THE DELLS/DELTON & SAUK COUNTY TAVERN LEAGUES The Dells/Delton & Sauk County Tavern Leagues are looking forward to co-hosting the 2016 fall TLW convention. The Dells/ Delton Area League will be hosting the Monday night party at Monks of the Wilderness with Piano Fondue (dueling pianos) performing. The convention committee includes, back row left to right: Dave Shanks, Keshia Gregerson, Neil Caflisch, Doug Clausen, Peggy Anderson, Keith Koehler, and Herbie Ott. Front row left to right: Lantz Douglass, Ken Roberts, and Mark Horenberger.



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2016 Fall Convention Exhibitor List Acclaim Social Booth #6 Kitty Hooper P.O. Box 11 Sister Bay, WI 54234 920-854-2400 kitty@acclaimsocial. com Social Media Marketing

AcclaimPOS Solutions Inc. Booth #5 Bjorn Hooper P.O. Box 11 Sister Bay, WI 54234 920-854-2400 Fax: 920-854-4200 www.simply AcclaimPOS Registers and iPad Systems

American Income Life Booth #12 Laurie Gruber 100 Pintail Dr. Hammond, WI 54015 715-579-3297 800-875-9997 Supplemental Life & Health Benefits to Members and Employees

Anheuser-Busch Booth #71, 90 Hilary Gunn 2873 Holborn Circle Madison, WI 53718 608-335-6174 cell hilary.gunn@ B & K Bar & Restaurant Supplies Booth #46, 46 Donald Falk 7100 W. Greenfield Ave. West Allis, WI 53214 414-259-9161 414-322-1605 cell Fax: 414-259-9197 www.bandkbar Bar Stools, Pub Tables, Popcorn Machines, Glassware, Chemicals and All Your Bar Supply Needs

Bar Rags Drinkware Booth #105, 104 Kevin Pelz 5003 Milan Rd. Sandusky, OH 44870 800-707-7247 Fax: 419- 625-6697 T-Shirts, Sweatshirts

Baraboo Sysco Food Services Booth #61 Julie Jaech 910 South Blvd. Baraboo, WI 53913 608-355-8455 Fax: 800-942-9417 www.baraboosysco. com jaech.julia@bar.sysco. com Wholesale Food, Equipment & Supplies & Disposables



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Batzner Pest Control Booth #66 Brenda Borgman 16948 W. Victor Rd. New Berlin, WI 53151 262-797-0094 Pest Control Services

Bean Bar Toss for TIPAC Booth #27, 28, 29 2817 Fish Hatchery Rd., Ste. 2 Fitchburg, WI 53713 608-270-8591 Benedict Refrigeration Service Inc. Booth #70 Mike Mattson 1003 Harlem St. Altoona, WI 54720 715-834-3191 Fax: 715-834-8533 www.benedict mmattson@benedict Kitchen, Bar & Restaurant Equipment, Design, Sales & Service

Bi-State Point of Sale Solutions Booth #30 Mel Welch 4317 Maray Dr. Rockford, IL 61107 815-395-1234 Fax: 815-395-0038 mel.welch@ Systems Integrator of POS, Sales, Service, Supplies, POS Systems, Camera Surveillance Systems

Brakebush Brothers Booth #76 Al Neumann N4993 6th Dr. Westfield, WI 53964 800-933-2121 x1368 Fax: 920-787-1603 aneumann@ Frozen Value-Added Chicken Products

Brew Pub Lotzza Motzza Pizza Booth #54 Denny Terrance 3027 W. Mason St. Green Bay, WI 54313 920-883-7851 dennyterrance@ Frozen Pre-Made Pizza, Lotzza Motzza Pizza

Bromak Sales Inc. Booth #17 Gary Keller E9770 7th St. Clintonville, WI 54929 715-823-4429 Fax: 715-823-7493 broaster@bromakinc. com Broaster Company Equipment & Supplies, Broaster Foods

Capitol Husting Liquor & Wine Booth #91 Greg Alevizos 12001 W. Carmen Ave. Milwaukee, WI 53225 414-353-1000 Fax: 414-353-0768 www.capitol-husting. com Liquor, Wine & Beer Distributor

Cash Register Service Booth #34.2 Randy Raduenz 2222 American Dr. Milwaukee, WI 54956 920-749-8007 Fax: 920-749-8011 Complete Office of Wisconsin Booth #24 Keith Madden P.O. Box 640 Germantown, WI 53022 888-683-5344 Fax: 800-788-9340 kmadden@cowiweb. com Restroom Supplies, Cleaning Supplies, Office Supplies, Break Room Supplies, Furniture

Cornerstone Processing Solutions Inc. Booth #40, 39 Brad Palubiak 1600 S. Main St. Oshkosh, WI 54902 920-651-8888 Fax: 920-651-8889 www.cornerstoneps. net brad@cornerstoneps. net ATM, POS, ECRS, Credit Card Processing and Equipment

Croix Valley Foods Booth #75 Damon Holter 265 Mound View Rd., Ste. 7 River Falls, WI 54022 612-756-4985 www. info@ Sauces, Rubs, Bloody Mary Seasonings

Dean’s Satellite & Security Booth #108, 109 Sonya Pennel 2350 Commercial Dr., Ste. 1 Sparta, WI 54656 608-269-2897 Fax: 608-268-5241 Satellite TV & Security

DeVere Company Inc. Booth #100 Cynthia S. Shackelford 1923 Beloit Ave. Janesville, WI 53546 608-752-0576 Fax: 608-752-6625 www.deverechemical. com customerservice@ Commercial Dishwashers Lease, Sales & Service, Cleaners & Disinfectants, Janitorial Supplies

Diageo Booth #4 Mallory Krueger 646 Arnie St. Combined Locks, WI 54113 414-335-4568 New Liquor Products, Specific Brands TBD

Disher Insurance Services Booth #50 Mike Disher P.O. Box 179 Stevens Point, WI 54481 715-344-8383 800-675-5137 Fax: 715-344-4427 www.disherinsurance. com mike@ Property & Casualty & Workers’ Compensation Insurance

Drink Wisconsinbly - 30 Watt Booth #9 Tyler D. Bastian 600 N. Washington Ave., Ste. 203 Minneapolis, MN 55401 920-948-2426 Edge One Inc. Booth #58 Kris Zahn 161 Business Park Cir. Stoughton, WI 53589 608-873-3311 Fax: 608-873-3506 ATM Sales & Service

Ember Glo Booth #89 Judith Kelderhouse 4140 W. Victoria St. Chicago, IL 60646 773- 604-8700, ext. 202 Fax: 773- 604-4070 Charbroilers & Food Steamers

Emil’s Pizza Inc. Booth #77 Sue Kraemer P.O. Box 168 Watertown, WI 53094 920-262-9756 Fax: 920-262-2920 skraemer@ Manufacture & Sale of Frozen Pizza


Focus on Energy Small Business Program Booth #73 Greg Ward N28 W23050 Roundy Dr., Ste 100 Pewaukee, WI 53072 262-336-4274 Fax: 262-650-3160 www.focusonenergy. com/smallbusiness gward@ Energy Saving Solutions for Small Businesses, Lighting & Refrigeration

Foremost Business Systems Booth #42 Lori Alwin 4834 Park Glen Rd. Minneapolis, MN 55416 952-920-8449 Fax: 952-920-7880 Aloha POS by NCR Provides Software That Meets the Needs of Any Size Restaurant & Bar

Fruit Fly Bar Pro Booth #69 Steve Diettrich 7 Connor Ln., Unit 7-G Deer Park, NY 11729 631-237-1414 Fax: 631-392-1974 info@fruitflybarpro. com Products to Eliminate Fruit Flies & Dumpster Flies & Odor

Great Lakes Distillery Booth #64 Guy Rehorst 616 W. Virginia St. Milwaukee, WI 53204 414-431-8683 www.greatlakes info@greatlakes Small Batch Distillery in Milwaukee Which Handcrafts AwardWinning Spirits

Greater Insurance Service Corp. Booth #78 Heather Heidtke 414 Atlas Ave. Madison, WI 53714 800-747-4472 Fax: 608-221-0484 www.gisc heatherh@ Life, Health and Personal & Property Insurance Products

Guardian Pest Solutions Inc. Booth #52 Chuck Oelig 3131 Halvor Ln. Superior, WI 54880 800-777-4616 218- 722-2686 Fax: 218-722-2286 com Pest Management

Hansen Foods LLC/ Pep’s Pizza Booth #88 Michele Geiger 930 Goddard Way Green Bay, WI 54311 920-884-7413 800-236-1022, ext. 225 Fax: 920-468-1474 cegnarski@ Frozen Pizza - PepsBrewhaus

Holiday Wholesale Inc. Booth #55, 56, 57 Dixie Marquardt P.O. Box 177 Wisconsin Dells, WI 53965 608-254-8321 800-333-8321, ext. 102 Fax: 608-254-8003 www. dmarquardt@holiday Candy, Snacks, Foodservice, Disposables, Cleaning Supplies, Novelties, Tobacco Products

HSC Business Brokers Booth #62 Jerry Vlaminck P.O. Box 739 Delano, MN 55328 763-972-9077 800-735-3512 Fax: 763-972-9080 Commercial Real Estate Brokerage in the Hospitality Field

Kessenich’s Ltd. Booth #43 Cheri Martin 131 S. Fair Oaks Ave. Madison, WI 53704 608-249-5391 800-248-0555 Fax: 608-249-1628 cmartin@kessenichs. com Restaurant & Bar Equipment and Supplies

Krebs Business Booth #35.1 Cory Sosnovske 2222 American Dr. Stevens Point, WI 54956 920-749-8007 Fax: 920-749-8011 Liquor Control Solutions Booth #34.1 Steve Kaminski 2222 American Dr. Hartford, WI 54956 920-749-8007 Fax: 920-749-8011 Luiges Frozen Pizza Inc. Booth #44 Carl Schwibinger W3830 Cty. Hwy. K Belgium, WI 53004 920-994-4884 Fax: 920-994-4624 Quality Frozen Pizza

Magnuson Industries Inc. Booth #99 Jason Gough 3005 Kishwaukee St. Rockford, IL 61109 800-435-2816 800-435-2816 Fax: 815- 229-2978 barsupplydirect@

Modern Cash Register Systems Booth #35, 34 Tom Jones P.O. Box 574 Neenah, WI 54957 920-749-8007 Fax: 920-749-8011 www.modern tom@modern

Posi-Pour Portion Control Pourers and Full Line of Bar Supplies

Stand-alone Cash Registers and Point of Sale Systems, Sales, Service, Supplies & Peripheral

Mass Appeal Specialties Inc. Booth #1, 2 Thomas G. Wilkinson 2247 Shawano Ave. Green Bay, WI 54303 920-469-2000 800-345-5432 Fax: 920-469-1111 www.massappealinc. com sales@ Thousands of Advertising Items to Promote Your Business

MBE CPAs Booth #92 Melanie Lindloff 201 8th Ave. Baraboo, WI 53913 608-356-7733 mlindloff@mbecpa. com Full Service Accounting Firm & Payroll Solutions

Meyer Brothers LLC Booth #63 Robert Meyer P.O. Box 196 Saint Nazianz, WI 54232 920-639-4488 www. robert.meyer@the Old Fashioned Cocktail Mix

MillerCoors Booth #49, 48 Hailey Richardson 3939 W. Highland Blvd. Milwaukee, WI 53208 614-356-0580 262-203-4018 cell Hailey.Richardson@ MillerCoors Products

Minhas Micro Distillery Booth #51 Brenda O’Rourke 1404 13th St., Unit A-D P.O. Box 397 Monroe, WI 53566 608-328-5550 Fax: 608-325-3198 www.minhasdistillery. com rbcsales3@rhinelander Rail Liquor, Rum Horchata, Cream Liqueur, Beer and Hard Sodas

Nei-Turner Media Group Inc. Booth #7 Barb Howell 400 Broad St., Unit D Lake Geneva, WI 53147 262-729-4471 Fax: 262-729-4476 bhowell@ Specializing in Publishing High-Quality Print Materials, Visitor Guides, Magazines, and Custom Publications

NSM Music Inc. Booth #11 Tony Lantz 489 W. Fullerton Ave. Elmhurst, IL 60126 630-279-2244 Fax: 630-279-2255 tonylantz@ Digital Jukeboxes

Office Product Co. Booth #35 Chuck Helfenstein 3190 London Rd. Eau Claire, WI 54701 715-834-0517 Fax: 715-834-2866 POS System, Cash Registers, Office Equipment

Pabst Brewing Company Booth #103 Jerry Malcore 20655 Tennyson Dr. Brookfield, WI 53045 262-439-9173 262-391-4629 cell www.pabst Beer: Pabst, Old Style, etc.

Plunkett’s Pest Control Booth #59 Davyn James 40 N.E. 52nd Way Fridley, MN 55421 763-571-1700 Fax: 763-571-7103 davyn.james@ Pest Control

Portesi Italian Foods Inc. Booth #117 Rusty Mitch 3201 Business Park Dr. Stevens Point, WI 54481 715-344-7974 Fax: 715-344-5559

POS Partners Booth #87 Dan Phelps 250 E. Wisconsin Ave. Milwaukee, WI 53202 888-477-7711, ext. 3 solutions@ Solution Integrator & Future POS Provider of Point of Sale, Security and Dining Technology Systems

Potosi Brewing Co. Booth #107 Rick Kruser P.O. Box 177 Potosi, WI 53820 608-763-4002 www.potosibrewery. com rick@potosibrewery. com National Brewery Museum, Potosi Beer Finest Beer in Wisconsin

Precision Pours Inc. Booth #75 Tom Highum 12837 Industrial Park Blvd. Minneapolis, MN 55441 800-549-4491 800-549-4491 Fax: 763-694-9343 www.precisionpours. com tomhighum@ Manufacturer of the 3-Ball Liquor Pour Used by Over 2,500 TLW Members

Pretzelhaus Bakery/ Funacho/Shake’Ems Booth #80 Ken St. Clair 17656 Evergreen Ct. Brookfield, WI 53045 262-309-9902 Fax: 262-797-0743 www. ken@ Shelf Stable Pretzels, Individually Wrapped, 6-oz. Soft Pretzel with Dry Storage.

Ransom’s Home & Business TV-Satellite Booth #72 David Ransom 574 8th St. Fond du Lac, WI 54935 920-979-0051 Fax: 920-922-3181 Dish Network Satellite TV

Retail Control Solutions Booth #86 Bob Schellenbach 806 Thurndale Ave. Bensenville, IL 60106 787-444-7300 x102 Fax: 630-521-1994 Point of Sale (POS)

Riverside Foods Inc. Booth #79 Mike Coenen 2520 Wilson St. Two Rivers, WI 54241 800-678-4511 920-323-3351 cell Fax: 920-794-7332 www.riversidefoods. com musky@ Breaded and Battered Appetizers & Seafood

Safe Harbor Payment Systems Booth #14 Ross Judnick 4724 Vaux Rd. Hermantown, MN 55811 218-729-9103 www.safeharbor safeharborpos@ POS Systems, ATMs, Credit Card Processing, Mobile Payments & Local Service

Sand Creek Brewing Company LLC Booth #23 Jim Wiesender P.O. Box 187 Black River Falls, WI 54615 715-284-7553 Fax: 715-284-8081 www.sandcreek sales@sandcreek Brewery: Premium Craft Brewed Lagers & Ales, Frostop Rootbeer

Sanimax USA LLC Booth #85 Andy Barnaal 605 Bassett St. De Forest, WI 53532 608-846-5466, ext. 1435 800-765-6453 Fax: 608-846-5370 Bill.Molander@ Collection & Recycling of Used Cooking Oil, Grease Trap Servicing

Sazerac Company Booth #120, 121 Tom Blanchard 2845 N. Hackett Ave. Milwaukee, WI 53211 215-434-1348 tblanchard@sazerac. com Liquor Supplier

Securus Workplace Solutions LLC Booth #45 Jean Ziegler 1 Arbor Ct. Waunakee, WI 53597 608-219-6133 www.securuswork securusworkplace solutionsllc@gmail. com Supplemental Insurance, Legal & Identity Theft Protection

Star Connection/ LodgeVision Booth #94 Chad Strampe S2634 County Rd. Bd, Ste. 1 Baraboo, WI 53913 608-355-2025 Fax: 608-234-4302 Commercial & Residential Satellite TV, Digital Signage, Internet, Phone

Swanel Beverage Inc./Banzai Booth #113 Michelle Prestamer P.O. Box 1186 Hammond, IN 46325 800-279-2635, ext. 321 800-932-7607 Fax: 219-932-7724 www.banzaienergy. com banzaiorderdesk@ Energy Drink (Banzai), Bag in Box Pop, Co2, Bulk Co2, Ice Machines

Taylor Enterprises of WI Inc. Booth #114 Earl Hansen N8108 Maple St. Ixonia, WI 53036 262-567-7286 800-242-9510 Fax: 262-567-7201 earl.hansen@ Sales, Service & Parts for Taylor Ice Cream, Henny Penny Cooking & Perfect Fry Equipment

The Insurance Center Booth #60 Teresa Perna 701 Sand Lake Rd. Onalaska, WI 54650 800-944-1367 Fax: 608-783-1079 customercare@ Insurance, Full Service Agency

Tim-Todd Services Inc. Booth #101 Richard Hoyne 713 Saddlewood Dr. Wauconda, IL 60084 847-668-2090 Fax: 847-469-8164 timtodd2913@gmail. com ATM’s, Arcade Game, Jukeboxes & Gaming Equipment

Tito’s Handmade Vodka Booth #38 Courtney Nuss 222 S. Carroll St., #205 Madison, WI 53703 920-265-7845 courtneynuss@ Tito’s Handmade Vodka - Spirits

Tri-Mart Corporation Booth #82 Steve Sundby P.O. Box 308 Menomonie, WI 54751 715-235-2151 800-874-6278 x 151 Fax: 715-235-1643 Wholesale Distributor

Tricky Dick & Specialty Booth #31, 32 Dick Van Den Heuvel 1315 Doty St. Green Bay, WI 54301 920-435-8217 Novelties, New Year’s & Pull Tabs

TRL Int’l. Mtkg Group/ Global Vending LLC Booth #102 Thomas R. Laugen P.O. Box 6233 Monona, WI 53716 608-332-5447 800-659-5447 Fax: 608-825-8862 thomaslaugen@ Air Purification Systems, Video Gaming, Bottle Crusher

U.S. Bank Payment Solutions/Elavon Booth #106 Alicia Purpur 425 Pine St. Green Bay, WI 54301 920-664-2476 Fax: 866-882-7872 alicia.purpur@ Merchant Services & Banking

Viking DJs & Viking Party Store Booth #21, 22 Bob Viking 533 W Conant St. Portage, WI 53901 608-742-3009 #2 Novelties, Beads, Hats, Glow Items

Wisconsin Souvenir Milkcaps Booth #10 Dayton Young 1860 Executive Dr., Ste. E Oconomowoc, WI 53066 414-217-1731 Fax: 262-968-1849 Promotional Milk-Cap Pulltabs & New & Used Vending Machines for Pulltabs

Yahara Bay Distillers Booth #26 Nick J. Quint 3118 Kingsley Way Madison, WI 53713 608-275-1050 Fax: 608-278-1921 Spirits Distiller

Frozen Pizza & Cheese Fries



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2016 Fall Convention Auction

Each year at the fall convention, members gather Tuesday evening for the TLW live auction. The TLW Live Auction is one of the larger parties held during the four-day festivities and members have fun bidding, toasting and dancing! In addition to the Tuesday night function, members also have the opportunity to participate in the silent auction that runs Tuesday, Noon to 4:00 p.m. and Wednesday, 9:00 a.m. to 2:15 p.m. In the past, auction items have included travel packages, sports memorabilia, fine clothing, electronics, art and more! Auction Chairperson Judy Vandenhouten helps coordinate the auctions that benefit TIPAC. Donating an item is simple. 1. P  lease fill out the form below and mail it to: Judy Vandenhouten E2904 County Road J, Kewaunee, WI 54216 Email: Cell: 920-493-4329 2. B  ring your item to the registration booth upon arrival to the fall convention. •The auction committee decides if the item will go into the live or silent auction. •All items purchased at the auctions must be paid for by personal check, credit card or cash. Thank you for your contributions!

2016 Fall Convention Auction Item Form If your league or members will be bringing auction items to the Fall Convention, please complete the form below and send it to the Auction Chairperson Judy Vandenhouten. Donor (Individual name and League) Contact Person Phone (business)


Please describe the item(s) your members will be donating to the TLW auctions. Item:










Thank you for your participation! Return this form by Sept. 26, 2016 to Judy Vandenhouten, E2904 County Rd. J, Kewaunee, WI 54216 26


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2016 Fall Convention Member of the Year

The Tavern League of Wisconsin Member of the Year Award The award is presented annually to a deserving TLW member at the fall convention. Please take a moment to nominate a member who you feel is deserving of this award. The recipient is chosen based on service to the Tavern League of Wisconsin as well as service to community and family. Many members are qualified to receive this award. Complete the form and be sure to include any information such as local awards, media coverage, newspaper clippings, endorsements, references, etc. Please send nominations to the TLW office by September 16, 2016. Last year’s member of the year was Nancy Moran, owner of Moran’s Landing on Swamp Lake near Tomahawk.

2016 Fall Convention Nomination Form Name Business City, State, Zip Local League Please state why you feel this person should receive the TLW Member of the Year Award. (Attach additional information and supporting documentation if necessary.)

Your information: Name Local League Phone Number Date

Thank you for submitting this entry, please return to the TLW office: 2817 Fish Hatchery Rd., Fitchburg, WI 53713. Deadline is September 16, 2016.



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Tangled Web

of Labor Issues

Changing rules, increased scrutiny and other labor issues facing Tavern League members By Amanda N. Wegner


mployment law is a fast-changing field. And it’s just getting started.

“The laws have really changed drastically in the last five to 10 years, with more changes in the future. It’s hard to predict what’s next,” says Natalie Bussan, a labor attorney with Baraboo’s Cross, Jenks, Mercer & Maffei, who will be presenting at the fall TLW Convention. “It’s increasingly difficult for small businesses and employers to know the laws and comply with them all.” With the general election just weeks away, they could change even more. “We don’t know for sure what will happen with the upcoming election, but we would expect to see a push for change in minimum wage. We’ll have to see what happens come November, but that’s been brewing in the background quite awhile now.” For now, recent court cases, a crackdown on wage and hour rules, upcoming changes to the bastion of labor laws, the Fair Labor Standards Act (FLSA), and more, all provide plenty of changes that warrant consideration by Tavern League members and their businesses.



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TIP CREDIT UPHELD Despite “less than favorable outcomes” in other lower courts, the 7th U.S. Circuit Court of Appeals, which covers Wisconsin, upheld the tip credit in favor of employers. Under FLSA and many state wage and hour laws, the tip credit allows employers to pay certain employees a lower minimum wage ($2.33 per hour in Wisconsin) for time spent performing duties that are related to their job but that don’t produce tips, such as light food prep and bussing and setting tables. However, the employee must earn enough in tips each hour to make up the difference between the lower and standard minimum wage ($7.25 per hour in Wisconsin) for an employer to claim the tip credit. In the recent case, Schaefer vs. Walker Bros. Enterprises Inc., the plaintiff alleged that he and other servers spent their time doing non-tipped work that took between 10 and 45 minutes per day, time that should have been paid at the full minimum wage. The core question of the case was whether this non-tipped time represented “related duties,” or tasks related to the individual’s

job or qualified as a dual job, such as server and maintenance worker. While there is no formal definition of related duties, the U.S. 7th Circuit Court found that the non-tipped work in question — cleaning and setting tables, toasting bread and making coffee — qualified as “related duties.” The court further cited the U.S. Department of Labor Field Operations Handbook regarding the amount of time spent on the related duties. While the handbook is not a regulation, it does state that employers must pay full minimum wage to tipped employees who spend more than 20 percent of their time on prep work or maintenance activities. In the Schaefer vs. Walker Bros. Enterprises case, the 10 minutes to 45 minutes spent doing related duties did not meet this qualification. “If the duties are related to the job of a server, the 7th Circuit says you can still use the tip credit for those employees. That’s good news for employers,” says Bussan. Even with this favorable outcome, it’s wise for members to assess whether their

“If you just show up and do what the owner tells you, you have to be paid an hourly wage and have to be paid overtime for any hours worked over 40. Except for owners, that’s probably where most tavern employees should be.” - NATALIE BUSSAN LABOR ATTORNEY, CROSS, JENKS, MERCER & MAFFEI

tipped employees’ non-tipped duties are truly related duties and how much time employees are spending on these tasks.

members review their employees’ work hours and reassess their actual jobs and duties to ensure they are in compliance with the new rules.

NEW OVERTIME PAY RULES Starting December 1, 2016, new FLSA overtime rules go into effect that may warrant a change in how you pay your employees. “A lot of small businesses have workers on salary and therefore, are not paying the overtime premium for extra hours worked, but this change really buckles down on that. Many employers won’t be able to do that anymore as of December 1,” says Michelle “Shelly” Eno, Tax & Business Services Department manager with Wegner LLP, CPAs & Consultants. On that date, the minimum salary roughly doubles from $23,600 to $47,476. For members with salaried employees making less than $47,476 per year, you have three options, says Eno: Increase their pay to $47,476; cut them to hourly with 40 hours per week; or start paying overtime when they work more than 40 hours in a week. “The test hasn’t really changed,” says Bussan. “If you just show up and do what the owner tells you, you have to be paid an hourly wage and have to be paid overtime for any hours worked over 40. Except for owners, that’s probably where most tavern employees should be.” However, it’s also important to ensure that your employees are classified correctly. An employee is defined as salaried, exempt from overtime, if their work primarily consists of executive, administrative or professional duties, such as making decisions about the business; hiring and firing; supervision of at least two other full-time employees; the need to exercise independent judgment; and more. As this new rule goes into effect shortly, Eno recommends that Tavern League

PRIVACY & PROTECTION One of the fastest-changing areas of law, says Bussan, falls in the realm of privacy and protection — on behalf of both the employer and the employee. In December, the National Labor Relations Board invalidated an employer’s “no recording” policy, opening the door to employees to record activities in the workplace. (Some exceptions do remain, such as settings where patient confidentiality could be comprised or to protect a business interest such as intellectual property.) While many believe that the rules established under the National Labor Relations Act apply only to union workplaces, they actually apply broadly to any employer in the private sector with $500,000 or more in annual sales. “If there is any written policy in the workplace that is a blanket prohibition of this sort, it needs to be stricken; you can’t broadly prohibit anything that could be used for labor-organizing purposes, even if they aren’t being used for those purposes,” says Bussan. While that might not seem like a huge issue for business owners, it also means

business owners have less recourse should an employee go online to vent about the employer or their work conditions. “It opens up the right to go on something like Facebook and publicly share your complaint and as long as one other employee hits ‘like,’ it may well be protected under this act,” says Bussan. “We have cases where the employer can’t discipline for that content, and I don’t think a lot of employers realize that.” For any members who do have a recording policy or rule in place, they should carefully re-examine it. “Any broad policy striking down recording can no longer stand,” says Bussan. “If you choose to have something written, you have to be very careful that you don’t violate the Act and get in trouble under federal law.”

HEIGHTENED ALERT While it’s not a law or rule change, recent actions by the Federal Department of Labor (DOL) mean good recordkeeping should become a top priority for Tavern League members. “In addition to paying workers correctly and adhering to labor laws, it’s time to pay attention to how you’re recording hour and wage information,” says Eno. “You need to make sure you have a place for it, and it’s well-documented. Recent cases show there is no room for error, and the industry is being watched.” In recent months, the DOL has been conducting hour and wage audits of hospitality businesses across the nation. Here in Wisconsin, in May, the DOL ordered 24 Madison-area restaurants and hotels to pay 275 employees more than $724,000 in back pay for hours and wage violations.

“In addition to paying workers correctly and adhering to labor laws, it’s time to pay attention to how you’re recording hour and wage information. You need to make sure you have a place for it, and it’s well-documented. Recent cases show there is no room for error, and the industry is being watched.” - MICHELLE ENO TAX & BUSINESS SERVICES DEPARTMENT MANAGER, WEGNER LLP, CPAs & CONSULTANTS SEPTEMBER/OCTOBER 2016


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“I’ve been in public accounting for 26 years and this is the toughest labor market that our clients have been through. And hospitality is particularly struggling. It’s a massive labor issue.” - GLENN MILLER


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Some of the most common violations found by the DOL include the following: • Paying employees fixed salaries without regard to how many hours they worked • Improperly calculating overtime for tipped employees •  Paying overtime in cash, off the books, at “straight time” rates •  Failing to keep accurate and thorough records of employees’ wages and hours worked. With a step-up in cross-enforcement, an issue with one agency may lead to issues with another. “Different agencies have different laws and now more than ever, they are talking to each other. A problem with an unemployment claim could lead to a wage and hour violation handled by another agency,” says Bussan. Even if you check all the boxes, avoid the common audit violations and provide what you believe to be a good, safe work environment, nothing is fail-safe. There is always the human element.

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“In my opinion, employees are becoming more knowledgeable and savvy, and with technology, it’s much easier to file a claim. If someone goes home upset about their wages, their hours, their work conditions, they can type in ‘Wisconsin discrimination,’ a form pops up online, they fill it out and in minutes, there’s a claim pending against an employer.”

FINDING GOOD WORK While it’s less of a legal issue, some of the “human element” can be mitigated by finding — and keeping — good workers. “I’ve been in public accounting for 26 years and this is the toughest labor market that our clients have been through. And hospitality is particularly struggling,” says Glenn Miller, Managing Partner, Wegner CPAs & Consultants. “It’s a massive labor issue.”

Adds Eno: “Getting someone who is able to do a good job and keep them, that’s a huge issue for our clients in this industry and begs the discussion of how do you retain better employees.” One way, says Miller, is to be more accommodating, such as accepting part-time employees when only full-time was desired in the past, or creating more flexible work schedules to attract at-home parents and students. “I think there certainly can be more flexibility on the part of ownership to help workers achieve work-life balance while still filling shifts,” says Miller. Getting creative with benefits, including those that don’t cost the employer anything, is another way to retain good employees, says Eno. For instance, disability insurance is a benefit that can be offered to all employees at no cost to the employer. “The benefit here to employees is that if they pay the premiums on their own, then benefits collected from this insurance will be tax-free,” says Eno. By contrast, if the employer pays the premiums for the employee, disability payments would be taxable should the employee need to collect on those benefits. Unfortunately, the labor challenges facing the hospitality industry are not going away soon and the industry will need to continue to band together to push through. “The overtime rules and some other things continue to burden the hospitality industry, but those are the rules and we have to adapt to them,” says Miller. “And I don’t think we’re through with challenges yet. There are certainly more to come.” TLW



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Partners in Progress Major suPPorter of state and LocaL tavern Leagues Tavern League of Wisconsin • Co-sponsor of TLW Legislative Day • Underwriter of TLW Video on Jobs and Employment • Provider of Coin-Operated Games at TLW Conferences & Shows to Benefit TIPAC • Sponsor of the TLW Trip Give-away at TLW Fall Convention & Show • Donor of Large Screen TV at TLW Spring Conference & Show

LocaL Tavern League Programs (saferide, goLf, oThers)

• Contributions and support from individual WAMO members • Matching Funds from WAMO to Tavern League Locals • Contributions to SafeRide Program, Golf and Others • Active Participation and Attendance

WISCOnSIn AMUSEMEnT & MUSIC OPERATORS PO Box 250, Poynette, WI 53955 | T: 608.635.4316 | F: 608.635.4327 | E: A complete list of WAMO members can be found on the web site. Visit us at Hosts of the World’s Largest Dart Tournament & the nation’s Largest Pool Tournament


The Jackson County Tavern League has just 41 members, but their efforts in implementing their Coats for Kids program has made a real difference to the children in school districts throughout the county. Officers of the league are from left: Jen Gunning, treasurer and SafeRide coordinator; Kim Zagorski, secretary; Scott Thomas, vice president; and Ron Smith, president.


ven though the Jackson County Tavern League is a smaller league with just 41 members, they’re doing big things for this western Wisconsin county. “We try our best to serve not only our patrons, but everyone in our communities,” says Jackson County Tavern League President Ron Smith of Cozy Corner in downtown Black River Falls. “I think we’re doing a good job to make that happen.” The Jackson County Tavern League’s biggest contribution to the community is the Coats for Kids program it spearheaded in 2012. (Read more on page 34.) The league also provides funding for other needs throughout the county as they arise. To fund all this support, the league puts on a number of fundraising events each year, including two parties. One, says Smith, is a Green Bay Packers tailgate party, always held when the Pack is playing the Vikings, Bears or Lions. This year, the party will be held at Skyline Golf Course in Black River Falls on Sunday, Sept. 25 during the first of two match-ups against the NFC Central Division foe Detroit Lions. The cost is $50 each, with a maximum of 200 attendees.



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“That’s always a fun day,” says Smith, who has been a member of the Tavern League of Wisconsin for 12 years. “There are plenty of raffles; we give away a TV every quarter, there’s a meat raffle or two, tons of tailgate type foods. It’s really a great time.” The second major fundraising event is a holiday party, always scheduled for the last Monday of January, with a threemeat buffet and entertainment. “One year we had a hypnotist, another it was a ventriloquist, and another a comedy act. Since it’s a holiday party, everyone is always in a jovial mood,” says Smith. Funds raised that aren’t used to support the Jackson County Tavern League’s Coats for Kids program support the league’s general fund and SafeRide program.


happy. “I personally pay a visit to 20 to 24 places a month. Whenever someone new comes in, I drop off literature, not only to new members, but possible members. It’s kind of like a welcome package.” He adds: “It’s an easy thing to do to attract attention, and the word of mouth spreads like wildfire with the people. I enjoy it, and it’s working well for us.” Smith, who was a member of Illinois’ tavern association prior to coming to Wisconsin, is a strong proponent of the organization. “I’ve been involved in tavern groups in other cities, but there’s no place in this country with a Tavern League so solid as the one in Wisconsin. It’s the cat’s meow. As a member, you have everything you need at your fingertips.” TLW

For SafeRide, members in Black River Falls have access to two cab companies to provide rides, while members outside the city, of which there are many, rely on Good Samaritans and designated drivers. While the Jackson County Tavern League is small, Smith and other officers are working hard to expand the membership, as well as keep current members


Longtime TLW members Ron and Pat Kautz own the Inwood Supper Club in Hatfield about 15 miles northeast of Black River Falls. In addition to a family dining establishment and bar, the couple also runs a convenience store from the same building.


t was a bit of misfortune that brought Ron and Pat Kautz into the bar and restaurant business 34 years ago. “We got married on a Saturday and on Monday when Ron, who drove a freight truck, went back to work, there was nothing on the dock. The company had filed for bankruptcy. That was in 1982, and we didn’t know what he was going to do. Then this [bar] was available, so we purchased it. It was kind of a crazy way to go about it,” says Pat, who along with husband, Ron own the Inwood Supper Club in Hatfield. The Inwood Supper Club is a longstanding business in Jackson County, dating back to 1910. Over the last 100-plus years, it has primarily served as a restaurant, bar and convenience store, just as it does today, and it was even rebuilt after a fire.

establishment offering a robust menu that includes a kid’s menu, sandwich menu and staples like broasted chicken, fish fry, seafood options, steaks and more. “We aren’t a highfalutin place. We welcome everyone, and we’ve developed things from when we took over,” says Pat . “We’ve gone on to create a much bigger menu. We’re pretty versatile.” The Inwood is particularly known for its “super” salad bar. “No other salad bar compares. We’re one of the few in the area,” she adds. Other popular features are a Tuesday liver and onion special, and on Wednesdays, Inwood features homemade pizza made by Steve Koran, who formerly owned The Mug across the street from Inwood. “We don’t serve anything other than pizza,” says Pat. “It’s a laidback night for us.”

“This building has been a staple of the area for years,” says Pat, who was born and raised in the area. “And it was a pretty lively town when I was growing up. We’d have big bands from Milwaukee and Chicago that played, we also had a roller rink. There was a lot of activity back then.”

In addition to the restaurant, the Inwood Supper Club includes a convenience store that caters to locals and campers alike. “Over the years, we’ve come to know what the campers and local people want,” explains Pat. “Any basic thing someone wants or needs, we have it.” While Pat and Ron have a handful of employees on staff, including their 14-year-old great-granddaughter, the couple handles most of the operations, working between the restaurant and the store. But now in their 80s, they are considering retiring soon. But until that day comes, these longtime Tavern League members look forward to continuing to serve local residents and visitors. TLW Inwood Supper Club N9503 Cty. Rd. K, Hatfield, WI 715-333-6653

131 S. Fair Oaks Ave Madison, WI 53704 608.249.5391

Today, the town thrives on tourism, particularly in the summer as the area is a destination for campers. “Fifty in the winter and 5,000 in the summer. That’s our motto in Hatfield,” says Pat.

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Jackson County Tavern League’s primary charitable effort is its Coats for Kids program, which distributes clothing to area school districts. Not only do they accept donations of gently used clothing, but they also purchase outerwear in places like La Crosse, Eau Claire, Minneapolis and Chicago.


ince 2012, the Jackson County Tavern League has focused its charitable efforts on its signature program: Coats for Kids. “First and foremost, our biggest success is our Coats for Kids program,” says Ron Smith, Jackson County Tavern League president. “A few years ago, we were talking to some teachers, and they said there is a definite need for these coats for the younger kids. So we decided to help out and the program has gone very, very well. And it continues to grow, and that’s a good thing.” The Jackson County Tavern League’s Coats for Kids program reaches five school districts: Black River Falls; Alma Center-Humbird-Merrillan; Melrose-Mindoro; Blair-Taylor and Osseo-Fairchild. This year, the League will also serve the Pittsville School District. With this addition, the program covers the majority of Jackson County.

its first year, the program’s offerings, much like its reach, has quickly expanded. “Going into this year, we’ve given away about 3,300 pieces [of clothing],” says Smith. “That’s coats, snow pants, gloves and mittens, boots and hats. All things kids need to keep warm in the winter.” In mid-July, 700 pieces had already been donated for the 2016 distribution. Smith stores them in the basement of his bar, Cozy Corner Tavern in Black River Falls. While community members donate some of the winter wear that is cleaned and mended before given out, Jackson County Tavern League members also collect money to purchase new gear.

“We’ve now got every school in Jackson County blanketed. Some of these schools are also connected with a neighboring county, so our reach extends beyond Jackson County,” says Smith. While the program just gave out coats in

To purchase all the gear needed to sup-


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“It’s not easy getting these coats for the right prices. We don’t have a thrift store nearby to get the kind of volume we need. We make an effort to get them at a reasonable cost, and last year, we went down to Chicago and brought back 60 bags of coats,” Smith says. The coats and other winter gear are distributed in October or November, depending on how soon Mother Nature decides to arrive. The gear is directly distributed at the schools, elementary through high school. TLW

“A lot of our bars go out of their way to have fundraisers for our Coats for Kids program,” says Smith. Fundraisers include 50/50 boards, stickon support cards and more, and they are held throughout the year. “There is no special time of year for fundraisers … whatever our members feel comfortable with and as far as I can tell, it’s an ongoing project for our members.”


port the county’s schools, Smith and other members have to go out of the area to find reasonably priced winter wear. That often includes trips to La Crosse, Eau Claire, Minneapolis, even Chicago.


In this column we’ll introduce you to a district director of the Tavern League of Wisconsin. The individual featured is a director representing the league that is highlighted in this issue. For the September-October issue, we’d like to introduce you to Kris Zappa, 7th district director.

Q: TELL US A LITTLE BIT ABOUT YOUR BACKGROUND, INCLUDING YOUR FAMILY AND THE LOCATION AND TYPE OF BUSINESS YOU OWN. I was born and raised in northwestern Wisconsin and I have lived here my whole life. I am married and I have two children. I have two businesses in Cumberland, Wisconsin, which is about 1 ½ hours north of Eau Claire and 1 hour southwest of Hayward. One business is called Bourbon’s Bar and the other is Lakeside Pizzeria.

Q: WHAT INTERESTED YOU IN BECOMING A TAVERN LEAGUE MEMBER? HOW LONG HAVE YOU BEEN A MEMBER AND WHAT OFFICES, IF ANY, DID YOU HOLD LOCALLY BEFORE BECOMING 7TH DISTRICT DIRECTOR? My interest in becoming a member started back in 1985 when my mom bought her first tavern. I was 16-years-old, and she became the secretary for Barron County Tavern League. I quickly

came aware of the importance of this association and the things it does for its members. I would help her with monthly mailings and Tavern League functions. I personally have been a member since 1994, but my family has been members since 1985. I have been secretary of the Barron County Tavern League for many, many years and just recently took over as their president.


bar and tavern owners around the state. They are wonderful people who are not appreciated enough for the hard work that they do. I also enjoy the feeling that I am helping to make things better for all of us by working hard for them.

Q: HOW ELSE ARE YOU INVOLVED IN YOUR COMMUNITY? I belong to the Cumberland Chamber of Commerce, the Barronett Civic Club, and ABATE of Wisconsin. TLW

After speaking with members in my district, I’ve found that the most important issues for them are those involving labor matters, including possible changes to the minimum wage.

Q: ARE THERE SPECIFIC ISSUES THAT ARE UNIQUE TO THE 7TH DISTRICT THAT YOU’D LIKE TO WORK ON? There are a few unique issues to the 7th District that we would like to work on. One of them is the legality of different wedding venues serving alcohol. For example, barns are being used more often and they are taxed as agricultural not commercial. Another is the issue of grocery stores in our district that are selling beer for a price that is less than the purchase price for taverns. A third issue facing bar and tavern owners here is the increase in wineries and distilleries that are popping up all over the northwestern part of the state.



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Fine Wine & Liquor As a silver-level corporate sponsor of the Tavern League of Wisconsin, Capitol-Husting Co. Inc. believes strongly in the TLW’s mission and the social responsibility it promotes. “Knowing they support the SafeRide program is very important to us,” says Jerry Zavorka, vice president of sales. “We have to maintain strength within our industry because we believe people can drink, but they should drink responsibly.” Zavorka admires the TLW’s communityminded spirit. Like many TLW-member businesses, Capitol-Husting is family owned so it relates to this philosophy. He says the company is happy to support the many TLW members throughout the state that might not have the resources individually, but as a part of the association they can solve issues and be a larger advocate in the industry. “Really, we’re a Wisconsin, family-owned, small business,” says Zavorka. “The health of the TLW goes to the health of our business. We want to be supportive behind the scenes, working hand-in-hand with the Tavern League to help people drink responsibly, but also help with any legislative issues.”

DEEP ROOTS Today Capitol-Husting calls Milwaukee home, but the origins of the company trace back to 1877 when German immigrant E.L. Husting began bottling Coca-Cola and producing soda waters. A separate company, Capitol Liquor, took off in Milwaukee after prohibition. In 1965, the latter bought out the former and the new company became known as Capitol-Husting. The Alevizos family has owned it since and today, third generation members Jamie and Angela are helping manage the business with their



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father and current company President, Greg Alevizos. Capitol-Husting employs approximately 150 people, 90 of them on the sales team, says Zavorka. “We take pride in being family owned and hiring great people,” he notes. “We have very little turnover and our goal is to attract, hire and retain smart, competitive people. I think it starts with the people. You can’t have a great company without great people.”

PRODUCTS AND TRENDS Capitol-Husting is one of the largest wholesalers of its kind in Wisconsin, selling approximately 70 percent spirits and 30 percent wine products to customers around the state. Zavorka says the craft business is on the rise and the number one trend today. While some of the company’s customers have picked up on the trend and are doing very well, others he says may be uncertain how to implement this and have questions on what brands to carry. “That’s when they need to look to Capitol-Husting as an expert and consultant,” Zavorka says. “This is what we get paid to do.” Zavorka says in addition to new products, training bartenders and waitstaff is just as important to a member’s business success. “Everywhere you look in Wisconsin, there’s a bar on the corner,” he explains. “You have to differentiate yourself a bit and sometimes people are hesitant to charge more for a product.” Zavorka believes if the quality is there, people will pay for it. This speaks to another trend he’s seeing in the state. “In today’s world with tougher DUI laws, people drink a

bit less, but what they’re okay with is drinking a better quality cocktail,” he says. He adds that while this trend could pose a tendency for a bar owner to lose revenue, it doesn’t have to be. “They can make better tasting cocktails with better ingredients and charge a premium price for those,” Zavorka says. “Use better gin, vodka, brandy and make sure your garnishes are premium. I think people are looking more for an experience and not just a shot and beer anymore.” He says that the way it’s marketed by the staff is very important, explaining to customers that the beverage program has changed, that they’re pouring higher quality spirits, etc.

TLW SUPPORTERS “We do try to get in front of our TLW customers and show them what brands we represent, give them a chance to sample and see if those products will fit their bar or tavern,” says Zavorka. In addition to attending board meetings, Capitol-Husting is a regular at the TLW conferences, excited to share the new brands of spirits and wine on the market. The company also supports many local chapters through golf outings and fundraisers, as well as political candidates dedicated to protecting the industry. Zavorka concludes by saying CapitolHusting firmly believes in the TLW tagline: “Support those who support you.” He encourages members who aren’t customers to give them a try, especially since the sales staff has been expanded across the state. “Allow us to show you what we can do to support your business,” he says. TLW Capitol-Husting Co. 12001 W. Carmen Ave., Milwaukee, WI 53225 414-353-1000

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FEATURED AFFILIATES NSM MUSIC INC. EDGE ONE Edge One Inc. is a Wisconsin-based and family-owned ATM service and merchant processing company based in Stoughton. It sells, services and processes ATM and credit card transactions for retail customers and financial institutions around the state and the Midwest. In Wisconsin alone, Edge One has approximately 25 technicians strategically located to reduce downtime, and employs a total of 51 people. “We have an uptime of 99.5 percent,” according to Edge One’s Vice President of Retail Sales Wayne Weber. “That means that 99.5 percent of the time, our ATMs are up 100 percent of the time. Our reaction time is typically within four hours. Where many companies look at a calendar, we look at a clock.” When it comes to ATMs, Edge One owns, manages or services more than 2,000, making the company one of the largest, independent ATM operators in the Midwest. Its combined staff members are experts in deployment, project management, replenishment, equipment and software maintenance as well as portfolio management. Weber also says that return on investment is important to its customers. Some products that offer this include: interactive teller, coin and currency counters, air and vacuum, counterfeit detection as well as smart safes. These can add efficiency and save TLW members along the way. Weber says credit card processing is the newest service Edge One offers customers, including many TLW members. He says the company is committed to helping people navigate through the mandated and changing regulations. “Edge One is a proud sponsor of the TLW and all of its programs such as SafeRide,” notes Weber. “We enjoy the spring and fall conventions each year and have attended them all, starting in 1999.” He says that in addition, Edge One representatives also attend many of the county-level Tavern League meetings and has a standing offer to any county meeting director to meet with them in a more intimate setting.

NSM Music made its United States debut in the early 1950s, selling vinyl record jukeboxes, says Tony Lantz, vice president of Operations for this Elmhurst, Illinois-based company. He says NSM’s roots are in Germany, as three of the company’s founders were German engineers. They ran NSM until the late 1990s, when the company was purchased by a British gentleman, says Lantz. There is still an office in the United Kingdom today as well as in Germany, Greece, Ireland and other locations around the globe. The Elmhurst office is a distributor for the UK-manufactured jukeboxes and has seven employees. It’s a family-owned business and Lantz says this is good for the customer service it provides, especially since most TLW-member businesses are family owned as well. NSM Music sells digital jukeboxes direct to bars and restaurants. “All other jukebox manufacturers do not,” Lantz explains. “They sell through what is called an operator.” He says direct sales of equipment to a bar or restaurant is a benefit because if, for example, a jukebox brings in revenue of $1,000 a month, NSM takes a flat fee but it’s much less than a 50/50 split most operators ask. He says return on investment would maybe take seven or eight months, “but after that, you’re making twice as much as you would have through an operator. The uphill battle we have is getting that message out.” As a TLW affiliate member, Lantz says NSM Music is fairly new to the organization. They are registered for the upcoming fall convention in Wisconsin Dells, and are excited to spread the word of their unique business model. “Right now we have three jukebox models, ranging in price from $4,200 to $6,200,” Lantz notes. “We offer a variety of financing options, and two-year warranties. They are very easy to install and we offer support seven days a week.” He says jukeboxes are still popular and will continue to be so, with 80,000 digital jukeboxes installed across the country. By the end of the year, Lantz says NSM Music will be launching a background music system and owners can set their own playlist, and pay a small fee for music licensing.

“The TLW has been a great partner to us and continues to recommend Edge One to all of its members, and many of the officers of the group,” says Weber. “Over the years, we have developed many long-standing friendships with TLW members and they have been a constant resource for us.”

“We’re doing different things with technology because it is constantly changing,” he adds, and says that the future of jukeboxes would be something that customers can access via their phone and buy credits to use. “If you have a bar, you’ve got to have music, but it has to be licensed.”

Edge One Inc. 161 Business Park Circle, Stoughton WI 53589 877-937-2867 •

NSM Music Inc. 489 West Fullerton Ave., Elmhurst, IL • 60126 630-279-2244 •



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BROMAK SALES INC. As a distributor for Broaster® Company, Bromak has been in business since late 1983, says Gary Keller, president. The company’s home base is Clintonville, but it has a territory spanning 44 counties across Wisconsin, Michigan and Michigan’s Upper Peninsula.

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Keller says his staff runs regular routes to all Bromak customers, because the company delivers condiments, breading, marinades and frozen food products as well as all Broaster Company products. In addition to the infamous Broaster pressure fryers, Keller explains vent-less fryers are available for businesses that do not have an available exhaust hood. “This allows them to cook many snack items such as chicken tenders, popcorn chicken, fries, etc., but not the bone-in genuine Broaster chicken,” he adds. Keller explains that Broaster chicken involves strict guidelines, because the key to the product at every establishment is consistency. “The nutritional value is very close to baked chicken; it’s very different than some of the other fried chicken on the market,” he explains.


He says that properly done, the product is favorable in nutrition, fat, calories and carbs compared to other similar products. Keller says that the Broaster chicken is a registered trademark, something a lot of people don’t know. “They think they can buy any piece of equipment, any breading and come up with the same broasted chicken, but that’s not true,” he says. Keller says the Broaster equipment is part of the formula. The marinade and coatings are too, and all contribute to the end product of Broaster chicken. People must be trained as operators on the Broaster program, and registered, he says.

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Keller’s son is taking a more active role with Tavern League conventions and conferences. Keller admits that after 20 years on the road, attending all TLW trade shows, it’s time to be a little less active. His goal, however, will be to continue to take care of Bromak’s customers and keep the Broaster chicken program strong and growing in Wisconsin. Keller extends a big thank you to Bromak’s TLW customers and friends. He says that several people they call on have been doing Broaster chicken for 40 or 50 years, all within the same family of tavern owners. “A lot of the people we see at the [TLW] shows are like family,” he says. “We’ve had customers that refer us to others they know in their area. They say, ‘Come see these guys, they’ll take care of you.’ That’s the best advertising in the world.” Bromak Sales Inc. E9770 7th St., Clintonville, WI 54929 715-823-4429 •

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n Tuesday, Nov. 8, voters across the country will head to the polls to vote for the next president of the United States. In Wisconsin, voters will also vote for the office of U.S. Sen., which features a rematch between incumbent Republican Sen. Ron Johnson, and former Democratic Sen. Russ Feingold, who Johnson defeated six years ago. All eight Congressional seats are also up for election. The Congressional race to watch is in the 8th Congressional District, which features Republican Mike Gallagher against his Democratic challenger, Outagamie County Executive Tom Nelson. Five of the seven remaining congressional districts are contested with candidates from both major parties, with Democrats Ron Kind unopposed in the 3rd Congressional District and Gwen Moore only facing a third party candidate in the 4th Congressional District. At the Wisconsin Legislative level, Republicans currently have majorities in both the Senate and the Assembly. Republicans hold a 19-14 advantage in the State Senate. Up for election this cycle are 16 of the 33 seats, and Democrats would need to pick up three seats to regain the majority. Republicans hold a 63-36 majority in the State Assembly, with all 99 seats up for election this fall. The next Legislature will act on a number of items that affect both you and your business. In order to ensure the hospitality industry’s voice is heard in Madison, it is important to become involved in the political process.

CONTRIBUTE TO CAMPAIGNS We have all seen the TV ads, mailers, and newspaper ads and received the phone calls from our favorite (or not so favorite) candidate. As annoying as they are for voters, they are effective, which is why candidates do them. They are also expensive, and the reality is that the most successful campaigns are usually the ones that are the best funded. There are many ways to help your local candidate in this regard. Along with personally donating money to their campaign, offer to host a fundraiser for them at your establishment. And if you haven’t already, consider participating in the TLW Direct Giver’s Fund conduit, or donating to TIPAC (Tavern Industry Political Action Committee). Both the Direct Giver’s fund and TIPAC are used to support Legislative candidates throughout the state who support the tavern industry.

DISPLAY SIGNS Candidates love to see their signs, and a well-placed sign on a busy roadway can be seen by hundreds of voters per day. Every business needs to make their own decision regarding whether or not to display a political sign, especially in the polarized environment we live in. However, if you want to display a sign, consider putting a yard sign outside of your business, a placard inside where your patrons will see it, or if you have a large enough property, a 4-by-8 sign.

BECOME A CAMPAIGN VOLUNTEER Campaigns are always looking for volunteers, so offer to help. Campaign tasks include making phone calls, stuffing envelopes, going door to door, and even driving people to the polls. A campaign can always use your help, and a candidate never forgets those who help them get elected.

RUN FOR OFFICE GET INVOLVED AND VOTE! The most important thing you can do to get involved is vote. It is absolutely critical that all TLW members, family, friends, patrons and employees vote on Election Day to support TLW endorsed candidates. The TLW carefully selects candidates to endorse that will support your business and the hospitality industry as a whole. TLW members need to do everything we can to elect our endorsed candidates. If you are unable or unwilling to vote on Election Day, avoid the lines by registering for an absentee ballot or participate in early voting. Go to the state run website: to register to vote; find out who your elected officials are or where to vote; and learn how to vote absentee or vote early, and much more.



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Over the years, many TLW members have decided to serve their communities by running for office themselves. Currently, TLW members Rob Brooks, James Edming, Dan Knodl, and Rob Swearingen serve in the State Assembly and former member Tom Tiffany serves in the State Senate. All five are up for election this fall. Also, TLW member Rob Summerfield is running this fall in an open seat in the 67th Assembly District, which includes Chippewa County and portions of Dunn County. There is no greater voice for our industry, than to have actual TLW members in the State Legislature serving on critical committees and casting votes on important legislation. Please do what you can to help elect our members, as well as all TLW endorsed candidates on Nov. 8th! TLW

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any business owners don’t have a budget because they either don’t know how to create one, or they think it’s a waste of their time. However, it’s an important tool for every business. Before you start earning money, you should figure out how to spend it. A budget for your business will help you figure out how much money you have, how much you need to spend, and how much you need to earn to meet your goals. They are also important because bankers and investors may want to see a budget when you ask for a loan. Employees should also understand the budget so they know what your company goals are. The question you need to ask yourself as a business owner is this: Does your business really need a budget?

ANALYZE YOUR CASH FLOW Add up your income and subtract your expenses to determine whether cash is coming in faster than it’s going out, or vice versa. If it is positive (hopefully), you’re earning more than you’re spending. If not, then budgeting is not an optional process. Now is the time to look at all of your projected financial needs, including your cash reserve, and determine your goals.



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This will help you create the best plan to meet your projections over the long term.



Budgets are difficult to plan and maintain due to unexpected events, but they are enormously important to the operation of your business. Not only do they help you manage costs, but they also help you determine whether your profit goals are within reach and keep you on the right track from month to month.

When you know what your financial needs are and the goals you hope to achieve, you are in a position to design a plan that will easily move you in that direction. At this point you will determine how aggressive you need to be in order to achieve your goals, and can design a plan that fits both your resources and objectives. Although you don’t want a plan that falls short on delivering your goals, a plan that is overly aggressive in relation to your resources will most likely lead to budget frustration. Keeping goals aligned with objectives is a critical part of the process and essential to budgeting successfully.

MAINTAIN AND ADJUST A 12-month budget should be updated with actual expenses and revenues each month so you know if you’re on target. If you’re missing the goals set out in your budget, then use the budget to figure out how you can reduce expenses, increase sales, or lower your profit expectations.

Temporarily, your financial situation may call for the short-term control that budgeting provides. However, you may also find that budgeting gives you a level of control that you’d prefer to maintain over the long term. If this is true, then you should make it a lifelong habit. TLW Michelle (Shelly) Eno is Tax & Business Services Department Manager with Wegner LLP, CPAs & Consultants with offices in Madison, Baraboo, Janesville and Pewaukee. This article is not intended to give complete tax advice, but a general review of the subject matter. You can contact Michelle at 608-442-1951 or michelle.

Based on your monthly review, make changes to your budget and then wait to see what impact these have on your income and profits. For example, are you getting a good return on marketing dollars spent? The important point here is that you consistently monitor your budget and make changes as you find them appropriate to your needs and resources.

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Remember to Set Your Clocks Back! Daylight savings time ends on the first Sunday in November, so remember to set your clock BACK an hour at 2:00 a.m. on Sunday, Nov. 6. Section 175.095(2), Wis. Stats., states that daylight saving time begins at 2:00 a.m. the second Sunday in March and ends at 2:00 a.m. the first Sunday in November. As such, clocks are set ahead one hour at 2:00 a.m. the second Sunday in March. Thus taverns would close at 3:30 a.m. daylight saving time on this date. On the first Sunday in November, the clocks are set back an hour at 2:00 a.m.; bars gain an extra hour and must close at 2:30 a.m. regular Central Standard Time.



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County Wide Extinguisher Inc.

Holiday Wholesale Inc.

Pehler Distributing Inc.

Ackley Novelty Inc.

HSC Business Brokers

Pepsi Beverages Company

Affiliated Investment Group

Creative Beverage Systems LLC

Hyer Standards

Plunkett’s Pest Control

Allied Games Inc.

D & D Amusement Games LLC

Portesi Italian Foods Inc.

Allied Insurance Centers Inc.

Dean’s Satellite & Security

Indianhead Foodservice Dist. Inc.

American Entertainment Services Inc.

Delafield Brew Haus

Insurance Center

DeVere Company Inc.

Johnson Brothers Beverage

Dierks Waukesha/U.S. Foods

Just in Time Refrigeration LLC

Dining Publications LLC

Kavanaughs Restaurant Supplies

American Income Life American Welding & Gas Amusement Devices Inc. B & K Bar & Restaurant Supplies B-M Music & Games

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Kessenich’s LTD. KevCorp International

POS Partners Precision Pours Inc. Racine Amusement Inc. Ransom’s Home & Business TV-Satellite Red’s Novelty LTD. Reinhart Food Service LLC Retail Control Solutions

El Cortez Hotel & Casino

KLB Insurance ServicesIllinois Casualty

Ember Glo

Lakes Business Group Inc.

Emil’s Pizza Inc.

Lamers Bus Lines

Energy Distributing

Lebby’s Frozen Pizza

Bar Rags Drinkware

Engels Commercial Appliance Inc.

Baraboo Sysco Food Services

Lee Beverage of Wisconsin LLC

Engineered Security Solutions

Saratoga Liquor Co. Inc.

Barr Refrigeration BarsGuru Enterprises LLC

EPSG (Evo Platinum Services Group)

LJP Insurance Agency/ Rural Mutual Luiges Frozen Pizza Inc.

Batzner Pest Control

Fabiano Brothers

Securus Workplace Solutions LLC

Bay Towel/Linen Rental


M & R Amusements & Vending LLC

Bayland Insurance

Flanigan Distributing

Magnuson Industries Inc.

Benedict Refrigeration Service Inc.

Fleming’s Fire I

Mass Appeal Specialties Inc.

Special Olympics Wisconsin Inc.

Flipside Coin Machines Inc.


Stansfield Vending Inc.

Focus on Energy Small Business Program

Meyer Brothers LLC

Star Connection/LodgeVision

Mid Wisconsin Beverage

Stevens Point Brewery

Foremost Business Systems

Midstate Amusement Games

Superior Beverages LLC

Freistadt Alte Kameraden Band

Midwest Amusements

Superior Vending

Midwest Coin Concepts of WI

Taylor Ent. of WI Inc.

Midwest Hospitality Solutions

Tesch Chemical

Midwest Insurance Group

Think Ink & Design

Mike Lindy Amusements Inc.

Ticket King Inc.

Milwaukee Brewers

Tim-Todd Services Inc.

Milwaukee Pedal Tavern LLC

TIPS Program

Mitchell Novelty Co.

Tito’s Handmade Vodka

Modern Cash Register Systems

Tri-Mart Corporation

Modern Specialty Company

Tricky Dick Specialties II

Murphy Desmond, S.C.

TRL Int’l. Mtkg. Group/ Global Vending LLC

Badger Mutual Insurance Company Badger State Events Entertainment & Production Inc.

Best Bargains Bevinco Bi-State Point of Sale Solutions Big Game Sports Cards/ Sterling Graphics

Friebert, Finerty & St. John, S.C.

Bill’s Distributing LTD.

Game Management Corp.

Blue Honey Bio-Fuels Inc.

Games Are Us Inc.

Bluegrass LED Lighting


BMI (Broadcast Music Inc.)

General Beer - Northeast Inc.

Bob Schuchardt Insurance

General Beverage Sales Co.

Brakebush Brothers Brat Stop Products LLC

Gimbel, Riley, Guerin & Brown LLP

Bromak Sales Inc.

Glass Capital Funding

Capital Brewery

Glavinsured Agency Inc.

Cash Depot

Great Lakes Amusements

CCI Merchant Services

Great Lakes Beverage

Central Beer Distributors

Great Lakes Distillery

Central Ceiling Systems Inc.

Great Northern Amusements

Chambers Travel

Guardian Pest Solutions Inc.

City Screen Print and Embroidery

Gunderson Linen

Coffee Express Inc.

Health Markets Insurance Agency

Complete Office of Wisconsin Cornerstone Processing Solutions Inc. Corporate Casuals & Promotional Products



On Premise


Hansen Foods LLC/Pep’s Pizza

National Chemicals Inc. Nei - Turner Media Group Inc. New Glarus Brewing Co. NHS Food Service Northern Lakes Amusement Northwest Coin Machine Co. Northwoods Cab NSM Music Inc.

Heartland Payment Systems

On Mobile

Hiawatha Chef, Bar and Janitorial Supply

Paradise Printing Company


Park Ridge Distributing Inc.

Riverside Foods Inc. S & S Distributing Inc. Safe Harbor Payment Systems Sam’s Amusement Co. Sam’s Club Sanimax USA LLC Schmidt Novelty

Service Specialists

Tricky Dick & Specialty

US Bank Payment Solutions/ Elavon Vern’s Cheese Inc. Vital Tokens Wausau Coin Machines Inc. WI Hospitality Insured Wine Institute Wisconsin Restaurant Association Wisconsin Souvenir Milkcaps Wisconsin Tavern

ASK THE BARTENDER In this column, we answer some of the most often asked questions by Tavern League members. Please feel free to submit your questions for consideration to Chris Marsicano,

Q: I AM THINKING OF OPENING ANOTHER RESTAURANT OR A TAVERN THAT OFFERS FOOD. WHAT DO I HAVE TO DO, AND WHAT LICENSES DO I NEED BEFORE I CAN OPEN? Setting up a restaurant in Wisconsin will take some time. After the restaurant location is ready, you will need the proper licenses and inspections before you can open for business. It is important to have all of the proper licenses before opening or your restaurant could be shut down while the licenses are obtained. Things You’ll Need • Liquor License • Food License • Employer Identification Number • State Seller’s Permit • Alcohol, Tobacco and Firearms Permit • Sanitation Certificate • Food Manager Certification Fill out the application to open and run a restaurant/tavern in your county. Wisconsin restaurants that will serve food and alcohol will need a food license and an alcohol license. In most counties, your application is reviewed by the Law and Licensing Committee. The process can take a minimum of one to two months before your application is approved and the licenses are granted. The licenses are to be renewed every year before June 30. Obtain an employer identification number (EIN), state seller’s permit and an Alcohol, Tobacco and Firearms (ATF) permit. The EIN can be obtained online from the IRS. The state identification number can be obtained from the Wisconsin Department of Revenue website. The ATF permit/application can be obtained from Register with the Wisconsin Department of Workforce (unemployment insurance) if you will have employees. Contact the local Health Department in your specific county. The restaurant/tavern must be inspected to make sure it meets all of the sanitation regulations set forth by the county. The health inspector will give you a list of necessary corrections that may be needed before he can approve the building and premises for the restaurant business. After the building is approved for the restaurant, you can move forward. Apply for Food Manager Certification through the Tavern League of Wisconsin. The course must be taken by at least one person from the restaurant/tavern, who will have supervision over food preparation, sanitation and inventory. Join The Tavern League of Wisconsin. TLW



On Premise



NEW MEMBERS TLW NEW MEMBERS JUNE 19, 2016 TO AUGUST 19, 2016 DISTRICT 1 Kenosha City Rhode Center for the Arts Ann & Mark Greco Kenosha Waterfront Warehouse Dino Katris Kenosha Kenosha County Lodge on Lake George Phillip Jahnke Bristol Home Again Terri Schubkegel Salem Silver Lake Marina Saul Leon Salem Racine City Joey’s West Joey Legath Franksville Neighborhood Bar of Racine Slobodan Lazarevic Racine Racine County Schmidt’s Country Gas N’ Go Douglas J. Schmidt Waterford Walworth County Owl Tavern Scot Grunow Lake Geneva

DISTRICT 2 Dodge County Sinissippi Lake Pub Meribeth Shovick Hustisford Madison/Dane County Thelma’s LondonAire Thelma Leija Cambridge



On Premise


Badger Tavern Mark Franklin Madison Lucky’s 1313 Brew Pub LLC Rod Ripley Madison Breakwater Monona LLC Timothy Trypkosh Monona The Barr House Cory Barr Sun Prairie

DISTRICT 3 Crawford County De Soto Pronto MacKenzie Knutson De Soto Main Street Bar & Grill Lauren Colson Eastman Ferryville Cheese LLC MacKenzie Knutson Ferryville Barn Yard 9 Golf Course Rhonda Karnopp Prairie du Chien The Depot Dawn Albrecht Prairie du Chien Fargo Junction Fargo Junction Soldiers Grove Viking Inn Supper Club Amy Jo Fischer Viroqua Snowflake Golf & Ski Collin Olerud Westby Dells/Delton Area Myrt and Lucy’s Family Restaurant Marijo Zietlow Wisconsin Dells


Grant/Iowa County Hooterville Inn Joann Susman Blue Mounds Anker Inn Smokehouse Robert Duvall Cassville Bridges Banquet & Conference Center Kitt Patel Darlington Downtown Liquors Raquel Shinee Lancaster Popolo Pizzeria Sean Henninger Mineral Point New Diggings General Store & Inn Inc. Louis Uran Shullsburg Juneau County Quiet Forest Resort Stellee Szwab Mauston Long Shot Saloon Lucas Bender Norwalk La Crosse City/ County Bennett O’Riley’s Pub Daron Householder La Crosse Casino Bar Daniel Schmitz La Crosse Dugout Sports Bar Rick Fuller La Crosse L & M Tap Tammy & Patrick Keating La Crosse The Verse Lounge and Grill Jeff Connelly La Crosse

Petticoat Junction Billy Sallandor Onalaska Monroe County Peck’s Corner Heather Denton & Scott Mlsna Cashton Einstein’s 2 LLC Rick Lee Tomah Twisted Sisters Bar & Grill Kari Leis Wilton Sauk County Sauk County Agricultural Society Inc. Kellie Zink Baraboo

DISTRICT 4 Calumet County The Buzz Sports Bar & Grill Tyler Schaefer Hilbert Manitowoc County Manitowoc Street Pub Allen Schreiber Reedsville Sheboygan County The Osthoff Resort Jane Giles Elkhart Lake That Place on 8th Joe Brost Sheboygan Cap’s Tap LLC Cap Baxter & Renee Sellin Sheboygan Falls

DISTRICT 5 Green Lake Area Eldorado Lions Club/Community Picnic Lori Linger Eldorado

Portage County Portage County Fair Association Portage Co. Fair Assoc. Amherst Custer Roadhouse Todd Brigman Custer Tiki Bar on Dubay LLC Ryan Davis Mosinee Shawano County Bamboo Bar Jeff Stachowiak Shawano Brothers’ Pub Alex White Shawano Waupaca County Fieldhouse Bar & Grill Marte Bone & Pat Hofacker Clintonville Club 161 Scott & Julie Schoenike Ogdensburg Waushara County Goodtimes Pub & Grill Richard L. Decker Redgranite

DISTRICT 6 Brown County Black Sheep Pub & Grill Robert Riehnau & Tom Anderson Green Bay KK Billiards Sports Bar and Grill Chris Knutson Green Bay Prohibition Spirits & Cigar Lounge Glen Sherman Green Bay

NEW MEMBERS Outagamie County Dairyland Brew Pub Bernard & Dorri Schmidt Appleton

Clark County Strike Time Lanes Eric Lapczynski Neillsville

Triple P’s Kevin Stephanie Appleton

Jackson County The Little Bar at Northwoods Resort Troy Morey Merrillan



Barron County Barron VFW Post 8338 David Peterson Barron

Ashland/Bayfield County Eldorado Mexican Restaurant J Jesus Hernandez Ashland

Phill’s Bar & Grill Jeromy J. Siems Chetek Beer Cheese Bar and Grill Scott & Brenda Kaufmann Rice Lake

Staudemeyer’s Four Season’s Resort Amanda Staudemeyer Cable


Opie & Tammy’s Kountry Korners LLC Galen Raasch Medford

Lakeland Area Minocqua Brewing Company Kirk Bangstad Minocqua Price County Meister’s Bar & Grill SB Smith Up North Phillips Sawyer County Cedar Lodge Jared Prokop Ladysmith

TLW Affiliate Member

234 North Clark Street, Mayville, WI 53050

Taylor County Edming Oil Company James W. Edming Glen Flora

Krash Inn Dan Zizzo Hurley

• Small Business Financial Planning • Specializing in Retirement Plans • IRA’s • Mutual Funds • Annuities • Stocks & Bonds


Pot Belly Pub & Grill Dennis Makovsky Medford The Turtle Club LLC John & Patrice Koren Medford

Vilas County Thunder Bay Lodge Demetrios Argovdelis Phelps Craig’s Bear Den Craig Born St. Germain Washburn County Wolf Point Bar & Grille Jeff L. Wensel & Peggy L. Anderson Springbrook

DISTRICT 9 Milwaukee County Coach Sagorac Big Time Pub of Greatness Jerud Sagorac Milwaukee

Stools ,Tables, Booths and More. See you at booth #’s 46&47 in the Dells.

10 Year Frame Warranty Available


7100 W. Greenfield Ave., West Allis



Greater Northwoods Sharon’s Coffee Company & Catering LLC Sharon M. Ofstad Hurley



On Premise




RECIPES CALIFORNIA SURFER 1 1/2 parts Jägermeister 1 1/2 parts Coconut Rum 5 parts Pineapple Juice Photo courtesy of



hen one thinks of Jägermeister, a negative stigma comes to mind primarily due to images of party shots and the spirit’s association with overindulging. Thanks to an aggressive marketing campaign in the 1980s and 90s when the liquor was promoted by “shot girls,” and then in the early 2000s when Red Bull emerged and “Jäger Bombs” took hold, no one took the liquor seriously. This wasn’t always the case. Technically, Jägermeister is a spicy schnapps that once was a respected German digestif – or drink to savor after a meal. It is in a group of bittersweet, herbal liqueurs which have become increasingly popular here in the U.S. in recent years as bartenders have slowly started rebuilding the spirit’s image. Jägermeister is made with 56 herbs and spices at a strength of 35 percent alcohol by volume (U.S. 70 proof). It is the flagship product of Mast-Jägermeister SE, headquartered in Wolfenbüttel, Lower Saxony, Germany. Jägermeister’s sweet, spicy and herbal flavor and layers of complex spices have enlisted bartenders to serve it both neat and in cocktails to enjoy at a slower speed. Here are a few recipes to try. Cheers! TLW

Combine all ingredients in a shaker glass with ice, shake well and strain into a tall glass with ice. Garnish with a slice of orange.

JÄGER OLD FASHIONED 1 1/2 parts Jägermeister 1 1/2 parts Rye Whiskey Combine ingredients in a mixing glass and stir to chill. Pour into rocks glass. Garnish with an orange peel.

JÄGERITA 2 parts Jägermeister 1 /2 part Premium Orange Liqueur 1 part Fresh Lime Juice or Sour Mix Combine ingredients in a shaker glass, shake and serve over rocks or blended with ice in a margarita glass. Garnish rim with salt (optional) and slice of lime.

JÄGER MARY 1 1/2 parts Jägermeister Bloody Mary Mix Combine all ingredients in a tall glass with ice. Stir well. Garnish with lemon slice, lime wedge & celery stalk

THE RED HEAD 1 /3 part Jägermeister 1 /3 part Peach Schnapps 1 /3 part Cranberry Juice Combine all ingredients with ice, shake well and strain into shot glass



On Premise



LOCAL LEAGUE UPDATES TAVERN LEAGUE PRESENTS DONATION TO PROFESSIONAL FIRE FIGHTERS OF WISCONSIN In late May, in Wild Rose, a donation on behalf of the Waushara County Tavern League was presented to the Professional Fire Fighters of Wisconsin Charitable Foundation and its Alliance for Fire Safety. Dennis Felton representing the Waushara County Tavern League presented the check for $1,000 to Dan Gengler of the PFFWCF. The money was ear-marked to ensure a safe camping experience at TimberLee Christian Center at East Troy for youth who have experienced burn injuries. The donation was matched by the Wisconsin Tavern League Foundation.

OSHKOSH TLW MEMBERS DONATE GOLF OUTING PROCEEDS The Oshkosh Tavern League held their annual golf outing at Far Vu Golf Course in June to raise funds for local charity. Two members of the league, Houge’s Bar and TNT Tap, designated a portion of their proceeds to the Wisconsin Parkinson’s Association to assist local Parkinson’s disease support groups.

WANT TO SEE YOUR LOCAL LEAGUE FEATURED IN ON PREMISE? Send your photos and a brief description to: Pete Madland, • Chris Marsicano, • Barb Howell,



On Premise



ADVERTISER INDEX Affiliated Investment Group. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Anheuser-Busch Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 B&K Bar Supplies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Cornerstone Processing Solutions Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Croix Valley Foods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 Disher Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Edge One . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Emil’s Pizza . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Great Lakes Amusement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Great Lakes Distillery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Illinois Casualty Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Jim’s Specialties. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Kalahari Waterpark Resort & Convention Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Kessenichs LTD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Lamers Bus Lines, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Magnuson Industries Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

Wisconsin Souvenir Milkcap

Pulltab ProMotionS

Great Profits Employee Incentive Program Used Pulltab Machines Available More Info: 414-217-1731

Great Lakes Amusement Cherry Master - Video Poker Pull tab disPensers Coin Pushers - rePlaCeMent Parts

PLAtinum touch 3 34 GAmes in one cAbinet Affiliate tavern League member Green Bay, WI 877-354-7544

Promotional Products

1000’s of items for your advertising Pens • Calendars • aPParel • Bar Tokens

Many American Made Products Halo Rep. - Jim Flynn Janesville 608-758-3470 or Cell 608-201-2055 Email: Website:

Mass Appeal Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 MillerCoors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52

Advertise in

Modern Cash Register Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43

On Premise

NSM Music Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

the official publication

Reinhart Food Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Riverside Foods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Society Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Sysco Foods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 WAMO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Wisconsin Souvenir Milk Caps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43, 50 Wisconsin Wine & Spirit Institute. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51 Wollersheim Winery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

of the Tavern League of Wisconsin


Louise Andraski, Account Executive Direct: 608-873-8734 Fax: 877-245-2545 NEI-TURNER MEDIA GROUP



On Premise





AUG. 7 AUG. 12 AUG. 18 AUG. 26 SEPT. 1


7:00 PM 7:00 PM 7:00 PM 9:00 PM 7:00 PM


SEPT. 11 SEPT. 18 SEPT. 25 OCT. 9 OCT. 16 OCT. 20 OCT. 30 NOV. 6 NOV. 13 NOV. 20 NOV. 28 DEC. 4 DEC. 11 DEC. 18 DEC. 24 JAN. 1


12:00 PM 7:30 PM 12:00 PM 7:30 PM 3:25 PM 7:25 PM 12:00 PM 3:25 PM 12:00 PM 7:30 PM 7:30 PM 12:00 PM 3:25 PM 12:00 PM 12:00 PM 12:00 PM


On Premise September/October 2016  

Official publication of the Wisconsin Tavern League

On Premise September/October 2016  

Official publication of the Wisconsin Tavern League