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It is the process of improving your website to increase its visibility on Google, Bing and other search engines.
As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potentially damaging news.
Target Market guides campaigns to people who are interested or potentially interested in the products or services offered by a specific company. The more accurate a target audience is, the better a company can advertise and market to this population, and the more conversions it will experience.
Market research involves asking the right questions, in the right way, to the right people. This gives your business directions and helps you stay on top of what your customers want, and how much they're willing to pay for it.
Customer analysis helps you identify your target customers, anticipate their purchasing needs, and then use both qualitative and quantitative data to ensure that your product satisfies those needs - leading to happier customers who are likely to buy from you again, increasing your lifetime value.
A buyer persona is a semi-fictional representation of a company's ideal customer. It is based on research and data about existing and potential customers and paints a vivid picture of who the customer is, what they do, what their motivations are, and what their goals are.
Digital marketing trends are key changes in the strategic direction of the digital marketing landscape (including the evolution of marketing techniques, consumer sentiments, and underlying technologies) that impact the way marketers should interact with their target audience.