GUIDELINES FOR USAGE OF NOTA OPTION LOGO ELECTION COMMISSION OF INDIA AUGUST 2015
Š 2015, Election Commission of India, India. Logo for NOTA Option and Guidelines for usage of logo; designed by National Institute of Design, Ahmedabad, India For, Election Commission of India, Nirvachan Sadan, Ashoka Road, New Delhi, INDIA
The Election Commission of India, in 2013, made provisions in the ballot papers / EVMs for “None of the Above (NOTA)� option so that the voters who do not wish to vote for any of the candidates can exercise their right not to vote for any mandate without violation of the secrecy of their decision.
The National Institute of Design (DIPP, Ministry of Commerce & Industry) was commissioned to design a logo for the 'NOTA Option' which can be used on the ballot paper/EVMs as per the regulations. This document contains the guidelines for usage of the logo for NOTA Option. It also specifies certain do's and don'ts pertaining to the usage of the logo. Digital files of the artworks for the reproduction of the logo are also provided in the accompanying CD.
GUIDELINES FOR USAGE OF NOTA Option Logo
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LOGO FOR NOTA OPTION
CONCEPT ‘Honest disagreement is often a good sign of progress’ – Mahatma Gandhi. The NOTA option allows a voter to express his or her disagreement with all the available choices of candidates. In this simple and unambiguous logo; a cross, over the list of candidates, depicts the decision of the voter—of not selecting any of the candidates. The cross is a universal sign denoting disapproval. This makes the logo of NOTA option easy to recognise and remember across the breadth of electorate, irrespective of region and literacy levels.
COLOUR For four colour offset, digital printing and screen printing
C 0. M 0. Y 0. K 100. For website / on screen
R 0. G 0. B 0.
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MINIMUM SIZE
18 mm Height
The logo of NOTA Option is designed to be used at any size—from a small size on the ballot paper / EVM, to a bigger size for promotion on television / web or even larger size on banners etc.
For optimum visibility of the logo; care must be taken to not use the logo in a size smaller than 18 mm in height, measured from the top of the rectangle to the bottom of the rectangle as shown above.
GUIDELINES FOR USAGE OF NOTA Option Logo
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SAFE ZONE / CLEAR SPACE
3 X, on top & bottom
10 X, on left & right
To ensure maximum visibility, it is important that the logo be kept clear of any competing visual element—images, text, other logos etc. There must be adequate clear space surrounding the logo on all four sides.
The clear space on top and bottom is 3 times the thickness of the border of the rectangle; and 10 times the thickness on the left and right side; from the edge of the rectangle as depicted in the diagram above. The artworks in the accompanying CD include this clear space/ safe zone.
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Š2015, ELECTION COMMISSION OF INDIA
PROPORTIONS X is the width of the border of rectangle.
1.5 X
5X
X
2X
1.5 X
X
22 X
X
2X
X
2X
X
X
0. 25 X
2X
X
2X
X
X
3X 38°
For all instances of its use — for print, web, presentations, or television; the logo should be reproduced using the digital files of the artworks provided in the accompanying CD.
However there may be situations where the logo has to be reproduced manually. In such a situation, to maintain the integrity of the designed logo without compromising its recognisability; it should always be recreated in the specified proportions as indicated in the diagram above.
GUIDELINES FOR USAGE OF NOTA Option Logo
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INCORRECT USAGE - DO NOT DO THESE
The logo for 'NOTA Option' has been designed to be used in black colour on a white background. Examples of incorrect usage of the logo are given here. Please do not do any of these. Always use the artworks provided in the accompanying CD.
DØN'T ROTATE THE LOGO.
DØN'T USE TWO, THREE OR MORE COLOURS.
DØN'T ADD DROP SHADOW TO THE LOGO.
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©2015, ELECTION COMMISSION OF INDIA
DØN'T REDRAW THE LOGO, IT WILL BE DIFFICULT TO MATCH THE SPECIFICATIONS.
DØN'T STRETCH OR CONDENSE THE LOGO.
DØN'T MAKE THE LOGO IN/WITH OUTLINE OR HOLLOW.
DØN'T USE SPECIAL EFFECTS, SUCH AS BEVEL OR EMBOSS TO THE LOGO.
INCORRECT USAGE - DO NOT DO THESE
NOTA NOTA
NOTA
NOTA
NO
NOTA
DØN'T USE ANY ACRONYM/ TEXT WITH THE LOGO.
TA
NO
NO
TA
TA
NO
NO
TA
A OT NN TA O T A NO
TA
NO
NO
TA
TA
NO
NO
TA
TA
नोटा
DØN'T USE THE LOGO IN WHITE COLOUR ON A DARK BACKGROUND
DØN'T USE A BACKGROUND WHERE THE LOGO IS NOT CLEARLY VISIBLE.
DØN'T USE THE LOGO ON A PHOTOGRAPH.
DØN'T USE ANY KIND OF TEXTURE AGAINST OR INTO THE LOGO.
DØN'T PUT THE LOGO INSIDE ANY OTHER ENCLOSURE/ SHAPE.
GUIDELINES FOR USAGE OF NOTA Option Logo
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DIGITAL FILES OF ARTWORKS
While creating any awareness material where the logo is used, it is important to use the appropriate file format for getting the correct results. The accompanying CD has the digital artworks of the logo. These files are categorised as per their intended use: for printing purposes and for online/ on-screen usage.
PURPOSE / FILE FORMATS
EPS
AI
CDR
PNG
JPG
Please refer to the table alongside to use the appropriate file format for the relevant software or purpose.
Microsoft Word Docs
☉
✗
✗
✔ ✔
Powerpoint Documents
✗
✗
✗
☉
Brochures & Posters
✔ ✔ ✔
✗ ✗
Display Banners
✔ ✔ ✔
✗
✗
✔ Recommended format
Books & Reports
✔ ✔ ✔
✗
✗
☉ Acceptable
Internal Stationery/notices
✔ ✔ ☉ ✗
✗
✗ Unacceptable (Don't Use)
Websites & Blogs
✗ ✗
✗
✔ ✔
Videos & TV
☉
✗
✔ ✔
The EPS format is preferred for any printed application such as publications, reports, posters, signs, booklets, stationery, stickers etc. For on-screen applications such as Powerpoint presentations, websites, blogs, films, television programmes; PNG or JPG files (depending on the application) should be used.
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EPS is a file format for high quality reproduction that allows the logo to be printed clearly at any size. These are scalable and can be enlarged. Although they may appear jagged or discoloured when viewed on screen, EPS files will print out clearly. A test print is recommended.
✗
✔
Although PNG and JPG files can look fine on your computer monitor, they may print out fuzzy (or pixilated) and often look worse when enlarged. For printing purpose, it is recommended to use scalable vector EPS files (or Adobe Illustrator - AI or Corel Draw CDR files) whenever possible.
Artwork files in the CD:
NOTA Option LOGO - For Ballot Paper
NOTA Option LOGO - For Print
NOTA_Logo Artwork - Ballot Paper.ai NOTA_Logo Artwork - Ballot Paper.cdr NOTA_Logo Artwork - Ballot Paper.eps
NOTA_Logo Artwork - Print.ai NOTA_Logo Artwork - Print.cdr NOTA_Logo Artwork - Print.eps
NOTA Option LOGO - For Presentation
NOTA Option LOGO - For Video
NOTA_Logo Artwork - Presentation.eps NOTA_Logo Artwork - Presentation.jpg NOTA_Logo Artwork - Presentation.png
NOTA_Logo Artwork - Video.eps NOTA_Logo Artwork - Video.jpg NOTA_Logo Artwork - Video.png
Institute of National Importance by NID Act 2014 Autonomous Institute under the DIPP, Ministry of Commerce & Industry, Government of India Paldi, Ahmedabad 380 007. India Phone. +91 79 2662 3996, 2662 765 Fax. +91 79 2662 5240 Email. ids@nid.edu Url. www.nid.edu
2015 CLIENT Election Commission of India, New Delhi, India DESIGN FIRM National Institute of Design, Ahmedabad, India DESIGN TEAM Tarun Deep Girdher, Sr. Faculty, Graphic Design tarundg@nid.edu Rana Swarajsinh, Associate Designer rana.swarajsinh@gmail.com CLIENT SERVICING Uma Nair umanair@nid.edu ids@nid.edu