Daily Targum 2.14.17

Page 1

NO LOVE Pakistan’s ban of Valentine’s Day is misguided in its justifications

AUGMENTED REALITY University develops contemporary technology to enhance learning

SEE opinions, page 6

SEE tech, page 8

MEn’s basketball Rutgers travels to West Lafayette to battle No. 16 Purdue

WEATHER Partly cloudy High: 44 Low: 30

SEE sports, back

Serving the Rutgers community since 1869. Independent since 1980.

rutgers university—new brunswick

tuesday, february 14, 2017

online at dAilytargum.com

Rutgers Athletics makes leap from Nike to adidas Brian Fonseca correspondent

Rutgers Athletics is making the move from the swoosh to the stripes. The University’s athletic department officially announced a partnership with adidas on Monday morning, confirming reports released last week. NJ Advance Media was the first to report the deal, which marks the end of a five-year collaboration with Nike that officially comes to a close on June 30. The agreement will make the Herzogenaurach, Germany company the official athletic footwear, apparel and accessory brand of all 24 Scarlet Knight athletic programs beginning on July 1, 2017. “Ever yone here at Rutgers is excited to be partnering with adidas,” said Director of Athletics Pat Hobbs in a statement. “Our coaches and students know they will be getting outstanding apparel and equipment with which to compete. As important, adidas will bring unmatched ser vice to our programs. We look for ward to celebrating

much success together, both on and off the field.” The deal runs through the 202324 season, according to a release, but the terms of the contract have not been released. The release went on to mention a further collaboration between adidas and Rutgers beyond the “strategic uniforms” it will make for the Knights to wear on the field and the court. The University and apparel giant will “collaborate on marketing opportunities and the development and enhancement of the licensed retail landscape” on the New Brunswick campus. “We are extremely excited about our new partnership with adidas,’’ said head football coach Chris Ash in a press release. “We are committed to giving our student-athletes the best to help them on and off the field. Adidas is the perfect partner to outfit our players as they compete.’’ Of the 24 head coaches at Rutgers, head men’s basketball coach Steve Pikiell may see the biggest change as a result of the deal.

The partnership between Rutgers and adidas will become effective on July 1 and will replace the fiveyear partnership the department had with Nike. PHOTO ILLISTRATION BY JEFFREY GOMEZ / PHOTO EDITOR In an era where apparel companies play a large role in the AAU summer circuit — which leads many high-profile players choosing schools based on the company they have apparel deals with — the move to adidas could create more difficulties on the

recruiting trail for the first-year head coach. Nonetheless, Pikiell is on board with the transition. “Partnering with Adidas is the right move at the right time,” Pikiell said in a statement. “As we embark on this exciting new

era under Pat Hobbs, our affiliation with this global leader will strengthen our brand locally, nationally and worldwide. Adidas’ track record of outfitting worldclass athletes will be a strong See adidas on Page 5

U. does not plan to place shelter at Scott Hall stop Nikhilesh De correspondent

Rutgers University does not plan to reinstall the bus shelter which used to stand at the Scott Hall bus stop. The school only has bus shelters at stops which are exposed to the elements with no other options available, said Executive Vice President of Strategic Planning and

Operations Antonio Calcado. Scott Hall is not the only bus stop which does not have a shelter. “For example, on Livingston, we have one at the corner of Rockafeller and Joyce Kilmer, but not in front of the Student Center,” he said in an email. “The Yard has multiple options for refuge if needed. Bus arrival and departure times can be See stop on Page 4

The Spring Festival show, organized by the Rutgers Chinese Students and Scholars Association, included performances by dance groups, martial artists and musicians. Participants have been working on the show for the last five months. Christina Gaudino

Students perform in Chinese New Year Gala after 5 month preparation Christina Gaudino contributing writer

The Rutgers Chinese Students and Scholars Association (RCSSA) celebrated the Chinese New Year on Sunday with a performance at the Nicholas Music Center on Douglass campus.

The theater was packed with students and community members alike looking to enjoy a night of traditional Chinese dance, martial arts and modern music. It also included a fashion show featuring both old and contemporary styles, as well as performances

by the Central New Jersey School of Ballet, Rutgers’ K-pop Dance Cover Club called HARU and Casual Harmony, a Rutgers a capella group. Dr. Amp, a band formed by Rutgers students, also performed See preparation on Page 5

The University is currently working to fix the arrival boards at the Scott Hall bus stop. Administrators do not plan on implementing a weather shelter at the location. JEFFREY GOMEZ / PHOTO EDITOR

­­VOLUME 149, ISSUE 6 • University ... 3 • opinions ... 6 • tech ... 8 • Diversions ... 9 • SPORTS ... BACK


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