Presentation ENOEXPO 2016

ENOEXPO速 2016

14th International Wine Trade Fair 16th-18th November 2016 Krakow, Poland

WINE SECTOR IN POLAND

45% of adults in Poland drank wine several times last year and it was 14,1 millions of people

RETAIL SALE OF WINE IN POLAND

Volume (in million liters) 2013

142,5

2012

135,8

2011

128,7

2010

124,8

2009

122,9

2008

120,4

2007

111,4

2006

101,8

2005

96,2

2004

91,4 0

20

40

60

80

100

120

140

160

COMPANIES ABOUT THE CURRENT MARKET SITUATION

SITUATION IS‌ Rather bad 6%

Rather good 56%

Definiately bad 0%

Definiately good 38%

7% is the average speed of growth of wine market in Poland

THE MOST POPULAR WINE CONSUMING DIRECTIONS The biggest importers of wine for Poland (in milion of liters, 2013)* Italy

21,3

Bulgaria

16,1

Spain

13,1

Germany

10,4

USA

10,3

France

9,1

Portugal

6,9

Chile

5,2

Republic of Moldova

5,1

Hungary

2,9

Australia

1,6

Great Britain

1,4

RSA

1,3

Argentina

1,1

Georgia

1,0

Countries, which popularity will grow within next few years: – SPAIN – PORTUGAL – ITALY – FRANCE – CHILE

79% 71% 64% 64% 57%

*The statistics show country of direct import, which doesn’t have to be the country of producing. This explains the presence in this summary countries like Great Britain or Germany and it also makes the lower position of the wine from the New World.

POLAND IS ONE OF THE FASTEST GROWING MARKETS FOR WINE SALES IN EUROPE

38 mln residents

Every year import figures increase by about 24% In the past 5 years the number of wine importers has doubled The number of wine stores increased by 400% Poland is becoming an important partner for foreign distributors in Central and Eastern Europe

ENOEXPO

POLAND’S ONLY PROFESSIONAL WINE-RELATED EVENT

• 14th edition of this event • Traditionally, ENOEXPO® is

organised alongside HORECA® 24th International Trade Fair of Hotel and Catering Equipment and the GASTROFOOD® 15th Food and Drinks for Catering Trade Fair • Perfect promotion amongst the

2015 STATISTICS

mix of hotel, catering and wine industry professionals

HORECA/ GASTROFOOD

ENOEXPO

EXHIBITION SPACE

5176 sq. m

2564 sq. m

NUMBER OF EXHIBITORS

200

168

ENOEXPO 2015 EXHIBITORS IN FIGURES • 2564 sq. m of exhibition space • 168 exhibitors • 105 of the exhibitors were from abroad and mostly

from: – Armenia – Austria – Bulgaria – Bosnia and Herzegovina – Croatia – Czech Republic – Estonia – France – Greece – Germany – Slovakia – Montenegro – Georgia – Spain – Portugal – Romania – South Africa – Slovenia – Hungary – Italy – Switzerland – Sweden – Ukraine

ENOEXPO 2015 - exhibitor profile by country 20% 18% 16% 14% 12%

18% 16% 16%

12%

10% 8% 6% 4% 2%

0%

9%

8%

7% 4%

3% 3%

2% 2%

ENOEXPO 2015 VISITORS IN FIGURES 13 534 guests – professionals from the catering and winemaking industries

VISITORS BY SECTOR Wine 18% Winter Infrastru cture 4%

WINE SECTOR VISITORS BY PROFESSION Producer 18%

Merchant 17%

Catering 46% Retailer 22%

Hospitality 32%

Importer 43%

ADDITIONAL FORMS OF PROMOTION PRIVATE TASTING • Helps to stand out with your offer

amongst other exhibitors

• Seminary/tasting can be better

promoted in advance of the event

THE 8th WINEMAKING COMPETITION FOR THE ENOEXPO® 2016 MEDAL

• It is made to focus the client on a

particular wine

• Target can be profiled by inviting

particular group of professionals (e.g. restaurateurs, distributors, importers etc.)

• It accompanies the ENOEXPO Fair • The competition can be entered by

producers independently of whether they exhibit at ENOEXPO or not

• Competition is held a month before

the fair (additional advertising opportunities in advance of the event)

• Awarded wines are always presented

at the fair

• The Awarding Ceremony takes place

at the fair and is open to the public

2015 NOVELTIES ENOEXPO WINE ACADEMY • Is an accompanying programme of ENOEXPO • Series of meetings and workshops on wine • Tips on how to build wine list in a restaurant • Tips on how to serve, taste and match wine

with food

• Tastings of wines from around the world

• Is conducted by the top of the wine

professionals in Poland (journalists, sommeliers, enologists, wine consultants)

OUR EXPERTS:

origin and characteristics

2015 NOVELTIES ENOARENA • Is a stage in a heart of the event • A place for open to the public meetings with

top wine and HoReCa sector professionals

• Perfect venue for prestigious plebiscites and

awarding ceremonies

• Winemaking Competition for ENOEXPO

Medal awarding ceremony took place at ENOARENA

• During the 2015 edition we managed to

conduct the meetings with e.g. Ivo Varbanov (Bulgaria) and Bogdan Trojak (Czech Republic)

• On ENOARENA „Czas Wina” Magazine did

award Person of the Year 2015 as their annual plebiscite and this title went to Mr. Antonio Rios de Amorim (Portugal)

VENUE OF THE FAIR EXPO Krakow, Poland

KRAKOW

EXPO KRAKOW

• Krakow is the second biggest city in

• EXPO Krakow centre was opened in

• It is a perfect place for doing business

• EXPO Krakow is the biggest exhibition

Poland

• The largest base of HoReCa sector is

located in Krakow

• According to online portal Zoover

Krakow was the best tourist destination in Europe in 2015

2014

centre in Southern Poland

• Has two halls of 5 000 and 4 000 sq. m • Has number of air-conditioned,

modular seminar rooms and meeting rooms

Targi w Krakowie Ltd. Galicyjska str. 9, 31-586 Krakow, Poland www.enoexpo.krakow.pl