HORECA® and GASTROFOOD® Trade Fair in Poland 2015

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HORECA

23rd International Trade Fair of Hotel and Catering Equipment 9th Equipment, Services and Facilities Salon SPA & WELLNESS速 速

GASTROFOOD 14th Food and Drinks for Catering Trade Fair 6th Coffee and Tea Salon

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November

2015

The most important professional meeting of the HoReCa sector in Poland

Krakow, Poland

www.horeca.krakow.pl www.gastrofood.krakow.pl www.enoexpo.krakow.pl

Targi w Krakowie -where reliability meets experience Targi w Krakowie Ltd. is a company which has been active in the trade fair and congress organisation market for almost 20 years, being the largest company of its type in the south of Poland and one of the leaders in the Polish market. Some of the most important cyclical events in Poland feature in our calendar such as KRAKDENT® International Dental Fair, HORECA® International Trade Fair of Hotel and Catering Equipment, EUROTOOL® International Trade Fair of Machine Tools, Tools, Devices and Equipment for Material Processing, KRAKOW BOOK FAIR®, KOMPOZYT-EXPO® Composite Technology and Machines for the Production of Composite Materials, ENOEXPO® International Wine Fair. Targi w Krakowie Ltd. is a member of the UFI Global Association of the Exhibition Industry, which associates the leading organisers of trade fairs and owners of trade show grounds. Membership of the UFI is not only very prestigious but also a guarantee of the highest quality of event organisation.

Why Krakow? ⓦ Krakow is the second biggest city in Poland. It is the administrative centre of the Ma∏opolska Region,

as well as a trans-regional scientific, economic and cultural centre – a real magnet not only for entrepreneurs, scientists, artists and people of cultural distinction, but also tourists. Krakow is visited by over 10 million tourists each year, so the largest base of HoReCa sector is located in Krakow. ⓦ The economic significance of Krakow is strengthened by the demographic capacities of the region – there are ca. 9 million people living within 100 km radius from the city. This ensures a strong potential market. Another advantage consists in the fact that 66 percent of the population is at working age. ⓦ Excellent transport infrastructure – A-4 motorway; CORRIDOR III, the main transit route from Western Europe to Ukraine; Krakow Airport Balice, the second largest airport in Poland servicing over 3 million passengers every year, and the nearby Katowice Airport situated only 60 km away from Krakow.

All of this favours the establishment of good business relations

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EXPO Krakow World class exhibition centre The 23rd edition of HORECA速 will take place at the International Exhibition Centre EXPO Krakow. Targi w Krakowie company is its sole owner and operator. EXPO Krakow is the most advanced and largest venue in the southern Poland. Spacious and multifunctional Centre, designed according to the largest trends, guarantees the highest level of organised events. This modern complex, with a surface area of 13,000 sq. m, comprises two halls of 5,000 and 4,000 sq. m, a number of air-conditioned, modular seminar rooms of various size, meeting rooms and a large lobby. The halls are open plans, without any dividing walls or supporting poles, which allows for an optimal use of space. A convenient location helps ensure unobstructed access by both public and private vehicles, to be serviced by more than 700 parking spaces.

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8 5 8 1. WISLA HALL: 5,000 sq. m, length 120 m, width 42 m, reinforced ceiling construction for suspended loads, height up to the ceiling beams 8 m, height up to the ceiling 12 m, underfloor ducting system (power, Internet, water, compressed air), gates for trucks.

2. DUNAJ HALL: 4,000 sq. m, length 96 m, width 42 m, partly reinforced ceiling construction for suspended loads, height up to the ceiling beams 8 m, height up to the ceiling 12 m, underfloor ducting system (power, Internet, water, compressed air), gates for trucks.

3.-8. EXPO Krakow provides modern seminar and meeting facilities, ideal for product premieres, organized within trade shows, conferences or meetings with key clients. The seminar rooms are air conditioned and can be divided into smaller modules.

The most important professional meeting of the HoReCa sector in Poland

Thematic scope of the Fair: ⓦ Equipment for hotels, restaurants, cafes ⓦ Furniture for hotels, restaurants, cafes ⓦ Interior decoration, textiles ⓦ Glass, porcelain, cutlery ⓦ Hotel bathroom and laundry equipment ⓦ Computer systems and software for hotels

and catering services ⓦ Lighting ⓦ Burglar and fire protection ⓦ Audio-visual equipment and telecommunications ⓦ Recreation equipment: swimming pools, saunas, health spas, solaria ⓦ Cleaning equipment and detergents ⓦ Heating and air conditioning for hotel and catering industry

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HORECA

The 23rd International Trade Fair of Hotel and Catering Equipment HORECA®, the 9th Equipment, Services and Facilities Salon SPA & WELLNESS®, the 14th Food and Drinks for Catering Trade Fair GASTROFOOD®, the 13th International Wine Trade Fair ENOEXPO®, the trade fairs which clearly complement one another, take place at the same time and in the same location. Over 350 exhibitors from Poland and abroad present their comprehensive collections of equipment for hotel and catering facilities, kitchens, restaurant rooms, and also food, beverages and wines from all over the world.

The HORECA® trade fairs involve the presentation of innovative solutions and advanced technologies in the sector.

The trade fairs are visited by almost 12,000 professionals from the hotel, catering and winemaking industries of Poland, Slovakia, Czech Republic and Ukraine.

About 80% of our visitors influence decision making in their companies.This The new hall is very impressive.The fair has been event, celebrated by the industry at the end of the year, favours investment organised in a fine place and at expenditure; the period immediately after the fair finishes is when a good time.There was a lot of interest investors compare prices and make in our stand. This is my second time at purchasing decisions. ®

the HORECA and this year we had a lot more clients, among them a few solidly interested in purchasing. Sales are important to us but so is building our brand, which is mostly why we want to show up here.

Grzegorz Braun, KOMAT

The HORECA trade fair is an all-embracing platform for sales, promotion and communication.

Participation in the event enables our exhibitors to: ⓦ Promote new products, innovative solutions

and advanced technologies ⓦ Establish many new business contacts ⓦ Consolidate relations with existing clients ⓦ Collect and exchange information about the HoReCa market

Thematic scope of the Fair: Equip SPA – spas, baths, spa technologies, water therapy equipment, saunas, massage beds, salt caves, relaxation equipment.

Beauty SPA – professional care equipment, body and face care products, natural methods and care products lines, treatments, therapies, massages.

Med SPA – physical therapy and rehabilitation equipment and devices, natural therapies and technologies of the medical wellness type.

Vital SPA – fitness, yoga, watsu, aromatherapy, music therapy, relaxation techniques and programmes, health food and supplements.

SPA&Wellness 9th Equipment, Services and Facilities Salon SPA & WELLNESS® The healthy lifestyle has recently become very popular in Poland.

Poles gave a positive reaction to the spa & wellness trend a few years ago and the rapid development of these The programme to be services places Poland in the top six among other presented at the SPA & WELLNESS® European countries. Every couple of months Salon is being prepared in cooperation with the new spa centres are opened and owners of largest training and consulting centers in Poland. existing hotels, resorts and boarding houses The seminars and training are always suited to the create renewal centres. overall professional profile of our guests, so that everyone From this perspective the professional can find something of interest. The training sessions and SPA & WELLNESS® Salon organized in workshops provide the latest knowledge on the actual Krakow becomes increasingly important. trends, development and problems that the SPA & WellTheninth edition of the SPA&WELLNESS® ness services encounter in their work. The programme is organised alongside the HORECA® is in the form of professional investment consulting 23rd International Trade Fair of Hotel and and also personnel training, in which you can get Catering Equipment.The SPA&WELLNESS® acquainted with the most original and unique Salon in Krakow provides an excellent opporsolutions, often brought from the furthest tunity to present the latest equipment, technocorners of the world. logy and a variety of solutions for SPA facilities and biological renewal centers.

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GASTROFOOD

14th Food and Drinks for Catering Trade Fair GASTROFOOD®

Thematic scope of the Fair: ⓦ Frozen foodstuffs, ice creams ⓦ Meats including smoked meats and venison ⓦ Fish and frutti di mare ⓦ Dairy products ⓦ Cereals, noodles, flour-based products ⓦ Baked foods ⓦ Fruits and vegetables

(fresh, dried, preserved) ⓦ Fatty products ⓦ Sweets and confectionery ⓦ Alcoholic beverages ⓦ Soft drinks ⓦ Coffee, tea ⓦ Concentrates, ketchups, mustards, sauces ⓦ Herbs, spices and seasonings

The catering market in Poland is growing on average by 2-3% every year. Changing eating habits are certainly a contributing factor. More and more Poles eat out, with only one in every three declaring that they never eat outside of their home. Over the last decade the number of restaurants in Poland has grown by 42%, with almost 17,000 establishments operating across the country. This is one of the reasons why restaurateurs look for new products and interesting ideas to make sure they stand out among the growing competition.

It is for the fourteenth time that distributors of food and beverages to the catering industry will present their commercial offers at the GASTROFOOD® trade fair, which wonderfully complements the presentation of equipment and services for hotel and catering businesses. The event is accompanied by two theme-based salons: the 6th Coffee and Tea Salon and the 4th Regional Products Salon.The GASTROFOOD® trade fair involves many seminars and culinary workshops run by specialists, which are dedicated to recent trends in the HoReCa sector. Traditionally the fair is also accompanied by a 3-day Culinary Festival, with many culinary and bartending demonstrations and competitions.

6th Coffee and Tea Salon It is estimated that a Pole drinks on average more than 500 servings of coffee, and 650 servings of tea, per year. These are increasingly consumed in cafes, teashops and eateries. The Polish tea market is the third largest in Europe, after those in the UK and Russia.

While the consumption of tea has been steady for several years now, the drinking of coffee has increased by over 80% in the past 10 years, as the coffee market in Poland has recorded a six-fold increase. The turnover of Poland’s cafes is growing by about 20% annually.

The dynamic changes in the coffee and tea markets are an incentive for cafĂŠ, tea-house and restaurant owners to increase their involvement and ensure that the quality of their products and services are at the top level. The Coffee and Tea Salon will provide the producers and distributors of coffee, tea and brewing equipment with an opportunity to promote new products and establish business contacts with other professionals in the HoReCa sector.

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Healthy and ecological living have become increasingly popular in the recent years. Eating right has become fashionable. Clients are more and more demanding, asking for high quality, unprocessed foodstuffs. Consumers began appreciating local products because of they are natural and original in flavour, which is why restaurants frequently introduce regional food to their menus.

The Regional Products Salon is a response to these changing eating trends; this is where food producers can meet restauranteurs and convince them, at the especially organised tasting sessions, of the exceptional flavours and nourishing quality of their products.

Structure of visitors according to industry: ⓦ catering industry (42%): restaurant, café, pub, bar, public canteen owners, hotel gastronomy bosses, cooks, confectioners, barmen, baristas ⓦ hotel industry (32%): owners and managers of hotels, pensions, holiday resorts, SPA ⓦ wine industry (23%): specialist shops, distribution networks

and retail chains, importers and distributors of wine, producers of wine, sommeliers, members of wine tasting clubs ⓦ other (3%): investors, architects,

designers

We have been to a number of hotel and gastronomy trade fairs and this one is definitely the best.

We have agreed a lot of promising contracts with potential clients and so we are sure to return next year.

Maciej Wlazło, C.T. Service Sp. z o.o.

Technika AntypoÊlizgowa

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HORECA 2014 FACTS and FIGURES No. of exhibitors: 356 No. of foreign exhibitors: 119 No. of visitors: 11759 Exhibition space: 7727 m2

Excellent Promotion As we are one of the most experienced players on the market we are able to guarantee the excellent, comprehensive promotion of your event among hotel and catering industry professionals: ⓦ advertising in major magazines and industry sites ⓦ collaboration with experts from Polish, Slovak and Czech industry

associations and organizations

ⓦ distribution of more than 20,000 invitations sent by mail

and in the form of newsletters to your own client base and to the client bases of the fair’s patrons and partners

The new forms of advertising at EXPO Krakow during the HORECA trade fair: ®

ⓦ advertising in the digital signage system ⓦ advertising poles and flags in front of the EXPO Krakow building ⓦ advertising banners on the fence around the building ⓦ large-format advertising net on the façade of the EXPO Krakow building

The new place has attracted more people.

Everything has been organized well.

The new hall is great, even better than the one in Warsaw, and the attendance was also good. The clients are quite focused; they are here to buy rather than just look around.

Dariusz Radwaƒski, Rational Sp. z o.o.

Additional promotional opportunities at the fair New opportunities to boost the impact of your participation in the trade fair.

We encourage our exhibitors to take advantage of limited, additional advertising opportunities in order to really stand out from the competition and attract even more potential contractors. We have prepared a number of advertising packages which will help make your company memorable.

The Krakow fair is an event that plays a key role in Poland. Any brand that wants to build its image and takes its future seriously needs to be here.

Wojciech Chojnicki, Winterhalter Gastronom Polska Sp. z o.o.

At the HORECA® trade show, our clients can also take advantage of many additional options, such as: ⓦ B2B meetings, discussion panels and professional

presentations ⓦ Training and workshops for owners and managers of accommodation/leisure facilities and spas

ⓦ Presentation and tasting of wines from around the world at

the 13th ENOEXPO® International Wine Trade Fair in Krakow ⓦ Tea and coffee workshops and seminars at the Coffee and Tea Salon accompanying the 14th GASTROFOOD® Food and Drinks for Catering Trade Fair ⓦ Culinary demonstrations and meetings with master chefs at the Regional Products Salon and the Culinary Festival

The HORECA® Trade Fair is quite specific, and more and more clients interested in our products visit the fair. Krakow’s event is frequented by an increasing number of guests from such countries as Slovakia, Germany and the Czech Republic, which we are very happy about.

Tomasz Gawlik, Optimum

Why is the Krakow fair particularly recommended?

These days if you don’t follow the news and introduce new products or services in your business you take a step back. You have to be here to find out what’s going on in the sector, to surprise your clients. We get a lot of information about new products and what other firms have to offer. This is a very important event to us, especially since November is usually quiet. Sometimes it is therefore a good time to come to a fair like this.

This is the ideal place to get to know modern technologies. I come here every year to find out what’s new in the sector, and to discover new flavours in coffee, tea, wine or food products.

Paweł Wójcik, hotel Willa Aromat

Małgorzata Szostak, the Siedem Smaków restaurant from MyÊlenice

A hotel must meet even the most demanding tastes of clients and follow the novelties on the market. All these new products that are continually coming onto the market are presented here. We certainly need a meeting place like this.

Sonia Krochmel, Hotel Krakus

Contact: Iwona Miliszkiewicz-Bielak – project manager ph. +48 12 651 90 30, mobile: +48 501 691 235 e-mail: miliszkiewicz@targi.krakow.pl

Venue of the Fair:

Organizer’s office: Targi w Krakowie Ltd. Galicyjska Str. 9, 31-586 Krakow, Poland ph. +48 12 644 59 32, 644 81 65 biuro@targi.krakow.pl

International Exhibition and Convention Centre EXPO Krakow Galicyjska Str. 9, 31-586 Krakow, Poland

www.targi.krakow.pl

www.expo.krakow.pl

Honorary patronage:

Governor of the Malopolska Region Jerzy Miller

Mayor of the City of Krakow Jacek Majchrowski

Marshal of the Assembly of the Malopolska Marek Sowa