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C E L E B RATI N G I N G E N UI T Y I N AT L A N T I C C A N A D A . 1


SPONSORS Gold

Bronze

Steel

Patron

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ac complic ec ontent .c a

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When life hands you lemons, add vodka. Congratulations to this year’s winners.

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Winners, click to celebrate

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WELCOME FROM THE CO-CHAIRS 2019 ICE AWARDS STEERING COMMITTEE Target Dave Sullivan Ray Agency Terri Roberts Cossette Maude Drouin Cossette Christopher Marshall Target Natalie Lemire M5 Tyler MacLeod Accomplice Content Supply Co. Kristen Schnare Arrivals + Departures Jeff Simpson Ray Agency Denise Seach Red Space Daphne North Trampoline Shae Jones Trampoline Brittany Hall Twist & Bits Ian Benzanson Arrivals + Departures Laura Patriquin Arrivals + Departures Anthony Taaffe

Every year, we get together and celebrate the best creative advertising in the region by some of the brightest minds in the business. While we tend to keep things pretty casual (chicken wing, anyone?) it’s a really big deal. It’s a big deal to constantly show up, do your best work, and build something truly incredible, whether that’s an award-winning integrated campaign, a game-changing app, or a beautifully crafted brand identity. You don’t win a bucket for phoning it in. It’s a big deal when clients trust us with their brands (and their budgets) to come up with bold, creative solutions that can tackle real business challenges. It’s a big deal to inspire the next generation of creative minds. Without fresh talent, fresh ideas are hard to come by. And it’s a big deal to belong to a community of creative folks who are passionate about building a thriving advertising industry throughout Atlantic Canada. And that’s what ICE is. It’s a community. And it doesn’t exist without the passion of countless volunteers, sponsors, supporters, and advocates. So, if you think ICE is a big deal like we do, step up. Join in. We could use all the ingenuity we can get to ensure this community stays strong and mighty, Atlantic Canada style. It might just be the most rewarding thing you’ve ever done — apart from figuring out what to do with your bucket. Terri and Dave 10


CONTENTS Jury 12 Design 14 Print 25 Public Service 34 Broadcast 58 Digital 62 Other 84 Young Creative 94 Craft 98 Best of Show 108

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JURY

STEVE MYKOLYN

KATIE AINSWORTH ECD, Cossette Vancouver

Freelance Writer & Filmmaker

Steve Mykolyn is the former CCO of TAXI. Currently, Steve is a partner at Castor. You can buy their stuff here: castordesign.ca.

Katie Ainsworth is an award-winning writer and creative director with over 20 years of experience in top advertising agencies including BBDO, TBWA, Rethink and now Cossette. She has created surprising, memorable and effective campaigns for major national brands, small local start-ups, and numerous not-for-profits. Katie has won stuff in lots of shows. Unfortunately, not the ICE Awards. Possibly because she’s never lived east of Toronto. She has a Bachelor’s Degree in European History and Germanic Studies. The state of her current German is schrecklich. (Translation: terrible).

Rebecca is a copywriter with a weird mind that tends to wander. She’s been in advertising for over 15 years, and one of her survival strategies is doing a lot of stuff that’s isn’t advertising. Before ad school, she was a commercial make-up artist. She now does commercial acting, stand-up comedy, and recently completed her first short film that’s screening in festivals around the world. While Rebecca has worked in both big and small agencies, these days she mainly works at home in her underwear. Some of her recent clients include RBC, Durex, Kijiji, Bunz Trading Zone, Boston Beer Company, and Samsung. Oh, and she just did a billboard for a vibrator that got the world very excited.

Former CCO of Taxi, Head Judge

Steve also has a passion for books and film. In 1997, he wrote and directed El Dia La Noche Y Los Muertos, an award-winning documentary about Mexico’s Day of the Dead festival. In 2008, he was co-curator of the Canadian Pavilion at the Venice Biennale for Architecture. He is a past board member of both The One Show and the D&AD. He has some awards. His next project, Songs for a Funeral, is launching on November 1, 2019. Which also happens to be Day of the Dead.

REBECCA GILLIS

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JURY

GUYBRUSH TAYLOR

KIM RIDGEWELL

THOMAS NEUSPIEL

ECD, Camp Jefferson

Creative Director, One Twenty Three West

President & Creative Director, Toast + Jam

Guybrush Taylor is Executive Creative Director at Camp Jefferson. He has spent two decades in advertising, design, and innovation around the world.

Kim joined the Vancouver creative scene in 2007 and has spent the past decade working with the some of the best at Rethink, Cossette and One Twenty Three West (where she happily resides today as a Designer and Creative Director).

Grade 6 was a fabulous year for Thomas Neuspiel. Or was it grade five? We’re not sure but somewhere near the tender age of twelve Thomas was given a drum set by his courageous mother. That same year he bought his first microphone, started a band with his twin brother, wired up the family phone so he could record crank phone calls and discovered sound on sound recording as a poor man’s alternative to a multi track. Life bounced from one sonic adventure to the next; Radio programs, albums, music and sound for all manner of electronic media and countless radio and television ads. Now he is the head of a very fine sound and music production company in Toronto, Canada that serves clients around the world and has won countless awards from all the best Ad shows from Cannes to Halifax. The most amazing thing is that he says that he still learns every time he steps into the studio and still gets a rush every time the record button turns red.

Starting in 1998 as an art director, Guybrush has worked at a variety of international agencies including Droga5, TBWA, TAXI, and Leo Burnett. He has developed international campaigns, reinvented brands, designed new products and services, and expanded business models in the Canadian, Australian, and US markets. He has also been instrumental in growing the agencies themselves, growing client rosters, developing new offerings and capabilities, and helping to win multiple Agency of the Year awards. Over his career, Guybrush has worked with startups, small businesses, national and multinationals brands such as Nike, P&G, Mini, Coca-Cola, McDonald’s, Absolut, Earth Hour, and GM. He has also created new brands and ventures for clients including Tribune Publishing, Visa, Allstate, and E&J Gallo. His creativity and craft have been recognized internationally by D&AD, Cannes, the One Show, and more.

She has had the pleasure of working with clients both big and small including lululemon, Vancouver Art Gallery, Shaw, Betterwith Ice Cream, 1964 Supply Co., 7-Eleven, Fairmont Hotel Vancouver, White Spot, Muskoka Brewery, YWCA, Temper Chocolate & Pastry, Stong’s Market, Sobeys, and Coast Capital Savings. The One Show, Clios, London International, Cannes Lions, The Juno Awards, Communication Arts, Applied Arts, How Magazine, Coupe and Graphex have all recognized Kim’s work. Kim lives on a small island off the West Coast of BC with her husband, two kitties and many deer. When not at home crafting or doodling, Kim can be found running in the mountains or bobbing out at sea.

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DESIGN

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DESIGN Merit | Packaging Bog & Barrens Agency Ray Creative Agency Client Quidi Vidi Brewery Executive Creative Director Jenny Smith Creative Director Terri Roberts Associate Creative Director Trevor Kearsey Copywriter Terri Roberts Art Director Courtney Wells Designer Trevor Kearsey / Courtney Wells Account Director Kayla Greene Client Lead Hugh McDermott, Justin Fong

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DESIGN Silver | Packaging Boxing Rock Holiday Duo Agency District Design Co. Client Boxing Rock Brewing Co. Executive Creative Director Tyson Hynes Senior Creative Director Gord Morrison Senior Art Director Danielle Autran Client Representative Emily Tipton

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DESIGN Merit | New Brand Identity Recess Catering Agency Dose Media Client Recess Catering Designer Matthew Smith Designer Tim Foster

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DESIGN Merit | New Brand Identity ELAN Agency BrainWorks Marketing Client ELAN Luxury Apartments Designer Joseph Kwan

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DESIGN Gold | New Brand Identity Fortune Doughnut Agency District Design Co. Client Fortune Doughnut Executive Creative Director Tyson Hynes Senior Creative Director Gord Morrison Senior Art Director Danielle Autran Client Representative Jeremy Smith Client Representative Erin Schwanz

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DESIGN Merit | Brochure / Catalogue / Annual Report Not Sick – Case for Support Agency Wunder Client Brigadoon Creative Director Stephen Flynn Director of Innovation Mike Postma Photographer Jive Photographic

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DESIGN Merit | Logo Nova Scotia Webcams Agency Wunder Client Nova Scotia Webcams Creative Director Stephen Flynn Director of Innovation Mike Postma

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DESIGN Merit | Logo Tangled Tales Agency Target Client Newfoundland and Labrador Tourism Creative Director Jason Hill Group Creative Director Dave Sullivan, Kevan Kalyan Art Director Jason Hill Writer Dave Sullivan, Randy Diplock Designer Laura Watts Illustrator Laura Watts Typographer Laura Watts Digital Lead Ryan Strickland Account Team Catherine Kelly, Allison Daley, Ernie Brake Strategy Team Noel O’Dea

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DESIGN Silver | Logo TallTrueAndTangled.com Agency Target Client Newfoundland and Labrador Tourism Creative Director Jason Hill Group Creative Director Dave Sullivan, Kevan Kalyan Art Director Jason Hill, Kevan Kalyan Writer Dave Sullivan, Randy Diplock Designer Laura Watts Illustrator Laura Watts Typographer Laura Watts Digital Lead Ryan Strickland Digital Producer Vivian Tulk Account Team Catherine Kelly, Allison Daley, Ernie Brake Strategy Team Noel O’Dea

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DESIGN Gold | Logo Fortune Doughnut Agency District Design Co. Client Fortune Doughnut Executive Creative Director Tyson Hynes Senior Creative Director Gord Morrison Senior Art Director Danielle Autran Client Representative Jeremy Smith Client Representative Erin Schwanz

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PRINT

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PRINT Merit | Out-Of-Home Single Non-stop Flights Campaign - Mike Agency Arrivals + Departures Client Halifax Stanfield International Airport Account Planner Martin Delaney Creative Director Anthony Taaffe Art Director James Rothenburg Copywriter Albert Ianni Director of Client Services Jennifer Sutherland Account Supervisor Justin Ryan Designer Andy Longaphy Production Company Accomplice Content Supply Co. & The Antidote

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PRINT Merit | Out-Of-Home Single Non-stop Flights Campaign - Joy Agency Arrivals + Departures Client Halifax Stanfield International Airport Account Planner Martin Delaney Creative Director Anthony Taaffe Art Director James Rothenburg Copywriter Albert Ianni Director of Client Services Jennifer Sutherland Account Supervisor Justin Ryan Designer Andy Longaphy Production Company Accomplice Content Supply Co. & The Antidote

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PRINT Silver | Out-Of-Home Single Zip Ties Agency Wunder Client Bruno Creative Director Stephen Flynn Director of Innovation Mike Postma

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PRINT Silver | Out-Of-Home Campaign Bruno Hoarding Agency Wunder Client Bruno Creative Director Stephen Flynn Director of Innovation Mike Postma

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PRINT Merit | Poster Campaign Tiny Cold Agency District Design Co. Client Nature’s Way Canada Executive Creative Director Tyson Hynes Senior Creative Director Gord Morrison Senior Art Director Danielle Autran Client Representative Geoff Wills Client Representative Michelle Bavis

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PRINT Merit | Print Single Find Yourself Here (Know Your Sweaters) Agency Target Client Newfoundland and Labrador Tourism Creative Director Jason Hill Group Creative Director Dave Sullivan, Kevan Kalyan Art Director Kevan Kalyan Writer Dave Sullivan Photographer AA Scott McClellan Account Team Catherine Kelly, Ernie Brake, Allison Daley Strategy Team Noel O’Dea

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PRINT Merit | Print Single NutraVege Fish Agency District Design Co. Client Nature’s Way Canada Executive Creative Director Tyson Hynes Senior Creative Director Gord Morrison Senior Art Director Danielle Autran Client Representative Geoff Wills Client Representative Maite Alvarez

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PRINT Merit | Print Campaign Find Yourself Here Agency Target Client Newfoundland and Labrador Tourism Creative Director Jason Hill Group Creative Director Dave Sullivan, Kevan Kalyan Art Director Kevan Kalyan Writer Dave Sullivan, Jordan Finlayson Photographer AA Scott McClellan, Jason Charles Hill, Alex Spraetz Account Team Catherine Kelly, Ernie Brake, Allison Daley Strategy Team Noel O’Dea

this is spine side

this is spine side Torngat Mountains National Park

Winnipeg to Deer Lake from

Calgary to Deer Lake from

282

$

Not all stories

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fit neatly

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* Call Allan at 1.800.563.6353 NewfoundlandLabrador.com

347

this is spine side Toronto to St. John’s from

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upon a shelf.

Who says you have

212

29,000 kilometres of coastline

Toronto to Deer Lake from

229*

*

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to be a kid

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Straight paths

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make for dull stories.

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Battle Harbour National Historic District Your story begins with a boarding pass. *Book now at aircanada.com/NewfoundlandLabrador or call your travel agent. Conditions: Total price displayed includes applicable surcharges as well as taxes, fees and charges. Total price is based on flights connecting in Toronto. Taxes and fees are subject to change. Final price and breakdown of taxes, fees and charges will be displayed during the booking on www.aircanada.com prior to final purchase. For immediate information on the final price and breakdown of taxes, fees and charges, contact your travel agent or Air Canada Reservations at 1-888-247-2262. Hearing-impaired (TTY): 1-800-361-8071. Tickets are 100% non-refundable. Fare valid at time of printing and applies to new bookings only. Seats are limited and subject to availability. A 30-day advance purchase applies. Advertised price is valid on one-way Basic Economy fares for travel Tuesdays, Wednesdays, Thursdays and Saturdays from April 8, 2019 until June 26, 2019. Unless otherwise specified, flights available for these fares are operated by Air Canada, Air Canada Rouge® or Air Canada Express® carriers (Jazz Aviation LP, Sky Regional Airlines Inc., Air Georgian or Exploits Valley Air Services). Baggage policy: a fee of up to $34.50 CAD is charged for the first checked baggage per one way of travel and a fee of up to $57.50 CAD is charged for the second checked baggage per one way of travel. See total price for baggage fees and complete details on baggage allowance at www.aircanada.com/baggage. Fees for optional services, such as itinerary changes, additional baggage, advance seat selection, or certain special service requests may increase overall cost. For more information, please consult www.aircanada.com/en/travelinfo/products_services.html. ®Air Canada Express and Air Canada Rouge are trademarks of Air Canada.

this is spine side this is trim side

Burin Bay

NLT2597

20”W” x 8.97”H SIZE

PROOF #

2019 TE Newspaper

same

100%

PROJECT NUMBER PROJECT NAME

Inukshuk

TRIM

1

PROOF STATUS

PROOF AT %

n/a to Gander from Dejan Montreal

Globe and Mail PUBLICATION

NLT2597-29 MB SK AIN NUMBER

BLEED

241

$ CMYK 150

LINESCREEN

COLOUR SPACE

DESIGNER

*

Allison Daley X 233

CONTACT

DESIGNER

this is spine side this is trim side

ART DIRECTOR

SPELLCHECK

COPYWRITER

COORDINATOR

CREATIVE DIR

PRODUCTION

ACC MANAGER

Raleigh

Sleep soundly with fares like these. *Book now at aircanada.com/NewfoundlandLabrador or call your travel agent. Conditions: Total price displayed includes applicable surcharges as well as taxes, fees and charges. Total price is based on flights connecting in Toronto. Taxes and fees are subject to change. Final price and breakdown of taxes, fees and charges will be displayed during the booking on www.aircanada.com prior to final purchase. For immediate information on the final price and breakdown of taxes, fees and charges, contact your travel agent or Air Canada Reservations at 1-888-247-2262. Hearing-impaired (TTY): 1-800-361-8071. Tickets are 100% non-refundable. Fare valid at time of printing and applies to new bookings only. Seats are limited and subject to availability. A 30-day advance purchase applies. Advertised price is valid on one-way Basic Economy fares for travel Tuesdays, Wednesdays, Thursdays and Saturdays from May 13, 2019 until June 26, 2019. Unless otherwise specified, flights available for these fares are operated by Air Canada, Air Canada Rouge® or Air Canada Express® carriers (Jazz Aviation LP, Sky Regional Airlines Inc., Air Georgian or Exploits Valley Air Services). Baggage policy: a fee of up to $34.50 CAD is charged for the first checked baggage per one way of travel and a fee of up to $57.50 CAD is charged for the second checked baggage per one way of travel. See total price for baggage fees and complete details on baggage allowance at www.aircanada.com/baggage. Fees for optional services, such as itinerary changes, additional baggage, advance seat selection, or certain special service requests may increase overall cost. For more information, please consult www.aircanada.com/en/travelinfo/products_services.html. ®Air Canada Express and Air Canada Rouge are trademarks of Air Canada.

PROOF DATE

PROOFREAD

20”W” x 8.97”H SIZE

PROOF #

2019 TE Newspaper

same

100%

Battle Harbour

n/a

Globe and Mail

150

LINESCREEN

CONTACT

NLT2597-58 Cal / Edm

CMYK

April 03, 2019.

PROJECT NUMBER PROJECT NAME

BLEED

AIN NUMBER

CLIENT

1

PROOF STATUS

DESIGNER

this is spine side this is trim side

ART DIRECTOR

AT % SPELLCHECK Western BrookPROOF Pond Fjord, Gros Morne NationalCOPYWRITER Park, Dejan UNESCO World Heritage Site DESIGNER COORDINATOR CREATIVE DIR

TRIM

PUBLICATION

February 26, 2019.

Offer ends March 1, 2019. Total price one-way.

NLT2597

Find your way here with great fares like this one. *Book now at aircanada.com/NewfoundlandLabrador or call your travel agent. Conditions: Total price displayed includes applicable surcharges as well as taxes, fees and charges. Total price is based on non-stop flights. Taxes and fees are subject to change. Final price and breakdown of taxes, fees and charges will be displayed during the booking on www.aircanada.com prior to final purchase. For immediate information on the final price and breakdown of taxes, fees and charges, contact your travel agent or Air Canada Reservations at 1-888-247-2262. Hearing-impaired (TTY): 1-800-361-8071. Tickets are 100% non-refundable. Fare valid at time of printing and applies to new bookings only. Seats are limited and subject to availability. A 30-day advance purchase applies. Advertised price is valid on one-way Basic Economy fares for travel Tuesdays, Wednesdays, Thursdays and Saturdays from June 4, 2019 until June 26, 2019. Unless otherwise specified, flights available for these fares are operated by Air Canada, Air Canada Rouge® or Air Canada Express® carriers (Jazz Aviation LP, Sky Regional Airlines Inc., Air Georgian or Exploits Valley Air Services). Baggage policy: a fee of up to $34.50 CAD is charged for the first checked baggage per one way of travel and a fee of up to $57.50 CAD is charged for the second checked baggage per one way of travel. See total price for baggage fees and complete details on baggage allowance at www.aircanada.com/baggage. Fees for optional services, such as itinerary changes, additional baggage, advance seat selection, or certain special service requests may increase overall cost. For more information, please consult www.aircanada.com/en/travelinfo/products_services.html. ®Air Canada Express and Air Canada Rouge are trademarks of Air Canada.

COLOUR SPACE

Allison Daley X 233

PRODUCTION

PROOF DATE

PROOFREAD

NLT2597

20”W” x 8.97”H SIZE

PROOF #

2019 TE Newspaper

same

100%

Hiking

n/a

Globe and Mail

150

LINESCREEN

CONTACT

NLT2597-73 Toronto

CMYK

April 24, 2019.

PROJECT NUMBER PROJECT NAME

AIN NUMBER

CLIENT

PROOF STATUS

PROOF AT %

Dejan

BLEED

PUBLICATION

ACC MANAGER

TRIM

1

DESIGNER

COLOUR SPACE

Allison Daley X 233

PROOF DATE

DESIGNER

this is spine side this is trim side

ART DIRECTOR

SPELLCHECK

COPYWRITER

COORDINATOR

CREATIVE DIR

PRODUCTION

ACC MANAGER

PROOFREAD

At this price, you can afford to take the scenic route. *Book now at aircanada.com/NewfoundlandLabrador or call your travel agent. Conditions: Total price displayed includes applicable surcharges as well as taxes, fees and charges. Total price is based on non-stop flights. Taxes and fees are subject to change. Final price and breakdown of taxes, fees and charges will be displayed during the booking on www.aircanada.com prior to final purchase. For immediate information on the final price and breakdown of taxes, fees and charges, contact your travel agent or Air Canada Reservations at 1-888-247-2262. Hearing-impaired (TTY): 1-800-361-8071. Tickets are 100% non-refundable. Fare valid at time of printing and applies to new bookings only. Seats are limited and subject to availability. A 30-day advance purchase applies. Advertised price is valid on one-way Basic Economy fares for travel Tuesdays, Wednesdays, Thursdays and Saturdays from April 30, 2019 until June 26, 2019. Unless otherwise specified, flights available for these fares are operated by Air Canada, Air Canada Rouge® or Air Canada Express® carriers (Jazz Aviation LP, Sky Regional Airlines Inc., Air Georgian or Exploits Valley Air Services). Baggage policy: a fee of up to $34.50 CAD is charged for the first checked baggage per one way of travel and a fee of up to $57.50 CAD is charged for the second checked baggage per one way of travel. See total price for baggage fees and complete details on baggage allowance at www.aircanada.com/baggage. Fees for optional services, such as itinerary changes, additional baggage, advance seat selection, or certain special service requests may increase overall cost. For more information, please consult www.aircanada.com/en/travelinfo/products_services.html. ®Air Canada Express and Air Canada Rouge are trademarks of Air Canada.

AIN NUMBER

PROOF AT % DESIGNER

$ CMYK 150

*

Allison Daley X 233

LINESCREEN

DESIGNER SPELLCHECK

288

BLEED

CONTACT

ART DIRECTOR COPYWRITER

COORDINATOR

CREATIVE DIR

PRODUCTION

ACC MANAGER

PROOFREAD

CLIENT

February 01, 2019.

COLOUR SPACE

PROOF DATE

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Guggenheim.

in life that count. This isn’t one of those times.

When it comes to stories, this place is never just

know their sweaters before they knit them.

once

upon a time.

Montreal to Deer Lake from

$

243*

Offer ends April 12, 2019. Total price one-way.

Practice your introductions on the flight here. *Book now at aircanada.com/NewfoundlandLabrador or call your travel agent. Conditions: Total price displayed includes applicable surcharges as well as taxes, fees and charges. Total price is based on flights connecting in Halifax. Taxes and fees are subject to change. Final price and breakdown of taxes, fees and charges will be displayed during the booking on www.aircanada.com prior to final purchase. For immediate information on the final price and breakdown of taxes, fees and charges, contact your travel agent or Air Canada Reservations at 1-888-247-2262. Hearing-impaired (TTY): 1-800-361-8071. Tickets are 100% non-refundable. Fare valid at time of printing and applies to new bookings only. Seats are limited and subject to availability. A 30-day advance purchase applies. Advertised price is valid on one-way Basic Economy fares for travel Tuesdays, Wednesdays, Thursdays and Saturdays from April 2, 2019 until June 26, 2019. Unless otherwise specified, flights available for these fares are operated by Air Canada, Air Canada Rouge® or Air Canada Express® carriers (Jazz Aviation LP, Sky Regional Airlines Inc., Air Georgian or Exploits Valley Air Services). Baggage policy: a fee of up to $34.50 CAD is charged for the first checked baggage per one way of travel and a fee of up to $57.50 CAD is charged for the second checked baggage per one way of travel. See total price for baggage fees and complete details on baggage allowance at www.aircanada.com/baggage. Fees for optional services, such as itinerary changes, additional baggage, advance seat selection, or certain special service requests may increase overall cost. For more information, please consult www.aircanada.com/en/travelinfo/products_services.html. ®Air Canada Express and Air Canada Rouge are trademarks of Air Canada.

this is spine side this is trim side

NLT2597

20”W” x 8.97”H SIZE

PROOF #

2019 TE Newspaper

same

100%

Sheep in Boat

n/a

Globe and Mail

150

NLT2597-15 QC

CMYK

PROJECT NUMBER PROJECT NAME

PUBLICATION

Nobody knows why the AIN NUMBER

TRIM

BLEED LINESCREEN COLOUR SPACE

1

FINAL STATUS

PROOF AT %

Dejan

DESIGNER

Allison Daley X 233

CONTACT

DESIGNER

this is spine side this is trim side

ART DIRECTOR

SPELLCHECK

COPYWRITER

COORDINATOR

CREATIVE DIR

PRODUCTION

ACC MANAGER

PROOFREAD

CLIENT

20”W” x 8.97”H SIZE

PROOF #

2019 TE Newspaper

same

100%

Gros Morne

n/a

Globe and Mail

150

NLT2597-51 QC

CMYK

PROJECT NUMBER PROJECT NAME

PUBLICATION

February 14, 2019.

PROOF DATE

NLT2597

AIN NUMBER

TRIM

BLEED LINESCREEN COLOUR SPACE

1

Vancouver to Deer Lake from

$

PROOF STATUS

DESIGNER

Dejan

DESIGNER

this is spine side this is trim side

ART DIRECTOR

Allison Daley X 233

CONTACT

COORDINATOR

CREATIVE DIR

PRODUCTION

ACC MANAGER

PROOFREAD

CLIENT

NLT2597

20”W” x 8.97”H SIZE

PROOF #

2019 TE Newspaper

same

100%

Hobby Horse

n/a

Globe and Mail

150

NLT2597-72 BC

CMYK

PROJECT NUMBER PROJECT NAME

AIN NUMBER

2

PROOF STATUS

DESIGNER

Dejan

DESIGNER

LINESCREEN COLOUR SPACE

Allison Daley X 233

CONTACT

COORDINATOR

CREATIVE DIR

PRODUCTION

ACC MANAGER

PROOFREAD

CLIENT

Ottawa to St. John’s from

228

$

L’Anse aux Meadows National Historic Site, UNESCO World Heritage Site

With sights like this, you may not want to leave. *Book now at aircanada.com/NewfoundlandLabrador or call your travel agent. Conditions: Total price displayed includes applicable surcharges as well as taxes, fees and charges. Total price is based on non-stop flights. Taxes and fees are subject to change. Final price and breakdown of taxes, fees and charges will be displayed during the booking on www.aircanada.com prior to final purchase. For immediate information on the final price and breakdown of taxes, fees and charges, contact your travel agent or Air Canada Reservations at 1-888-247-2262. Hearing-impaired (TTY): 1-800-361-8071. Tickets are 100% non-refundable. Fare valid at time of printing and applies to new bookings only. Seats are limited and subject to availability. A 30-day advance purchase applies. Advertised price is valid on one-way Basic Economy fares for travel Tuesdays, Wednesdays, Thursdays and Saturdays from May 2, 2019 until June 26, 2019. Unless otherwise specified, flights available for these fares are operated by Air Canada, Air Canada Rouge® or Air Canada Express® carriers (Jazz Aviation LP, Sky Regional Airlines Inc., Air Georgian or Exploits Valley Air Services). Baggage policy: a fee of up to $34.50 CAD is charged for the first checked baggage per one way of travel and a fee of up to $57.50 CAD is charged for the second checked baggage per one way of travel. See total price for baggage fees and complete details on baggage allowance at www.aircanada.com/baggage. Fees for optional services, such as itinerary changes, additional baggage, advance seat selection, or certain special service requests may increase overall cost. For more information, please consult www.aircanada.com/en/travelinfo/products_services.html. ®Air Canada Express and Air Canada Rouge are trademarks of Air Canada.

NLT2597

20”W” x 8.97”H

2019 TE Newspaper

same

Vikings

n/a

Globe and Mail

150

LINESCREEN

CONTACT

NLT2597-37 Toronto

CMYK

March 13, 2019.

PROJECT NAME

PUBLICATION AIN NUMBER

SIZE

TRIM

BLEED

COLOUR SPACE

20”W” x 8.97”H

2019 TE Newspaper

same

Icebergs

n/a

Globe and Mail

150

NLT2597-87 QC

CMYK

PROJECT NUMBER PROJECT NAME

PUBLICATION

April 17, 2019.

PROOF DATE

NLT2597

AIN NUMBER

2

SIZE

PROOF #

PROOF STATUS

DESIGNER

ART DIRECTOR

100%

PROOF AT % COPYWRITER Humpback Whale Capital ofSPELLCHECK North America

TRIM

Dejan

BLEED

DESIGNER

Allison Daley X 233

LINESCREEN

CONTACT

COLOUR SPACE

COORDINATOR

CREATIVE DIR

PRODUCTION

ACC MANAGER

PROOFREAD

CLIENT

May 09, 2019.

PROOF DATE

A hat, on the other hand, could come in handy.

*

PROJECT NUMBER

this is trim side

PROOF AT %

It’s like ballet. But all the dancers are covered in

Never let the truth

this is trim side

this is spine side

ART DIRECTOR

Binoculars optional.

But we still keep the lights on for them.

Call Sean at 1.800.563.6353 NewfoundlandLabrador.com

Iceberg Alley But on the bright side, it’s never been more economical to get here. *Book now at aircanada.com/NewfoundlandLabrador or call your travel agent. Conditions: Total price displayed includes applicable surcharges as well as taxes, fees and charges. Total price is based on non-stop flights. Taxes and fees are subject to change. Final price and breakdown of taxes, fees and charges will be displayed during the booking on www.aircanada.com prior to final purchase. For immediate information on the final price and breakdown of taxes, fees and charges, contact your travel agent or Air Canada Reservations at 1-888-247-2262. Hearing-impaired (TTY): 1-800-361-8071. Tickets are 100% non-refundable. Fare valid at time of printing and applies to new bookings only. Seats are limited and subject to availability. A 30-day advance purchase applies. Advertised price is valid on one-way Basic Economy fares for travel Tuesdays, Wednesdays, Thursdays and Saturdays from June 18, 2019 until July 24, 2019. Unless otherwise specified, flights available for these fares are operated by Air Canada, Air Canada Rouge® or Air Canada Express® carriers (Jazz Aviation LP, Sky Regional Airlines Inc., Air Georgian or Exploits Valley Air Services). Baggage policy: a fee of up to $34.50 CAD is charged for the first checked baggage per one way of travel and a fee of up to $57.50 CAD is charged for the second checked baggage per one way of travel. See total price for baggage fees and complete details on baggage allowance at www.aircanada.com/baggage. Fees for optional services, such as itinerary changes, additional baggage, advance seat selection, or certain special service requests may increase overall cost. For more information, please consult www.aircanada.com/en/travelinfo/products_services.html. ®Air Canada Express and Air Canada Rouge are trademarks of Air Canada.

COPYWRITER Seabird Capital ofSPELLCHECK North America

TRIM

BLEED

PUBLICATION

March 28, 2019.

PROOF DATE

Call Jane at 1.800.563.6353 NewfoundlandLabrador.com

Some stories are best told in person. *Book now at aircanada.com/NewfoundlandLabrador or call your travel agent. Conditions: Total price displayed includes applicable surcharges as well as taxes, fees and charges. Total price is based on flights connecting in Toronto. Taxes and fees are subject to change. Final price and breakdown of taxes, fees and charges will be displayed during the booking on www.aircanada.com prior to final purchase. For immediate information on the final price and breakdown of taxes, fees and charges, contact your travel agent or Air Canada Reservations at 1-888-247-2262. Hearing-impaired (TTY): 1-800-361-8071. Tickets are 100% non-refundable. Fare valid at time of printing and applies to new bookings only. Seats are limited and subject to availability. A 30-day advance purchase applies. Advertised price is valid on one-way Basic Economy fares for travel Tuesdays, Wednesdays, Thursdays and Saturdays from May 27, 2019 until June 26, 2019. Unless otherwise specified, flights available for these fares are operated by Air Canada, Air Canada Rouge® or Air Canada Express® carriers (Jazz Aviation LP, Sky Regional Airlines Inc., Air Georgian or Exploits Valley Air Services). Baggage policy: a fee of up to $34.50 CAD is charged for the first checked baggage per one way of travel and a fee of up to $57.50 CAD is charged for the second checked baggage per one way of travel. See total price for baggage fees and complete details on baggage allowance at www.aircanada.com/baggage. Fees for optional services, such as itinerary changes, additional baggage, advance seat selection, or certain special service requests may increase overall cost. For more information, please consult www.aircanada.com/en/travelinfo/products_services.html. ®Air Canada Express and Air Canada Rouge are trademarks of Air Canada.

SPELLCHECK Downtown, St. COPYWRITER John’s

PROOF AT %

397*

Offer ends May 3, 2019. Total price one-way.

Call Kate at 1.800.563.6353 NewfoundlandLabrador.com

If you think that’s big, check out these savings. *Book now at aircanada.com/NewfoundlandLabrador or call your travel agent. Conditions: Total price displayed includes applicable surcharges as well as taxes, fees and charges. Total price is based on flights connecting in Halifax. Taxes and fees are subject to change. Final price and breakdown of taxes, fees and charges will be displayed during the booking on www.aircanada.com prior to final purchase. For immediate information on the final price and breakdown of taxes, fees and charges, contact your travel agent or Air Canada Reservations at 1-888-247-2262. Hearing-impaired (TTY): 1-800-361-8071. Tickets are 100% non-refundable. Fare valid at time of printing and applies to new bookings only. Seats are limited and subject to availability. A 30-day advance purchase applies. Advertised price is valid on one-way Basic Economy fares for travel Tuesdays, Wednesdays, Thursdays and Saturdays from May 6, 2019 until June 26, 2019. Unless otherwise specified, flights available for these fares are operated by Air Canada, Air Canada Rouge® or Air Canada Express® carriers (Jazz Aviation LP, Sky Regional Airlines Inc., Air Georgian or Exploits Valley Air Services). Baggage policy: a fee of up to $34.50 CAD is charged for the first checked baggage per one way of travel and a fee of up to $57.50 CAD is charged for the second checked baggage per one way of travel. See total price for baggage fees and complete details on baggage allowance at www.aircanada.com/baggage. Fees for optional services, such as itinerary changes, additional baggage, advance seat selection, or certain special service requests may increase overall cost. For more information, please consult www.aircanada.com/en/travelinfo/products_services.html. ®Air Canada Express and Air Canada Rouge are trademarks of Air Canada.

Vikings left.

Offer ends March 29, 2019. Total price one-way.

STATUS

100%

TRIM

Offer ends May 24, 2019. Total price one-way.

Some pieces just won’t fit inside the

small things

$

FINAL

PROOF #

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n/ato St. John’s from Dejan Montreal

NLT2597-01 Toronto

CLIENT

3

SIZE

PROJECT NAME

Raleigh PUBLICATION

Sometimes, it’s the

Toronto to Deer Lake from

20”W” x 8.97”H

PROJECT NUMBER

2019 TE Newspaper

Globe and Mail

Call Jillian at 1.800.563.6353 NewfoundlandLabrador.com

Around here, people like to get to

NLT2597

2

PROOF #

PROOF STATUS

100%

PROOF AT %

Dejan

DESIGNER

Allison Daley X 233

PROOF DATE

DESIGNER

ART DIRECTOR

SPELLCHECK

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get in the way

Offer ends April 5, 2019. Total price one-way.

Winnipeg to Deer Lake from

of a good story.

*

$

287

barnacles.

Offer ends April 26, 2019. Total price one-way.

Call Shannon at 1.800.563.6353 NewfoundlandLabrador.com

There’s nothing fictional about this fare. *Book now at aircanada.com/NewfoundlandLabrador or call your travel agent. Conditions: Total price displayed includes applicable surcharges as well as taxes, fees and charges. Total price is based on flights connecting in Halifax. Taxes and fees are subject to change. Final price and breakdown of taxes, fees and charges will be displayed during the booking on www.aircanada.com prior to final purchase. For immediate information on the final price and breakdown of taxes, fees and charges, contact your travel agent or Air Canada Reservations at 1-888-247-2262. Hearing-impaired (TTY): 1-800-361-8071. Tickets are 100% non-refundable. Fare valid at time of printing and applies to new bookings only. Seats are limited and subject to availability. A 30-day advance purchase applies. Advertised price is valid on one-way Basic Economy fares for travel Tuesdays, Wednesdays, Thursdays and Saturdays from April 30, 2019 until June 26, 2019. Unless otherwise specified, flights available for these fares are operated by Air Canada, Air Canada Rouge® or Air Canada Express® carriers (Jazz Aviation LP, Sky Regional Airlines Inc., Air Georgian or Exploits Valley Air Services). Baggage policy: a fee of up to $34.50 CAD is charged for the first checked baggage per one way of travel and a fee of up to $57.50 CAD is charged for the second checked baggage per one way of travel. See total price for baggage fees and complete details on baggage allowance at www.aircanada.com/baggage. Fees for optional services, such as itinerary changes, additional baggage, advance seat selection, or certain special service requests may increase overall cost. For more information, please consult www.aircanada.com/en/travelinfo/products_services.html. ®Air Canada Express and Air Canada Rouge are trademarks of Air Canada.

this is trim side

NLT2597

20”W” x 8.97”H

2019 TE Newspaper

same

Nightlife

n/a

Globe and Mail

150

LINESCREEN

CONTACT

NLT2597-44 Ottawa

CMYK

March 19, 2019.

PROJECT NUMBER PROJECT NAME

PUBLICATION AIN NUMBER

SIZE

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1

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PROOF STATUS

100%

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Dejan

DESIGNER

Allison Daley X 233

PROOF DATE

DESIGNER

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COPYWRITER

COORDINATOR

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ACC MANAGER

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CLIENT

$

NLT2597

20”W” x 8.97”H

2019 TE Newspaper

same

Birds

n/a

Globe and Mail

150

LINESCREEN

CONTACT

NLT2597-65 MB SK

CMYK

April 10, 2019.

PROJECT NUMBER PROJECT NAME

PUBLICATION AIN NUMBER

SIZE

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1

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Dejan

DESIGNER

Allison Daley X 233

PROOF DATE

DESIGNER

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COPYWRITER

COORDINATOR

CREATIVE DIR

PRODUCTION

ACC MANAGER

PROOFREAD

CLIENT

251*

Offer ends May 17, 2019. Total price one-way.

Call Susan at 1.800.563.6353 NewfoundlandLabrador.com

Hats off to fares like these. *Book now at aircanada.com/NewfoundlandLabrador or call your travel agent. Conditions: Total price displayed includes applicable surcharges as well as taxes, fees and charges. Total price is based on flights connecting in Toronto. Taxes and fees are subject to change. Final price and breakdown of taxes, fees and charges will be displayed during the booking on www.aircanada.com prior to final purchase. For immediate information on the final price and breakdown of taxes, fees and charges, contact your travel agent or Air Canada Reservations at 1-888-247-2262. Hearing-impaired (TTY): 1-800-361-8071. Tickets are 100% non-refundable. Fare valid at time of printing and applies to new bookings only. Seats are limited and subject to availability. A 30-day advance purchase applies. Advertised price is valid on one-way Basic Economy fares for travel Tuesdays, Wednesdays, Thursdays and Saturdays from May 20, 2019 until June 26, 2019. Unless otherwise specified, flights available for these fares are operated by Air Canada, Air Canada Rouge® or Air Canada Express® carriers (Jazz Aviation LP, Sky Regional Airlines Inc., Air Georgian or Exploits Valley Air Services). Baggage policy: a fee of up to $34.50 CAD is charged for the first checked baggage per one way of travel and a fee of up to $57.50 CAD is charged for the second checked baggage per one way of travel. See total price for baggage fees and complete details on baggage allowance at www.aircanada.com/baggage. Fees for optional services, such as itinerary changes, additional baggage, advance seat selection, or certain special service requests may increase overall cost. For more information, please consult www.aircanada.com/en/travelinfo/products_services.html. ®Air Canada Express and Air Canada Rouge are trademarks of Air Canada.

this is trim side

Ottawa to Gander from

*

Call Annie at 1.800.563.6353 NewfoundlandLabrador.com

These fares will have you pirouetting all the way here. *Book now at aircanada.com/NewfoundlandLabrador or call your travel agent. Conditions: Total price displayed includes applicable surcharges as well as taxes, fees and charges. Total price is based on flights connecting in Halifax. Taxes and fees are subject to change. Final price and breakdown of taxes, fees and charges will be displayed during the booking on www.aircanada.com prior to final purchase. For immediate information on the final price and breakdown of taxes, fees and charges, contact your travel agent or Air Canada Reservations at 1-888-247-2262. Hearing-impaired (TTY): 1-800-361-8071. Tickets are 100% non-refundable. Fare valid at time of printing and applies to new bookings only. Seats are limited and subject to availability. A 30-day advance purchase applies. Advertised price is valid on one-way Basic Economy fares for travel Tuesdays, Wednesdays, Thursdays and Saturdays from June 11, 2019 until July 24, 2019. Unless otherwise specified, flights available for these fares are operated by Air Canada, Air Canada Rouge® or Air Canada Express® carriers (Jazz Aviation LP, Sky Regional Airlines Inc., Air Georgian or Exploits Valley Air Services). Baggage policy: a fee of up to $34.50 CAD is charged for the first checked baggage per one way of travel and a fee of up to $57.50 CAD is charged for the second checked baggage per one way of travel. See total price for baggage fees and complete details on baggage allowance at www.aircanada.com/baggage. Fees for optional services, such as itinerary changes, additional baggage, advance seat selection, or certain special service requests may increase overall cost. For more information, please consult www.aircanada.com/en/travelinfo/products_services.html. ®Air Canada Express and Air Canada Rouge are trademarks of Air Canada.

this is trim side

NLT2597

20”W” x 8.97”H

2019 TE Newspaper

same

Whales

n/a

Globe and Mail

150

LINESCREEN

CONTACT

NLT2597-80 Ottawa

CMYK

May 01, 2019.

PROJECT NUMBER PROJECT NAME

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SIZE

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2

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Allison Daley X 233

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P u b l i c S e RV I C E

34


P u b l i c s e rv i c e Merit | Digital Viola Agency Arrivals + Departures Client Canadian Museum for Human Rights Account Planner Martin Delaney Creative Director Anthony Taaffe Art Director James Rothenburg Copywriter Albert Ianni Director of Client Services Jennifer Sutherland Account Supervisor Justin Ryan Designer Cameron Miles Production Company Accomplice Content Supply Co. & The Antidote

35


P u b l i c s e rv i c e Merit | Digital Right to Play Anthem Agency Buoy Marketing + Production Client Right to Play Creative Director Ben Bennett Creative Director Don Veinish Director Ben Bennett Director of Photography Mat Barkley Editor Mat Barkley Colorist Mat Barkley Senior Art Director Ben Bennett Location Audio Ben Bennett Sound Designer Joe Di Profio Senior Copywriter Don Veinish

36


P u b l i c s e rv i c e Silver | Digital Hospice Halifax Agency Accomplice Content Supply Co. Client Hospice Halifax Copywriter Kristen Schnare Animator Cail Reagh Animator Brad Goodspeed Sound Designer Erien Eady-Ward Producer Bob Mills

37


P u b l i c s e rv i c e Gold | Digital Mandela - 27 Minutes for 27 Years Agency Arrivals + Departures Client Canadian Museum for Human Rights Account Planner Martin Delaney Chief Creative Officer Shawn King Art Director Anthony Taaffe Copywriter Albert Ianni Director of Client Services Jennifer Sutherland Account Supervisor Justin Ryan Designer Cameron Miles Production Company Accomplice Content Supply Co. & The Antidote

38


P u b l i c s e rv i c e Merit | Integrated Campaign Unlock Hope Agency Arrivals + Departures Client Adsum House Creative Director Anthony Taaffe ACD/Art Director Jeff Simpson Copywriter Shelly Dwyer Account Coordinator Brittany Warren Designer Cameron Miles Director James Ingram Director of Photography Jeff Wheaton 2nd AC Mark Archibald Production Company Current Studios Editor Peter Giffen Compositor Jon Eisner Compositor Jonathan Richard Sound Mixing Village Sound Music Christina Martin Location Scout Shaun Clarke Studio Tell Tale Productions Set Construction Keith Haill Production Supervisor Patrick Jerrett

39


P u b l i c s e rv i c e Silver | Integrated Campaign The Power of Words Agency Target Client Perchance Theatre Creative Director Jason Hill Group Creative Director Dave Sullivan Writer Dave Sullivan Art Director Jason Hill, Amanda Blackwood Account Director Jane Hall Strategy Team Jane Hall, Jessica Hill, Noel O’Dea

RADIO - “D” VO:

D’s are a strange beast. They’re like big, goofy, toothless smiles — total mouth-breathers. They’re the kind of letter that slurps its soup, has opinions on gun rights, and farts at the table. But, when it appears in a line like “Double, double, toil and trouble,” that big, gassy, toothless, gun- toting, mouth breathing smile ain’t so goofy any more.

VO:

Every letter. Every word. A power all its own. See “Julius Caesar” this summer at Cupids. For more info visit Perchance Theatre dot com.

40


P u b l i c s e rv i c e Gold | Integrated Campaign Mandela - Struggle for Freedom Agency Arrivals + Departures Client Canadian Museum for Human Rights Account Planner Martin Delaney Chief Creative Officer Shawn King Art Director Anthony Taaffe Copywriter Albert Ianni Director of Client Services Jennifer Sutherland Account Supervisor Justin Ryan Designer Lyndsay Belair Designer Cameron Miles Designer Andy Longaphy

41


P u b l i c s e rv i c e Gold | Integrated Campaign Project Anonymous Agency Target Client Crime Stoppers Creative Director Jason Hill Group Creative Director Kevan Kalyan Art Director Jason Hill, Kevan Kalyan, Grant Cleland Writer Jordan Finlayson, Sean Atkinson Account Director Jessica Hill, Jane Hall Strategy Team Jessica Hill, Jane Hall, Noel O’Dea Agency Producer Cindy Wadden, Chris St. Croix, Vivian Tulk Designer Ryan Strickland, Laura Douglas Developer Laura Douglas

Phase 1 - Outdoor

“The time was 10:09 pm. He drove up in a dark blue sedan. He gave a baggy to a person standing on the corner.”

“The time was 9:07 pm. He staggered out of the pub wearing a black coat. He got behind the wheel.”

anonymous

anonymous

“The time was 5:51 pm. He walked into the store wearing a grey hoodie. He held up the place at gunpoint.”

“The time was 5:26 pm. She was driving a hatchback with a racing decal on the hood. She drove off after hitting a pedestrian.”

anonymous

anonymous

Phase 1 - Tactical

Phase 2 - Website

Phase 2 - Outdoor

Media

Phase 2 - Outdoor

42


P u b l i c s e rv i c e Merit | Print / Out-of-Home Single Cannabis Awareness - STOP Agency Arrivals + Departures Client Communications Nova Scotia Account Planner Martin Delaney Chief Creative Officer Shawn King Art Director Anthony Taaffe Copywriter Albert Ianni Account Supervisor Justin Ryan Designer Cameron Miles

43


P u b l i c s e rv i c e Merit | Print / Out-of-Home Single Keys Agency Arrivals + Departures Client Adsum House Creative Director Anthony Taaffe ACD/Art Director Jeff Simpson Copywriter Shelly Dwyer Account Coordinator Brittany Warren Designer Cameron Miles Illustrator Sam Shannon - Better Left Said

44


P u b l i c s e rv i c e Gold | Print / Out-of-Home Single The Power of Words Agency Target Client Perchance Theatre Creative Director Jason Hill Group Creative Director Dave Sullivan Writer Dave Sullivan Art Director Jason Hill, Amanda Blackwood Account Director Jane Hall Strategy Team Jane Hall, Jessica Hill, Noel O’Dea

45


P u b l i c s e rv i c e Merit | Print / Out-of-Home Campaign MerB’ys Teasers Agency Ray Creative Agency Client Newfoundland & Labrador Beard & Moustache Club Executive Creative Director Jenny Smith Creative Director Terri Roberts Associate Creative Director Trevor Kearsey Art Director Courtney Wells, Jeff McLean Copywriter Terri Roberts Designer Courtney Wells Client Lead Hasan Hai Photographer Roth & Ramberg

46


P u b l i c s e rv i c e Silver | Print / Out-of-Home Campaign Lynda Shelf Talkers Agency Halifax Public Libraries Client Halifax Public Libraries Creative Lead Sarah MacDonald Copywriter Colleen Fraser Graphic Designer Ashley Radisic Marketing Specialist Colleen Fraser Manager, Marketing & Communications Janine Basha

47


P u b l i c s e rv i c e Gold | Print / Out-of-Home Campaign The Power of Words Agency Target Client Perchance Theatre Creative Director Jason Hill Group Creative Director Dave Sullivan Writer Dave Sullivan Art Director Jason Hill, Amanda Blackwood Account Director Jane Hall Strategy Team Jane Hall, Jessica Hill, Noel O’Dea

Julius Caesar

Julius Caesar

By William Shakespeare Directed by Danielle Irvine July 27th to September 1st, 2019 perchancetheatre.com

By William Shakespeare

The Power Of Words

T looks like its hiding something. Covering itself up. Trying not to be seen. Like a turtle. And, as a result, nobody ever really pays much attention to it. We take it for granted, the T. And sometimes it takes a line like, “To thine own self be true” to really make you appreciate this painfully shy, yet incredibly self-aware letter. Every letter. Every word. A power all its own. Experience that power at Perchance Theatre.

The Power Of Words H should really be two letters. But, somebody decided to cobble them together. It’s an identity crisis waiting to happen. Nobody cares, though. It’s just an H, after all. However, when Hamlet says, “How weary, stale, flat and unprofitable seem to me all the uses of this world.” You can’t help but worry about the little guy. Every letter. Every word. A power all its own. Experience that power at Perchance Theatre.

Directed by Danielle Irvine July 27th to September 1st, 2019 perchancetheatre.com

Y

Crippled

By Paul David Power Directed by Danielle Irvine

June 29th to August 31st, 2019

perchancetheatre.com

The Power Of Words Y is the drunk uncle of the alphabet. The kind of letter that runs around at parties knocking over the chips and bumping into the furniture. Its lumbering arms reaching up high, trying to get somebody to pay attention to it. It’s a lot to deal with. Until you hear Old Capulet say, “You and I are past our dancing days,” and you realize we all have to grow up eventually. Every letter. Every word. A power all its own. Experience that power at Perchance Theatre.

48


P u b l i c s e rv i c e Merit | Broadcast Single Cigarette - TV Agency Ray Creative Agency Client Victim Services - Government of Newfoundland and Labrador Executive Creative Director Jenny Smith Creative Director Terri Roberts Associate Creative Director Trevor Kearsey Art Director Jeff McLean Copywriter Terri Roberts Director Christian Sparks Cinematographer Duncan de Young Cinematographer Assist Kyla Smith Editor Christian Sparks Sound / VO Producer Thomas Neuspiel Sound / VO Director Andrea Kozoil Sound Engineer Eric Hulme Sound Studio Toast & Jam VO Talent John Henry Krause Client Lead Chris Hewlin, Anita Stanley

49


P u b l i c s e rv i c e Merit | Broadcast Single Kettle - Radio Agency Ray Creative Agency Client Victim Services - Government of Newfoundland and Labrador Executive Creative Director Jenny Smith Creative Director Terri Roberts Associate Creative Director Trevor Kearsey Copywriter Terri Roberts Producer Thomas Neuspiel Director Andrea Kozoil Engineer Eric Hulme Recording Studio Toast & Jam Talent John Henry Krause Client Lead Chris Hewlin, Anita Stanley

“KETTLE”

SFX: Sound of whistling kettle nearly at full boil. ANNCR: To most people, this is the sound of a warm cup of tea. A morning ritual, or a nightly routine. SFX: The whistling gets louder. ANNCR: But to Sylvia, this is a reminder of what woke him up, set him off, and left her with a broken arm. SFX: The whistling gets louder. ANNCR: After that, a cup of tea has never tasted the same. If you’ve been a victim of crime, Victim Services is here to help.

Visit victim services help dot ca.

SFX: A message from the governments of Newfoundland and Labrador, and Canada.

50


P u b l i c s e rv i c e Merit | Broadcast Single Mandela - 27sec - Radio Agency Arrivals + Departures Client Canadian Museum for Human Rights Account Planner Martin Delaney Chief Creative Officer Shawn King Art Director Anthony Taaffe Copywriter Albert Ianni Account Supervisor Justin Ryan Recording Studio Village Sound

“FOR THE STRUGGLE” SFX:

Clock ticking in background. One tick per second.

VOICE:

How far will a human being go to fight for freedom? Imagine each second you hear was a year. This is how far Nelson Mandela went.

SFX:

Clock ticks continue.

VOICE:

27 years. In prison. Fighting for a free South Africa.

Mandela: Struggle for Freedom. Exhibition on now,

SFX:

Clock sound ends at 27 seconds.

VOICE:

at the Canadian Museum for Human Rights.

51


P u b l i c s e rv i c e Silver | Broadcast Single The Power of Words - Radio Agency Target Client Perchance Theatre Creative Director Jason Hill Group Creative Director Dave Sullivan Writer Dave Sullivan Audio Adam Foran Performer Andy Jones Account Director Jane Hall Strategy Team Jane Hall, Jessica Hill, Noel O’Dea

“Q” VO:

Q’s are nothing more than pretentious O’s. The kind of letter that collects modern art prints and listens to jazz musicians nobody has ever heard of. The kind of letter that wears turtlenecks in July. But, when Hamlet talks about a “quintessence of dust,” all that weird jazz begins to melt away, and you’re left with something a little bit more human.

VO:

Every letter. Every word. A power all its own. See “Julius Caesar” this summer at Cupids. For more info visit Perchance Theatre dot com.

52


P u b l i c s e rv i c e Merit | Broadcast Campaign Victims Don’t See What You See - TV Agency Ray Creative Agency Client Victim Services - Government of Newfoundland and Labrador Executive Creative Director Jenny Smith Creative Director Terri Roberts Associate Creative Director Trevor Kearsey Copywriter Terri Roberts Producer Thomas Neuspiel Director Andrea Kozoil Engineer Eric Hulme Recording Studio Toast & Jam Talent John Henry Krause Client Lead Chris Hewlin, Anita Stanley

53


P u b l i c s e rv i c e Merit | Broadcast Campaign Victims Don’t See What You See - Radio Agency Ray Creative Agency Client Victim Services - Government of Newfoundland and Labrador Executive Creative Director Jenny Smith Creative Director Terri Roberts Associate Creative Director Trevor Kearsey Copywriter Terri Roberts Producer Thomas Neuspiel Director Andrea Kozoil Engineer Eric Hulme Recording Studio Toast & Jam Talent John Henry Krause Client Lead Chris Hewlin, Anita Stanley

“TEXT” SFX:

Bright, chirpy sound of a mobile phone notification of a text or post.

ANNCR: To most people, this is what hello sounds like. Or, what are you up to later on? SFX:

Another notification.

ANNCR:

But for Katie, this is a reminder of that picture he took, the really personal one he swore he’d never show anyone. Until the break-up, when he sent it to everyone.

SFX:

Another notification.

ANNCR: Everyone she can’t seem to face now.

If you’ve been a victim of crime, Victim Services is here to help.

Visit victim services help dot ca.

SFX:

A message from the governments of Newfoundland and Labrador, and Canada.

“DOOR CHIME”

“KETTLE”

Sound of convenience store door chime as SFX: a door is opened, followed by a customer entering.

SFX:

ANNCR: To most people, this is the sound of someone running out for a carton of milk. Or a late-night bag of chips. SFX:

Door chime.

ANNCR: But to Carson, this is a reminder of trying not to panic, and trying to stay alive when he was held up on a night shift. SFX:

Door chime.

ANNCR: He’s barely slept since.

If you’ve been a victim of crime, Victim Services is here to help.

Visit victim services help dot ca.

SFX:

A message from the governments of Newfoundland and Labrador, and Canada.

Sound of whistling kettle nearly at full boil.

ANNCR: To most people, this is the sound of a warm cup of tea. A morning ritual, or a nightly routine. SFX:

The whistling gets louder.

ANNCR: But to Sylvia, this is a reminder of what woke him up, set him off, and left her with a broken arm. SFX:

The whistling gets louder.

ANNCR: After that, a cup of tea has never tasted the same.

If you’ve been a victim of crime, Victim Services is here to help.

Visit victim services help dot ca.

SFX:

A message from the governments of Newfoundland and Labrador, and Canada.

“CORK POP” SFX:

Sound of a cork being popped (aka champagne bottle).

ANNCR: To most people, this is the sound of celebration. Maybe it’s a new beginning. Or the end of a long journey. SFX:

Sound of a cork being popped (aka champagne bottle).

ANNCR:

But for Lisa, it’s a reminder of the moment the relationship went wrong. When he stopped being a nice guy and sexually assaulted her at her own party.

SFX:

Sound of a cork being popped (aka champagne bottle).

ANNCR: Now it’s hard to celebrate anything.

If you’ve been a victim of crime, Victim Services is here to help.

Visit victim services help dot ca.

SFX:

A message from the governments of Newfoundland and Labrador, and Canada.

54


P u b l i c s e rv i c e Merit | Broadcast Campaign Molly Appeal - TV Agency Arrivals + Departures Client Dalhousie Medical Research Foundation Account Planner Martin Delaney Creative Director Anthony Taaffe ACD/Art Director Jeff Simpson Copywriter Shelly Dwyer Account Manager Stephen Allen Account Coordinator Brittany Warren Production Company RPM

55


P u b l i c s e rv i c e Silver | Broadcast Campaign The Power of Words - Radio Agency Target Client Perchance Theatre Creative Director Jason Hill Group Creative Director Dave Sullivan Writer Dave Sullivan Audio Adam Foran Performer Andy Jones Account Director Jane Hall Strategy Team Jane Hall, Jessica Hill, Noel O’Dea

“Q”

“N”

VO:

Q’s are nothing more than pretentious O’s. The kind of letter that collects modern art prints and listens to jazz musicians nobody has ever heard of. The kind of letter that wears turtlenecks in July. But, when Hamlet talks about a “quintessence of dust,” all that weird jazz begins to melt away, and you’re left with something a little bit more human.

VO:

Every letter. Every word. A power all its own. See “Julius Caesar” this summer at Cupids. For more info visit Perchance Theatre dot com.

“D”

VO:

N is a loner. The hermit of the alphabet. The type of letter that lives in a shack in the woods. But, when it appears in “now, entertain conjecture of a time, when creeping murmer, and the poring dark fills the wide vessel of the universe,” you’re kind of glad N is living in a shack in the woods.

VO:

Every letter. Every word. A power all its own. See “Julius Caesar” this summer at Cupids. For more info visit Perchance Theatre dot com.

VO:

D’s are a strange beast. They’re like big, goofy, toothless smiles — total mouth-breathers. They’re the kind of letter that slurps its soup, has opinions on gun rights, and farts at the table. But, when it appears in a line like “Double, double, toil and trouble,” that big, gassy, toothless, gun-toting, mouth breathing smile ain’t so goofy any more.

VO:

Every letter. Every word. A power all its own. See “Julius Caesar” this summer at Cupids. For more info visit Perchance Theatre dot com.

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P u b l i c s e rv i c e Gold | Broadcast Campaign Tell 911 - TV Agency Perfect Day Client Heart and Stroke Foundation of Newfoundland and Labrador Creative Director John Devereaux Illustrator Vanessa Iddon Animator Duncan Major Sound Designer Christopher Postill Account Manager Heather Bonia Account Manager John Devereaux

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Broadcast

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Broadcast Gold | TV / Cinema Single A Tangled Tale Agency Target Client Newfoundland and Labrador Tourism Creative Director Tom Murphy, Jason Hill Group Creative Director Dave Sullivan, Kevan Kalyan Art Director Tom Murphy, Kevan Kalyan, Jason Hill Writer Dave Sullivan Producer Rod Jerrett Agency Producer Heikki Kuld Production Company Sparks Productions Inc. Executive Producer Andy Crosbie Director Paul Santana Cinematographer Paul Santana Drone Operator Troy Maher Editor David De Carlo Post Production Rooster, Fort York VFX Colourist Eric Whipp, Alter Ego Music Premium Beat Sound Designer Aaron McCourt, Imprint Music Account Team Catherine Kelly, Ernie Brake, Allison Daley Strategy Team Noel O’Dea

59


Broadcast Merit | TV / Cinema Campaign Set For Life - The Weeks of Our Lives Agency Arrivals + Departures Client Atlantic Lottery Corporation Account Planner Martin Delaney Chief Creative Officer Shawn King Art Director Anthony Taaffe Copywriter Albert Ianni Director of Client Services Jennifer Sutherland Account Manager Stephen Allen Production Company Accomplice Content Supply Co. & The Antidote

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Broadcast Merit | TV / Cinema Single Under 30K Set For Life - Decision Agency Arrivals + Departures Client Atlantic Lottery Corporation Account Planner Martin Delaney Chief Creative Officer Shawn King Art Director Anthony Taaffe Copywriter Albert Ianni Director of Client Services Jennifer Sutherland Account Manager Stephen Allen Production Company Accomplice Content Supply Co. & The Antidote

61


DIGITA L

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Digital Merit | Best Use of Social Media Battle of the Bergs Agency Target Client Newfoundland and Labrador Tourism Creative Director Jason Hill Group Creative Director Dave Sullivan Art Director Amanda Blackwood, Ryan Strickland Writer Dave Sullivan Designer Amanda Blackwood, Ryan Strickland Content Strategist Mel Hoskins Account Team Catherine Kelly, Ernie Brake, Natalie Lemire Strategy Team Noel O’Dea

BATTLE OF THE BERGS CHALLENGE

Impactfully launch a new Instagram account at the beginning of iceberg season.

IDEA

Introducing Battle of the Bergs, a challenge that pitted one berg against the next, using Instagram’s poll feature on stories. We gave the icebergs names like ‘Frostinator’ and ‘The Incredible Chunk’. We then left it up to our audience to determine which iceberg would be crowned the coolest.

63


Digital Silver | Best Use of Social Media Tangled Tales - Audio Stories Agency Target Client Newfoundland and Labrador Tourism Creative Director Jason Hill Group Creative Director Dave Sullivan, Kevan Kalyan Art Director Jason Hill Writer Dave Sullivan, Randy Diplock Animator Chris St. Croix Content Strategist Mel Hoskins Narrator Stephen Oates Account Team Catherine Kelly, Ernie Brake, Allison Daley Strategy Team Noel O’Dea

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Digital Gold | Best Use of Social Media DonAir Agency Wunder Client King of Donair Creative Director Stephen Flynn Director of Innovation Mike Postma

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Digital Merit | Video Under $5K Single Space Can Agency Ray Creative Agency Client Quidi Vidi Brewery Executive Creative Director Jenny Smith Creative Director Terri Roberts Associate Creative Director Trevor Kearsey Art Director Jeff McLean Copywriter Jenny Smith, Jeff McLean, Terri Roberts Director Christian Sparks Music Ross Dowling Cinematographer Troy Maher Gaffer Micah Martin Client Lead Justin Fong

66


Digital Silver | Video Under $5K Single Lunar Flag Agency Ray Creative Agency Client Quidi Vidi Brewery Executive Creative Director Jenny Smith Creative Director Terri Roberts Associate Creative Director Trevor Kearsey Art Director Jeff McLean Copywriter Jenny Smith, Jeff McLean, Terri Roberts Director Christian Sparks Music Ross Dowling Cinematographer Troy Maher Gaffer Micah Martin Client Lead Justin Fong

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Digital Merit | Video Under $5K Campaign One Small Sip Agency Ray Creative Agency Client Quidi Vidi Brewery Executive Creative Director Jenny Smith Creative Director Terri Roberts Associate Creative Director Trevor Kearsey Art Director Jeff McLean Copywriter Jenny Smith, Jeff McLean, Terri Roberts Director Christian Sparks Music Ross Dowling Cinematographer Troy Maher Gaffer Micah Martin Client Lead Justin Fong

68


Digital Merit | Digital Display Single Non-stop Flights Digital - Frank Agency Arrivals + Departures Client Halifax Stanfield International Airport Account Planner Martin Delaney Creative Director Anthony Taaffe Art Director James Rothenburg Copywriter Albert Ianni Director of Client Services Jennifer Sutherland Account Supervisor Justin Ryan Account Coordinator Morgan Beckwith Designer Andy Longaphy Production Company Accomplice Content Supply Co. & The Antidote

69


Digital Silver | Digital Display Single DonAir Banner Ads Agency Wunder Client King of Donair Creative Director Stephen Flynn Director of Innovation Mike Postma

70


Digital Merit | Digital Display Campaign Non-stop Flights Agency Arrivals + Departures Client Halifax Stanfield International Airport Account Planner Martin Delaney Creative Director Anthony Taaffe Art Director James Rothenburg Copywriter  Albert Ianni Director of Client Services Jennifer Sutherland Account Supervisor Justin Ryan Account Coordinator Morgan Beckwith Designer Andy Longaphy Production Company Accomplice Content Supply Co. & The Antidote

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Digital Merit | Digital Display Campaign NLT Geo Targeted Ads Agency Target Client Newfoundland and Labrador Tourism Creative Director Jason Hill Group Creative Director Dave Sullivan Art Director Jason Hill Writer Dave Sullivan, Jordan Finlayson Agency Producer Vivian Tulk Developer Laura Douglas Designer Ryan Strickland Account Team Catherine Kelly, Ernie Brake Strategy Team Noel O’Dea

72


Digital Merit | Short-Form Video Single DonAir – More Leg Room Agency Wunder Client King of Donair Creative Director Stephen Flynn Director of Innovation Mike Postma

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Digital Silver | Short-Form Video Campaign DonAir Agency Wunder Client King of Donair Creative Director Stephen Flynn Director of Innovation Mike Postma

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Digital Merit | Long-Form Video Single Msit No’kmaq (Jerry Evans) Agency Target Client Newfoundland and Labrador Tourism Creative Director Jason Hill Group Creative Director Dave Sullivan, Kevan Kalyan Art Director Kevan Kalyan Writer Dave Sullivan Producer Allison White Director Christian Sparkes Cinematographer Troy Maher Editor Christian Sparkes Music and Sound Editing Adam Foran Colourist Steve Cook Account Team Catherine Kelly, Ernie Brake, Allison Daley Strategy Team Noel O’Dea

75


Digital Silver | Long-Form Video Single The Shortest Story Ever Told Agency Target Client Newfoundland and Labrador Tourism Creative Director Tom Murphy, Jason Hill Group Creative Director Dave Sullivan, Kevan Kalyan Art Director Kevan Kalyan, Jason Hill, Amanda Blackwood Writer Dave Sullivan Producer Allison White Director Christian Sparkes Cinematographer Troy Maher Editor Christian Sparkes Music and Sound Editing Adam Foran Colourist Aaron Elliott Account Team Catherine Kelly, Ernie Brake, Allison Daley Strategy Team Noel O’Dea

76


Digital Gold | Long-Form Video Single Welcome to Mount Pearl Agency Target Client City of Mount Pearl Creative Director Jason Hill Art Director Grant Cleland, Jason Hill Writer Sean Atkinson Agency Producer Jessica Hill, Jane Hall Director TJ Derry Cinematographer TJ Derry Executive Producer Alison Lawee Producer Dead Icon Collective Music Didier Tovel Audio SNDWRx Editor David De Carlo Post Production Rooster Colourist David De Carlo Visual Effects Taylor McWade and Dave De Carlo Animation Kate Ballard, Fort York VFX Group Account Director Jessica Hill Account Director Jane Hall Strategy Team Jessica Hill, Jane Hall, Noel O’Dea

Mount Pearl is an unknown place in a relatively unknown province, Newfoundland. They have no famous monuments. Or major historical relevance. No real claims to fame. So how do you put Newfoundland’s smallest city on the map, and generate interest in its forward thinking attitude and business opportunities? You use your simple nothingness to your advantage. A small city with a strong sense of home and humour. ..…and free parking everywhere! You do a 180 from how local governments normally market themselves, and drop a rap video to showcase what you’re all about. LINK TO VIDEO: Mount Pearl Anthem

600K

97M

100K+

$350K+

Media Impressions

Online Readership

Views in 10 Days

Value Of Earned Media

100,000+ combined views between YouTube and Facebook

77


Digital Gold | Long-Form Video Campaign Storytelling Video Series Agency Target Client Newfoundland and Labrador Tourism Creative Director Tom Murphy, Jason Hill Group Creative Director Dave Sullivan, Kevan Kalyan Art Director Kevan Kalyan, Jason Hill Writer Dave Sullivan Producer Allison White Director Christian Sparkes Cinematographer Troy Maher Editor Christian Sparkes Music and Sound Editing Adam Foran, Justin Merdosy Colourist Aaron Elliott, Steve Cook Account Team Catherine Kelly, Ernie Brake, Allison Daley Strategy Team Noel O’Dea

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Digital Merit | Website The Story Exchange Agency Target Client Newfoundland and Labrador Tourism Creative Director Jason Hill Group Creative Director Dave Sullivan, Kevan Kalyan Art Director Ryan Strickland, Amanda Blackwood Writer Dave Sullivan Agency Producer Vivian Tulk Designer Ryan Strickland UI/UX Laura Douglas Developer Thomas Tognacci Account Team Catherine Kelly, Ernie Brake, Allison Daley Strategy Team Noel O’Dea

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Digital Silver | Website TallTrueAndTangled.com

Agency Target Client Newfoundland and Labrador Tourism Creative Director Jason Hill Group Creative Director Dave Sullivan, Kevan Kalyan Art Director Kevan Kalyan, Amanda Blackwood, Jason Hill, Ryan Strickland Writer Dave Sullivan Design Director Ryan Strickland Designer Ryan Strickland, Laura Douglas Illustrator Laura Watts Typographer Laura Watts Agency Producer Vivian Tulk Developer Thomas Tognacci UX Designer Laura Douglas UI Designer Ryan Strickland, Laura Douglas, Thomas Tognacci Account Team Catherine Kelly, Ernie Brake, Allison Daley Strategy Team Noel O’Dea

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Digital Gold | Website IcebergFinder.com Agency Target Client Newfoundland and Labrador Tourism Creative Director Tom Murphy, Jason Hill Group Creative Director Dave Sullivan, Kevan Kalyan Art Director Kevan Kalyan, Amanda Blackwood Writer Jordan Finlayson, Dave Sullivan, Chris St. Croix Agency Producer Vivian Tulk Developer Thomas Tognacci, Lesley Chard, Whymarrh Whitby UX Designer Terry Hudson Account Team Catherine Kelly, Ernie Brake, Natalie Lemire Strategy Team Noel O’Dea

81


Digital Silver | Apps / Mobile Tap Agency Wunder Client Tap Creative Director Stephen Flynn Director of Innovation Mike Postma

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Digital Gold | Apps / Mobile IcebergFinder.com Agency Target Client Newfoundland and Labrador Tourism Creative Director Tom Murphy, Jason Hill Group Creative Director Dave Sullivan, Kevan Kalyan Art Director Kevan Kalyan, Amanda Blackwood Writer Jordan Finlayson, Dave Sullivan, Chris St. Croix Agency Producer Vivian Tulk Developer Thomas Tognacci, Lesley Chard, Whymarrh Whitby UX Designer Terry Hudson Account Team Catherine Kelly, Ernie Brake, Natalie Lemire Strategy Team Noel O’Dea

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Other

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Ot h e r Silver | Integrated Campaign DonAir Agency Wunder Client King of Donair Creative Director Stephen Flynn Director of Innovation Mike Postma

85


Ot h e r Gold | Integrated Campaign Place of Stories Agency Target Client Newfoundland and Labrador Tourism Creative Director Tom Murphy, Jason Hill Group Creative Director Dave Sullivan, Kevan Kalyan Art Director Tom Murphy, Kevan Kalyan, Jason Hill, Amanda Blackwood Writer Dave Sullivan, Jordan Finlayson, Randy Diplock Agency Producer Vivian Tulk Designer Ryan Strickland UI/UX Laura Douglas Developer Thomas Tognacci Account Team Catherine Kelly, Ernie Brake, Allison Daley Strategy Team Noel O’Dea

BROADCAST

CHALLENGE

As peak travel season approached, Newfoundland and Labrador Tourism needed its storytelling campaign to kick into high gear — especially online where word-of-mouth reigns supreme. With more and more travellers turning to sites like Trip Advisor to help guide their travel decisions, there was a need for a digital campaign extension that could leverage first-hand traveller reviews. The challenge was simple, yet daunting. Transform previous travellers to the province into brand ambassadors by giving them a platform where they could share their travel experiences. But of course, with a storytelling twist.

IDEA

Introducing the Story Exchange, a digital storytelling platform that encourages travellers to craft their very own travel story — in the form of a digital book. The Story Exchange let previous/current travellers to the province recount their adventures, by positioning them as storytellers. They could drag and drop travel photos, write a travel story, and share it with the wider world of travellers. Top stories were featured on the platform as well as on Newfoundland and Labrador’s social accounts. There was also an impetus for action: One lucky storyteller would win an all expenses trip back to Newfoundland and Labrador for an adventure of a lifetime.

Visit the StoryExchange

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Ot h e r Merit | Non-Traditional Free Parking Agency Wunder Client Haylo / Lotto Max Creative Director Stephen Flynn Director of Innovation Mike Postma Production Company Accomplice Content Supply Co.

87


Ot h e r Silver | Non-Traditional Lost Keys Agency Arrivals + Departures Client Adsum House Account Planner Martin Delaney Creative Director Anthony Taaffe ACD/Art Director Jeff Simpson Copywriter Shelly Dwyer Account Coordinator Brittney Warren Designer Cameron Miles

88


Ot h e r Gold | Non-Traditional Mandela - Cell Decal Agency Arrivals + Departures Client Canadian Museum for Human Rights Account Planner Martin Delaney Chief Creative Officer Shawn King Art Director Anthony Taaffe Copywriter Albert Ianni Account Supervisor Justin Ryan Designer Andy Longaphy

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Ot h e r Silver | Self Promotion Not cool, Santa. Agency Internal/Sequence Bio Client Sequence Bio Creative Lead Sophie Harrington Copywriter Chris McDonald

90


Ot h e r Silver | Shoestring Budget One Small Sip Agency Ray Creative Agency Client Quidi Vidi Brewery Executive Creative Director Jenny Smith Creative Director Terri Roberts Associate Creative Director Trevor Kearsey Art Director Jeff McLean Copywriter Jenny Smith, Jeff McLean, Terri Roberts Director Christian Sparks Music Ross Dowling Cinematographer Troy Maher Gaffer Micah Martin Client Lead Justin Fong

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Ot h e r Gold | Shoestring Budget The Power of Words Agency Target Client Perchance Theatre Creative Director Jason Hill Group Creative Director Dave Sullivan Writer Dave Sullivan Art Director Jason Hill, Amanda Blackwood Account Director Jane Hall Strategy Team Jane Hall, Jessica Hill, Noel O’Dea

RADIO - “D” VO:

D’s are a strange beast. They’re like big, goofy, toothless smiles — total mouth-breathers. They’re the kind of letter that slurps its soup, has opinions on gun rights, and farts at the table. But, when it appears in a line like “Double, double, toil and trouble,” that big, gassy, toothless, gun- toting, mouth breathing smile ain’t so goofy any more.

VO:

Every letter. Every word. A power all its own. See “Julius Caesar” this summer at Cupids. For more info visit Perchance Theatre dot com.

92


Ot h e r Fearless Client The Mount Pearl Anthem Agency Target Client City of Mount Pearl Creative Director Jason Hill Art Director Grant Cleland, Jason Hill Writer Sean Atkinson Agency Producer Jessica Hill, Jane Hall Director TJ Derry Cinematographer TJ Derry Executive Producer Alison Lawee Producer Dead Icon Collective Music Didier Tovel Audio SNDWRx Editor David De Carlo Post Production Rooster Colourist David De Carlo Visual Effects Taylor McWade and Dave De Carlo Animation Kate Ballard, Fort York VFX Group Account Director Jessica Hill Account Director Jane Hall Strategy Team Jessica Hill, Jane Hall, Noel O’Dea

“That is awesome. I kinda want to move there now!! #WelcomeToMountPearl” @Jenn_nf

“Move over Michael Scott and Dwight Schrute, this is the new “Lazy Scranton”...#MountPearl #Curl #GavelDrop” @deancutler

“Congrats from Budapest, Hungary. NOW it’s official, it DID go viral, indeed! ” Dunai Misi

“Well they can shut youtube down now because this is the best thing it will ever see lol. Great job!”

Matt Dowden

Mount Pearl is an unknown place in a relatively unknown province, Newfoundland. They have no famous monuments. Or major historical relevance. No real claims to fame. So how do you put Newfoundland’s smallest city on the map, and generate interest in its forward thinking attitude and business opportunities? You use your simple nothingness to your advantage. A small city with a strong sense of home and humour. ..…and free parking everywhere! You do a 180 from how local governments normally market themselves, and drop a rap video to showcase what you’re all about. LINK TO VIDEO: Mount Pearl Anthem

600K

97M

100K+

$350K+

Media Impressions

Online Readership

Views in 10 Days

Value Of Earned Media

100,000+ combined views between YouTube and Facebook

93


Young creative

94


Yo u n g c re ativ e Finalist | Furever Finds Agency Waterwerks Creative Katie Baird

95


Yo u n g c re ativ e Finalist | Second Chances Creative Team Tamara Simon, Maria Halavrezos

A y do.

at ally

over

va g

Second chances “No, we don’t have dogs here.”

“No, you can’t trade your cat for that lamp.” Low awareness breeds confusion, so we’ve created a simple idea for SPCA Nova Scotia Thrift Stores that clearly expresses who they are and what they do. Using a “stuff that looks like other stuff” approach, our campaign features original illustrations of common thrift store items mirrored by animals found at your local SPCA. By using a similar silhouette for both illustrations, we visually connect thrift store items with their direct beneficiaries. Our lyrical copy carries an optimistic tone, speaking broadly to any animal lover wanting to make a difference as a shopper or a donor. We want to make sure this work specifically raises awareness for SPCA Nova Scotia’s thrift stores, so we’ve created a simple lockup using the pre-existing SPCA Nova Scotia logo.

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People assume that SPCA thrift stores only carry items for animals, which is not the case. Attention can be brought to this issue by using humorous images of animals with items that humans often buy at thrift stores (ex. A faux fur coat, accessories, etc.) The headline “We’re big on second chances” refers to giving the animals at the SPCA a second chance, as well as the used items that can be found at the SPCA thrift store. By donating or purchasing items from the SPCA thrift store, people are helping give homes to used items that would normally end up in the trash, as well as animals that need homes. This campaign could also be used across multiple social media platforms with paid or organic reach.

Campaign (Billboards)

y items for animals, which is not the using humorous images of animals with . A faux fur coat, accessories, etc.)

efers to giving the animals at the SPCA t can be found at the SPCA thrift store. A thrift store, people are helping give up in the trash, as well as animals that

ple social media platforms with paid or

WE’RE BIG ON

WE’RE BIG ON SECOND CHANCES.

SECOND CHANCES. SECOND

WE’RE BIG ON

SECOND CHANCES.

SPCA Nova Scotia - Thrift Store Campaign (Billboards)

Y o u nSECOND g c re ativ e

People assume that SPCA thrift stores only carry items for animals, which is not the case. Attention can be brought to this issue by using humorous images of animals with items that humans often buy at thrift stores (ex. A faux fur coat, accessories, etc.) Thrift Stores

The headline “We’re big on second chances” refers to giving the animals at the SPCA a second chance, as well as the used items that can be found at the SPCA thrift store. By donating or purchasing items from the SPCA thrift store, people are helping give homes to used items that would normally end up in the trash, as well as animals that need homes. This campaign could also be used across multiple social media platforms with paid or organic reach.

WE’RE BIG ON

CHANCES. Gold | Big on Second Chances Agency Ray Agency Creative Cynthia Dunphy

Thrift Stores

Thrift Stores

Campaign (Billboards)

ry items for animals, which is not the using humorous images of animals with . A faux fur coat, accessories, etc.)

BIG ON

efers to giving the animals at the SPCA t can be found at the SPCA thrift store. A thrift store, people are helping give up in the trash, as well as animals that

OND NCES. BIG ON OND NCES.

ple social media platforms with paid or

t Stores

t Stores

WE’RE BIG ON

CHANCES. Thrift Stores Thrift Stores

WE’RE BIG ON

SECOND CHANCES.

WE’RE BIG ON

WE’RE BIG ON

Thrift Stores

Thrift Stores

SECOND CHANCES.

SECOND CHANCES.

WE’RE BIG ON

SECOND CHANCES.

Thrift Stores

Thrift Stores

WE’RE BIG ON

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CRAFT

98


C RAFT Illustration Fortune Doughnut Agency District Design Co. Client Fortune Doughnut Executive Creative Director Tyson Hynes Senior Creative Director Gord Morrison Senior Art Director Danielle Autran Client Representative Jeremy Smith Client Representative Erin Schwanz

99


C RAFT Art Direction / Design TallTrueAndTangled.com Agency Target Client Newfoundland and Labrador Tourism Creative Director Jason Hill Group Creative Director Dave Sullivan, Kevan Kalyan Art Director Ryan Strickland, Kevan Kalyan, Amanda Blackwood, Jason Hill Writer Dave Sullivan Design Director Ryan Strickland Designer Ryan Strickland, Laura Douglas Illustrator Laura Watts Typographer Laura Watts Agency Producer Vivian Tulk Developer Thomas Tognacci UX Designer Laura Douglas UI Designer Ryan Strickland, Laura Douglas, Thomas Tognacci Account Team Catherine Kelly, Ernie Brake, Allison Daley Strategy Team Noel O’Dea

100


C RAFT Art Direction / Design A Tangled Tale Agency Target Client Newfoundland and Labrador Tourism Creative Director Tom Murphy, Jason Hill Group Creative Director Dave Sullivan, Kevan Kalyan Art Director Tom Murphy, Kevan Kalyan, Jason Hill Writer Dave Sullivan Producer Rod Jerrett Agency Producer Heikki Kuld Production Company Sparks Productions Inc. Executive Producer Andy Crosbie Director Paul Santana Cinematographer Paul Santana Drone Operator Troy Maher Editor David De Carlo Post Production Rooster, Fort York VFX Colourist Eric Whipp, Alter Ego Music Premium Beat Sound Designer Aaron McCourt, Imprint Music Account Team Catherine Kelly, Ernie Brake, Allison Daley Strategy Team Noel O’Dea

101


C RAFT Copywriting A Tangled Tale Agency Target Client Newfoundland and Labrador Tourism Creative Director Tom Murphy, Jason Hill Group Creative Director Dave Sullivan, Kevan Kalyan Art Director Tom Murphy, Kevan Kalyan, Jason Hill Writer Dave Sullivan Producer Rod Jerrett Agency Producer Heikki Kuld Production Company Sparks Productions Inc. Executive Producer Andy Crosbie Director Paul Santana Cinematographer Paul Santana Drone Operator Troy Maher Editor David De Carlo Post Production Rooster, Fort York VFX Colourist Eric Whipp, Alter Ego Music Premium Beat Sound Designer Aaron McCourt, Imprint Music Account Team Catherine Kelly, Ernie Brake, Allison Daley Strategy Team Noel O’Dea

A TANGLED TALE

CRAFT - COPYWRITING

In the quiet of the morning calm Where the sun rises at the dawn And the birds sing their waking song There’s a story to be told. It rounds the corners and the cliffs Past the dories and the skiffs After making its rounds through the lips Of a teller from Forteau. There’s tales to be told of fairies in trees Of ships that wrecked in the Northeastern breeze And of giants brought down to their knees By the beauty of this place. You never know where stories will appear Could be aboard a boat or atop a pier But, one thing remains abundantly clear It’s worth the time to listen. So, if you hear a teller telling you A tangled tale, or maybe two, Rest assured, every word is true, Especially the bits they make up.

102


C RAFT Copywriting The Power of Words Agency Target Client Perchance Theatre Creative Director Jason Hill Group Creative Director Dave Sullivan Writer Dave Sullivan Art Director Jason Hill, Amanda Blackwood Account Director Jane Hall Strategy Team Jane Hall, Jessica Hill, Noel O’Dea

Julius Caesar

Julius Caesar

By William Shakespeare Directed by Danielle Irvine July 27th to September 1st, 2019 perchancetheatre.com

By William Shakespeare

The Power Of Words

T looks like its hiding something. Covering itself up. Trying not to be seen. Like a turtle. And, as a result, nobody ever really pays much attention to it. We take it for granted, the T. And sometimes it takes a line like, “To thine own self be true” to really make you appreciate this painfully shy, yet incredibly self-aware letter. Every letter. Every word. A power all its own. Experience that power at Perchance Theatre.

The Power Of Words H should really be two letters. But, somebody decided to cobble them together. It’s an identity crisis waiting to happen. Nobody cares, though. It’s just an H, after all. However, when Hamlet says, “How weary, stale, flat and unprofitable seem to me all the uses of this world.” You can’t help but worry about the little guy. Every letter. Every word. A power all its own. Experience that power at Perchance Theatre.

Directed by Danielle Irvine July 27th to September 1st, 2019 perchancetheatre.com

OU The Servant of Two Masters

The Servant of Two Masters

Directed by Perry Schneiderman

Directed by Perry Schneiderman

By Carlo Goldoni

The Power Of Words The letter O is nothing. Something you’d as soon scrape off the bottom of your shoe than pay any real attention to. But, when you use it in a sentence like, “O for a muse of fire that would ascend the brightest heaven of invention.” It seems a tad bit more substantial, doesn’t it? Every letter. Every word. A power all its own. Experience that power at Perchance Theatre.

July 20th to September 1st, 2019

perchancetheatre.com

By Carlo Goldoni

The Power Of Words

July 20th to September 1st, 2019

perchancetheatre.com

U is an underwhelming letter. A bit of a throwaway, isn’t it? You can just picture the masterminds of the Queen’s English leaning on shovels, naming letters, and thinking, “meh, this is good enough.” But when you see it written as, “Uneasy lies the head that wears the crown,” it hardly feels like an afterthought.

Every letter. Every word. A power all its own. Experience that power at Perchance Theatre.

103


C RAFT Videography / Direction A Tangled Tale Agency Target Client Newfoundland and Labrador Tourism Creative Director Tom Murphy, Jason Hill Group Creative Director Dave Sullivan, Kevan Kalyan Art Director Tom Murphy, Kevan Kalyan, Jason Hill Writer Dave Sullivan Producer Rod Jerrett Agency Producer Heikki Kuld Production Company Sparks Productions Inc. Executive Producer Andy Crosbie Director Paul Santana Cinematographer Paul Santana Drone Operator Troy Maher Editor David De Carlo Post Production Rooster, Fort York VFX Colourist Eric Whipp, Alter Ego Music Premium Beat Sound Designer Aaron McCourt, Imprint Music Account Team Catherine Kelly, Ernie Brake, Allison Daley Strategy Team Noel O’Dea

104


C RAFT Videography / Direction Welcome to Mount Pearl Agency Target Client City of Mount Pearl Creative Director Jason Hill Art Director Grant Cleland, Jason Hill Writer Sean Atkinson Agency Producer Jessica Hill, Jane Hall Director TJ Derry Cinematographer TJ Derry Executive Producer Alison Lawee Producer Dead Icon Collective Music Didier Tovel Audio SNDWRx Editor David De Carlo Post Production Rooster Colourist David De Carlo Visual Effects Taylor McWade and Dave De Carlo Animation Kate Ballard, Fort York VFX Group Account Director Jessica Hill Account Director Jane Hall Strategy Team Jessica Hill, Jane Hall, Noel O’Dea

Mount Pearl is an unknown place in a relatively unknown province, Newfoundland. They have no famous monuments. Or major historical relevance. No real claims to fame. So how do you put Newfoundland’s smallest city on the map, and generate interest in its forward thinking attitude and business opportunities? You use your simple nothingness to your advantage. A small city with a strong sense of home and humour. ..…and free parking everywhere! You do a 180 from how local governments normally market themselves, and drop a rap video to showcase what you’re all about. LINK TO VIDEO: Mount Pearl Anthem

600K

97M

100K+

$350K+

Media Impressions

Online Readership

Views in 10 Days

Value Of Earned Media

100,000+ combined views between YouTube and Facebook

105


C RAFT Music or Sound Design Welcome to Mount Pearl Agency Target Client City of Mount Pearl Creative Director Jason Hill Art Director Grant Cleland, Jason Hill Writer Sean Atkinson Agency Producer Jessica Hill, Jane Hall Director TJ Derry Cinematographer TJ Derry Executive Producer Alison Lawee Producer Dead Icon Collective Music Didier Tovel Audio SNDWRx Editor David De Carlo Post Production Rooster Colourist David De Carlo Visual Effects Taylor McWade and Dave De Carlo Animation Kate Ballard, Fort York VFX Group Account Director Jessica Hill Account Director Jane Hall Strategy Team Jessica Hill, Jane Hall, Noel O’Dea

Mount Pearl is an unknown place in a relatively unknown province, Newfoundland. They have no famous monuments. Or major historical relevance. No real claims to fame. So how do you put Newfoundland’s smallest city on the map, and generate interest in its forward thinking attitude and business opportunities? You use your simple nothingness to your advantage. A small city with a strong sense of home and humour. ..…and free parking everywhere! You do a 180 from how local governments normally market themselves, and drop a rap video to showcase what you’re all about. LINK TO VIDEO: Mount Pearl Anthem

600K

97M

100K+

$350K+

Media Impressions

Online Readership

Views in 10 Days

Value Of Earned Media

100,000+ combined views between YouTube and Facebook

106


C RAFT UX / Digital IcebergFinder.com Agency Target Client Newfoundland and Labrador Tourism Creative Director Tom Murphy, Jason Hill Group Creative Director Dave Sullivan, Kevan Kalyan Art Director Kevan Kalyan, Amanda Blackwood Writer Jordan Finlayson, Dave Sullivan, Chris St. Croix Agency Producer Vivian Tulk Developer Thomas Tognacci, Lesley Chard, Whymarrh Whitby UX Designer Terry Hudson Account Team Catherine Kelly, Ernie Brake, Natalie Lemire Strategy Team Noel O’Dea

107


Best of Show

108


BEST OF SHOW Project Anonymous Campaign Agency Target Client Crime Stoppers Creative Director Jason Hill Group Creative Director Kevan Kalyan Art Director Jason Hill, Kevan Kalyan, Grant Cleland Writer Jordan Finlayson, Sean Atkinson Account Director Jessica Hill, Jane Hall Strategy Team Jessica Hill, Jane Hall, Noel O’Dea Agency Producer Cindy Wadden, Chris St. Croix, Vivian Tulk Designer Ryan Strickland, Laura Douglas Developer Laura Douglas

Phase 1 - Outdoor

“The time was 10:09 pm. He drove up in a dark blue sedan. He gave a baggy to a person standing on the corner.”

“The time was 9:07 pm. He staggered out of the pub wearing a black coat. He got behind the wheel.”

anonymous

anonymous

“The time was 5:51 pm. He walked into the store wearing a grey hoodie. He held up the place at gunpoint.”

“The time was 5:26 pm. She was driving a hatchback with a racing decal on the hood. She drove off after hitting a pedestrian.”

anonymous

anonymous

Phase 1 - Tactical

Phase 2 - Website

Phase 2 - Outdoor

Media

Phase 2 - Outdoor

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