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June, 2014

Print of the Month Winners Salon Competition Photoshop Tips

The TAPPA Tribune Tampa Area Professional Photographers Association

Contents Image Salon Competition


Salon Judges


Important Message from your Salon Manager


Next Month’s Program


Upcoming Events


Print of the Month Rules


Print of the Month - Portrait


Print of the Month Social Function


Print of the Month Unclassified 18 Photoshop Tips


Visit TAPPA on FaceBook

On the cover: First place, Unclassified by Bill Cadzow


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TAPPA Competition -“Gentle CC Please” Uh, no. Honest CC. Kevin Newsome

We’ve all seen it on Facebook. Someone posts an image on a group page, then asks for “gentle constructive criticism”. What they mean is, “I’m new, so please don’t beat me up. I want to learn, but I don’t want to be told my image sucks.” But what if it does suck? What if it’s off center - or too centered? What if it’s out of focus, or you applied some hideous action that rendered it, well... hideous? Do you not want to know that, so you can avoid doing it again? Of course you do. You just don’t want to be publicly humiliated in the process, right? That’s where TAPPA comes in. Our juried competition will score and critic your images by three QUALIFIED judges, not just some anonymous group of Janes and Joes who’ve been at it less time than you! And because no one knows whose images they are while being scored and critiqued, there’s no embarrassment if you truly enter an image that, well... sucks! Face it, we ALL learn from EVERY image entered. We learn what to do and what NOT to do. And in the end, we all create better images. No public bruising necessary. Enter and learn. “Honest CC” sans humiliation. Doesn’t get better than that.

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Everything I need to know about business I learned from my Mom Chuck Vosburgh

I was talking with a new client and he said something that got me thinking; “didn’t other people’s Mothers teach them what my Mom did?” He was talking about vendors and freelancers in particular. According to him, and my observation, Mom’s advice is easy to forget. It’s simple common sense, but in today’s busy world they’re often forgotten and some things just need repeating. I know it was good for me to give it some thought. Here are a few of my favorites: You are judged by the company you keep. A-List people do business with A-List people. Honest people don’t hang around dishonest people. Good people don’t participate in evil. There’s an old saying that goes like this: If you’re not a duck, don’t hang around the pond or people will think you’re a duck. A person in front of you is more important than someone who isn’t there. A person calling, texting or e-mailing can wait. Don’t insult someone by taking a call or texting while speaking with them. Of course there are exceptions, in that case ask if it’s okay to take the call. Those exceptions should be rare. This applies to call-waiting also.


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Don’t wear out your welcome. Keep your promotional communication to an appropriate level. One really good e-mail a month is better than one mediocre e-mail every day or every week. There’s a time and place for everything. People who are always “on” and people who are always hawking their services are annoying. Your word is your bond. In these days of explicit contracts, for every little thing, be a man or woman of your word. If you do, you’ll stand out and people will trust and want to do business with you. Your reputation is the most valuable thing you have. We’re known by our deeds and your business deeds should be consistent with your personal beliefs and standards. Knowledge can never be lost or taken away. If you’re reading this, chances are you believe in continuous self-improvement by learning. Continued on page 22


Image Salon Competition

The TAPPA Salon Competition will be held at this month’s meeting, This competition will be all-digital. If you need any help getting your files ready, PPA has an online tutorial at

Meeting Details Tuesday, June 10, 2014 Judging: 4:00 Social 6:00 Dinner 6:30 Program 7:00 Member with PayPal RSVP by Noon March 4th: $25 After the 4th: $35 Register online at Doubletree Hotel 4500 W. Cypress St., Tampa

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Procedures & Rules Please study and follow carefully. Not doing so will prevent judging of your entry. Complete the official entry form. Be sure to sign the certification. ELIGIBILITY: Any member of TAPPA in good standing. ENTRIES: A total, not to exceed 6 images, may be entered by one photographer per salon judging. Images previously entered in TAPPA Salon Competitions may not be entered again. No two images shall be of the same subject. ENTRY FEE: The entry fee of $5.00 covers one to six entries.If you are not attending the competition, the entry fee is $15. Please pay that evening. If you are not attending but placing entries please let me know a couple of days before the event. ENTRY FORM: The completed entry form must be done at the time of entry. ENTRY DEADLINES: Entries must be uploaded onto the website. Go to the TAPPA website and then to:

social function portraits or candids. 3. COMMERCIAL: This category includes illustrative, industrial, architectural, and product photography. Live models may be used for these entries. 4. UNCLASSIFIED: This category includes abstracts, pictorials (non-portrait), animals, figure studies and photojournalism. 5. ELECTRONIC IMAGING: This category includes digital restoration, image enhancement. Entries will be judged for digital, artistic and technical proficiency. 6. ALBUMS: This Category includes wedding albums, story book and portrait albums. Albums can be from 1 or more makers. Send ALBUM ENTRIES ONLY, 24 hours before salon, to: Constance Avellino at

The deadline for all entries is 24 hours before the salon.

IMAGE PREPARATION: Always SAVE a copy of your competition print file before attempting this!

FILE NAMING: Will be done automatically. But of course you will need to title your entries.

See tutorials at

CLASSIFICATION OF ENTRIES: Entries must be designated by the entrant in one of the six (6) categories listed on the entry form. If the chairman feels the entry is placed in an incorrect category, he/she may change the entry’s category. Color and Black and White images will be judged together in all categories.

Files must be sized so the longest dimension is 4,000 pixels (20 inches at 200 ppi). Each file must contain an embedded color profile of either sRGB or Adobe RGB1998 and be saved at a JPEG quality setting of 10. Total file size should not exceed 3.5 MB.

1. PORTRAIT: This category includes portraits of men, women, children, couples (2 people), groups (3 or more), and environmental portraits. 2. SOCIAL FUNCTION: This category includes


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File Preparation: Entries must be uploaded to at least 24 hours before the salon. All files must have the longest file dimension at

4,000 pixels (20 inches at 200 ppi), have an embedded color profile of either sRGB or Adobe RGB1998 and be saved at a JPEG quality setting of 10. Studio identification or entrant’s name cannot appear on any file within the entry. File naming will be done automatically. But of course you will need to title your entries when you upload.

Album File Preparation: Entries must be emailed to the Salon Manager 24 hours before the salon.

Judging Procedures: Each salon will be judged by a panel of three qualified judges using FPP and PPA guidelines including point scoring procedures. The score of the three judges will be totaled and averaged for the final score. When a judge’s score varies 10 points or more from the average score, it becomes an automatic challenge and the photograph must be discussed and re-scored. A judge may initiate a challenge at any time.


All page/spread files must have the longest file dimension at 4,000 pixels (20 inches at 200 ppi), have an embedded color profile of either sRGB or Adobe RGB1998 and be saved at a JPEG quality setting of 10.

Prints are scored from 0 to 100 as follows:

Each page/spread file may contain as many images as you desire. An entry may contain up to 36 page/spread files


79-76 GOOD




73-70 FAIR



Files are to be numbered in viewing order using two digits (i.e., 01 jpg, 02 jpg, 03 jpg, etc.).

All entries receiving scores of 78-79 are automatically challenged and re-judged. On the re-judging, the change of a score is by a 2/3 majority vote of the judges.

All individual files must be compressed into a single ZIP file. ZIP file must be named: LastName_Album_Title (use _for spaces, e.g. Sewell_Summer_

AWARDS: Ribbons will be awarded for 1st, 2nd, and 3rd Place in each category. Merit ribbons will be awarded to all images scoring an 80 or above.

Studio identification or entrant’s name cannot appear on any file within the album entry.

A Best of Show ribbon will be awarded to the print judged best by the panel of judges. Send ALBUM ENTRIES ONLY, 24 hours before salon, to: Constance Avellino at

TAPPA Tribune


Salon Judges

Tim Kelly

Bruce Wilson, Jr.,

Central Florida’s Tim Kelly is a Master of Photography, Photographic Craftsman, recipient of PPA’s Imaging Excellence Award and is a Fellow of the American Society of Photographers.

Bruce Wilson Jr. is recipient of many honors including: Master Photographer, Photographic Craftsman, PPA Certified, Florida Degree of Photographic Excellence, Florida Education Degree, and the Florida Service Award.

His other awards are just to numerous to list, as he has been an industry leader for over a quarter of a century. But he and his work remain incredibly relevant, recently featured in a PPA Magazine profile, earned his 27th Kodak Gallery Award, built a brand new gallery and studio and written two new books for wide release in January 2015, in time for his presentation at ImagingUSA in Nashville. Tim remains Kodak’s longest running mentor and is also an affiliated international judge.


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Bruce Jr. is a 2nd generation photographer from a family owned and operated business since 1966. Wife Kathy and two beautiful daughters Ally is 15 and Emily is 13. Bruce works in a studio that employs 5-professionals in a 4,000 sq ft studio/production center in Historic downtown Kissimmmee, FL. The studio photographs over 1100 high school seniors (contract and non-contract) each year.  Bruce was voted photographer of the year 2001, 2002 & Master Photographer of the year 2005,06 and 08’ in the Professional Photographers of Central Florida and in the Top 10 Internationally by the Senior Photographer’s International 1999, and Top 3 photographers in the Florida Professional Photographers in 2002. PPA Bronze 2006 & 08. His award winning images are in the loan collection along with state and local awards.

Important Message from your Salon Manager Robin Phillips Robin Phillips is a second generation photographer from Lakeland, Florida, having grown up in his family’s portrait studio, which is 65 years old this year. He is a Professional Photographers of America Master and Craftsman Degree holder, as well as a PPA Certified Professional Photographer. Seven times he has been awarded his section’s Photographer of the Year Award. He has earned many print awards at Professional Photographers Guild of Mid-Florida, Florida Professional Photographers, Southeastern Professional Photographers Association and PPA competitions over the past thirty years. He holds the FPP’s Florida Service Award, Florida Education Degree and Florida Degree of Photographic Excellance.

Hope everyone is working on their images for Salon.

Judging begins at 4pm with critique following dinner. upload your images to : If you have any questions contact your salon manager, Connie at:

Robin has served in all the chair offices of his section, including President, many times. He served on the FPP Board of Directors and was President in 1991. He is a past Director of the FPP Florida School. For over 20 years he has served as a PPA Councilor from Florida. He is a Life Member of FPP

TAPPA Tribune



Jane Connor-Ziser Image Processing For Fine Art Photography

Most photographers consider image adjustments and retouching to be necessary evils, something to batch and get out of the way as quickly as possible. Jane considers them to be powerful tools for affecting the quality, mood and perceived value of artistic photographic images. Why do what everyone else is doing when you have the expertise and imagination to lift your imagery to a level that is visually distinctive and beautiful beyond the capabilities of cameras to capture the people and world around us? In this presentation Jane will show you her processes for using ACR (or Lightroom) to create artistic choices for image adjustments and enhancements, plus how to incorporate Smart technology into your photo retouching process. You will learn how to sculpt and paint with light, control backgrounds and use retouching tools to create mood and expression. Everyone knows Photoshop; it’s what you do with it that’s important. In addition to the formal presentation material, Jane will have open question and answer time so bring your imaging challenges to share.


TAPPA Tribune

Meeting Details Tuesday, July 8, 2014 Social 6:00 Dinner 6:30 Program 7:00 Member with PayPal RSVP by Noon July 1: $25 After the 4th: $35 Register online at Doubletree Hotel 4500 W. Cypress St., Tampa

TAPPA Tribune


Upcoming Events

Print of the Month Rules - Prints are to be mounted.

Tuesday, June 10, 2014


Tuesday, July 8, 2014

Jane Conner-Ziser Thursday, July 10, 2014

Ed and Betty Preparing for Competition Mini Seminar 7-10pm

Tuesday, August 12

Randy Van Duinen Light Painting

Tuesday, September 9, 2014

Parrish Kohanan

Tuesday, October 14, 2014

Matt Kloskowski

From the National Association of Photoshop Professionals

Tuesday, November 11, 2014

Lissa Hatcher


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- Size: 8x10. - Electronic Imaging size can be two 8x10 taped together on the back and spread open for viewing. - Three entries per member each month. - There must be at least three entries in a category for that category to be included in the monthly competition. - All entries MUST have your name and the category you wish to enter on the back of the print. - Prints must be turned in before 6:25 pm. Prints received after 6:25 will not be accepted!

Winners: - Please send your winning files to for the newsletter as soon as Possible. Deadline for publication is one week after the meeting. - Name your files by your last name-place-category. For example Smith-1st-Portrait.jpg - Any resolution 1000 pixels on the longest side or greater is acceptable. JPEG format is preferrable.

Print of the Month - Portrait First Place: Michael Landes

Print of the Month - Portrait Second Place: Shiree Beckwith-Funk

Print of the Month - Portrait Third Place: Bill Cadzow

Print of the Month - Social Function First Place: Shiree beckwith-Funk

Second Place: Deanna Phillips - not shown

Print of the Month - Social Function Third Place: Pedro Carillo

Print of the Month - Unclassified First Place: Bill Cadzow

Print of the Month - Unclassified Second Place: Pedro Carillo

Print of the Month - Unclassified Third Place: Michael Landes

Photoshop Tips

Provided by the National Association of Photoshop Professionals

Deep Eye Sockets

Expanded View For Adjustment Layers

If your subject has dark eye sockets, press Command-J (PC: Ctrl-J) to duplicate the Background layer, then change the layer blend mode to Screen to brighten the entire image. Option-click (PC: Altclick) the Add Layer Mask icon (circle in a square) to hide this brighter layer behind a black mask. Press D to set your Foreground color to white; choose a small, soft-edged Brush (B); then paint over the entire eye-socket area to brighten that area. Now, lower the layer Opacity until the brightening matches the surrounding skin.

If you find the Adjustments panel is a little on the small side, you can make it larger with one click. Down at the bottom of the panel is an icon (second from the left) that changes it to Expanded View. Click that icon to get a larger panel.

Provided by Scott Kelby

Deleting A Layer This one is short and sweet: Instead of dragging a layer to the Delete Layer icon (trash can) to delete it, you can quickly delete a layer by pressing the Delete (PC: Backspace) key.

Provided by Dave Cross

Fast Processing Use the often-overlooked Image Processor (from Photoshop: File>Scripts>Image Processor; from Bridge:Tools>Photoshop> Image Processor) to quickly create new file types, such as TIFFs and JPEGs. In the Image Processor dialog, select your images (if you run it from Bridge, select your images first), choose an output location, select the file type you want, specify the quality and size, and click Run. Provided by John Shaw

Provided by Matt Kloskowski

TAPPA Tribune



2014 Officers President

Kevin Newsome

813 968-2810

Vice President

Susan Black

813 230-6472


Carol Hackman

727 867-9254


Christine Reynolds

813 760-0831

Past President

Benjamin Todd

813 431-2873


Constance Avellino

813 600-8152

Lee Burgess

813 245-3320

Booray Perry

813 728-7110

Melissa Sewell

813 230-7092

Chuck Vosburgh

727 743-1740

Committees Delegate

Julie Johnson


Melissa Sewell

813 230-7092


Susan Black

813 230-6472


Constance Avellino

813 600-8152

Door Prize

Amber Wilkes

605 351-5865


Susan Black

813 230-6472

Audio Visual

Lee Burgess

813 245-3320

Newsletter Editor

Chuck Vosburgh

727 743-1740

813 245-3320

Photographer Web Master


TAPPA Tribune

Lee Burgess

Continued from page 4

Send a thank-you note. Want to stand out? You’d be surprised how few people do this. Beware of snakes. You have a gut for a reason, follow it. Chances are it’s right. I can’t think of a single time I’ve gone against my gut and not regretted it. Two wrongs don’t make a right. Try to be known as someone who always has a level head and reacts calmly. The fact that most people don’t do these things is a great opportunity to stand out among your competitors. It’s impossible to do these things all the time. I know I don’t, but I’m trying. I’m glad my Mom hammered these things into my little brain.

The TAPPA Tribune is published monthly for the membership of the Tampa Area Professional Photographers Association. Its purpose is to share knowledge and insight with the photographic industry. The deadline for submission of articles and ad changes is the 15th of the month. Permission is hereby granted to reprint the contents of this newsletter, provided the authors and The TAPPA Tribune are recognized as the source. The ideas and views expressed do not necessarily reflect the policies of the Tampa Area Professional Photographers Association; they are solely those of the author.


RSVP for the

Tuesday, June 10th Meeting by noon,

Join TAPPA Become a member of the Tampa area’s most dynamic professional photography organization!

Go to for details and the online membership application

June. 3rd online at

Got News? e-mail it to

Chuck Vosburgh 300 62nd Street North St. Petersburg, FL 33710 727.743.1740

Advertising: To advertise in the TAPPA Tribune, please contact the editor for rates and distribution information.

Meetings: TAPPA monthly meetings take place the second Tuesday of the month at: Doubletree Hotel 4500 W. Cypress Street Tampa, FL (one block east of Westshore Blvd). Networking Dinner Meeting

6:00 pm 6:30 pm 7:30 pm

Register online at

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Tappa Tribune - June, 2014  
Tappa Tribune - June, 2014  

The monthly magazine of the Tampa Area Professional Photographers Association