Tanzania Tourism UK Media Pack 2024

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TANZANIA MEDIA STORYLINES 2024

Let’s talk Tanzania.

This document has been created to start dialogue. It contains a host of information, news snippets and ideas, to sow the seeds of ideas.

Is all the information you will need contained within these pages? Far from it. But hopefully there is enough to encourage us both to embark upon a journey of discovery to find out more.

Tanzania is a much talked about, much written about destination. Not only do we feel we are able to shine new light through old windows, encouraging a re-assessment of existing perceptions, but we also feel there are many, many more stories to be hold.

Live Out Your Wildest Dreams. Visit Tanzania (and in your case, write about and photograph Tanzania)

Head of Tourism Marketing || +44 (0)781 0508791 | tim.henshall@tzhc.uk

www.tanzaniatourism.uk/pr-and-media

What’s the hoo-ha about Ruaha?

20,226 sqkm - the largest park in East Africa.

1/3 larger than the Serengeti with only 10 lodges

East meets Southern Africa biodiversity and wildlife

Majestic baobab trees

WWF key ‘Global 200’ regions on the planet.

10% of Africa’s lions!

3rd largest population of African wild dogs >>>

Ruaha Carnivore Project, part of Lion Landscapes

New balloon safari experience takes flight

‘Star’ trekking experiences

Great Rift Valley Trek - the most dramatic in East Africa?

From the rim of Empakai Crater, in Ngorongoro Highlands, trek to Leonotis Camp, through picturesque Maasai villages, to the Gregorian Rift. Camping is underneath the stars and golden acacia trees, you trek down the Rift Valley, with breath-taking views throughout.

Footsteps of Mankind Trek - a journey for the soul.

Trek back through millennia of evolution from the relatively recent hominid footprints near Lake Natron Camp, all the way to Olduvai - “one of the most important paleoanthropological sites in the world”,

The Great Migration the Migration or migration lands?

Is the Serengeti more famous than Tanzania?….and does the general public know where either are?

Most think of the river crossing as the Great Migration, but what of the millions of animals moving throughout the 12 month Migration?

What can be seen, where and when?

Could better understanding minimise the potential of the over-tourism problem blighting the Masai Mara Serengeti three times the size of Masai Mara with a similar number of properties

New properties springing up this season

2024 is set to see an intriguing collection of vibrant new properties opening right across the country – from major brands and independent owners.

We can arrange media visits to these along with exclusive interviews with owners or CEOs, highlighting the thinking behind each property in terms of location, community involvement and conservation commitments.

ZANZIBAR / YCONA RESORT NGORONGORO WILDERNESS COLLECTION’S CRATER’S EDGE LODGE RUAHA / NOMAD EXPEDITIONARY CAMP SERENGETI / ELEWANA MIGRATION SERENGETI – WILDERNESS USAWA SERENGETI / ELEWANA EXPLORER NGORONGORO / LEMALA OSONJOI ZANZIBAR / BAWE ISLAND SERENGETI / SISINI LAMAI CAMP RUAHA / ASILIA KOKOKO TARANGIRE / NIMALI HOUSE SERENGETI / NIMALI SERENGETI SERENGETI / KARIBU MARA RIVER LODGE SERENGETI / ONE NATURE MARA RIVER

Affordable options or is Tanzania all uber-expensive?

Tanzania has a false price perception, fuelled by the high-end of the private sector, with prices of up to $1000- 3000 pppn night being heavily promoted. For some, the high quality of the game-viewing negates the need for luxury Tanzania does have numerous mid-market, highly attractive, highly affordable options, located within prime locations and national parks.

The 3 and 4 star market is far less promoted in the UK, yet there are plenty of 40+ looking to travel on safari with the reassurance of booking through an operator. Despite vehicle livery, wildlife doesn’t know which lodge visitors are staying at. Efforts are being made to consider park fees across certain parks and regions.

Facing the elephant in the room

Three “Great Tuskers” slain in the last three months

What response has this caused from Government?

UK Bill to prevent trophy body parts entering country

Conservationists divided regarding conservation impacts of hunting.

Highly emotive issue for both sides of the divide

Impact on communities

Impact on government revenues.

What may the future hold?

Tanzania’s wild west. Well worth the extra effort.

Three outstanding parks, all unique in their own ways

Katavi – described by numerous safari connoisseurs as their favourite park in Africa – home to huge hippo pods, elephant and buffalo herds.

Gombe – How are Freud and Frodo’s descendants fairing in the forest where Jane Goodall’s pioneering studies took place.

Mahale Mountains – located alongside Lake Tanganyika, Mahale offers arguably Africa’s best chimpanzee encounters.

Nyerere, the beautiful park-within-a-park.

Until 2019, park of Selous GR - Nyerere is 31,000 Sq km largest in Africa and 2 x size of Serengeti

Animals less familiar with humans- authentic safaris

Tropical feel, wide range of wildlife, inc. wild-dogs.

Highlight is a motorboat safari out on the Rufiji River –biggest river in Tanzania – flows to Indian Ocean.

New airstrips capable of handling larger aircraft.

Should you have to spend at least one night in park?

What does the future hold for this incredible reserve?

Bitter sweet success for growing chocolate brand.

Embryonic new chocolate brand, Mababu is single origin premium chocolate made with organic Tanzanian cocoa from the Kyela/Mbeya region.

Flavours inc. dates, fruit and nut, vanilla, spiced chai, baobab and piri-piri!

Used as gifts at lodges, by safari operators and in stores, as well as in drinks at Livy Bar, Mbeya Plans for a “chocolate encounter” in Kyela and exports for international distribution.

We can provide access to people at the heart of Tanzania’s tourism industry...

From The Honourable Minister of Tourism to the management chiefs at TANAPA,

From the highly committed CEOs of Tanzania’s tourism organisations, to former room attendants who rise to become senior guides; as well as chocolate entrepreneurs, wildlife campaigners, chefs, farmers, lion guardians, tribal leaders…

From our sparks of an idea we can ensure you can gain direct dialogue with key individuals to gain unique insights and opinion on the future of Tanzania.

What happens now?

We are looking to support a whole series of media trips throughout the year. Ideally, you’d be able to travel in a small group (all of whom would be working on very different stories and angles) but that’s not essential. We’re help to help.

To participate in fully funded media trips, we ask that you agree to the following :

Have at least one signed agreement with a media owner to publish an article in a title of our approval.

Contract with us regarding media benefit to be received (approximate release date; nature of content; size of content)

Assist where possible to secure free or discounted international flights

Provide a free editorial piece (min 250 words) for use in Tour Habari magazine

But most of all, let’s talk Tanzania.

Stop Press Notes

Over the jungle drums, news is reaching us that Bushtops are about to announce the birth of a very big baby……they won’t tell all but phrases like “6x6”; “photographers’ dream vehicle”; “night vision equipment” and “unlike anything ever seen before” have been overheard. More info from Claire@umlingo.co.uk

A safari version of something like this????
Live out your xjmeftu dreams Tim Henshall, Head of Tourism Tel : +44 207 569 1479 Mobile +44 781 0508791 Email : tim.henshall@tzhc.uk Tanzania High Commission 3, Stratford Place, London W1C 1AS www.tanzaniatourism.uk

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