Tannessa Reynolds
Graphic Design Portfolio
01
About Me
My journey in graphic design spans over four years of crafting engaging educational materials tailored for educators to enhance reading instruction, ranging from comprehensive lesson layouts to captivating logos, and extending to impactful social media and blog visuals.
During this time, I actively pursued opportunities to innovate and add value through design. Whether collaborating with clients or taking the lead on projects, I consistently sought to solve problems creatively and exceed expectations. Notable successes include fostering strong client relationships resulting in successful branding campaigns, effectively leading design teams to meet project deadlines, and implementing strategic design solutions that achieved measurable outcomes.
Beyond traditional graphic design, I’ve ventured into diverse realms, including Twitch streamer branding, where I’ve crafted compelling logos, advertisements, and illustrations that resonate with audiences and elevate their online presence.
Moreover, I’ve continually expanded my skill set by delving into social media marketing strategies, understanding the integral role of design in driving engagement and brand recognition across digital platforms.
Looking ahead, I’m eager to continue learning and embracing new challenges within the dynamic field of graphic design. Whether it’s mastering emerging design trends, refining my project management skills, or exploring innovative approaches to visual storytelling, I remain committed to evolving as a versatile and adaptable designer.
Contact:
tannessareynolds914@gmail.com
(801)-866-4229
01 Tannessa Reynolds Graphic Designer
Introduction
BURROWS ELEMENTARY SCHOOL
Summary of Findings
Reading
Updated logo, colors, font, and spacing. The overall look is more professional, clean, and concise. The newer branding/look focuses more on the science of reading.
03 02
After: Reading Horizons Burrows Elementary Research Study Rebranding In-House Created in collaboration with Lucid Creative. Background School administrators and educators made the decision to include intensive phonics instruction in early elementary grades and began the use of the Reading Horizons method in all kindergarten, first, and second grade classrooms. All teachers received training in the method. Resources Reading Horizons direct instruction materials, Reading Horizons interactive software, teachers trained in the Reading Horizons method, support of administrators, and dedicated teachers. Implementation Student outcome data was continuously gathered from the time of program implementation unti at least six years later. Both criterion-referenced and norm-referenced tests were included in determining the effectiveness of the Reading Horizons method. Although changes in staff occurred over the six years of data collection, an ongoing commitment to the program resulted in continued student growth.
TYPE OF STUDY Comparison group TYPE OF SCHOOL Public POPULATION OF STUDENTS General education GRADE LEVEL Early elementary (grades 2) LENGTH OF DATA COLLECTION 6 years LOCATION Western United States, Pacifi Region POPULATION OF CITY 72,307 people SOCIOECONOMIC STATUS 12% of total enrollment qualified for free or reduced lunch NUMBER OF SCHOOLS school (RH) district schools (no RH) schools statewide (no RH) NUMBER OF STUDENTS Unknown. All kindergarten to grade students at one school. READING HORIZONS MATERIALS Direct instruction and interactive software. All teachers were trained in the method. ASSESSMENT TOOLS State core reading test (CRT), Comprehensive Test of Basic Skills (NRT)
Reading Horizons students met or exceeded state standards than did students at the district or the state level as measured by a criterion-referenced test (CRT). The national percentile rank of Reading Horizons students improved each year as measured by a normreferenced test. Administrators and staff at the school reported that they attribute improvements in student reading outcomes to the Reading Horizons program. Reading Horizons Burrows Elementary Research Study Rebranding In-House
B urrows ELEMENTARY IMPLEMENTATION
More
Research Study
& RESULTS
Horizons’ old logo, colors, and busier cover. The logo contains gradation, the colors are more muted, and there is more happening with the font selection. Before:
Full
Grades 2/3 Review and Transfer Day Routines
In preparation for an EdReports deadline, I layed out the content for our Review and Transfer Day Routines lesson manual. I created the infographic displayed on Example 1. For Examples 2 and 3, placed the images and markings in their respective places, as well as adjusted the tables to properly fit the content. The end result: Reading Horizons achieved all green scores on the EdReports system.
Blog Post
Using a pattern made from our outlined logo, I made an accent design in the corner of the feature image. The colors can be swapped within the branded color palette for different looks. Text size is adjusted according to length.
This design follows the parameters of the Blog Post, but in a vertical layout to
size requirements.
05 04 Reading Horizons Social Media Branding In-House
1
fit Pinterest’s
Pinterest Blog Post Graphic 2 Example 2 2023 by Reading Horizons 78 G2/3 Skill Group #25 Student Choice Board Other Sounds of IE EI (Lessons 117–120) a e c m n ie ei p qu w x z Row tie yield receive their alien cookie variety diet Row veil weight audience quiet neighborhood believe eight Row hard open example begin Beat the Clock 2. Spell and Mark/Prove Row or Row 3. Fill-in-the-Blank Row Did you of cookies from your niece? Row have eight friends in the from my 4. Write Sentence Row or Row word Row word sentence 5. Fluency Row Row Row Read the Passage Word Detective 8. Partner Read Ask and Answer Student Transfer Book Grade 2/3 Lessons 117–120 sc nce Cried watch village shouting Lesson Other Sounds IE/EI really purple. veins through ivory, keeping body system trains together transport contain percent veins, needs outside suction muscles especially muscles important pumping effect gravity through veins. neighborhood, work pumping Long whatever selling Archie thought wasn’t tomorrow. practice. G2 G3 L117 L119 L118 L120 Lesson 120: Sounds IE/EI thought society embrace Society library Another quietly L114 Example 3 2023 by Reading Horizons 81 G2/3 Skill Group #26 Teacher Resource Page Reversed Vowels and Practicing Multisyllabic Words (Lessons 121–127) The reversed vowels i-a can spell the sounds of the long and the short the long and the schwa, the long and the long the long and the short or the long and the schwa. The reversed vowels e-o can spell the sounds the long and the long the long and the short o or the long and the schwa. The reversed vowels a-o can spell the long and the long the long and the short The reversed vowels u-a can spell the long and the long the long and the schwa. The reversed vowels i-u can spell the long and the short The reversed vowels i-o can spell the long and the long the long and the short the long and the schwa, the long and the long When reading or spelling word with more than one syllable, first, prove pronounce the word syllable by syllable. Second, prove spell each syllable using the skills you have learned. Third, check the word see sounds looks like word you know after applying the skills you have learned. doesn’t sound or look like word you know, apply the skills from the long to short rule, the other sounds for the vowel teams, or the reversed vowels. Activity #1: Building Words a o u u c g m n 1. Spell video. Make video to promote your new product. 2. Change the first syllable video and spell rodeo Let’s get tickets the Livestock Show and Rodeo 3. Add and change letters in rodeo to spell meteor The fallen meteor left crater five miles wide. 4. Keep the first sound in meteor and spell mutual mutual agreement was made on the new project. 5. Change the first syllable mutual and spell actual memoir an author’s historical account of actual events. Keep the first sound actual and spell audio Audio signals are transmitted along cable lines. Change the first syllable in audio and spell radio. The radio engineers are going test the broadcast signal. Change the last syllable in radio and spell radium Radium and uranium are radioactive chemical elements. Change the last syllable in radium and spell radiant The sun was radiant and bright against the blue sky. 10. Remove and change letters radiant and spell giant Giant waves crashed against the massive sea wall. MCWs life always those both paper together group Activity #2: Guided Dictation—Word and Sentence Banks ai /ā/ See Skill Group #9 for single-syllable words. a co st in co in a m in in m in b a p o im a st in ia /ī-ŭ/ pp anc bi as ni al di ra m di mo nd gi ant tu al /ē-ŭ/ a an an ra an m an m di an me mo al pe de st an di ant /ē-ā/ vi at di at va /ē-ă/ di me te oe /ō/ See Skill Group #10 for single-syllable words.
Review
Transfer Day Routines–
In-House
Reading Horizons
and
Lesson Manual
Reading Horizons
© 2023 by
Review and Transfer Days are spaced throughout the scope and sequence following group of skills, and are designed to provide students with additional opportunities for review and transfer. Following a Multi-Skill Check aligned with each Skill Group, students are provided additional targeted and differentiated small-group instruction and practice based on the Multi-Skill Check data.
Review and Transfer Day Routines guide you through the organization and detailed descriptions of the activities included in the Student Choice Board and Teacher Resource Page for each Skill Group.
The
of the Review
Transfer Day includes resources and activities for three Skill Groups aligned
Multi-Skill Check. To gradually move into full implementation
allow for time to introduce and practice each activity on the Student Choice Board, Review and Transfer Day 1 and Day 2 are a partial implementation.
implementation
and
with the
and
Day
broken
Multi-Skill
Skill
Multi-Skill
Review and Transfer Day 3 begins the full implementation of three Skill Groups aligned with the student groupings for each Skill Group from the MultiSkill Check data.
this visual as you establish routines for transitions and rotations to effectively implement a Review and Transfer Day. Example 1
Review and Transfer
only includes resources for one Skill Group that can be
down based on student groupings from the
Check data. Review and Transfer Day 2 only includes resources for two
Groups that can also be broken down based on student groupings from the
Check data.
Use
These images were created to showcase direct quotes from facilitators, teachers, and other pertinent individuals. 3 Instagram Quote
Branded Mailing Card:
A branded mailing card sent out to customers, displaying both our full-color and outlined logos. Color, icons, and font selection were carefully chosen to better showcase our professional brand.
Online Branding:
Whilst collaborating with the Marketing team, we created ads to be found online. Using company-branded photos, I created these ads to have an easy-to-navigate call-toaction while showcasing our new style.
07
Reading Horizons Company Branding
students
read with confidence.
powerful, science-based
curriculum
helps all students read proficiently by the end of third grade. LET’S CONNECT
LET’S CONNECT
06
All
deserve to
A
reading
that
Reading momentum begins here. A science-based, tech-enabled reading program that makes reading stick.
02
01
In-House Reading Horizons Social Media Branding In-House
Sarah Mapes aimed to create a compelling lead magnet that highlights the importance of bone health. The goal was to educate clients on the benefits of maintaining a healthy lifestyle through proper nutrition and exercise. The lead magnet was designed to provide valuable insights and practical advice on how to strengthen and protect bones. It included information on essential nutrients, dietary tips, and effective exercises tailored for bone health.
Goal: McKay Winward desired to create a mock up landing page for a theoretical Omega-3 supplement website. I based the color palette on softer colors that would be more pleasing to the eye of the target audience. I encorporated the fish design throughout to denote the use of fish oils to promote joint relief. McKay created the text for the ad and landing page, while I adjusted hierarchy and other visual elements.
09 08 McKay Winward OMEGA-Hero Website Landing Page
Branding: Omega-Hero home updates articles supplements Reclaim Your Life! OMEGA-Hero’s New Formulation packs 2x as much joint relief Compared to Leading Brands Now, OMEGA-Hero has released our new formula that packs in double the leading brand’s active ingredients, delivering you THE most effective joint relief. Your days don’t need to be filled with pain or stiffness. With OMEGA-Hero you can get back to all your favorite activities without the discomfort. Chase the grandkids, ride your bike, walk the dog, plant that stunning garden. In short: Seize the Day! Order now and you’ll receive month of Joint relief for only $15.99! Shop Now OMEGA-Hero Omega-3 Supplement food supplement and not prescribed medication. OMEGA-Hero recommends you seek medical advice before taking this product. Omega-3 oils have proven effective at reducing pain within your body with active ingredients Eicosapentaenoic acid (EPA) and Docosahexaenoic acid (DHA) providing: Increasing Blood Flow Reducing Joint Swelling Promote Overall Heart Health Order a 6 month supply for only $49.99 and we’ll send you an additional month supply for free! That’s a One Year Supply at 60% off! Buy Now Special Introductory Offer Freelance Sarah Mapes BoneBuilder System Lead Magnet Freelance
Online
8 Connect with me: Who is Sarah
(who am I?) For those of you that don’t know me, here is a bit about me so you can understand my background and why I’m so passionate about helping you… Sarah is 500 hour trained yoga teacher with 40 hours of training specific to yoga and osteoporosis through Yoga Alliance. She is also certified Bone Fit Trainer with the Bone Health and Osteoporosis Foundation. She is currently working on becoming a yoga therapist. Additionally, Sarah is certified integrative nutrition health coach through IIN, The Institute for Integrative Nutrition. She loves reading Jane Austen novels on repeat, hiking with her family, and cooking healthy delicious food. www.youtube.com/@sarahmapes_ bonebuildersystem @the_bone_builder_system Exercise can do lot to reduce your risk of fracture. Make sure that your exercise plan includes weight-bearing exercise, balance practice, and some flexibility/mobility training. Strength training essential for long term bone health. Our muscles contribute to having strong good quality bones by signalling the bones to build more bone. Balance practice helps to improve our reflexes and to help prevent falls. Balance also important for loading weight into our hips. Practice balance to reduce your risk of hip fracture. Developing flexibility in the hamstrings, (these are the big muscles on the backs of your legs.) creates functional mobility and helps us to hinge from the hip and avoid rounding the spine. #3 Make a Bone Friendly Exercise Plan improve flexibility strength training balance practice SO WHAT’S NEXT... If you would like to learn more about bone building for life to reduce your risk of an osteoporotic fracture: For the Bone Builder System that will be launching new version that will be done live with Sarah Mapes starting this August In the meantime... I’d like to invite you over to our private community where we share training, education and industry knowledge all around Osteo, Yoga and Holistic approaches to better health and well being. CLICK HERE TO JOIN THE WAITLIST CLICK HERE TO JOIN THE COMMUNITY
Mapes?
Front: We used the Bamboo Pest Control logo and color palette throughout the door hanger. He requested to have space for technicians to leave their name and a quote for their services. “Bamboo Servicing” leads the eye to the quote, followed by the contact information to request services.
Back: This side serves to assess the services provided by Bamboo Pest Control in a simple and straightforward layout.
Rebel Trucking LLC
1
Chris Collins started up his own trucking business when his previous company closed doors. He wanted a logo identity to place on his truck that incorporates a grunge American flag and an image of the front of his truck.
2
iFontaine
Alex Gentle wanted to create a logo that a retro 80’s game. We chose bright neon colors and a quirky font that showcases Alex’s personality as a gamer. He wanted some paint splatters to add movement to the logo.
4 Reading Horizons All-Stars Cal Engineering
3
When Reading Horizons launched a new program, was tasked to create the new logo. kept the base of the original RH logo, before the rebrand, and placed it into the shape of a star, utilizing the white space to make the shapes of the hills for the interior of the star.
Cal Larsen holds a patent in the drilling industry that improves the life of certain types of drill bits. We wanted the image to represent a rotating element, similar to drilling, while the shape alludes to the letter C
10 Logos Various Clients
McKay Winward Bamboo Pest Control Door
Freelance 11 Freelance
Hanger
13 12 Flit & Flour Bakery Bakery Branding Personal Design Project Flit & Flour Bakery Bakery Branding Personal Design Project
15 14 Flit & Flour Bakery Bakery Branding Personal Design Project Flit & Flour Bakery Bakery Branding Personal Design Project
My personal logo journey began with a desire for a dynamic design presence, evolving into a dreamy exploration of elegance and beauty. The final logo reflects my clean and beautiful design ethos, combinine simplicity and sophistication to capture the essence of my aesthetic. It symbolizes precision, attention to detail, and a commitment to creating impactful experiences.
016 Thank you for viewing my portfolio! Contact: tannessareynolds914@gmail.com (801)-866-4229 16
Logo
Tannessa Reynolds Brand Identity Logo Brand Identity
Exploration:
