How E-commerce Product Photo Retouching Can Increase Your Sales by tanjila

How E-commerce Product Photo Retouching Can Increase Your Sales

Intoday’scompetitivee-commercelandscape,businessesareconstantlyseeking waystostandoutfromthecrowdandincreasesales.Onecrucialaspectofanyecommercebusinessisproductphotography.High-quality,visuallyappealingproduct photoscanmakeasignificantdifferenceinacustomer’sdecisiontopurchasea product.Thisiswheree-commerceproductphotoretouchingcomesin.Inthis article,wewillexplorehowe-commerceproductscanincreaseyoursalesand providetipsonhowtoimplementthistechniqueeffectively.

Importance of Product Photos in E-commerce

Productphotosarethefirstpointofcontactbetweenacustomerandaproduct.They canmakeorbreakacustomer’spurchasingdecision.AccordingtoareportbyAdobe, 67%ofconsumerssaythatthequalityofaproductimageis“veryimportant”when makingapurchase.Furthermore,22%ofreturnsareduetoproductslooking differentinpersonthantheydidonline.

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Inadditiontoinfluencingpurchasedecisions,high-qualityproductphotoscanalso helpbuildtrustwithcustomers.Theyshowthatabusinessisprofessionalandcares aboutpresentingitsproductsinthebestpossiblelight.

WhatisE-commerceProductPhotoRetouching?

E-commerceproductphotoretouchingistheprocessofeditingproductphotosto enhancetheirvisualappeal.Thiscanincludecolorcorrection,backgroundremoval, andimagecleanup,amongothertechniques.Thegoalofe-commerceproductisto makeaproductlookasattractiveandaccurateaspossible.

Enhancing Product Images through Retouching

E-commerceproductphotoretouchingcanmakeasignificantdifferenceinthe qualityofproductimages.Herearesomeexamplesofhowretouchingcanenhance productimages:

ColorCorrection:Retouchingcancorrectcolorissuesinproductphotos,ensuring thatproductsarerepresentedaccurately.

BackgroundRemoval:Removingthebackgroundofaproductphotocangiveita cleaner,moreprofessionallook.Thisisespeciallyusefulforproductsthatneedtobe showcasedondifferentbackgrounds,suchasclothingitems.

ImageCleanup:Retouchingcancleanupminorimperfectionsinproductimages, suchasdustorscratches.

BenefitsofE-commerceProductPhotoRetouching

Thereareseveralbenefitsofe-commerceproductphotoretouching,including:

Increasedcustomerengagementandtrust:High-qualityproductimagesaremore likelytoengagecustomersandbuildtrustinabusiness.

Betterproductrepresentation:Retouchedproductphotosaccuratelyrepresenta product,makingitmorelikelythatcustomerswillreceivetheproducttheyexpect.

Higherconversionratesandsales:High-qualityproductphotosaremorelikelyto convertleadsintocustomersandincreasesales.

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5/10/23, 10:24 AM How E-commerce Product Photo Retouching Can Increase Your Sales | by Tanjila Khan | Apr, 2023 | Medium

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Increased Sales with Retouched Product Images

Implementinge-commerceproductphotoretouchingcanleadtoincreasedsales. Herearesomeexamplesofbusinessesthathaveexperiencedsalesgrowththroughecommerceproduct:

CaseStudy1:Anonlineclothingretailerincreasedsalesby27%afterimplementing e-commerceproductphotoretouching.Byretouchingproductphotostoshowcase theclothesinthebestpossiblelight,customersweremorelikelytopurchasethem.

CaseStudy2:Ahomegoodsretailerincreasedconversionratesby13%after implementinge-commerceproduct.Byshowcasingtheirproductsinhigh-quality photos,customersweremorelikelytomakeapurchase.

TipsforEffectiveE-commerceProductPhotoRetouching

Herearesometipsforachievingeffectivee-commerceproductphotoretouching:

Usehigh-qualityimages:Thehigherthequalityoftheoriginalimage,thebetterthe retouchedproductphotowillbe.

Maintainaccuracy:Retouchedproductphotosshouldaccuratelyrepresentthe product,includingitscolorandtexture.

Keepitsimple:Avoidover-editingproductphotos.Simple,cleanretouchingismore effectivethanexcessiveediting.

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