BRAND MANUAL DESIGN & BRAND GUIDELINES
RB Intermodal Design & Brand Guidelines
BRAND MANUAL TABLE OF CONTENTS SECTION 0 | INTRODUCTION
PAGE 4
SECTION 1 | CORPORATE LOGO
PAGE 6
SECTION 2 | CORPORATE TYPOGRAPHY
PAGE 10
SECTION 3 | CORPORATE COLOR SYSTEM
PAGE 14
SECTION 4 | CORPORATE STATIONERY
PAGE 16
SECTION 5 | OTHER ELEMENTS
PAGE 20
SECTION 0 INTRODUCTION
WELCOME & INTRODUCTION
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THE COMPANY AND CORPORATE DESIGN GUIDELINES THE DESIGN GUIDELINES These guidelines describe the visual and verbal elements that represent RB Intermodal corporate identity. This includes our name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company. These guidelines reflect RB Intermodal commitment to quality, consitency and style.
The RB Intermodal brand, including the logo, name, colors and identifying elements, are valuable company assets. Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the RB Intermodal name and marks.
SECTION 1 CORPORATE LOGO The Logo Introduction The Logo Application The Logo Elements Clearspace and computation
01
LOGO INTRODUCTION Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the the symbol
itself and our company name – they have a fixed relationship that should never be changed in any way.
THE FULL LOGOTYPE The RB Intermodal Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence. It has a particular relationship with the RB Intermodal name. The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of blue & black tones. The
typeface has also been chosen to compliment and balance perfectly with the logo symbol. The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are blue and black. It is a fresh and appealing blend of colours chosen for their strong combination - modern - classic - timeless. The colours have been selected according to international standards as shown below and are easily implemented.
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THE LOGOTYPE
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1) The Logo Symbol Consists of a powerful element evoking the culture of design services. 2) The Logo Title Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of blue & black tones. The font that is used here is Rockwell.
1) The general Logo The main logo is the dark logo used on white or colored backround. For darker backrounds you will find an alternative below.
LOGO DARK VERSION
LOGO LIGHT VERSION
3) The Logo Dark Version will be used when the backround color is light colored. 4) The Logo Light Version will be used when the backround color is dark colored.
Recommended formats are: .eps | .ai | .png | .jpg | .tiff
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Attention: Use of any stylized, animated, hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with RB Trademark Licensing if you have any questions or need further help.
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SECTION 1 CORPORATE LOGO The Logo Introduction The Logo Application The Logo Elements Clearspace and computation
LOGO CONSTRUCTION, CLEARSPACE AND COMPUTATION It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can
be positioned in relation to the mark.of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
1.5 x 1.5 x
1.5 x
CLEARSPACE Full Logo
Definition Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
Computation It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark.
2x
2x
1x 2x
2x
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APPLICATION ON A BACKGROUND
LOGO A
LOGO B
LOGO C
LOGO D
Negative Version
Positive Version
Generic Version
Colored Version
MINIMUM LOGO SIZES
15 mm
5 mm
25 mm
7,5 mm
Logo Symbol Minimum Size: 9.663 mm x 5 mm
35 mm
10 mm
Full Logo Minimum Size: 15mm x 5.817 mm
SECTION 2 CORPORATE TYPOGRAPHY The Corporate Fonts Primary Font Font Hierachy
02
THE CORPORATE FONTS AND TYPOGRAPHY THE CORPORATE TYPOGRAPHY Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all RB Intermodal communications. We have selected Rockwell and
Open Sans Pro, which helps inject energy and enthusias, as the primary and secondary corporate typefaces.
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LOGO CORPORATE FONT
LOGO FONT ROCKWELL DESIGNER : FRANK HINMAN
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ROCKWELL Bold
N O P Q R S T U V W X Y Z
THE FONT The first geometric slabserif, Litho Antique, appears as a sport from the Inland Typefoundry of St. Louis in 1910, distributed from Inland and then ATF. The 1933 Monotype updating of Litho Antique was supervised by F.H. Pierpont from Connecticut. Rockwell was prepared as a competitor to Memphis, but Pierpont ignored the detailing of the contemporary European slabserifs in favor of the earlier American model.
A B C D E F G H I J K L M a b c d e f g h i j k l m n o p q r s t u v w x y z
Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
TYPE EXAMPLES ROCKWELL
Figures
Special Characters
0
1
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0
! “ § $ % & / ( ) = ? ` ; : ¡
“
¶
¢
[
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« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç √ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ ◊
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SECTION 2 CORPORATE TYPOGRAPHY The Corporate Fonts Primary Font Secondary Font Font Hierachy
PRIMARY CORPORATE FONT PRIMARY FONT OPEN SANS DESIGNER : STEVE MATTESON
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OPEN SANS Bold
N O P Q R S T U V W X Y Z
THE FONT Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. This version contains the complete 897 character set, which includes the standard ISO Latin 1, Latin CE, Greek and Cyrillic character sets. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.
TYPE EXAMPLES OPEN SANS
A B C D E F G H I J K L M a b c d e f g h i j k l m n o p q r s t u v w x y z
Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
Figures
Special Characters
0
1
2
3
4
5
6
7
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9
0
! “ § $ % & / ( ) = ? ` ; : ¡
“
¶
¢
[
]
|
{
}
≠
¿
‘
« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç √ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ ◊
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TYPOGRAPHY AND TEXT HIERARCHY Typographic hierarchy is another form of visual hierarchy, very important in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key
CONTEXT TEXT AND INNER HEADLINES
Caption Text
information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for RB Intermodal layouts.
RB Intermodal Open Sans Regular 6 pt Type / 9 pt Leading
HEADLINES AND TYPOBREAKS
Copy Text
RB Intermodal Open Sans Regular 8 pt Type / 11 pt Leading
Headlines Copytext
RB INTERMODAL
Sublines Sections
Big Headlines and Title
Open Sans Semibold - Capital Letters 10pt Type / 10pt Leading
RB INTERMODAL Open Sans Semibold - Capital Letters 16pt Type / 16pt Leading
RB INTERMODAL Open Sans Semibold - Capital Letters 25pt Type / 30 pt Leading
SECTION 3 CORPORATE COLOR SYSTEM The Corporate Colors Primary Color System
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THE PRIMARY COLOR SYSTEM AND COLOR CODES THE COLOR SYSTEM Color plays an important role in the RB Intermodal corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the â&#x20AC;&#x153;One Voiceâ&#x20AC;? color scheme. Consistent
use of these colors will contribute to the cohesive and harmonious look of the RB brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.
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PRIMARY COLOR SYSTEM
PRIMARY COLOR BLUE
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Explanation: RB Intermodal has two official colors: Blue & Black. These colors have become a recognizable identifier for the company.
COLOR CODES CMYK : C100 M042 Y000 K000 Pantone : 297C HKS : 02K RGB : R000 G115 B189 Web : #0072BC
Usage: Use them as the dominant color palette for all internal and external visual presentations of the company.
COLOR TONES 100 %
80 %
60 %
40 %
20 %
PRIMARY COLOR DARK BLACK
COLOR CODES CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K RGB : R000 G000 B000 Web : #000000
COLOR TONES 100 %
80 %
60 %
40 %
20 %
SECTION 4 CORPORATE STATIONERY The Company Letterhead The Company Business Cards The Envelope
04
THE RB INTERMODAL STATIONERY THE RB INTERMODAL STATIONERY SYSTEM Stationery is a primary means of communication and it is essential that every application be a consistent reflection of our corporate identity.
business stationery. It includes specifications for typography, color, printing method, paper stock and word processing.
There is only one approved design format for all corporate and business unit stationery, although there are slight variations in size and content for different regions of the world. This section illustrates approved layouts for standard U.S.
Stationery brand management guidelines do not include invoices, bills of lading, credit letters, business forms, checks, e-mail tags or other business processes.
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THE COMPANY LETTERHEAD RB INTERMODAL LETTERHEAD
Explanation: This shows the approved layouts with the primary elements of the RB Intermodal stationery system for the front- and backside of the letterheads. Usage: The letterhead will be used for all official communication that is going out of RB company.
PARAMETER Dimensions 297 x 210mm DIN A4 Dimensions 297 x 210mm DIN A4 Weight 120g/m Uncoated white
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SECTION 4 CORPORATE STATIONERY The Company Letterhead The Company Business Cards The Envelope
THE COMPANY BUSINESS CARDS RB INTERMODAL BUSINESS CARDS
Frontside
Explanation: This shows the approved layouts with the primary elements of the RB Intermodal stationery system for business cards. Usage: The business cards will be used for all official contact and communication of RB company. Insert the RB business card and send your documents throughout the world.
PARAMETER Dimensions 85 x 55 mm Weight 400g/m Uncoated white Weight 120g/m Uncoated white Print CMYK
Backside
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THE COMPANY ENVELOPE RB INTERMODAL ENVELOPE
Explanation: This shows the approved layout with the primary elements of the RB Intermodal stationery system for envelopes.
PARAMETER Dimensions 220 x 110 mm
Frontside
Weight 400g/m Uncoated white Print CMYK
Backside
SECTION 5 OTHER ELEMENTS The Truck The Van The Coverall The Vest The Helmet
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OTHER ELEMENTS WHY THIS IS IMPORTANT? Following are the important and necessary elements for RB Intermodal safety and logistics. These are: the truck, the van, the coverall, the vest and the helmet.
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THE COMPANY TRUCK RB INTERMODAL TRUCK
Explanation: The RB Intermodal truck is designed with the corporate color (blue) and the logo must be appear in the containers. All our vehicles are equipped with real-time driving analysis systems. This enables us to guide our drivers safely and responsibly throughout all stages of their work. Together with our intermodal status, we have developed and implemented an important solution to minimize the risk of a container falling from a trailer while being raised or tipped during the unloading process.
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THE COMPANY VAN RB INTERMODAL VAN
Explanation: On the RB van should appear the two corporate stripes (blue & black) and the generic logo on both sides and front.
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THE COMPANY COVERALL RB INTERMODAL COVERALL
Explanation: This coverall is made from our durable poly/cotton twill work cloth which has a stain-release finish to prevent stains from setting in. Concealed neck and waist snaps help cover a heavy-duty brass 2-way front zipper. Functional rule pocket provide ample storage.
PARAMETER • • •
• •
65% Polyester/35% Cotton Machine Wash Coverall in 7.75-ounce twill featuring concealed snap closures and chest, ruler, hand, and back pockets Heavy-duty brass two-way zipper Fade-resistant, wrinkle-resistant, and easy-care stain release
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THE COMPANY VEST RB INTERMODAL VEST
Explanation: • 360° High Visibility during dark or low light conditions • Wide reflective bands on front and back for extra visibility • Excellent for work • Adjustable Velcro on for different waist sizes
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THE COMPANY HELMET RB INTERMODAL HELMET
Explanation: For high impact protection on the job, RB safety helmet is designed for a variety of industries and environments, developed over a two year period, offering side impact and side penetration and impact protection, as well as, a comfortable fit.
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OUR BRAND IS IMPORTANT FOR US.
RB Intermodal Design & Brand Guidelines
GLOBAL BULK LOGISTICS
Address
Online
Phone
RB Intermodal CamĂ del Roure, 5 7706 Pont de Molins (Girona)
Email: south-europe@rbintermodal.com Website: www.rbintermodal.com
Phone:
+34 902 233 433