1.
Marketing
Process of satisfying a customer needs or wants while making a profit.
2.
4 P’s
Product, people, place, promotion
3.
Market Segmentation
Dividing a market into distinct groups of buyers who hv diff needs, characteristics, or behaviors, who might require separate products/ marketing progra
4.
Demographics
Segmentation based on customers attitudes, values, likes/ dislikes.
5.
Advertising
Pay to promote product.
6.
Advertising Campaign
A company’s organized course of action to promote a product or service.
7.
Public Relations
Help influence target market; make company look good.
8.
Promotional Mix
Personal selling, advertising, direct marketing, sales promotion, and public relation.
9.
Trademark
Brand name, brand mark, trade mark, trade character, or a combination of these elements that is registered with the fed gov’t & has legal protection
10.
Parts of a Print Ad
Headline, copy, illustration, signature
11.
SWOT Analysis
Is a strategic planning tech used to help a person or Organized ID the strengths, weakness, Opportunites and threats related to business competition or project planning.
12.
SEO (search engine optimization)
The process of maximizing the # of vistors to a particular website by ensuring that the site appears high on the list of results return by search engine.
13.
Target Market
A particular group of consumer at which prouct or service is aimed.
14.
Market Share
The portion of a market controlled by a particular company or product.
15.
Market Research
The action or activity of gathering info about consumers’ needs and preferences.
16.
CRM (customer research management)
Is the study group of marketing, this how company’s interact with consumers.
17.
Multilevel Marketing (MLM)
Is a system for saleing goods or services through a network of distributors.
18.
Social Media Marketing
Refers to the process of gaining traffic or attention through social media sites.
19.
Click Funnel
Software you use to create a series of webpages that ppl can navigate thru in order to purchase a
THE CONSUMER DECISION –MAKING PROCESS
EXHIBIT 6.1
NEED RECONGNITION 1 INFORMATION SEARCH
2
CULTURAL, SOCIAL, INDIVIDUAL, PSYCHOLOGICAL FACTORS AFFECT ALL STEPS
3
EVALUATION OF ALTERNATIVES
4 PURCHASE
5
POSTPURCHASE BEHAVIOR