Tanisha Reave Miller September 13,2018 UEI College, Gardena Ca. Business Office Administration Business Basic, Mod130 Task2 Frank Ezenekwe, MBA
Samsung Strengths 1. Leadership in visual display market segment 2. Strong Patent profolio 3. High brand value 4. Global leadership across all mobile and smartphone markets 5. Solid financial position of the company Weakness 1. Absence of own OS and software 2. Damage to brand image due to product safety issue 3. Low profit margin 4. Extensive product profolio 5. Competitive advantage hard to sustain Opportunities 1. Further increasing investment in R & D 2. Focusing on mobile advertisement 3. Entering cloud business segment 4. Increasing presence in emerging markets 5. Entering into strategic collaborate with affiliated businesses Threats 1. Changes in currency exchange rate 2. Intensifiication of competition due to the slowing growth in he industry 3. Disruption in the pipeline of new products 4. Patent infringement lawsuits 5. Disruptive innovation by competitors
Samsung
4’P
Products Electronic House- hold Appliance Place Samsung.com, BestBuy, J.C. Penny, Sears, Walmart, Home Depot, Lowe’s Pricing A competitive pricing strategy and they ensure a competitive edge People Samsung’s targets a very wide range of consumers ranging from there 20’s to there 50’s and older
Volkswagen Strenghs
The widest brand portfolio among all automotive companies
New “TOGETHER – 2025” strategy
Diversification strategy
Synergy between brands
Joint ventures with local Chinese automakers Weakness
• • • •
Negative publicity weakening the whole Volkswagen brand The highest recall rate in the U.S. market Low market share in the U.S. automotive market Little expertise and no competence in making battery driven vehicles
Opportunities • Fuel prices are expected to rise in the near future • Acquire skills and competences through acquisition • Demand for autonomous vehicles • Weakening euro exchange rate • Focus on significantly improving sustainability polies to remedy damaged brand reputation Threats • Intense competition • Further fines and damages that will have to be paid • Increasing government regulations
4P’s Products Automobiles, engines, turbo machinery, commercial vehicles, Internal combustion engines, motorcycles. Place VW is a company that haves factories at 119 locations globally and employs 600,000 workers in 20 European nations plus 11 countries in Asia, the Americas and Africa . Volkswagen is the first factory was built at Wolfsburg in 1938 Pricing Worldwide sale revenue in Europe 230.7 billion (Euros) Revenue of Volkswagen worldwide 260billion (USD) People Is a middle class automobile its low-moderate and affordable. Volkswagen can accommodate many age groups but the mist common are 20’s and up