1.
Marketing
2.
4 P’s
3.
Market Segmentation
4.
Demographics
5.
Advertising
6.
Advertising Campaign
7.
Public Relations
8.
Promotional Mix
9.
Trademark
10.
Parts of a Print Ad
11.
SWOT Analysis
12.
SEO (search engine optimization)
13.
Target Market
14.
Market Share
15.
Market Research
16.
CRM (customer research management)
17.
Multilevel Marketing
18.
Social Media Marketing
19.
Click Funnel
20.
Brand Loyalty
THE CONSUMER DECISION –MAKING PROCESS
EXHIBIT 6.1
NEED RECONGNITION
1 INFORMATION SEARCH 2
CULTURAL, SOCIAL, INDIVIDUAL, PSYCHOLOGICAL FACTORS AFFECT ALL STEPS
3
EVALUATION OF ALTERNATIVES
4
PURCHASE
5
POSTPURCHASE BEHAVIOR