Page 1

Tamara Komljenović

Design & Illustration


Design & Illustration


con-

tent About me

2

Print // Corporate 4 Art direction

10

Print // Illustration 16 UI // UX

26


//this.is.me

//personal presentation

who am I?? What do we know about Tamara? My name is Tamara Komljenović and I do some nice stuff since 2007. I am a self-employed graphic designer, specialising in corporate identity, UI, print, illustration and branding. I also have experience in designing and implementing marketing promotions for businesses and packaging. As well as design I also have a passion for photography. I have a love of foreign languages and studied at the Academy of Fine Arts in Bologna -​​ I love Italy (ok mostly pizzas, lasagnas and tiramisù). While in Italy I immediately connected with the design that surrounded me. Inspiration was everywhere, this I feel really helped me to win the SAMP award, December 2008. After my studies I moved to Vienna where I founded ‘Zlo krme’ that specialises in clothing apparel but also offers illustration, typography and design for advertising.

I absolutely love design and when possible I like to surround myself with creative things and people every day. This inspires me and makes me create something new every day. I am: Passionate about my work Team oriented but also work individually Enthusiastic (I want to learn) Focused & precise I love to travel and learn new languages. So for me it’s a challenge to change country and learn about some new the culture and tradition. I am available to move and even change a continent for an inspiring job. As I already said - my life is design. My design services are currently available for hire, feel free to contact me.


//this.is.me

//personal presentation


//print

//corporate //rebranding

What do we know about Tropic and Moj Market?

tropic & moj market

Tropic is a supermarket chain in Bosnia and Herzegovina. Recently they changed owners and they needed rebranding. Since I worked in an advertising agency that had the former owners as one of the main clients, we continued successful cooperation and with the new owner. Tropic is the largest supermarket chain in the close surroundings and changing owners were united with other big chain called My Market. Campaigns should have been connected, without losing specificity of any of the two brand.

What they want to achive? They wanted to achieve something new, a new branding identity that is not that big of a change compared to the previous. They wanted to refresh the old identity incorporated into modern standards, and at the same time not contrary to the identity and tradition to which their customers are used to. On the other hand, given that we talk about the union of the two different brands, it had to stay consistent to both: different colors of the branding identity, different stationery, various posters, billboards, flyers, everything had to be coordinated and work perfecly together.


//print

//corporate //rebranding

Since they liked our solution of for the new logo and rebranding, they decided to entrust us with offers and campaigns for Valentine’s Day and other weekly and monthly offers.

&

KUPON-BON KATALOG • BROJ 5 • GODINA I • FEBRUAR 2015 • BiH

Gastro kutak

Brzo i ukusno

Gastro kutak Brzo i ukusno

Tjestenina ili njoke sa 4 vrste sira

Rižoto sa lignjama Sastojci

Priprema

• • • • • • • •

U veću posudu zagrijte tavu sa uljem. Na vrućem ulju malo propržite očišćene i na manje komade isjeckane lignje, zatim svemu tome dodajte paradajz, isjeckani bijeli luk, vino i rižu (1 šoljicu riže – 2 šoljice vode). Kompletnu smjesu zalijte vrelom vodom i posolite. Ostavite pokriveno da se lagano dinsta, dok sva voda ne ukuva. Nakon toga, jelo sklonite sa vatre, procijedite i poslužite ga sa parmezanom.

800gr lignji 1dcl maslinovog ulja 30gr bijelog luka 60gr paradajz pirea 40gr parmezana 15gr soli 300gr riže 1,5dcl bijelog vina

Sastojci za 4 osobe

Priprema

• • • • • • • • • •

Tjesteninu ili njoke staviti da se kuhaju u slanu kipuću vodu. Za to vrijeme u široj i dubljoj tavi na laganoj vatri otopite maslac. Sipajte vrhnje za kuhanje, pa kada se ugrije, u njemu otopite gorgonzolu, gaudu, illertaler i pola količine ribanog parmezana, te dodajte so, biber i origano. Kuhanu tjesteninu ili njoke iscijedite, sjedinite sa umakom i sve zajedno kuhajte na vatri par sekundi. Ako je smjesa pregusta, dodajte još malo vrhnja. Poslužite jelo sa ribanim parmezanom.

300g tjestenine ili njoka 1 kašika maslaca 100g gorgonzole 100g sira Gaude ili drugog topivog sira 100g sira Illertalera 100g parmezana so biber origano vrhnje za kuhanje

Bon Appétit

CIJENA SVAKOG ARTIKLA IZ BONBONJERE UMANJUJE SE ZA VRIJEDNOST BONA LIGNJE FRATELLO

2,00

SIR CHAMPIGNON ILLERTALER Novčani iznos iskazan na bonu umanjuje se od redovne cijene artikla direktno na kasi. Jedan bon u iskazanom iznosu vrijedi za jednu kupovinu jednog proizvoda, ako nije drugačije naznačeno. Nije moguće iskoristiti dva identična bona u jednoj kupovini. Bon se ne smije kopirati niti umnožavati. Nije moguća isplata bona u gotovini. Vrijedi do isteka zaliha.

4,00

Vrijedi za sve Tropic & mojMarket trgovine u Bosni i Hercegovini u periodu od 1.2. do 28.2.2015. godine

1kg

LIGNJE FRATELLO 1kg 9907201026259

Novčani iznos iskazan na bonu umanjuje se od redovne cijene artikla direktno na kasi. Jedan bon u iskazanom iznosu vrijedi za jednu kupovinu jednog proizvoda, ako nije drugačije naznačeno. Nije moguće iskoristiti dva identična bona u jednoj kupovini. Bon se ne smije kopirati niti umnožavati. Nije moguća isplata bona u gotovini. Vrijedi do isteka zaliha.

Vrijedi za sve Tropic & mojMarket trgovine u Bosni i Hercegovini u periodu od 1.2. do 28.2.2015. godine

500g

SIR CHAMPIGNON 500g 9907201026263


//print

tropic fishing

//corporate //rebranding

What do we know about Tropic’s smoked trout? Tropic fishing wanted a change of the packaging for their most popular product: smoked trout. This product packaging had to stay recognizable, but still renewed. They also launched new product - Little Fish Dish which is adapted to kids: less salty and smaller package.


//print

//corporate //rebranding


//print

What do we know about Felce Azzurra and Paglieri? The Paglieri SpA is a historical Italian company, founded in Alessandria and owner of some of the most famous and popular brands in the field of products for personal hygiene and household, active for over 130 years and operates in over 50 countries.

//corporate //rebranding


//print

//corporate //rebranding

felce

azzurra

Tv-spot was aired on all the tv stations...

What they want to achive? Paglieri’s importer and distributor for BiH Ogimil Ltd. wanted to present to the local area market the products Felce Azzurra Laundry care. As we know Felce Azzurra by Paglieri is well known for its characteristic smell of pine. In fact, when we say Felce Azzurra, all immediately think of loose powder and the shower gel, many do not know that Felce Azzurra has a whole range of products for laundry washing. Ogimil gave us an assignment to make a commercial that will be placed on more media from newspapers to radio and television.


//art.direction

zlo

krme

What do we know about Zlo krme? Zlo krme is my freelance project that I started as a student. The idea for the project was born back in 2007. I had in mind that I would like some tees that are cool and interesting, with a bit of irony in their design, but usually everything that I liked was nor too expensive or of poor quality, and their design was never completely what I really wanted. So, I started drawing graphics and print t-shirts. At the same time I started to paint Converse All Star shoes for my friends all of them wanted to have irregular “Chucks� with my own designed characters. After a while I decided to register online shop and the brand was born. Zlo krme means evil pig in English.

//corporate //branding


//art.direction

What I want to achive? My main goal for this independent and fully freelance project is to create a unique street style brand who will be distributed into the small but cute urban shops in the whole Europe. In my opinion, there is a plenty of people like me - who don’t know where to buy some interesting stuff. The concept of my brand is that even the pig can be wearable: we dismissed this cute animal for too long! :)

//corporate //branding


//art.direction

//corporate //branding


//art.direction

//corporate //branding

I am fat and I know it.

Zlo krme is the pure irony - we were alwaye taught that pig is an ugly animal, that it is dirty, that we can’t play with them. All “cute” animals were already used as graphics for tees. An sincerely, I didn’t like them. In the matter of fact, in the era of South park, Futurama and Family guy, I can imagine a good looking guy to wear a pig t-shirt. Or even better, let’s call them p-shirts.


//art.direction

//corporate //branding

Logo design // concept

It was not difficult to create a logo for my own brand: I wanted it to contain pig, to have flashy colors and a font to be witty. And when I threw all three desired elements, I got this. Interestingly, silhouette of a pig reminds people of the butcher shop, which is the main element of irony. Regarding the font, I wanted something bubbly - something round. Pigs are soft and round, so has to be the font.

Business card // concept

RRRROOOAAAARRRRR

DOBRODOSLI

ZLO KRME

oh my!

I do not have a lot to say about the business card solution for Zlo krme. In accordance to the very qualities of the brand: colorful, comic book look etc. On the last page has all the information about what can be ordered from Zlo krme. There is also an info that I send worldwide and that all the series of of t-shirts are limited edition.

DA!

radimo custom made majice

crTamo

ih saMI!

Sve Serije Su Zlo krme dostupno je svuda. Limited Edition! Ikad.

fuck diet.

Colors // fonts

Brain flower: Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt Bob: ut laoreet dolore magna aliquam erat volutpat. Helvetica neue: tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

c=0 m=0 y=0 k=100

c=0 m=0 y=0 k=0

c=1 m=26 y=18 k=0

c=0 m=100 y=0 k=100


//art.direction

Classic edition t-shirts are generally diverse - they usually have an interesting design that sends a message. They can have character of evil pig, and do not have to. Art edition t-shirts I did in honor of the great painters. This collection interprets my seeing of my favorite artists. There is also a series music edition and special edition. Special edition t-shirts which are made by order and are usually one-piece.

//corporate //branding

Kiss me, I’m your fatty.


//print

//illustration

Illustration

Black & white // It was a challenge for me to make black and white illustrations since I am a great fan of colors. But, it demonstrated me that t works. Now am a great fan of B&W.

sexy animal

TAMARA K.


//print

//illustration

mole

skine

There is no need for many explanations for this series of illustrations. As I mentioned earlier, I lam inspired by today’s trends, the Internet, and it inspires me. And how then not portray hipsters? This is perhaps the most used word in the last two years. I was not even sure what that word exactly means, but we are so exposed to this expression and categorization of people that I can freely say that my interpretation is real.

my pre

cious...

zlo

krme

Š

CE

SIN

1877

IDE

UCC MO

U IL F

1

# er item


//print

What do we know about these illustrations? My illustrations are based on my own style that I began to develop during the university studies. I follow trends on the Internet and than interpret the present day through a nickname Zlo krme // Evil pig - that I already mentioned on the previous pages. The most common motives of my illustrations are animals. Since I was little I loved fables and anthropomorphic creatures. It’s nice to show to the world what you think about them through the character of a sweet and cute animal.

animal farm

//illustration


//print

//illustration

Ground control to Major Tom

if heartbroken, Zlo Krme get stoned.

tamara k.

I don’t want to keep calm.

zlo krme Š


//print

//posters

theatre jazavac

What do we know about them? Theatre Jazavac was born as a non profit theatre of a group of friends who had just finished their studies. They exist since 2006.


//print

//posters


//print

//posters


//print

//posters


//print

//illustration

Threadless contest Concept Threadless is a well-known web site with graphic competitions. This was my proposal for a shirt. The theme was free, and I think the concept is visible: a play on words deer, dear and honey. Otherwise I am a great lover of puns and it is one of my favorite hobbies.

good night, honey.

honey

good night, deer.

tamara komljenovic Š


//d.i.y.

//diy //redesign

Sardina d.i.y.

by Lomography

The Lomography La Sardina d.i.y. The Lomography La Sardina DIY White Edition Camera is a 35mm film toy camera specifically designed to bring more fun and chance to your shooting routine. This compact, sardine can-shaped camera features a built-in 22mm wide angle lens with a fixed f/8 aperture and two step focusing system. Two shutter speed settings are available, 1/100th sec. or bulb, and unlimited multiple and long exposures are possible.


//ui/ux

//web

What do we know about Matom?

Matom Ltd. is a family company who for years worked with an old and not so representative logo and without a proper website. Finally in the 2013 they decided to make some changes, so they asked me to make something modern and flat. They liked Peugeot’s website, so they wanted something similar, but applied to their business: Toshiba air conditioning systems.

So, my idea was to make a viewer feel him/herself at home: every page was a different room or house, and every room had a different air-conditioning system. This website is easy to use, responsive also for mobile and tablet. All icons are designed by me. They were happy with the website solution, so they hired me also for the stationary rebranding.

matom


//ui/ux

//web


//ui/ux

//web

What do we know about SkyMall? SkyMall is a speciality publishing firm headquartered in Phoenix, Arizona,[ best known for publishing a self-titled in-flight publication, SkyMall, with an annual circulation of approximately 20 million copies distributed in airplane seat pockets. SkyMall is a multi-channel, direct marketer offering products through direct marketers and manufacturers through its SkyMall catalogue and website, skymall. com.

The SkyMall catalog is seen by approximately 88% of all domestic air passengers in the United States, reaching more than 650 million air travelers annually. The SkyMall 25 Days Sweepstakes app allowed users a chance to win a variety of cool products every day from November 15 to December 9.

sky mall


//ui/ux

//web


The end.

Portfolio: graphic design // UI // UX // illustration  

My graphic design portfolio.

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