WHAT WE DID TO LAUNCH THE PRODUCTION ARM OF TE&CO. PLUS! DISCOUNT CODES
WORKING BACKWARDS: THREE REASONS WHY WE ALWAYS START WITH A PRESS RELEASE YOUR CRISIS COMMUNICATIONS PLAYBOOK
Q&A WITH TAMARA’S “GOLDEN BUBBLE” BEHIND TE&CO.
PERSONAL BRANDING: START HERE
to everyone who reached out to share in our excitement of the inaugural issue of the TE&Co. Magazine. In the days that followed the initial launch, individuals, brands, and businesses of all stages and sizes started coming to us with their biggest and best ideas.
And so, by mid-January, we started planning Issue #2. Our first thought: a ‘guidebook’ that highlights all our favorite creatives, freelancers, artists, and professional partners, I.e. the people that truly make our world go ‘round.
By mid-February, we launched a production arm of our business — Personal Brand in a B ox — which is set up to do expanded videography and photography campaigns, scriptwriting, documentaries, rebrands, website development, and so much more. We approach each project with a lens of big-picture public relations and/or external communications strategies to ensure that our clients a) get the most value for the time and investment, and b) are fully considered as part of the business plan.
In the pages ahead, you will get to know the go-to business professionals and creatives we rely on to bring our public relations, personal branding, and external communications strategies to life ––the people that we trust with our own integrity of service, quality, and professionalism.
We will also continue sharing the vision and core mission of the Magazine: to celebrate our wins and give a behind-the-scenes look at how we build successful PR, personal branding, and communications strategies.
Happy reading!
Tamara Edwards Founder and CEO of TE&Co.
Press assets like press releases and media advisories are traditionally designed to be distributed to the press. In general, it gives the press an overview of the important news and announcements — or major updates about a business, brand, or persons activities. A press release should be well written, direct, informative, and have a clear call to action — and the more press you earn, the easier it will be to earn the trust of potential clients, customers, partners, and expanded business opportunities.
At TE&Co. we also view press assets as important business tools that help align our clients’ external communications and often, their business plans. We ask, “If you could promote five or six stories about your business or brand over the next six months, what would they be?”
The answers to this question become a general outline of the most important, newsworthy angles and stories that we want to tell about a business or brand. They can also range from aspiration-
al in nature to “no brainers” of what is available, in front of us, and is worth being promoted. Either way, this outline is the first step in the “work backwards” model that we ascribe to; a tactic that is most notably followed by business executives at Amazon anytime they introduce new ideas and innovation within the company.
Here are three reasons we always start with a press release:
Imagine your perfect series of headlines. What do you want people to know or say about your business or brand? These stories need to align with the realities and happenings of your business.
Let’s take the example of announcing the expansion of a service, product, or team. It’s important to spend time on the front end mapping out all of the de-
tails — how the decision was made, who it will serve, what the timeline is, and why it matters. Will there be a ribbon cutting, “big check,” or celebratory event that can visually tell the story? This exercise may also point to additional and creative ways to message the announcement beyond the press and nod to a more comprehensive external communications strategy via social media, important gatherings, website updates, and more.
When it comes to building press assets, it’s just as important to clarify who we are communicating to —in addition to what we are communicating about. Who will be affected (both positively and negatively) by this information and what
characteristics and qualities need to be considered. Examples of “audience” are: employees, current and potential donors or investors, stakeholders, current and potential clients, customers, industry competitors, etc. Further, what do we want them to do with this information? Buy? Sell? Gain a deeper affinity?
In our view, great external communications strategies begin with internal communications and work their way outwards. This consideration will also allow for further reflection before hitting “send.”
While there is no standard word count for press releases, there is a standard format for press releases and media advisories format that includes:
• Heading and Subheading
• Photo
• The What/Where/When
• Why it Matters
• Quote
• Additional Information
• Call to Action
• Boilerplate/Company Description
• Recent News/Archive
This concentration of information inherently weeds out the noise and effectively communicates the news in a way that both the press and your audiences will easily understand. ❚
_____
L-R
Brooke Adams / Graphic Design / @brookeandmortar
Eia Scott / Business Coaching / @be_uniquelyinspired
Lindsay Brown / Invitations, Stationery, Packaging / @chitownlbrown
Alexis Meyer / Former TE&Co. Intern, now Management Consulting / LinkedIn
Nicole D’Amico / Massage Therapy / @massage_by.nicole
Anna Crowe / Former TE&Co. Intern, now Recruiting
Lindrea Reynolds / Brand Strategist / @lindreareynolds
Sarah Rogers / Design / @starwalker5
Angie Lewandowski / Catering Sales Manager at Roti Modern Mediterranean
Alisa Hood / Art Direction, Graphic Design /@hoodalisa
NICOLE D’AMICO OF MASSAGE BY NICOLE
How did you meet Tamara?:
“She and her husband are clients of mine, and now dear friends.”
Tell us about your company:
“I am a massage therapist, so I provide manual therapy and stress relief.”
How do you take your coffee?:
“I love espresso with pistachio syrup.”
LINDSAY BROWN OF LBROWN DESIGN & PAPERIE
How did you meet Tamara?:
“I designed her wedding invitations.”
How do you take your coffee?
“Oh! A splash of oat milk.”
Earlier this year, we became clear on wanting to scale a production arm of TE&Co. In many ways, it was right in front of us: we view ourselves as great storytellers, we produce for Trending Today on Fox Business and Industry and Influence on Bloomberg, we co-write scripts for the YouTube Series Smart is the New Sexy, we have written speeches for University Presidents and Fortune 500 Executives, we media train all of our PR clients, and we consult our clients on their external communications strategies (which often includes social media and website content strategy).
At first, it didn’t have a name. In fact, internally, we called it “the video thing” or “studio day,” until we landed on “Personal Brand in a Box.”
The idea was to “deliver” their personal brand — photos, video, brand positioning, and visual design all “in a box.” You know, like Amazon.
Naming aside, a lot went into launching this new service. We thought it would be worthwhile to share how a simple idea, a lot of planning, and a bit of luck would become a core offering as part of our services here at TE&Co.
Here is the “how” behind the launch of TE&Co.’s Personal Brand in a Box:
The first step was to ask a lot of questions to get a stronger sense of what our clients’ past experiences were while working with us on their personal brands. We asked questions like, ‘What tools have been most effective for you as part of your personal branding?’ and ‘How much time would you like to invest in your personal brand.’ What we heard was this: Interview-style, produced content and editorial photography were the most effective tools in communicating a personal brand. Further, time is of the essence, most busy professionals don’t have a lot of spare time to commit. Our takeaway was to create an all-in-one experience that captures our clients story through videography and photography — and do it with one hour of their time. This meant a strategy-heavy process on the front end, and a well run schedule. Check and check.
The next step was to measure and outline our ‘way’ or process.’ We outlined the vision, timelines, and budget of what we had in mind on the front end, and invited two individuals from our client network for complimentary sessions with awareness that a) this was a beta and b) we would be asking for feedback to help refine the service. The test-run days went off without a hitch. There was a spark in all of us — including the clients. Not only did it become the highlight of everyone’s week, we were able to
deliver a service that was effective for our test-run clients. And trust us, the people we chose were more than willing to read us to filth if they had to.
The drawing board wasn’t done just yet. Our team rehearsed and shared the step by step process we took. Intangible things like greeting our clients at the door and taking everything off their hands in exchange for a cold water bottle or drink of their choice. We wanted to capture the luxury feel and give an attention to detail experience.
This was the fun part. We love all things brand, for ourselves, for personal brands, for startups, and corporate companies alike. We quickly put together an easy to navigate website, wrote out the description, and took breaks in between to stay creative. We created social media accounts, and began to capture our clients’ personalities within the content. They are — and always will be — our primary focus.
Although there wasn’t a specific launch day, we did start promoting ‘Personal Brand in a Box’ right away. We felt ready. By the time we started selling — things sort of fell into place.
We relied on our financial advisor, Pablo Sampaio for guidance on how to price the services, and gained insight from Burnout Coach Neha O’Rourke on how much to take on in order to scale in a smart and strategic manner. ❚
THE IDEA WAS TO “DELIVER” THEIR PERSONAL BRAND — PHOTOS, VIDEO, BRAND POSITIONING, AND VISUAL DESIGN ALL “IN A BOX.” YOU KNOW, LIKE AMAZON.
MEET: MARINA ORAHA
How did you meet Tamara?: “We met through our mutual friend, Arsiak Vartenian. She and I worked together for her wedding and all major TE&Co. events.”
What’s in your bag? “Clothes, brushes, spray.”
“When you become the image of your own imagination, it’s the most powerful thing you could ever do.”
- RUPAUL
How did you meet Tamara?:
“We met through mutual friends and clients at the Broad Shoulders Summer Soiree in 2021. Within a week, she insisted I do her makeup for her wedding. I also did her makeup for all major TE&Co. events.”
What’s in your bag?
“Lip Liner, lipstick, phone.”
Kiley Cleckner / Blowout Junkie MUA / @kicleck
Alyssa Cruz / Makeup and Beauty Expert / @makeupbyalyssacruz
Jen Novak / Beauty Entrepreneur, Owner of Suite 115 Salon / @jennovakbeauty
Marina Oraha / Hair Stylist / @hairbymarina
Cindy Vasquez / @sukyv_
L-R
Emily Davis / @emilydavisstudio
Tamara Edwards
Hannah Schweiss / @hannahschweiss
_____
L-R
Nastasia Mora
Photography / Lifestyle, (Tamara’s wedding photographer), Branding / @brandingbynastasia; Alexi Dabrowski
Photography / Lifestyle, Wedding, Branding @alexidabrowskiphoto
Ashley Young Photography Lifestyle, Events, Branding / @byashleymia
Nick Allexon Photography / Events, Behind the Scenes, Real Estate, Landscape nickallexonphotos@gmail.com
When it comes to personal branding, it all starts from within. Seriously.
No one is going to hand you the road map. No one is coming to do it for you.
It’s all right in front of you. We just need to draw it out.
First, take a moment to get clear on why you want to define and elevate your personal brand. Consider the following questions:
• What is the problem that I want to solve?
• Who do I want to help or influence?
• Why does it matter?
• How do I see myself elevating this perspective?
• What has shaped this perspective?
• What influence do I already have?
• Why am I the right person for this idea, mission, vision, etc.?
• How would others describe me?
• If I had a book, what would the title be?
Although each question will require thoughtful consideration, please be sure to listen carefully and trust what your gut is saying to you. (Don’t overthink it).
IDEA: We’ve found that asking questions in a one-on-one interview helps draw out the best answers. Perhaps you ask a friend or colleague to partner and do this exercise with you? Bonus: It’s also a great conversation starter.
Next, clarify your differentiators by further exploring your interests and preferences. This is the part where the light bulb goes off for
everyone — and ‘clarity’ begins to wash over our thoughts. It’s really fun.
Start by generating a short list of three or four different ‘figures’ or brands that are a combination of:
• Celebrities, influencers, or brands that you know and love.
• Direct competitors in your industry.
• Colleagues or companies that you look up to/think do great work.
• Someone or something that you know in real life.
- NOTE: They do not have to be in your industry.
One by one, examine a) what you like about their brand and b) what you would do differently. Be sure to examine their social media, SEO, website, content, and anything else that’s available about them.
NOTE: For “b,” what you would do differently — the differentiation is often nuanced.
If we used Oprah as an example, we can easily observe that it is not in the plan to have a talk show — but rather, be clear that you’d like to influence your community through local events or a blog, etc. and that you like the way Oprah delivers the message.
This simple exercise will start to draw out your ‘brand positioning’ — what you would like your brand to look and feel like. Not just visually and aesthetically, but from a voice, tone, and messaging perspective. And finally, commit to action. Here and now.
Examples of this can be one LinkedIn post per week, one networking event per week, one blog per week, or one past or present contact check-in per week. In order to get yourself out there, others have to know what you are all about. Gary Vaynerchuck says to “Don’t talk about it, be about it.”
We have plenty of Personal Branding tools, visit us online, sign up for a complimentary strategy session. TamaraEdwards.co
Entrepreneurship is the best thing that has ever happened to me. I remember questioning TE&Co. in the first few years and whether or not I wanted to have my own business and continue this journey —or get a job with a reliable income, benefits, and paid vacation. It sounded nice at the time.
I was bootstrapping TE&Co. and wasn’t sure what to invest in, what direction to take, or how else I might grow the business.
For one reason or another, I kept going. The traction came after one of my clients recommended in the fall of 2021 that I read the book Zero to One by Peter Thiel. Of all of the leadership blogs, books, articles, seminars — you name it — this one spoke to me.
The book rests on the idea that the great secret of our time is that there are still uncharted frontiers to explore and new ideas and inventions to create.
For the first time ever, I completely recentered my focus from what felt like watching, competing, and keeping up with others into one of pure imagination, vision, and fun. It really did feel like a split second — I remember texting an excerpt to Neha (who you will meet) that said “if we compete, we get really good at competing. If we build,
we will get really good at building.”
And so, we built. In the last few months, we have envisioned and brought to life the TE&Co. Magazine. We launched a production arm of our business that brings our clients stories to life through video and film. We took on new and challenging clients and quickly excelled, proving to ourselves that we can do public relations for any size or stage business. We even decided to take our women’s networking group Broad Shoulders national —with the goal of visiting four cities every year.
These newfound opportunities also come with the realities of truthful numbers and finances, confidence at the negotiating table, unfamiliar challenges, and instilling new leadership practices to ensure that all ships are running on time. I knew I had to step into a new “way” of being. I also wanted to stay authentic and honest with myself in this process.
And so, I turned to several professionals for help.
Today, I call them my “Golden Bubble” and I could not be more proud to introduce you to the true heartbeat of TE&Co.; the people who see my vision and are front row on this journey.
“Golden Bubble” with Tamara’s
Pablo Sampaio is the Founder and CEO of PM Group, an innovative financial planning firm that partners with clients to provide strategic planning and customized solutions for personal or business financial growth. Pablo’s four guiding principles assists us to approach each business challenge in a holistic and client centric manner: Commitment: Our priority is to help you make smart decisions; Expertise: Industry smarts based on results; Solutions: Delivering customized solutions that help you dream big; Service: Provide you with first-class service and attention you expect.
It all changed earlier this year when I started working with Pablo. His approach to financial planning for TE&Co. was the catalyst for new ideas, sharpened processes, and peace of mind that I otherwise wouldn’t have had. I met Pablo while I was working for a personal branding agency, and reached out to him at the recommendation of their CEO. Pablo is a game changing, outsourced CFO that I could not recommend more.
When I exited Corporate America and started PM Group. One of our first clients was the Longman & Eagle Group. Our primary function was to keep the back office accounting organized. After a few months of getting the process nailed down I thought to myself, “how can I automate and streamline the finance functions that go beyond traditional accounting while giving the client key metrics they’ve been looking for to make more informed decisions in less time?” That’s when we came up with the idea to implement an entire food and beverage costing system that broke down recipes in the kitchen & bar that tied to purchasing, inventory and profitability. We even went as far as programming the POS server to auto export daily sales straight into the accounting software. The system worked so well that we then implemented it at The Promontory and Dusek’s plus numerous other bars & restaurants in Chicago. After going through these implementations I felt a heightened sense of curiosity, drive and confidence in what I do. Fusing accounting, technology & most importantly people all together makes it fun for me more than anything.
Money is an extremely personal topic and may (or may not) be a very emotional subject for individuals and business owners. One of the first things I always do is go through a series of interviews with a potential client before officially working together. This gives the client a good sense of my personality, style, and approach towards taxes, accounting, and finance, and allows them to make a clear decision on whether or not this is a good fit. Being a confidant and sounding board on all things money for my clients comes with a tremendous psychological component. I always assure my clients that “we are in this journey together.” The second piece is putting together a budget and getting clear on short-term and long-term goals. This sets the stage on all decision making when it comes to the “wallet.” I always tell my clients that tax, accounting, and finance is 80% organization/planning and 20% legal/math theory. The key is getting organized and staying in-tune with the “numbers.” I’ll close with saying that one of the most rewarding aspects of what I do is developing deep rooted bonds with my clients and watching them achieve their life goals.
Neha’s vision is to empower career-driven women to discover their purpose and realign with their definition of happiness, intentionality, and fulfillment, and bring it to the forefront in ways that advance their personal and professional endeavors. Neha connects with her clients on a very deep level — having been in their shoes: burned out, unfulfilled, and unsure about what to do next.
I heard Neha speak at a women’s event and wanted to make sure to *at least* follow her on social media to learn more from her. Two and a half years later, she is one of my closest friends, was a bridesmaid at my wedding, and has become one of the biggest advocates for TE&Co. I would not have reached as many milestones as I have without her. She will tell you that I would have, but perhaps it would have taken a bit longer. The real-life effects of Neha’s inspiring me AND accountability-driven coaching has allowed for me to have more “me” time, has made sure my voice is clear and top of mind, that I truly enjoy the process of serving my clients, and realigning my values as they relate to my business.
Beyond my own personal fulfillment of getting to do work that’s rooted in my purpose, the most rewarding aspect is helping other women uncover their purpose, create a career and life that’s on their terms and watching them thrive, both personally and professionally. Seeing women meet their TRUE self, shine in their most authentic expression and create a life they truly look forward to every day is my FAVORITE THING EVER. I live for this.
There will be millions of “experts” out there that will tell you “best practices” and what you “should” do. And while that has worked for them, it’s important to recognize it may not work for you. The most foolproof expert you can consult for your biz (and life) is your intuition. She will never lead you astray. She is your business consultant, your best friend and your guiding light - trust her.
Oh and P.S. you are the foundation of your biz. Just like a home, you can have all the pretty things, bells and whistles, but if you don’t have a solid foundation, the whole thing sinks. So take care of yourself, always. Especially when you don’t think you have time, that’s exactly when you need to.
And drink more water. You’re probably dehydrated.
Neha O’Rourke, Award-Winning Career and Energy Coach, Founder and CEO of Somewhere In Between CoachingAnna coaches high performing female entrepreneurs, executives, and leaders and guides them as they hone in and deepen their self leadership skills. She is a certified multimodality coach and brings the power of the body and physiology into her work. I met Anna during a yoga class in London in 2020 and was drawn to her magnetic energy. We became fast friends on that trip and spent time together wrapped up in stories as if we had known each other longer.
We remained in contact as friends until, on my wedding day (true story), I woke up with the clarity that I wanted to coach with Anna. I texted her that I wanted to get started immediately after my honeymoon and I can say with certainty that it’s one of the best decisions that I’ve made for my business. Anna tapped into my sense of self and has helped me truly ‘reconstruct’ my daily practices that align with the entrepreneur that I seek to embody. She’s one of a kind. I hope you enjoy getting to know her.
Through being invited into it, believe it or not! I left my decade-long management consulting career back in 2018, desiring to do something ‘different and meaningful’. After a few months, I was approached by two lovely women, asking if I could support them make bold choices and take on new directions in life. My first thought was “who am I to do that, I don’t know anything!” Yet my curiosity asked me to go for it… These two clients then starting expanding into more clients and slowly over time, I found myself being certified as a coach and truly loving being in service. While my start was perhaps a bit unorthodox and the road has been bumpy to say the least, I’m forever grateful to those two women who saw something in me and believed in me.
Seeing them succeed and to see that close by, it’s thrilling and it certainly is a privilege. The relationships I build with my clients are deep, trustworthy and life changing - for both of us! The things we share, the fears we face, the tears we cry - nothing is off limits. What I witness over and over is that the truth shall indeed set us free - and when a client touches her truth…her world is forever changed. My clients make me a better human, woman and a coach and being a part of success stories like Tamara’s - it really cannot get better than this.
• Build Your Core Team — Make the appropriate individuals, stakeholders, and personnel aware of the situation. These are people who are ‘in the know.’
- You may also consider the ‘not in the know’ list for the time being.
- Examples include: senior leadership, subject matter experts, core groups, witnesses, victims, legal/compliance, spokesperson, your PR team, etc.
• Introduce and Clarify Individual Roles and Responsibilities — Take a moment to ensure that everyone in the room understands each other’s roles and responsibilities related to the crisis. Assign roles as needed.
• Outline All Relevant Information — Leave no stone unturned, identify blind spots, motives, inconsistencies, and scrutinize and validate all sources of information.
• Set up Monitoring — Identify sources and channels of information where speculation or leakage may occur.
• Confirm Communication Cadence — Clarify cadence of team meeting schedule, example: “war room” situations 7AM/ 7PM daily briefings; weekly touch base for less-pressing situations, etc.
• Identify key audiences and/ or individuals that will be or have been impacted by the crisis.
- Examples include: employees, investors, clients, community partners, etc.
Tamara Edwards and Rachael HorvathWhile it’s important to consistently consider every measure to avoid or prevent unplanned occurrences that disrupt the normal state of your business, it is equally as important to be equipped with a Crisis Communications Playbook if you find yourself in a state of crisis.
NOTE: Steps 1-3 are dedicated to laying the foundation BEFORE you take action. We do not recommend going off the cuff or skipping over this process.
• Outline (a) the characteristics of each group of key audiences and (b) how they will be impacted by the crisis.
• When it comes to internal communications, your core team should define how, when, and if this information will be disseminated.
- Larger companies should consider their organizational structure and mirror what is already in place in terms of top-down communications tools. For example, a medium size business with hundreds of employees will likely have a ‘chain of
command’ already in place. We recommend starting there as a possible road map to disseminate information.
- For smaller and medium sized businesses, it is imperative to explore communications channels that have worked in the past.
- Questions to consider with your crisis response team:
* Who needs to be notified before the public or media?
* How will we deliver this information? i.e. email/company-wide address, town hall, individual basis?
• When it comes to external communications, outline all possibilities and outcomes: “if this, then that.” For example, what would happen if you/your business were to:
- Respond Directly or Undermine to accuser, reporter, whistleblower, etc.
- Get Ahead Of/ Spin The Story by releasing relevant information to specific sources.
- Release a Public Statement acknowledging the situation by admitting, denying, or spinning the story.
- Not Respond or Release a Public Statement and allow the situation to ‘play out.’
- Work Towards Higher Visibility Publications to tell the story you are looking to convey.
• NOTE: This list could go on, but you want to review all possible situations and assess which may be the ‘best of the worst’ in terms of options.
• #PROTIP — It is important to exhaust this list to its fullest potential, so be sure to leave room for discussion, ideas, and creativity from your core team.
• If indecision is the decision, that’s okay.
• If the decision is to move forward with the best combination of action items identified in the above, make sure to move forward as a united front.
• The key is to monitor and iterate as the situation unfolds. Be sure to maintain close contact with your core team during this process.
STEP #5 REFLECT, REVIEW, LEARN
• This step is just as imperative as Steps 1-4; review what went well, what was learned, and what new policies, rules, or guidelines will be established within the organization.
• After the ‘cooling off’ period, it may also be worthwhile to counter the narrative in some way and launch a proactive/ positive PR, Audience Activation, or Content strategy to further display your company’s core values, culture, policies or procedures, etc.
• Take a moment to breathe, not all crisis situations are easy — and they happen pretty fast.
BONUS: TYPES OF CRISIS
(SOURCE: NOGGIN):
• Economic: Events or situations like strikes, market crashes, and labor shortages.
• Informational: Loss of important information or organizational records, including public and/or confidential records, theft through phishing attacks, social engineering, or the leaking of sensitive data.
• Physical: Compromised major equipment, loss of suppliers, or a major disruption at a key operating plant.
• Human resources: The loss of a key executive or team member, vandalism, or workplace violence.
• Reputational: Rumors and gossip that can significantly hurt the reputation of the organization.
• Psychopathic: Unthinkable acts such as terrorism, kidnapping, or even tampering with products.
• Natural Disasters: Including tornadoes, earthquakes, fire and flash foods, disease outbreaks, etc. ❚
On May 26th, 2022 Broad Shoulders, made its way back onto the schedules of over 40 professional women across all industries in Chicago to come together to build each other up, strengthen connections, and enhance conversations. This marked Broad Shoulders tenth event since its inception in 2018, adding to the archive lineup of engaging events — from self-defense and mimosas to fireside chats, to pop-up shops.
Attendees heard from industry-leading entrepreneurs who discussed everything from the law of attraction to running away from bad energy (like Forrest Gump), to maintaining your beauty regimen, and becoming a new mother. Speakers and presenters Lindrea Reynolds of LR Brand Consulting, Janice Corley of RE/MAX Premier, Jennifer Sorrentino of Suite 115 Salon, and Arsiak Vartenian of Smart is the New Sexy.
A special thank you to SOCIAL Sparkling Wine and ROTI for sponsoring the goodies for this event.
All ticket proceeds went to MakerGirl, a Science, Technology, Engineering, and Math program that supports girls, between the ages of seven and ten through 3D printing and cutting-edge technology workshops.
Follow along for our journey as we visit cities around the U.S. for the ‘We are Working Women’ Tour.
https://www.bebroad.life
Hair and Makeup: Blowout Junkie, Alyssa Cruz, Marina Oraha
Photography: Emily Davis, Hannah Schweiss, Nastasia Mora
Branding: Richard McPheters
Magazine Design: Alisa Hood
Creative Directors: Helen Burken and George Ramirez
Venue: The Studio Chicago
