TALLY News

XMAS EDITION / DECEMBER 2014

INTERVIEW WITH ELLEN AKESSON 928,279 PIECES, ALL BY HERSELF! 30 YEARS CELEBRATION IN BUDAPEST

#TALLYWEIJL4WISHES TALLY WEiJL this year donates a very special wish

WISHING YOU A MERRY X-MAS AND A NEW YEAR FILLED WITH JOY!

Tally-Elfassi Weijl - Beat Gr端ring

TALLY NEWS

XMAS EDITION 4

A YEAR OF SUCCESS Looking back on a year full of accomplishments, we salute 2014 and welcome 2015!

5 6-7

928,279 PIECES ALL BY HERSELF! #TALLYWEIJL4WISHES TALLY WEiJL this year donates a very special wish

8-9

INTERVIEW WITH ELLEN AKESSON

10-11

DECK THE HALLS WITH TALLY JOY!

We sat down with the creative mind behind the collections for an exclusive walkthrough of the collection process making

the TALLY family in Paris really got in the Christmas spirit!

12

THEN AND NOW

13

JOY MAGAZINE PARTIES WITH TALLY WEiJL

14-15 16

Would you recognize them today?

TALLY WEiJL IN FASHION AND LIFESTYLE MEDIA BEST ON SOCIAL MEDIA

A YEAR OF SUCCESS

Looking back on a year full of accomplishments, we salute 2014 and welcome 2015!

The magical time of Christmas is here, when we all come together to celebrate the closing of a year and the beginning of a new one, and even at TALLY we celebrate this moment all together as one big family.

Looking back on the events of this year, we have achieved so much.

We started the year in style attending Paris fashion week, then flew to the States to party in Coachella.

We opened our online store to 9 more countries and gave fans all over the world the chance to get their fave TALLY pieces online.

We invited 14 international bloggers for the biggest blogger event of the year in our Design Center in Paris.

We had a blast at our first Vogue Fashion Night Out in Italy in our stores of Milano and Rome, we opened 45 brand new stores across Europe and took part in an amazing charity campaign with Make-A-Wish®.

Of course with all that went on this year, we had to end the year with a “BANG!” by celebrating 30 years of international success!

Thank you all for making this possible and for all the support and energy you bring daily at TALLY. With this flashback, we salute the ending of 2014 and welcome the New Year with excitement and drive to make it even better than last one.

AND THE AWARD GOES TO… To prove that we value each and everyone’s hard work, we decided to give early Christmas gifts this year.

To all the sales teams that exceeded the given selling target within a specific time frame we gifted them with their own party to celebrate with the whole team.

We especially congratulate the stores of Wetzlar, Norderstedt, Baunatal, Ingolstadt Westpark, Milano Grandi Stazioni, Ravenna, Bibione, Mantova, Campobasso, Winterthur Rosenberg, Anara Ankamall, Plovdiv Mall, Walbrzych Victoria, Trencin and Skopje City Mall for their passion and enthusiasm!

4 - TALLY NEWS

928,279 PIECES ALL BY HERSELF! Our colleagues in the TALLY warehouses in Lörrach, Zofingen and Milan are working hard every day to make sure that about 275,000 pieces are shipped daily and delivered in all of our stores around the world.

Working in the warehouse is no walk in the park, but our colleagues’ dedication is what we value and appreciate the most.

Kerstin Buchhaas works in our warehouse in Lörrach and she’s been working for TALLY WEiJL for the past 8 years. Every day she goes to work like it was any other day, but little did she know that last year she picked almost 1 million pieces, which means that she picked almost 2% of everything that was sold worldwide in 2013 all by herself! This is 30% more pieces processed by an average employee!

Kerstin is a role model and an inspiration to all of us, and we thank her for her dedication and motivation.

IMPOSSIBLE IS NOT TALLY WEiJL and Kerstin is the example.

TALLY NEWS - 5

MORE THAN 5K THANKS TO YOU! With your help we can reach even more share it with your friends and family BEAT GRUERING

The Make-A-Wish campaign is having a huge success! A BIG thank you for your #tallyweijl4wishes selfies guys! We’ve got more than 5000 selfies so far (5638 at this exact moment) and this number keeps on growing :) And even more exciting, from sports to fashion, many are the celebrities who already showed their support to our donation campaign! Check out all the celebrity selfies we’ve got so far: fashion photographers, fashion bloggers, designers, footballers, TV personalities – everybody is taking part in this amazing initiative!

6 - TALLY NEWS

TALLY ELFASSI - WEIJL

You haven’t sent your selfie yet? Then do it now!

It’s super easy, all you have to do is take one of the special Wand stickers at any cash desk of any TALLY store, place it on your clothes in a visible position and take a selfie! Then upload your picture on instagram with the hashtag #tallyweijl4wishes and tag it with @tally_weijl and @makeawishintl.

EVERY SINGLE SELFIE COUNTS! Help us reach this goal, take part in the initiative and be the proud ambassadors of this cause! You don’t have instagram? There’s no problem!

Send us your picture with the sticker via email to community@tally-weijl.com and we will upload them for you.

The campaign will run from the 28th of November 2014 until the 5th of January 2015 in all European TALLY stores (retails and partners). All Terms & Conditions for this initiative can be found on the TALLY blog: blog.tally-weijl.com

#TALLYWEIJL4WISHES

IS A HUGE SUCCESS! SANDRA SCHNEIDERS

HONORATA SKARBEK

ELISA TAVITI

PAULIEN RIEMIS

TV presenter

fashion blogger

fashion blogger

belgian blogger

VERA DOPPLER

JOHANNA SETZER

INGE PRADER

THOMAS KIRCHGRABNER

Singer

TV presenter

photographer

fashion designer

MARTINA KAISER

DAVE DOLLÉ

CHRIS MARKS

TONI POLSTER

former radio and TV host & current DJ

former Swiss athlete

Foosball World Champion

Austrian footballer

SABINA SCHNEEBELI & TIM BETTERMANN

DIETER CHMELAR

NICOLE BERCHTOLD

SPECIAL ELEMENTS

Swiss actress & Swiss actor

TV host and comedian

TV host

Swiss dance crew

TALLY NEWS - 7

This year’s Xmas collection has everything you need for a spectacular New Years celebration! But ever wondered what goes on while putting together a collection? What decisions are made behind those pieces? Well, we sat down with the creative mind behind the clothes, Ellen Akesson head of trend at the Design studio in Paris, to get a privileged walkthrough of the collection process making.

Although she likes to say that she learned everything she knows “from practicing different jobs within fashion”, Ellen studied Fashion Design at the Swedish private Nordic School of Design, which, already from an early stage in her life, laid the foundations for her brilliant future ahead in the fashion industry.

Jumping in between Denmark and Sweden, Ellen went from print designing for interior textiles to accessories design, and ultimately landing a job at Gina Tricots trend department.

So, how did she end up in Paris? Well, even great designers sometimes need a little push. “My dear friend and ex-colleague Amelie - also from Sweden”, she tells us “called me up one day and told me TALLY WEiJL needed a new head of trends and about a month later we were parisian neighbours - and colleagues- once again”.

8 - TALLY NEWS

A DAY WITH

ELLEN AKESSON

Head of Trend, TALLY WEiJL Design Center, Paris

Today, in her magnificent office in Paris, Ellen spends most of her day doing trend research online. “I have my favorite blogs that I visit numerous times a week. It’s of course also important for me to keep track of the latest fashion shows, fashion magazines or why not newly released music videos or trending exhibitions”.

After she has collected all that might influence the fashion world one way or the other, Ellen carefully creates “moodboards” which, in the end, will be the direction to follow for the designers and buyers of TALLY WEiJL for the upcoming seasons.

Impressive right? Well, add to that the fact that most of the time the research is done a whole year in advance! “Yes, now we’re already thinking about next year’s Xmas collection!”. But for this year’s collection, Ellen and her team outdid themselves. They managed to merge together two completely different trends and create one fantastic complementary collection: one soft and feminine and the other sport-inspired.

“This Xmas is all about daring to ‘dress down’ your Xmas or nye-look” Ellen explains, “by pairing your sequin skirt with a Xmas sweatshirt for instance”.

But when asked which one of the two collections she will sport at her new years party, Ellen’s answer caught us laughing; “I’m not a huge fan of New Years Eve itself but it’s always exciting to think that a new year is approaching! A new year that could mean a big move, a new job or a trip to a dreamy location! For me, the biggest ‘event’ of 2015 will probably be my 30th birthday!”.

Pictures by Artem Kononenko TALLY NEWS - 9

DECK THE HALLS WITH TALLY JOY! This year the TALLY family in Paris really got in the Christmas spirit!

We threw a festive and fun challenge to all of our colleagues working in the Design Center, to decorate their workspace with Christmas ornaments. The most original and jolly decorations will win a special prize.

Resources in an office are usually limited, but that didn’t stop our creative minds! Take a look at the incredible settings they have put together. There is still a little more time until the winner is announced on the 18th of December, so deck the halls and show your Christmas spirit!

10 - TALLY NEWS

TALLY NEWS - 11

THEN AND NOW...

Would you recognize them today?

Marco Dellapiana

Marina Schwarz

Michael Haag

Sebastian Bieber

Florian Unger

I

General Manager Italy

Regional Manager Hessen/ Nordrhein Westfalen Germany

Head of Marketing

Human Resources

Regional Manager Region West (Germany)

Ralf Gravelaar

Julia Wild

Sebastian Coles

Valentin Huss

Inken Buhmann

J

Market Leader North of Germany

Marketing & Communications Manager

Head of E-commerce

Team Leader Operational Marketing

Global Head of Partner/ Wholesale

Solution 1:H, 2:C, 3:F, 4:E, 5:A, 6:G, 7:D, 8:B, 9:J, 10:I

12 - TALLY NEWS

JOY MAGAZINE PARTIES WITH TALLY WEiJL TALLY WEiJL celebrates 30 years in Budapest with JOY Magazine

TALLY NEWS - 13

TALLY WEiJL IN FASHION

Press Review Client: Medium: Circulation:

TALLY WEiJL Trading AG OK! 560.000

Brand: Issue: PR-Value:

Press Review

TALLY WEiJL October 2014, No. 43 9.509,50 €

Client: Medium: Circulation:

TALLY WEiJL Trading AG InTouch Style 598.000

Brand: Issue: PR-Value:

TALLY WEiJL October 2014, No. 06 5.586,00 €

Datum: 01.12.2014

Datum: 01.12.2014

Medienart: Print Medientyp: Publikumszeitschriften Auflage: 145'682 Erscheinungsweise: Karkalis PR10x jährlich Gesellschaft

Themen-Nr.: 792.081 Schweizer Illustrierte Abo-Nr.: 1071841 8008 Zürich Seite: 34 044/ 259 69 69

Fläche: 85'939 mm² für Kommunikation mbH www.sistyle.ch Merowingerstraße 61 40225 Düsseldorf Tel.: (+49) 211.30 20 58 10 Fax: (+49) 211.30 20 58 11 Mail: info@karkalis-pr.com

Position

www.observer.at

Schweizer Illustrierte 8008 Zürich 044/ 259 69 69 www.sistyle.ch

Wien, im November 2014, Nr: 9, 12x/Jahr, Seite: _ Druckauflage: 220 000, Größe: 100%, easyAPQ: _ Auftr.: 8461, Clip: 8750897, SB: Tally Weijl

Position

Wien, im November 2014, Nr: 9, 12x/Jahr, Seite: _ Druckauflage: 220 000, Größe: 100%, easyAPQ: _ Auftr.: 8461, Clip: 8750897, SB: Tally Weijl

Karkalis PR Gesellschaft für Kommunikation mbH Merowingerstraße 61 40225 Düsseldorf Tel.: (+49) 211.30 20 58 10 Fax: (+49) 211.30 20 58 11 Mail: info@karkalis-pr.com

www.observer.at

dot. film.music.lifestyle dot. film.music.lifestyle Karkalis PR Gesellschaft für Kommunikation mbH Merowingerstraße 61 40225 Düsseldorf Tel.: (+49) 211.30 20 58 10 Fax: (+49) 211.30 20 58 11 Mail: info@karkalis-pr.com Medienart: Print Themen-Nr.: 792.081 Medientyp: Publikumszeitschriften Abo-Nr.: 1071841 Auflage: 145'682 Seite: 34 Erscheinungsweise: 10x jährlich Fläche: 85'939 mm²

Karkalis PR Gesellschaft für Kommunikation mbH Merowingerstraße 61 40225 Düsseldorf Tel.: (+49) 211.30 20 58 10 Fax: (+49) 211.30 20 58 11 Mail: info@karkalis-pr.com

Press Review Client: Medium: Circulation:

TALLY WEiJL Trading AG JOY 1.000.000

Brand: Issue: PR-Value:

TALLY WEiJL Dezember 2014, No. 12 4.488,75 €

Zum eigenen Gebrauch nach §42a UrhG. Anfragen zum Inhalt und zu Nutzungsrechten bitte an den Verlag (Tel: 01/2351366800).

Medienbeobachtung Medienanalyse Informationsmanagement Sprachdienstleistungen

ARGUS der Presse AG Rüdigerstrasse 15, Postfach, 8027 Zürich Tel. 044 388 82 00, Fax 044 388 82 01 www.argus.ch

Seite: 1/2

Zum eigenen Gebrauch nach §42a UrhG. Anfragen zum Inhalt und zu Nutzungsrechten bitte an den Verlag (Tel: 01/2351366800).

Argus Ref.: 55815694 Ausschnitt Seite: 1/4

Medienbeobachtung Medienanalyse Informationsmanagement Sprachdienstleistungen

ARGUS der Presse AG Rüdigerstrasse 15, Postfach, 8027 Zürich Tel. 044 388 82 00, Fax 044 388 82 01 www.argus.ch

Press Review

Press Review Client: Medium: Circulation:

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Argus Ref.: 55815694 Ausschnitt Seite: 2/4

TALLY WEiJL Trading AG Mädchen 596.000

Brand: Issue: PR-Value:

Client: Medium: Circulation:

TALLY WEiJL November 2014, No. 13 7.711,62 €

Karkalis PR Gesellschaft für Kommunikation mbH Merowingerstraße 61 40225 Düsseldorf Tel.: (+49) 211.30 20 58 10 Fax: (+49) 211.30 20 58 11 Mail: info@karkalis-pr.com

TALLY WEiJL Trading AG Inside - Das Star-Magazin 320.000

Brand: Issue: PR-Value:

TALLY WEiJL October 2014, No. 11 947,63 €

Karkalis PR Gesellschaft für Kommunikation mbH Merowingerstraße 61 40225 Düsseldorf Tel.: (+49) 211.30 20 58 10 Fax: (+49) 211.30 20 58 11 Mail: info@karkalis-pr.com

PASSIONATE • SELF-CONFIDENT • ENTREPRENEURIAL • PASSIONATE • SELF-CONFIDENT • ENTREPRENEURIAL • PASSIONATE • SELF-CONFID

PASSIONATE • SELF-CONFIDENT • ENTREPRENEURIAL • PASSIONATE • SELF-CONFIDENT • ENTREPRENEURIAL • PASSIONATE • SELF-CONFIDENT • ENTREPREN

Karkalis PR Gesellschaft für Kommunikation mbH Merowingerstraße 61 40225 Düsseldorf Tel.: (+49) 211.30 20 58 10 Fax: (+49) 211.30 20 58 11 Mail: info@karkalis-pr.com

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Karkalis PR Gesellschaft für Kommunikation mbH Merowingerstraße 61 40225 Düsseldorf Tel.: (+49) 211.30 20 58 10 Fax: (+49) 211.30 20 58 11 Mail: info@karkalis-pr.com

Karkalis PR Gesellschaft für Kommunikation mbH Merowingerstraße 61 40225 Düsseldorf Tel.: (+49) 211.30 20 58 10 Fax: (+49) 211.30 20 58 11 Mail: info@karkalis-pr.com

Karkalis PR Gesellschaft für Kommunikation mbH Merowingerstraße 61 40225 Düsseldorf Tel.: (+49) 211.30 20 58 10 Fax: (+49) 211.30 20 58 11 Mail: info@karkalis-pr.com

Karkalis PR Gesellschaft für Kommunikation mbH Merowingerstraße 61 40225 Düsseldorf Tel.: (+49) 211.30 20 58 10 Fax: (+49) 211.30 20 58 11 Mail: info@karkalis-pr.com

AND LIFESTYLE MEDIA Press Review

Press Review

Client: Medium: Circulation:

TALLY WEiJL Trading AG Petra 1.020.000

Brand: Issue: PR-Value:

Press Review Client:

Medium: Review Press Circulation:

Client: Medium: Circulation:

Client: Medium: Circulation:

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TALLY WEiJL Trading AG OK! 560.000

Press Review TALLY WEiJL Trading AG Pro7 Taff 850.000

TALLY WEiJL Trading AG

Brand: Broadcast: PR-Value: Brand:

TALLY WEiJL 21. October 2014 5.000 €

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TALLY WEiJL Trading AG RTL Exclusiv 2.040.000

TALLY WEiJL 2014

Karkalis PR Gesellschaft für Kommunikation mbH Merowingerstraße 61 40225 Düsseldorf Tel.: (+49) 211.30 20 58 10 Fax: (+49) 211.30 20 58 11 Mail: info@karkalis-pr.com

Karkalis PR Gesellschaft für Kommunikation mbH Pro7 Taff Merowingerstraße 61 Broadcast: 21. October 40225 Düsseldorf Tel.: (+49) 211.30 20 58 10 Fax: (+49) 211.30 20 58PR-Value: 11 Mail: info@karkalis-pr.com 850.000 5.000 €

Brand: Broadcast: PR-Value:

TALLY WEiJL 26. September 2014 5.000 €

Karkalis PR Gesellschaft für Kommunikation mbH Merowingerstraße 61 40225 Düsseldorf Tel.: (+49) 211.30 20 58 10 Fax: (+49) 211.30 20 58 11 Mail: info@karkalis-pr.com

TALLY WEiJL October 2014, No. 44 17.592,58 €

Press Review

Press Review Client: Medium: Circulation:

Brand: Issue: PR-Value:

TALLY WEiJL Trading AG Guten Morgen Deutschland n.a.

Client: Medium:

PR Gesellschaft Brand: KarkalisTALLY WEiJL für Kommunikation mbH Circulation: 61 2014 40225 Düsseldorf Broadcast:Merowingerstraße 15. October Tel.: (+49) 211.30 20 58 10 Fax: (+49) 211.30 20 58 11 Mail: info@karkalis-pr.com

PR-Value:

DAY

TITLE

Media Type

CIRCULATION

MEDIA VALUE €

PERIODICITY

DAY

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Print

67.140

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monthly

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Woman

Print

180.100

Karkalis PR Gesellschaft für Kommunikation mbH Merowingerstraße 61 40225 Düsseldorf Tel.: (+49) 211.30 20 58PR 10 Gesellschaft Fax: (+49) 211.30 20 58 11 mbH Mail: info@karkalis-pr.com Karkalis für Kommunikation Merowingerstraße 61 40225 Düsseldorf Tel.: (+49) 211.30 20 58 10 Fax: (+49) 211.30 20 58 11 Mail: info@karkalis-pr.com

TALLY WEiJL Trading AG Brand: TALLY WEiJL Guten Morgen Deutschland Broadcast: 07. October 2014 Karkalis PR Gesellschaft für Kommunikation mbH Merowingerstraße 61 40225 Düsseldorf n.a.

PR-Value: 5.000 € Tel.: (+49) 211.30 20 58 10 Fax: (+49) 211.30 20 58 11 Mail: info@karkalis-pr.com

5.000 €

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Karkalis PR Gesellschaft für Kommunikation mbH Merowingerstraße 61 40225 Düsseldorf Tel.: (+49) 211.30 20 58 10 Fax: (+49) 211.30 20 58 11 Mail: info@karkalis-pr.com

Karkalis PR Gesellschaft für Kommunikation mbH Merowingerstraße 61 40225 Düsseldorf Tel.: (+49) 211.30 20 58 10 Fax: (+49) 211.30 20 58 11 Mail: info@karkalis-pr.com

Karkalis PR Gesellschaft für Kommunikation mbH Merowingerstraße 61 40225 Düsseldorf Tel.: (+49) 211.30 20 58 10 Fax: (+49) 211.30 20 58 11 Mail: info@karkalis-pr.com

TALLY NEWS - 15

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HAPPY NEW YEAR SEE YOU IN 2015!