ney)
(More than just mo
The Delivery flow chart June
May 5
12
July
19
26
2
9
16
23
30
7
100
150
100
100
100
100
150
100
150
150
150
100
150
100
14
21 28
august 4
11
18
September 15
22
cost
impressions
25
1
8
29
150
150
150
$1,832,800
274,274,750
150
150
150
$1,706,400 $3,539,200
255,359,250 529,634,000
hulu
$250,000
8,333,332
diy network online
$250,000
1,200,000
spot tv Late night
100
cable tv hgtv
100
digital
youtube hgtv.com
mobile foursquare Yelp! Checkpoints app twitter
$38,760
387,600
$250,000 $788,760
1,386,560 11,307,492
$387,600 $3,240 $135,660 $387,600 $914,100
387,600 6,000 387,600 387,600 1,168,800
$250,000 $250,000 $500,000
12,500,000 12,500,000 25,000,000
$31,648 $205,692 $870,240
625,976 1,274,519
online radio spotify pandora
magazine Create & Decorate BHG Do it yourself HGTV Magazine
$1,107,580
2,940,000 4,840,495
$50,000 $600,000 $50,000
5,915,666 5,915,666 5,915,666
$150,000 $25,120 $875,120
5,915,666 5,915,666 29,578,330
$35,670 $900
5,915,665 5,915,665
$36,570
11,831,330
$675,000 $18,750 $315,000 $75,000 $73,126 $42,188 $70,425 $46,950 $60,000 $1,376,439
450,000 2,400,000 832,500 2,000,000 350,000 350,000 100,000 250,000 2,250,000 8,982,500
$9,137,769 $62,231 $800,000 $10,000,000
622,342,947
in store passageway pillars tv wall Speaking in the aisles digital endcaps diy takeaway
pop conveyer belt dividers sales associate aprons
imc Monologue mail diy duel glidden gets artsy uso renovation/reveal coloring books learn my colors book make the base your home glidden delegates wordy walls
18
SUBTOTAL contingency production total