Visual Identity Guide
The THAIRAPY Salon Company is more than just a place to get your hair cut. It is a therapeutic space that is meant to be relaxing and inviting. Everyone has heard the saying “You’re stylist is also your therapist.” At THAIRAPY we take this concept seriously. Here is a visual identity guide for how to adequately promote the brand. This book is a quick overview of how to properly execute the visual aspects of the brand. Each section is a detailed description on how to use the logo and visual aspects of the brand.
Table of Contents Section
For more information please contact:
01 Brand Attributes 01
THAIRAPY Brand Management. 1234 W. Something St. Somewhere, OK 98765
02 Logo Elements 05
Telephone: 918-123-4567 Email: firstname.lastname@example.org Website: thairapy.com/brand
03 Signature Configurations
04 Identity Typeface 17 05 Identity Colors 21 06 Stationary System 25 07 Product Packaging
08 Advertisement Examples
Branding Attributes • Efficient THAIRAPY understands the necessity of timely, yet thorough, services. We hold this to be important for the satisfaction of our clients.
• Tranquil A salon is where people go to relax. The stylists at THAIRAPY make this their number one priority. THAIRAPY strives to be the top salon when it comes to customer service.
• Knowledgable The world of hair care is always evolving. At THAIRAPY have an extensive education program to ensure that our stylists are the best at their trade. They are always up-to-date on the latest styles and trends.
• Trustworthy THAIRAPY was built on the common phrase “your stylist knows more about you than your therapist.” With this in mind, we want all customers to feel comfort with their stylist and know that everything said in the salon chair stays
• Professional We believe that the key to a successful business is by treating the clients respectfully. This is achieved by maintaining a positive and professional atmosphere.
Our signature is the first impression of the THAIRAPY salon. For this reason, we believe the proper use of our signature elements are vital for consistancy of our brand. To correctly use the company signature, please download from thairapy.com/brand.
Detailed color chart in Section 05: Identity Colors
Logo Elements (contâ€™d)
Trademark The THAIRAPY logo is trademarked. THAIRAPY is a different form of salon, therefore it is trademarked to distinguish it from its competitors. This form of trademark is used to claim ownership of THAIRAPY goods and packaging.
THAIRAPY THAIRAPY TM
Signature Configurations Logo Variations These additional symbol variations are approved to be used as needed to accommodate those using the signature. To use these approved symbols you must download from thairapy.com/brand.
Gray Scale Black Background
Preferred Three Color
Three Colors Reversed Other
Three Colors Reversed
Two Color Reverse
One Color Black
Gray Scale White Background
Salon and Spa
Signature Configurations (contâ€™d)
Symbol Variations These symbols are used as accents on certain products and must be used correctly. To use these approved symbols you must download from thairapy.com/brand.
THAIRAPY THAIRAPY TM
Identity Typeface Primary typeface for headings
Secondary typeface for sub-headings
Adobe Garamond Pro
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Identity Colors Black Used for secondary typeface for subheadings and white space for logo.
Dark Gray Used for two-color version of logo.
Light Gray Used for “T” and “APY”
C0 M0 Y0 K100
R0 G0 B0
C0 M0 Y0 K50
R147 G149 B152
Pantone Cool Gray 9 C
C0 M0 Y0 K10
R 230 G231 B232
Pantone Cool Gray 2 C
C31 M13 Y0 K0
R171 G200 B233
Pantone 658 C
C87 M64 Y7 K0
R49 G100 B166
Pantone 5405 C
Light Blue Used for “HAIR” in logo.
Dark Blue Used for text copy.
Stationary System Letterhead Variations
1234 W . Somew Something St. here, O K 123 45
Yhing St. P A IR . Somet TM
A1234 W H T
mew | So
4 123 K ,O here
R I A
Y P A
me . So W 34
S St. | g n i th
K 12 O , here
Stationary System (contâ€™d)
Envelope Variations De pa 123 rtme Som 4 W. nt of ew Som Bran her d e e, O thing ing K 1 St. 234 5
Department of Branding 1234 W. Something St. Somewhere, OK 12345
om Y |S . t P S TM
RoAmething I A .S
2 K1 O , ere wh
Stationary System (contâ€™d) TM
g ethin Som . W 34
W. So m
St. | S omew
TORI FORREST Brand Manager WORK: 918-123-4567 CELL: 918-605-8214 E-MAIL: email@example.com
Brand Mana ge
WOR K CELL : 918-1234567 : 91860 E-MA IL: to 5-8214 ri.forr est@th air
7 -456 -123 14 8 1 .com 9 K: -82 irapy WOR : 918-605 rest@tha r L CEL IL: tori.fo A E-M 1234 W. Something St. | Somewhere, OK 98765
SnaTger E R OR nd Ma
F I R TO
Y P A IR
Business Card Variations
Product Packaging THAIRAPY Styling Products The line of THAIRAPY styling products is the newest addition to the brand. The packaging was designed to stay consistant with the brand.We stayed true to the THAIRAPY classic colors and design style to present our exciting new product.
Conditioner Styling Foam
Product Packaging (contâ€™d) THAIRAPY T-shirts
Client Goody Bags
During certain promotions, THAIRAPY will also include an American Apparel complimentary THAIRAPY v-neck t-shirt in each new client goody bag. The shirts come in XS, S, M, L, XL and XXL. They come in white, blue or black.
Each new client goes home with a THAIRAPY goody bag. This bag includes free samples of all the products listed on the previous page, to ensure that the clients will get the same results with their hair at home, as they did in the salon chair.
is also your
Half-page Magazine Ad While she does your hair... ... you’ll feel like you’re there.
Sit back, relax and enjoy the salon.
1234 W. Something St., Somewhere, OK 98765
Find comfort in good hair. 1234 W. Something St., Somewhere, OK 98765
Promotional Tools (cont’d) THAIRAPY
Client Goodie Bag Each new client goes home with a THAIRAPY goody bag. This bag includes free samples of all the products listed on the previous page, to ensure that the clients will get the same results with their THAIRAPY hair at home, as they did in the salon chair. TM
During certain promotions, THAIRAPY will also include an American Apparel complimentary THAIRAPY v-neck t-shirt in each new client goody bag They come in white, blue or black.
About THAIRAPY Our salon is the perfect place for your every beauty and relaxation needs. We created our salon on the phrase “You’re stylist knows more about you than your therapist.” We characterize our salon as: efficient, tranquil, professional, knowledgable and trustworthy.
1234 W. Something St. Somewhere, OK 12345
Where your STYLIST is also your THERAPIST
Haircuts and Styles Haircut and Style Haircut Kids (10 and under) Trims Shampoo and Style Special Occasion*
$30 $25 $15 $15 $20 $40
Waxing Full Facial Wax Eyebrow Chin Lip Legs
Product Line $30 $20 $15 $15 $40
*Ask about group discount for weddings
Permanents Basic Perm Specialty Perm Chemical Relaxer
$50 $65 $55
Facial Treatments Basic Facial $25 Facial w/ Machines $30 Microdermabrasion $40 Glycolic Peel $45 Enzyme Mask $40
Artificial Nails Fill ins Remove Nails Basic Manicure Hot Oil Manicure Polish Only Fingernail Trim Nail Design
$30 $25 $10 $20 $25 $10 $10 $10 extra
Pedicures Pedicure Toe Nail Trim
THAIRAPY Salon has all of your favorite style products to ensure that you look as great at home as you did when you left. We carry professional products, including Paul Mitchell, Redken, Chi, Biolage, TiGi and Sexy Hair. We also carry our own line of professional salon products. Ask your stylist about the amazing new thairapy line.
Promotional Tools (contâ€™d)
THAIRAPY Written by Tori Forrest
THAIRAPY Salon has built a successful salon with their relaxing atmosphere and unmatched customer service. THAIRAPY salon owners are now sharing their business secrets with you. These are the best ways to brand your business, market your business and even more innovative ways of promoting your salon. From product packaging to customer service tips, this book is the go-to source for building your successful salon.
THAIRAPY Book THAIRAPY
How to Build a Successful Salon
THAIRAPY Salon didnâ€™t want to be selfish and keep all of their successful business moves to themselves. They decided to share their salon secrets and write a book on how to successfully open a hair salon. This book details everything from customer service skills to how-too skills for classic hair styles. This book details how to be the stylist you always dreamed to be. Innovative techniques and interpersonal skills are key to having a successful career behind the chair. This book details how to successfully run a salon.
Written by Tori Forrest
With the design of the book, we stayed true to the identity colors and overall theme of every THAIRAPY product and package.
This is not a real company. I do not own any photographs used in this book