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Portfolio Luca Tajè

Service & Spatial Designer


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Precision, determination and dedication of my own character are channeled into every single project, both from work point of view and personal perspective.


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Hi, I’m Luca and I’m a Service and a Spatial Designer. I am a curious, hard-working, and emphatic person who has always cultivated a strong interest in design and architecture. I love observing how people think and behave, and I always try to actively engage the users in all the stages of the design process. Although I have a holistic view of user experience design, I am mostly focused on Service Design, Spatial Design, and User research.

About.

I always try to design services and spaces that are meaningful and impactful for the people, by deeply understanding the real needs and the real problems of the final users. Before specializing in Service Design, my background was in Spatial Design. I’ve worked as Interior Designer during my bachelor in interior Design; therefore, I worked as a Service Designer during my master’s degree within the DESIS Lab of Politecnico of Milan and within the UX consulting of Bosch China in Shanghai. I completed my academic records with a double degree in Design Innovation at Tongji University in Shanghai, where I lived for one year and a half.


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I'm currently looking for a Job opportunity which allows me to cultivate my interests in both Service and Spatial Design. Personally, I think today, the main challenge for a Spatial Designer is to address users' needs while designing the space: understanding the way people use and interact with the spaces, the activities they do, and consequentially come up with the

My Goal.

most fitting solutions.

Why? Because User-Centricity is investing the design of every part of people's life; therefore, users are expecting the space to fit their needs rather then them fitting the space layout.

So... Since Service design is based on a user-centered approach (Stickdorn and Schneider, 2012).

What can we learn from Service Design to conceive a user-centered space design? At the same time, as a Service Designer, we must consider where the service will be used and how end users will interact with both the digital and physical output. Space and services are part of the same system, so they must be designed together.


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Contents.


10.

- 2019

34.

- 2018

Bosch UX office

Dish Community

Single work

Team work

Service Design

Service Design

Spatial Design UX Design

50.

- 2017

Connecting Diversity Team work Service Design Spatial Design Communication Design

74. Spatial Design Skills


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Bosch UX office Project field: Service Design Spatial Design UX Design

Type of work: Single work

Time: 5 months

Place: Shanghai, China

Keywords: #Service-Design #Spatial-Design #Bosch #UXDesign #Experience-Design #Working-Space #Design-thinking


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SERVICE, SPATIAL & UX DESIGN

Designing working spaces, thanks to User Experience How “User Experience” and “Design Thinking” could help the design of meaningful working spaces. Introduction The head of the User Experience office of Bosch, Dominic Winkler, wished to redesign the space. The project’s purpose was to design a new office space with a user-centered approach, which means considering the users’ needs during the all design process, and to involve the users during the all project development.

My role Thanks to my double background in Service and Spatial design, I led the design process. While the UX team was supervising all the project aspects: I planned and structured the user research activities, and managed the user interviews, including the design thinking process used. I planned and executed the prototyping phase by involving the final users.

Kickoff Design thinking process In order to tackle the project, the design approach used is the UX design approach of Bosch, blended with Service Design and Spatial Design. It consists of five main steps: empathize, define, conceive, make, and test.


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Is it possible to design a workplace applying a user-centered approach, where the User is involved in the design process? Kickoff

Empathize Target User Define

Ideate

Make

Co-designer Decision maker

Decision maker

Test Tester

Deliver


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Emphatize Kickoff

Learn about and with the user To better comprehend the space, the people, and the user experience of the different areas, I decided

Empathize

Target User

to structure the research into three different parts: Spatial analysis, User analysis, and Spatial & User analysis.

Define

Co-designer

Decision maker

Ideate Decision maker

Make

Test

Tester

Deliver

Project area

Prototyping area


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Spatial Analysis The office's shape was relatively simple: it's rect-

Storage: 2.5m2

angular, with a 140 sqm of surface and alongside

Coffee area: 1.2m2

which measures about 20 m and a shorter side measuring around 7m. The layout of the office di-

Project area/desk: 25m2

Prototyping area: 25m2

vides the space into three main areas: project area A, project area B, and a multi-functional area in the middle, which hosts a meeting area, a presentation rea/relax area, and a prototyping area. The office has two symmetrical entrances, separated by a central showcase that gives visibility between the corridor and the central part of the office.

Relax area: 13m2 Project area: 76 m2

Meeting area: 16.9m2

The employees of the UX office do not have a fixed position in the dedicated working space; they move

Project area

Relax area

depending

Printing area

Prototyping area

Coffee area

Storage

on

the

project which they are assigned to. Usually, every project is run by 2 to 4 people maximum, plus interns.

Relax area

140

Meeting area

m2

Coffee area

Meeting area

Project area


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User Analysis For the user analysis, I planned interview sessions with all the UX office' users and a co-creation activity. The goal of this phase is to collect as much information as possible from the users. The informations collected are divided in: direct information with the interviews, and thoughts with the Lego co-creation.

Interview guidelines: To frame and understand how to gather information from the users, I defined with the Senior User researcher an interview guidelines. The guideline allows me to set different questions in order to collect as much information as possible.


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Space & User Analysis This type of analysis helped me to connect the user analysis and space analysis by understanding the experience of the users by using and living the Activities

working space. I used different methods, such as direct observation and participatory observation with the end-users. Moreover, I used the "activity location" to understand, which is the relationship between users, spaces, and working activities.

Activities + Places

Activities + Places + Experience


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used -

+ used

Chart of areas used From the closest graphic, it is possible to comprehend that the most used areas of the office are the project area on the side, while the prototyping area is the less practiced one.

These activities helped me to understand which is the User's flow within the office, and moreover, on understanding which were the most and less used areas of the office.

People flow chart From the flow chart instead, it highlights the central corridor of the office, which connects the project areas and serves the other area of the office; at the same time, it's understandable how the first access to the office is the most used, due to the proximity of the building's connections.


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What about the office's guest? To design a space that also considers the guest's experience, I hybridize the service design tool "user journey." The purpose of this tool was to map the main guests' actions within the space. The user journey is designed according to the different types of users highlighted with different profile "personas." The objective is first to support the UX team to host a different type of guests, and second, to host the guest in an environment designed by considering their needs.


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Stefan A regular friend of the office About

Personality

Age: 32

Extrovert

Introvert

Location: Shanghai

Sensing

Intuition

Status: Single

Thinking

Feeling

Role: Designer at PT department

Judging

Perceiving

UX office

Goals

Knowing UX team

Always looking for the head of the department to have meetings. Genuinely interested in the UX office works, always asking the good coffee of the office

Knowing UX office Office visitor

Frustrations Frustrated to lose time, and to not accomplish all the daily tasks

User journey Before PHYSICAL EVIDENCE

ENTRANCE

COFFEE AREA

STEPS

1- TO WELCOME

2- TO ACCOMMODATE

COSTUMER ACTIONS

Stefan, without inform the office members, knocks the door

Starting conversation: Stefan knows all the members of the office; it is starting a friendly chat, moreover, ask for a coffee.

TOUCH POINTS

DOOR

COFFEE MACHINE

Usually, the closest member goes to open the door

Offer a coffee to Stefan while having a conversation with him

MOTIONS MAP

TEAM ACTIONS


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5 4 3 4

2

5

1

During

After

RELAX AREA

RELAX AREA

ENTRANCE

3- TO WORK

4- TO CONCLUDE

5- TO LEAVE

Usually, after the coffee, he starts an informal meeting with the head of the department. The meetings take place in the relax area

the meetings usually are concluded with questions about new projects or about the new intern, and with a tour to say hi to the other members

Stefan leave the office

For informal meetings usually, every member could attend it. If it is a "private" meetings, Stefan and the head moved outside

In this case, the team could both attend the entire meeting or leaving to work.


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User Boards The research phase ends with the generation of User Boards. A user board is the collection of direct information, indirect information, and thoughts related to each User. For this type of project, I designed six different user boards related to the six users of the space.

User photo

Before During After Nice to know

Define Construct a point of view based on users needs and user insights The goal of this phase was to produce the project guidelines based on user analysis. The first step was to define groups of insights, called clusters, that could be connected to each other. Once all findings are clustered, I started to work on the meaning of each cluster. The second step was to generate "top findings," by giving a name and a small resume of the insights collected within the cluster.

This was one of the most challenging phases of the project, since there is no specific science process to cluster findings, and there is no particular rule to follow.

User boards All the findings collected in each user boards.


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Clusterization

Top findings

Filter out the most significant information.

Define groups of insights, called clusters, that could be connected to each other.


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The next steps were the "ideation phase," where I used how might we question, to

TOP FINDINGS 1

Top findings

HMWH

generate ideas based on the Top findings. Thanks to the “how might we” questions, I set myself up for innovative solutions, which are based on the needs and

MW

HMWH

TF1

HMWH R1

How might we...?

TOP FINDINGS 2

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R1

TF1

HMWH

TF1

TF2

R2

TF2

TF3

TF2

R2

TF3

MW TF3

TF4

HMW R1

TF4

HMWH TF3

TF4

R1

TF3

TF4

MW

HMW

HMW

By framing your challenge as a How Might We question, you’ll set yourself up for an innovative solution.

MW TF4

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HMW TF2

TF1

HMWH TF3

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HMW

R1

TOP FINDINGS 4

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R2

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TOP FINDINGS 3

TF4

HMW TF4

R1

TF4

HMW TF1

TF4

problems of the final User. After having generated the

TOP FINDINGS 1

TOP FINDINGS 2

TOP FINDINGS 3

OPPORTUNITY AREA 1

TOP FINDINGS 4

"HMW" questions for each "Top findings," the clusterization began. This process allows the production of "opportunity areas." In this way, the ideas generated are more structured while keeping the relationship with the user findings. The opportunity areas were the guidelines of the projects and facilitate the work of the designer to generate concepts based on user research.

MW TF1

HMWH R1

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R2

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R1

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OPPORTUNITY AREA 4

TF3

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TF4

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OPPORTUNITY AREA 3 HMW

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OPPORTUNITY AREA 2

TF4

TF3


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Feedback from the users To develop a project space, which is supported and ideate through user research, the users were involved in evaluating how much the original space layout of the office is fulfilling each opportunity area. OP 1: Do not disturb, do not be disturbed OP 2: Increase Usability and Flexibility OP3: More privacy in the office OP 4: The right things in the right place OP 5: Welcoming and guests’ Activities in UX office OP 6: Show up.. but the right things

This analysis allowed me to understand the critical point of the space, to prioritize my design choices based on the user experience of the workers.


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Ideate Create possible solutions The design of the space is designed to consider all the six opportunity area. Consequently, the two concepts will be explained through each opportunity areas.


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The first concept was based on conceiving different types of project areas according to the project requirements. Besides, the use of the central area was improved, and its image and use are main-

Kickoff

tained.

Empathize

Target User

Define

Co-designer

Decision maker

Ideate Decision maker

Project area

Relax area

Printing area

Prototyping area

Coffee area

Storage

Meeting area

Make

Test

Tester

The second concept was based on rethinking the "balance" among project areas and multi-functionDeliver

al areas. At the same time, the showcase should be redesigned to provide a different office message, and some activities should be hidden to increase people's privacy.


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Users as “Decision Makers” The ideation phase ends with a second presentation to the entire Bosch UX team. During the presentation, the two concepts were presented through the opportunity areas. The presentation explained every single design choice related to the research, and the UX team is asked to evaluate, in a subjective and personal way, the effectiveness of both concepts. This process allowed the team to be involved as a decision-maker, allowing them to decide which part has to be tested during the prototyping phase.

CE LA

EW -N t2

ep

OP 6: Show up.. but the right things

BA

-S t1 ep nc

OP 5: Welcoming and guests’ Activities in UX office

Co

OP 4: The right things in the right place

N

-M

at e st nt nc

OP3: More privacy in the office

Co

Cu

r re

OP 2: Increase Usability and Flexibility

-L

OP 1: Do not disturb, do not be disturbed


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Make & Test Build a prototype of your solutions. Put your prototype in front of users for feedback. This project's phase, was one of the most challenging of the entire project, since "In service design, prototyping is used to explore, evaluate, and communicate

how

people

might

behave

in

or

experience future service situation" (Stickdorn et al., 2017). While in Spatial design, the term prototyping indicates the physical model of a space. In the past, the physical model helped the designers to understand proportion, the volume within the space. The prototypes approach used during this project were two: “rapid prototyping” and “role-play.” In the first case, a “rapid prototype” is used to prototype and test both the Spatial concepts and share the results directly with the users. In the second case, the “role-play” was used to involve the final users to experience the different Spatial configurations, to receive feedback and readjust the solutions quickly.


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Goal The prototype was focused on testing some parts of the concepts presented by involving the final users as both co-designers and user tester. The prototype structure was designed to be able to test different Spatial configurations, collecting feedbacks by having the users experiencing the different space layout.


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Prototyping purpose To test and experience the real needs and problems of the users with the users. "To produce work which is grounded in reality, not in assumptions and opinions." (Stickdorn et al. 2017) To create awareness for the project itself: the UX team felt empowered during the process.


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Deliver More than ten different

spaces

layouts

were tested with the final user, considering both

reiteration

and

improvement. Neither concept one or concept two were chosen,

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1st

2nd

solution

solution

Different spatial layouts were tested.

but due to the prototyping phase concepts, a third concept was designed, which merge part of both ideas and new ideas generated from the prototyping phase. The final layout was designed to satisfy the needs and problems of the users, thanks to the research and the User's involvement during different design phases. The final solution, therefore, takes into consideration the use of office space. It enhances the office's privacy. It increases the usability and space's flexibility furthermore, improved the guests welcoming, and facilitates this condition for the team members.

rd 3 solution


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What I have learned Thanks to this project, I have learned how to merge two different design disciplines (Service Design & Spatial Design) to conceive spaces that are more tailored to the User's needs. I have experienced how to use the Design thinking process, a feature of Service Design in the Spatial design field. Personally, I understood that this S+S approach could be significantly important if the goal is to design a space that considers the experience, needs, and problems of the final users.


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Dish! Project field: Service Design

Type of work: Team work

Time: 1 months

Place: Shanghai, China

Keywords: #Service-Design #Shanghai #Community #Siping #Inhabitants #Codesign


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SERVICE DESIGN

A project focused on “Pop-up community” in Shanghai’s district. How could Service Design be used to support Siping’s citizens, to design temporary pop-up communities? Introduction

My role

During my experience in China, I have had the

During the project, I planned the user research

chance to work on an innovation Project with

activities with my Chinese teammates, I took part

the DESIS lab of Tongji University, in Shanghai.

with the team in the ideation phase, and I man-

Throughout the design project, I had the oppor-

aged the prototyping phase within the neighbor-

tunity to work in a different context compared to

hood. Moreover, I coordinated the co-design event

Europe, working in the field with Chinese citizens

within one of the compounds close to the campus,

and university students. It was a real challenge,

and I dealt with the property manager, citizens, and

dealing with Chinese people, due to a different

students.

background and mindset, but helps me a lot to force my self always to see things from different perspectives.

Kickoff The goal of the project was to create a new experience that could generate “pop-up communities” in the Siping neighborhood of Shanghai. Since the very beginning of the research phase, we highlight the presence of both citizens and university students that lives in the neighborhood. Therefore, we decided to focus our research on understanding, which could be a good connection between these two different entities.

How might we create “pop -up communities” among people with different habits, background, and culture?


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For all the process, it’s decided to use infield research as main assets. Since the Chinese culture is very different compared to other westerns cultures, we decided to focus our research on understanding as much

Campus

as we could from the neighborhood lifestyle. We used direct observation, interviews, shadowing and self immersion to gather different types of “findings�. The all process was focused on the cultural gap

D&I

between Chinese citizens and the international students that lives nearby the campus.

We decided to take this cultural gap as an opportunity for us to design something meaningful for both our users.

Food lab

Empathize Thanks to the infield research, we understood that the Siping neighborhood is a heterogeneous district of Shanghai. Through this analysis, it was clear the fact that Chinese people live the streets as part of their daily life routine, a place where they could spend many hours per day doing different activities. During those days, most of the citizens that we interviewed show a lot of interest in us (international students), and some of them try to interact with us.

Food shop


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Research insights We conduct several user

interviews with-

in one of the community centers of the neighborhood. Meanwhile, several international students from Tongji University were interviewed. International students spend more or less six months for Erasmus programs at Tongji University; due to this reason, they tend to stay and live close to the university. Moreover, the latter that we interviewed said that they try to create a connection with citizens, but it is difficult due to the language barrier. Food is the other big deal in the first month of life in China: it is hard to know which kind of products buy, and it’s even harder to understand how to cook food that only in China exists.

The goal of the research phase was to collect many different pieces of information by using different research methods, and then combine and triangulated them.


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Define After the infield research, we clusterized all the informations found. We decided to focus on creating connections between the citizens and the international students by using food. Food it's a way to sharing values between people represents the different culture, so could also be used to know and learn different habits or tradition. Furthermore, for Chinese people is strict and related to the culture, and it's also a primary need for everyone. To better understand both users, we designed two personas: The international students and the chinese teacher. The international students , which wants to know more about Chinese culture and would like to explore more the Siping area. At the same time, he/she’s difficult for him/her to interact with Chinese people. Moreover due to the language barrier, very often he/she doesn’t know which kind of food he/she’s buying or eating. Then we had a Chinese teacher, that even if she doesn’t know how to interact with the expat, she would like to know more about their stories, and she likes to spend many hours per day outside gathering with other people, in the same place.


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Jan Explorer “A journey is best measured in friends, rather than miles.” – T.C Age: 26

Sh - Siping

Tongji Student Discovering addicted Motivations Extrovert

Introvert

Goals Wants to know more about Chinese culture.

Sensing

Intuition

Thinking

Feeling

Would like to explore Siping neighborhood in a short time.

Frustrations “It’s very difficult to interact with

Judging

Perceiving

Chinese people.” “Very often is difficult to understand which type of food I eat.”

Wang Fang “Talk doesn’t cook rice.” Age: 73

Sh - Siping

Retired teacher “The sweet Mother” Motivations Extrovert

Introvert

Goals She would love to know Expat, their

Sensing

Intuition

Thinking

Feeling

own stories. She likes to spend time outside in gathering points with other inhabitants.

Frustrations “I don’t know how to communicate with in-

Judging

Perceiving

ternationals”


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Ideate How might we make international students and Siping Chinese inhabitants communicate without words? We have designed a series of events aiming to create international pop-up communities in Siping district. It allows participants to go beyond the language barrier and to share experiences through FOOD.

The idea is based on keeping the natural gathering points of living of Chinese people in Siping neigborhood, and including two main categories of users that will be part of the project: the Chinese inhabitants and the international students of Tongji University. One of the other goals of our idea was to facilitate and push international students to explore and interact more with the neighborhood itself. To do that, we have designed and consider the whole system around the service.


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Short english word related to food and easy to pronunce also for Chinese people. Done In SHanghai. Descriptive payoff of the three main steps of the system.

We have designed a service by considering both the analogical part and the digital part as part of the same system. In the physical environment, there will be a way-finding system, to facilitate the shopping experience of international students in Chinese markets, and let them know more about the neighborhood. Moreover, food boxes and an analogical map, allows the latter to buy food from the shops in partnership with the service. Therefore, the way-finding system could help the shop owner about quantity, price, and type of food the students are looking for. Moreover, the shop owner gains visibility and implements his clientele.


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ip e

t th

sh

e

re

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ev en e

e th k

Ch

ec

nl Do w

Go

th

up n

S th ign e up ev t en o t

ec J gr oin ou th p eW

Chinese inhabitants

K th now e ev ab en ou t t

ha

t

Si g

oa d

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to

ev en

t

ha tg eC W

ow

Kn

Jo in

th

e

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co de

er Sc a

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po st e

ji

th

To ng

Se e

to Go

International students

op Sh s op m pi ap n g Ta lk w i th th Go e Sh ho op m s e

Preparation ro up

Get in touch

Poster in the University

Wechat official page

Digital receipe

Totem around Siping

Digital invitation

List of food

Digital map

How does the system work? Regarding the international students, their first

international students have to buy the food for the

step was to know about this event and to know

event. They check the recipes and go to the part-

the way-finding system. Through posters, ad-

nership shops in Siping, to have a better shopping

vertising and the way-finding itself students will

experience.

know about the main event: “learning how to cook

The fourth phase was the event: international stu-

Chinese food�.

dents join the events, and they learn how to cook

The second phase was related to be prepared for

Chinese food directly with Chinese inhabitants.

the event: the students through the official page of

For what concern the Chinese inhabitants, we have

the DISH on WeChat, they check the recipe for the

two main steps. The first one is to getting know

Chinese dish, getting information about the event

about the events through our advertising and totem

and see which kind of shops are in partnership with

spread in Siping both write in English and Chinese.

the service.

The second one is to be part of the WeChat group

The third phase was the shopping experience: the

and sign up for the event.


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wayfinding Shop’s totem and poster

ve n

t

ba g Kitchen appliances and tools

te ai

tn

ex

e W

Go

e th

ho m

do gg

er th

Raw Food

Fi ll

to ge Ea t

Co ok

e pa r

y

ts

Physical recipe

fo od

ip an ti c Pr e

M ee

tp ar

e th to

GO

Ch

ec

k

ti m

e

an

ev en

t

d

lo ca

ti o n

Event

Doggy bag

The purpose of this service was to create a connection between these two users, avoiding using words. To learn and understand better Chinese culture related to food, and at the same time, let the international students explore more the Siping area.


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System map We have used the system map to understand the main stakeholder involved, the flow of information, money, and material among all the actors involved.

Designers

Toolkit

Event organization Wayfinding material

Event

Food Help Money

Shops

International students

Food Knowledge

Informations

Food

Informations

Neighborhood Committee

Money

Facilities Space

Citizens

Space

Money Information

Municipality

Material


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Make and test We have decided to prototype both the shopping experience, and the cooking event with the Chinese inhabitants, in order to test and check the weaknesses of this phase.

Shopping experience To prototype this part of the service, we have designed a storyboard, which allows to understand the principal part of the user journey, both for international students and shops owner. Therefore, the whole experience of using both way-finding system and app was tested directly with both international students and shops owner.

4 - Download the recipe

1 - See the poster

5 - Go shopping

2 - Scan the QR code

6 - Check the poster

3 - know the event

7 - Buy food


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Cooking event Thanks to the neighborhood committee, Siping citizens, international students of Tongji, and the DESIS lab of D&I college, we have prototyped the cooking event in one of the main compounds of Siping district. At the beginning of the event, all the inhabitants were curious about our presence there, but then, when they realized that we were there to learn how to cook a typical Chinese dish, they start to help us and give advice in every cooking phase: to avoid the language barrier they directly help us to prepare food using their hands. Personally, I thought it was interesting and surprising how they became part of the initiative. The main idea of the pop-up community was related to promoting this type of unexpected interactions, without planning too much but let them people build and participate directly in the event.


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What I have learned During the design process, I have learned how to interact with people with a different culture and a different background. I have learned how to manage different design phase in a Chinese context, and most importantly, I understood how much is an important to learn and to understand a different culture.


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Connecting Diversity Project field: Service Design Spatial Design Communication Design

Type of work: Team work

Time: 2 months

Place: Milan, Italy

Keywords: #Service-Design #Spatial-Design #Milan #Way-finding #Experience-Design #Dormitory


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SERVICE & SPATIAL DESIGN

Designing Spaces, and Experiences through Service Design. How Experience design, Design Thinking and Spatial Design could be used to upgrade a university dormitory. Introduction

My role

Newton residence is the latest construction for

During

Politecnico di Milano. Issac Newton is placed via

ning

Mario Borsa, 25, and its the newest of the 5 resi-

aging

dences of Politecnico. The building was renovated

the concepts based on the users’ research.

in the summer of 2016. It was a big project, but the

Moreover, since my background is in Spatial

situation inside Newton can be said that it’s still un-

Design, I was in charge to understand how to

der progress.

merge the Service Design approach into a Spatial

the the the

project, User

The Politecnico of Milan’s management, ask the dean of the design school, innovative solutions to enhance the living experience of the university dormitories. For this particular project, the Service Design’s students of Politecnico were involved. The project’s results helped me to understand how important it is to involve and to understand the users during the design process, to create significant experiences, especially during the design development of spaces and services. The project’s goal was to improve the living conditions of the dormitory’s users by involving them in understanding their real needs and problems. For these reasons, we had the opportunity to engage students and dormitories’ staff during the infield research and the ideation phase, thanks to a Co-design event organized within one of the Politecnico dormitories.

took

research

co-design

Design project.

Kickoff

I

part

in

plan-

activities,

man-

event,

and

generate


53

Kickoff

Personally, I had the chance to combine together the Service Design approach and my Spatial Design skills.

Empathize

Define

Ideate

Make

Test

Deliver


54

Empathize Due to time constraints (one month to do research, synthesis, ideation make and test and deliver), we decided to do the user research in two days. We create an event within one of the Politecnico dormitories, to involve the final users, by using different co-design activities. We decided to use an informal approach to collect useful insights; we designed meaningful activities to gather information but also appealing to the users. Moreover, we used other user research methods, such as shadowing, interviews, and observations, to collect direct and indirect insights. We collected ideas and problems related to “living the dormitory� theme by all the participants. Furthermore, we did several activities to collect meaningful insights. We used the facilities of the dormitory as touchpoints, a starting conversation to understand the user’s perspective.

All the materials obtained were used to synthesize and clusterized the findings to create meaningful insights for the concept development.


55

Define After the co-design activities and the user-research, we start to find common ground among all the insights collected during the research. One of the main challenges during this step was to connect different insights of different users from different types of research and activities. During this step, I learned how important it is to go beyond the insights collected to figure out the common findings. 24 india

Saumitra from Siliguri Moved to Milan in august 2016, he chose Newton residence from the scholarship. He has whatsapp group with his indian friends. STUDENT: PERSONALITY: HOBBIES:

Msc. Engineering Politecnico Leonardo Campus FUNNY AND ALWAYS EXCITED COOKING, PC GAMES AND TECH LOVER

SPACES: BEDROOM GARDEN KITCHEN LIVING ROOM MEDIA:

7:45 9:30 1:30 19:15 19:30 20:45 22:30 01.00

alarm rings first lesson lunch back to Newton dinner kitchen play pool play call of duty sleep bedroom


56

Ideation Thanks to the ideation process used in the design thinking process, we were able to frame transform the insights and the problems collected into the guidelines of our project. We decided to use one of the main keywords that cames out during the co-design session, "FAMILY." We started to work on the meaning of family and what values have it.

"Family is more than a group of people sharing the same space. A family is a mix that consists of values such as trust and support, of rules, habits, experiences, and memories."

we should buy and cook the garden is not used at all more green inside Newton

need of a music room

all sig

Re organise aperit

no home

Refine

give sig

The concept's goal was to deal with cultural diversity related to different cultures that coexist within each dormitory. The most useful method to deal with diversity was to create enjoyable experiences made by the perfect blend between spaces, services, and people. We decided to design, by considering the "before," "during" and "after," used in the customer journey maps in Service Design, to keep these experiences strong and meaningful memory of their student's lives.

"To create the most interesting experience for them and leave strong memories out of experiences."

cu eve interests hob behav


57

Change on the stricked furniture rules

let’s create more social events newspapers and magazines in the living area

more facilities in the garden area

k together

newton co-working session A quite area to study separated from games room

gns in italian

more flexible common spaces

tivo event!

mix culture events Kitchen is the only social and cultural hub

e feeling hospital feeling interior Someone to adress to....

Study area-poor lighting not easy access to the laudry

gardening and planting vegetables and fruits

laguage barrier

e the smoking spaces Staff is unfriendly, unhelpful and speak only italian

more board games and events not safe garden during night

ulture ents s bbies viours

enviroment multifunction lifestyle

diversity

connection participation needs

gns and colour to the space

int. family

activities spaces usability objects tools


58

Spaces The way to host activities and people. Our mission was to form the space in a way

The big social hub is strongly connected by mate-

to be flexible and easily adjustable to the dif-

rials, items of furniture and colors, but at the same

ferent kinds of ideas we proposed, but also

time, each corner of it serves a different kind of ac-

to be ready to accept even new ones. The perfect

tivities. Space, for example, can be formed by the

area for our purpose and mission comes from the

user and host different types of activities. Although

combination of living area, study area, and games

the rules now are not as strict as before, there are

area. The project aims at the mix of these three areas

still some restrictions in some spaces. In order to

in a prominent central space so that it can be read-

rearrange the space, we did several activities to un-

ily associated with a new social hub inside Newton

derstand how the users using the space.

available any time and for everybody. recreational area

co-working area coffee area

tv area games area

library

library

relax area

study area tv area study area

games area


59

We observed the users during the different moments of the day and of the week to better design the space according to their type of use.


60

Co-working area One of the main space for our projects is the “coworking-area,� a place where students could have different settings to work, according to the type of activties that they need to do: single position or multiple positions. With our proposal, we want to use the areas and also take advantage of the natural lighting that comes from the window. Moreover, we decided to use modular and movable furniture to give the possibilities to the students to use the space according to their needs.


61

Coffee area For us, coffee area was one of the most important spaces in our projects that could implement the connection among people, also solve many problems that we face during the research in the field, like the distance between different facilities. We decided to design a space that could be accessed from many other spaces, and at the same time, could be useful for everyone. The Service Design approach was really helpful to place and create the right connection among the different areas of the floor. We designed by considering the coffee area as a Service, so we considered different features: positions, relationships with other areas, type of use by users. Co-working area Living area


62

Living area The living area represents our concept of “connecting diversity.� We decided to design a space that could be used in many different ways, but also that could be open and combined with different spaces on the same floor. Physically, we connected two levels by using bleachers made by plywood which that could use in many different ways. Visually we connected this space with the game area, and the entryway of the floor, by using the same materials.

230 180 140

80


63

Personally, this part was one of my favorite parts of the project. We have re-designed these spaces, starting from the needs and the problems of the users. Thanks to different research methods, it was possibe to understand how to improve the layout of the space. We have prototyped different spatial layout configurations directly with the final users.


64

Communication The way the environment communicates with people. Then we focused on environmental communication, or wayfinding, to make Newton dorm communicate with people. We decided to develop a strategic wayfinding scheme. We were able to build up a modular wayfinding system that will adapt to the building environment. We did a lot of user studies with the ideal path of them, to create different proposals and options of wayfinding. We discover that the main problem of Newton Residence is the sense of feeling inside a hospital because of the white spaces and walls.

Residents don’t have a definite feeling of home, and inside the building, the environment is undefined.


65

Then we tested them. We moved to the actual environment, and, with the help of paper prototyping, we started testing the different signs. By developing a methodology, it was possible to tes different user’s paths: we build specific personas and some path-tests, then we took some real users, and we let them try to follow this ideal path. The good part of this process was that we were not only testing our wayfinding but also gaining a lot of meaningful insight from people that already knew that place.


66


67

spaces signs services signs floor_corridor signs

We have used fast prototyping for every sign of the wayfinding system, to understand if were suitable to the spaces, concerning dimension, and meaning. The final result was a system of icons and signs with specific directions. We provide clear icons for all the spaces and services of the dorm in order to deliver an accurate message and preserving their primary function.


68


69


70

Service The way to connect spaces and facilities with people “Newton board is an online service that was created, especially for Newton residents. It serves the combination of spaces and activities, and let people use them to invite people, create events, promote activities, offer courses/services and basically creates a big inner network of friends.”

MARCO

How do we create meaningful memories inside the dorm? How do we make people interacting more together?

DISCUSSION AWARENESS

CHECK EVENTS

UPLOAD THE EVENT

SPREADING THE NEWS

IDEA GENERATION “movie night”

CHECK IF THERE IS A SIMILAR EVENT

SIGN UP OR SIGN IN

SEND INVITATIONS

CREATE EVENT

DISCUSSION WITH OTHERS

USER’S ACTIONS

CHOOSE SPACE, TIME TOPIC, PEOPLE

SAUMITRA

MARCO’S INVITATION

CHECK EVENTS

JOIN THE EVENT

RECEIVE MESSAGE FROM MARCO

CHECK THE BOARD AND JOIN

JOIN THE EVENT

USER’S ACTIONS

SET THE EVENT SPACE

PLAY THE MOVIE

ARRANGE PLACES/ FURNITURES

ENJOY

SHARE EXPERIENCE

FEEDBACK

SHARE THROUGH DISCUSSION

ASK TO RATE THE SERVICE

CHECK IF SPACE IS FREE START ALONE

CALL PEOPLE AROUND

SPREADING THE NEWS

JOIN EVENT

SHARE EXPERIENCE

FEEDBACK

SHARE THROUGH DISCUSSION

RATE THE BOARD SERVICE

JOIN & ENJOY

SEND INVI TATIONS

DISCUSSION WITH OTHERS

JOURNEY TIMELINE ICON EXPLANATION

BEFORE

ACTIONS

ACT. INCLUDE TOUCHPOINTS

DURING

THE BOARD SERVICE

DISCUSSIONA

AFTER

LTERNATIVE JOURNEY START


71

MARCO wants a

MARCO and SAUMITRA

MARCO reads NEWTON BOARD

movie night

share event ideas

activities

MARCO creates

MARCO share

MARCO and SAUMITRA

the event

the event

set the space

The goal was to combine together the digital service with space features. To structure the online service, we have used user journey and storyboard, to test different design solutions to tackle the main problem that the service has solved: organizing the space and connection the students inside the dorm.


72

Each user can create event and choose the space to book, time and number of people

Navigation tree helped us to complete the step by CALENDAR

NEWTON BOARD

step service behind the interface; in this way, we shrieked the process as much as we could because one of the insights that came from the users was the messy interface and process of all the

Mode that shows events by categories

Politecnico's platforms.

Mode that shows events hosted by date

FLIP EVENT

OPEN DAY

EVENT

EVENT

event title date and time published by space (map) people (cap.)

event title date and time published by space (map) people (cap.)

JOIN

HIDE

search

JOIN

HIDE

order by

choose one

TYPE BAR

popularity (many) popularity (few) spaces date (earliest) date (latest) Alphabeticaly last upload


73

In the calendar the user can see which kind of activities and events, are organised by day and join them. NAVIGATION BAR

CREATE EVENT

What I have learned

ACCOUNT

LOGIN STEP

Thanks to this project, I learned how

LOGIN STEP

to

SIGN UP

SIGN IN

SIGN UP

SIGN IN

matricola no. name surname email

EMAIL PASSWORD

matricola no. name surname email

EMAIL PASSWORD

improve

NEWTON FRIENDS

courses events&parties meetings board games table games championships movie nights workshops

EDIT INFO

TURN OFF

Name Surname Profile Photo Pepartment age gender Phone number email SAVE

and

the

user's

involvement.

I learned how to design meaningful out-

tures, by using a user-centric approach.

EDIT ACCOUNT

FRIENDS LIST (email)

ON NODIFICATIONS

proj-

such as analogical features, digital fea-

CREATE

APPLY FILTERS

design

comes by considering different aspects,

DONE

choose space choose time choose topic choose capacity upload photo

spatial

ect thanks to the service design approach

DONE

a

DELETE ACCOUNT


74

Spatial Design Having a Spatial design background always allows

Moreover, be proficient in 2D, 3D drawing, in de-

me to consider several different aspects of a de-

signing illustrations and diagrams, in represent-

sign project; creativity, ability to think both con-

ing the ideas through rendering, mood boards,

ceptually and practically, managing different

or mock-up, are skills that I always cultivated

stakeholders, having strong capabilities in prob-

throughout my design career.

lem-solving.

In the following pages, you will have an overview

These peculiarities bring me to develop an eclec-

of my hard skills in Spatial design, developed in the

tic mindset, whom I used in various design fields.

last few years.

Coworking Space

Concept diagram: from concept to space layout

-1

Conceptual moodboards


75

Space’s renderings: Coworking entrance, hot desk and lounge area


76

House of Sound: Restore, Reuse, Redesign The ambition of the project “Home of Sound” is to give a new function to an abandoned building without any kind of economic interest. We have designed different installations with a low amount of money. The second goal is to conserve and connect the building to the park adapting the different architectural parts of the “house”. We think that design must have a role that is not only aesthetic; every single project is designed to have a social and cultural aim enhancemented to the place.

Spatial diagram - People flow


77

Rendering external environment and tube’s installations


78

Ski World Cup 2016 - La Thuile, Italy The project contest was established for the Ski World Cup Race, which was held in february 2016. The district wanted to onorate this event by building a portal at the entrance of the town. Our project was made by a concrete basment and a corten arc, which respect the requirment chose by the municipality; but we decided to include two peculiarities: the number of the ski track (3) that can be seen in the shape of the structure, is composed by a triangular structure to win the power of the wind.

Mokup portal, night view


79

3D model, south view

3D model, north view

3D model, perspective view


Personal Contact +39 347 0176577 taje.luca@gmail.com


Profile for Luca Tajè

Luca Tajè - Service & Spatial Design Portfolio  

Hi, I’m Luca and I’m a Service and a Spatial Designer. I am a curious, hard-working, and emphatic person who has always cultivated a strong...

Luca Tajè - Service & Spatial Design Portfolio  

Hi, I’m Luca and I’m a Service and a Spatial Designer. I am a curious, hard-working, and emphatic person who has always cultivated a strong...

Profile for tajeluca