Masterdeck Taboobreaker Association 2024

Switzerland - CHE-267.237.565

NPC SA

South Africa - 202156434308

MENTAL AND SEXUAL HEALTH EDUCATION FOR YOUNG PEOPLE GLOBALLY Karin Stierlin Founder and Creator m CH: +41 79 430 74 42 m SA: +27 64 960 61 35 karin@taboobreaker.org www.taboobreaker.org www.loveland.game

December 2024

- About Taboobreaker The Complete Guide to Empowering Change

Table of content Who we are

3-4

The beginning of Love Land

5-7

Situation, vision, mission and current programs

8 - 11

Love Land – the multi-channel program

12 - 25

Innovation, impact measurement and future potential

26 - 29

Global partnerships

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Call for action

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Who we are Meet our international leadership team

Karin Stierlin

Susan Stucki

Lee-Ann van Rooi

Founder Taboobreaker Assoc. Switzerland Founder Taboobreaker SA NPC Initiator of Love Land

Chairwoman Taboobreaker Assoc. Switzerland

Director Taboobreaker SA NPC

Find https://taboobreaker.org/our-people/ more people and advisory board here:

Find more people and advisory board here: https://taboobreaker.org/our-people/

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Organigram Taboobreaker Association Switzerland Chairwoman.

Susan Stucki

Founder and Initiator Karin Stierlin

Senior Advisory Board Dr Kate Molesworth - Health Science Martin Schenk - Finance Dr Christian Laux - Legal Prof Ulrich Götz - Game Design Khanh Nguyen - Technology Caroline Pocthier - Psychology

Treasurer Daniel Fankhauser

Management Team Karin Stierlin JP Vuilleumier

Creative Director Karin Stierlin

Grant Director Kayla Brittan

Head Operations JP Vuilleumier

Lead Game Design Chloë Heyns

Lead voices Ruben Engel

Social media Chloë Heyns Glenn Groenewald

Lead animation Karla Wasserfall

Lead Storytelling Lee-Ann van Rooi

Website design James Brandon

Taboobreaker SA NPC Director Lee-Ann van Rooi

Director Roy Darphin

Director Karin Stierlin

International Youth Advisory Board In working progress

Established: May 2024

Multimedia Design Glenn Groenewald

Lead Technology Luke Arton-Powell

Lead Sound Micaela Loubser

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The beginning of Love Land Love Land- the board game, developed by Karin Stierlin for the use in Swiss schools

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After successful pilots in various countries, Love Land was ready to scale up Switzerland

Poland

Indonesia

South Africa

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From local to global Transforming the board game Love Land into a globally applicable app

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Global situation mental and sexual health Globally, 1 in 7 10-19-year-olds experiences a mental disorder.

(WHO 2021)

MENTAL AND SEXUAL HEALTH EDUCATION REMAINS A HUGE

GLOBAL TABOO

Globally, 1 in 5 women and 1 in 13 men report having been sexually abused as a child aged 017 years.

(WHO 2022)

THERE IS A SIGNIFICANT LACK OF APPROPRIATE EDUCATIONAL RESOURCES THAT ADDRESS THESE

TOPICS IN AN AGE-APPROPRIATE MANNER AND ARE DIRECTLY

Globally, an estimated 14 % of adolescent girls and young women give birth before age 18.

(Unicef 2023)

ACCESSIBLE. THIS LEADS TO DRAMATIC PERSONAL AND ECONOMIC CONSEQUENCES FOR COUNTLESS

Globally, every year 140’000 10-19-year-olds get infected with HIV. (Unicef 2023)

CHILDREN AND YOUNG PEOPLE WORLDWIDE!

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Our vision and mission Switzerland

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South Africa

Empowering children and young people globally with gamified multi-channel programs!

We are a pioneering organization committed to revolutionizing youth education in mental and sexual health, based on the UNESCO Guidelines and supporting the Sustainable Development Goals.

Our Vision Promoting global well-being for children and young people across mental & sexual health.

Our Mission We bridge the gap by offering globally accessible, gamified multi-channel learning programs that cultivate the development of children and young people, unlocking their future potential.

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Closing the critical gaps Lack of Comprehensive Sexual Education:

Inadequate Use of Technology for Health Education

Taboobreaker provides accurate information on sexual health, reproductive rights, and consent.

Taboobreaker leverages the power of technology to deliver engaging and accessible health education materials.

Stigma and Taboos Surrounding Mental Health:

Insufficient Support for Youth in Marginalized Communities

Taboobreaker tackles the stigma associated with mental health issues, fostering open conversations and promoting psychological help.

Taboobreaker ensures inclusivity and equity in health education initiatives.

Lack of contextually relevant material

Limited Access to Resources for Genderbased Violence Prevention

Through the train-the-trainer program and participant-led design strategies Taboobreaker Association ensures that the information being shared is accurate, relevant and impactful.

Taboobreaker offers support, information, and guidance in sensitive situations.

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Our current programs Taboobreaker closes these gaps in education by providing innovative programs that empower children and young people globally, preventing long-term consequences and enhancing their personal and economic potential. These programs consist of both digital and analog components.

OUR CURRENT PROGRAMS

Fostering Mental and Sexual Health of young people 10-18 years old

Promoting Mental Health & Well-being of children 5-9 years old

Love Land is designed to facilitate open and constructive conversations about mental and sexual health. It offers engaging and evidencebased content, fostering knowledge, resilience, and well-being among its users.

Safeland is our multi-channel program focused on promoting mental health and well-being. It utilizes gamification and interactive features to educate children and parents about boundaries, consent, and personal safety.

Current state: Our current Flagship project

Current state: Evaluated prototype 11 NPC SA

LOVE LAND – quick overview Love Land is a pioneering educational program designed to facilitate open conversations about mental and sexual health among young people. It combines: • an engaging mobile app, • a comprehensive website, and • a Train-the-Trainer program for adults, providing a seamless and globally scalable solution.

Its gamified approach makes learning fun and memorable, boosting user engagement, knowledge, and well-being.

Fostering Mental and Sexual Health of young people 10-18 years old

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Potential of digital gamified learning Play to break taboos

Key benefits

Gamification transforms traditional education into an interactive and immersive experience, empowering young people to explore and challenge societal norms in a safe and dynamic environment, ultimately fostering open dialogue and deeper understanding

Accessibility: Digital gamified programs can be easily accessed from anywhere, providing consistent learning opportunities.

Simplified Understanding: Complex concepts are broken down into easy-to-understand visuals, aiding comprehension.

Safe Environment and Private space: Provides a safe and private space for learners to explore and understand sensitive topics without fear of judgment.

Interactive Learning: Interactive elements, like drag-and-drop activities and visual quizzes, make learning more dynamic and hands-on.

Cultural Inclusivity: Visual content can transcend language barriers, making it easier to adapt to different cultural contexts.

Skill Development: Enhancement of critical thinking, decision-making, and problem-solving skills through interactive scenarios. 13

The LOVE LAND App - content and goals EXISTING ISLANDS (One game level) Understanding female puberty

Understanding male puberty

•

Understanding intimate hygiene and self care Proper condom use and consent Understanding contraception and pregnancy prevention

Understanding and supporting mental health Prevention of Sexually Transmitted Infection

•

This helps them prevent long-term consequences such as unwanted pregnancies, sexual abuse, or mental illnesses.

•

Education is used to enhance well-being and sustainably strengthen personal and economic potential.

Menstruation hygiene and and how to stay comfortable Living healthy with HIV and reduction of stigma

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Break Free Bay:

Gender-based and sexual violence prevention

ISLANDS TO BE DEVELOPED 11 12 13 14 15

Healthy and variety of relationships Impact of media and further external risk factors (pornography, social media, drugs) LGBTQI and gender diversity Sexuality with physical handicap Values and diversity of sexuality and love relationship

OUTCOME Young people acquire relevant knowledge, learn to make informed decisions and develop their communication skills.

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LOVE LAND – a safe learning world A safe learning environment that addresses sensitive topics playfully and promotes the health of youth!

Each island on Love Land addresses a specific topic of mental and sexual health.

The player decides which topics they want to learn about.

Download the app here:

The acquired knowledge is tested in the mini-games (learning games).

The collected information is stored in the journal and is always accessible.

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LOVE LAND App - concept Comprehensive skill development through a 3-level concept

3. DECISION MAKING SKILLS

Inclusion through audio-recorded content

WELCOME TO LOVE LAND

2. COMMUNICATION AND DIALOG ENHANCEMENT

1. KNOWLEDGE

Currently available languages ENGLISCH – AFRIKAANS - FRENCH

Love Land's 3-level concept empowers young people with fundamental knowledge, enhances their communication skills, and improves their decisionmaking abilities, which are central to strengthening their health and resilience

The audio-recorded texts in Love Land enhance the accessibility and understanding of the content, especially for users with limited reading skills.

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Global solution - global characters Love Land is global - and so are the non-playing characters of Love Land

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LOVE LAND App - Current state

10 Topic Islands 1 Extra Challenge - Island 1 Reward island

All languages are audio recorded

Current level: L 1 Knowledge

Downloadable for free

App download

To Build: L 2: Communication L 3 Decision making

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LOVE LAND App – Integration of Chatbot • By integrating a chatbot on each thematic island of the Love Land app, players have the opportunity to receive immediate and direct answers to their questions.

• The chatbot will be programmed by the Taboobreaker team, ensuring correct answers and the blocking of inappropriate questions.

Immediate support: Constant access to direct assistance

International adaptation: Culturally relevant responses and examples Youth protection: Content control and blocking of inappropriate questions Safe environment: Correct and verified answers Improved engagement: Increased interaction opportunities Growth potential: Adaptation to new topics and languages

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LOVE LAND App – global downloads * Reasons for unknown downloads: Data Privacy and Anonymity: App stores prioritize user privacy and anonymize data to comply with privacy regulations.

*

User Settings and Permissions: If location services are disabled or location data is not shared, the download's geographic info may not be recorded.

IP Masking and VPN Usage: Many users use VPNs to mask their IP address or access content from different regions.

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LOVE LAND App – key benefits Immediate Adaptability for global use: Seamlessly adapts to new or updated content and languages.

Offline Capability: Once downloaded, no Wi-Fi is required to play.

Universal Accessibility: Accessible for anyone with a smartphone, whether Android or iOS. Content Control: Content is adaptable or blockable according to country-specific restrictions.

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LOVE LAND - website • www.loveland.game complements the app experience by offering additional content via tutorial videos, information on the non-playing characters and direct links to support (in the future).

• Thus, the website is a comprehensive, easily accessible, and user-friendly resource for in-depth learning and support, both for young people and trainers, caregivers and educators

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LOVE LAND – Virtual Train-the-Trainer Why it is essential to empower adults in mental and sexual education •

Adults, such as teachers and youth workers, act as multipliers and ensure that young people receive well founded, culturally adapted, and sustainable knowledge.

Therefore, we are currently converting the evaluated prototype into a virtual Train-the-Trainer Program.

Our Goal: An internationally scalable and accessible Train-the-Trainer program IMPACT

CONCEPT • •

Multi-lingual tutorial videos Compatible with our Train-theTrainer box

• •

BENEFITS Flexibility Location-independent training at your own pace

Enabling efficient global training of adults Overcoming cultural and linguistic barriers

Download the flyer for more information

Up-to-dateness Effective and global adjustments and updates

&

Cost savings Reduced travel and logistical expenses

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LOVE LAND - Train-the-Trainer box The TtT includes a rich training box with numerous interactive methods that are compatible with the virtual training tutorials

Comprehensive Training Resources Containing interactive exercises and material and other didactic tools that facilitate effective training sessions. .

Cost Efficiency Providing the training materials in a box and through online videos, there are significant savings on travel and logistical expenses associated with inperson training sessions.

Consistent Quality: The standardized materials ensure that all trainers receive the same highquality content and instructions, leading to more consistent and effective training outcomes.

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Testimonials and funder statement

Basically, Love Land prepares young people for life!

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LOVE LAND – Innovation3

Empowerment of young people and adults through an inclusive program Direct and free access to the app for young people worldwide with smartphone access/ownership (Android and iOS)

Access to additional resources on the website for young people and adults with internet access

Adaptable and scalable Trainthe Trainer courses via digital modules for adults worldwide

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Impact measurement and pilots Safeland

Evaluated Prototype Safeland (Formerly Safebodyland) has been evaluated by the University of Edinburgh, GB under the lead of Dr. Deborah Fry and the University of applied Science, Lucerne Switzerland.

Train-the-Trainer Pilots We have successfully tested the Love Land TtT program with youth workers and teachers from different townships in South Africa, the French school in Cape Town and in Switzerland

Evaluated TtT Our Love Land Train-the-Trainer program has been evaluated by the University of Cape Town, SA under the lead of Prof. Dr Cathy Ward, ensuring the feasibility.

(The report is available on request)

(The report is available on request)

SROI* Model for Love Land Developed by Costello Medical, based in Great Britain, demonstrates the significant social and economic benefits of the Love Land program, highlighting its impactful return on investment.

(The report is available on request)

Analytics and user feedback

Regular surveys of young people regarding their satisfaction with the app, along with detailed app analyses, help us optimize the app in a timely and flexible manner.

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*Social Return on Investment

SROI analysis by Costello Medical These are the most important findings of the SROI model, developed by Costello Medical.

The whole report is available on request. ⬧ The SROI analysis is useful for demonstrating the health and economic impact of Taboobreaker Association's Love Land intervention ⬧ It quantifies societal impact in economic terms, enabling it to be a useful resource for informing decisions regarding resource allocation for healthcare

• Outputs of the analysis: ⬧ SROI ratio ⬧ SROI ratio by game player population size ⬧ Socio-economic impact by stakeholder group ⬧ Socio-economic impact by outcome ⬧ Areas of socioeconomic impact, e.g. mental health

How the SROI analysis can be used: ⬧ By quantifying the value of non-monetary outcomes of Love Land, Taboobreaker Association can reveal the breadth and depth of the intervention’s impact to funding bodies ⬧ The model can be updated to forecast the impact of future activities, such as adding new levels or expanding beyond the South African setting; it can become a key internal decision-making tool ⬧ Taboobreaker Association can compare the SROI ratios for different stakeholder groups to identify groups where there may be a need for further support ⬧ The impact maps can be used to visually demonstrate how Love Land intervention creates value for its stakeholders, and can be incorporated into promotional materials 28

Abbreviations: SROI: social return-on-investment.

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Future potential EXTENSION

+

+ +

GLOBAL SCALE

COLLABORATION /PARTNERSHIPS

ISLANDS /TOPICS

LANGUAGES

LEVELS

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Our global partnerships The Department of Psychology at UCT is one of South Africa's leading research departments. Its staff have enormous expertise in various fields and have published important studies in national and international journals.

Promotion and international networking Transform Health is a coalition of global organizations working for equitable digital transformation of health systems. So far, Taboobreaker Association has participated twice in the Digital Health Week initiated by Transform Health and is an official partner of Transform Health.

Development of SROI and CEM model

App testing and Train-the-Trainer implementation

The global organisation Costello Medical with offices in UK, Asia and US, provides scientific support to the healthcare industry in the analysis, interpretation and communication of clinical and health economic data..

LEAP Science & Maths Schools provide low-fee education to students from high-need communities in South African regions. They offer Mathematics, Physical Science and English as mandatory subjects

Analyzing the app and game design

Train-the-Trainer testing and implementation in Cape Town

Randomized controlled trial of the Love Land app

The French School of Cape Town is a private, coeducational school offering students a superlative, multicultural, and strongly academic, international education from ages two to eighteen.

The Game Design Department at University of Arts Switzerland focuses on the culture, Hlengiwe SacoloZurich, research and design of interactive games.

Post-doctoral fellow Social Science University Cape Town

Officially recognized partnership Their vision is to deliver education that equips children and young people with knowledge, skills, attitudes and values that will empower them to live happy, healthy, safe and thriving lives as young members of their family, community and society.

Joint workshops in the field of SRH education The Justice Desk is a non-profit human rights organization working in South Africa, Zambia and Zimbabwe.

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CALL FOR ACTION FUNDING REQUIREMENT

OUTPUT

IMPACT

Funding is needed to expand Love Land’s educational reach through the development of: • new topic islands, • additional languages, • more interactive levels, • a robust social media and marketing strategy, • the implementation of the digital Train-the-Trainer program, • an updated website.

Deliverables include: • expanded multilingual game content, • engaging new levels, • a comprehensive digital Trainthe-Trainer program, • an enhanced online presence to connect with young people globally.

Young people worldwide • gain access to reliable information, • empowering them with the knowledge and skills to realize their full potential and lead healthier, more informed lives.

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Switzerland - CHE-267.237.565

NPC SA

South Africa - 202156434308

Karin Stierlin Founder and Creator m CH: +41 79 430 74 42 m SA: +27 64 960 61 35

Please don’t hesitate to contact us for more information!

karin@taboobreaker.org www.taboobreaker.org www.loveland.game

Promo-video Love Land App Download

Website Loveland.game

Website taboobreaker

Annual Report 2023

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