Karin Stierlin
Susan Stucki
Founder
Taboobreaker Assoc. Switzerland
Taboobreaker SA NPC Meet our international leadership team
Founder Taboobreaker SA NPC
Initiator of Love Land
Chairwoman
Taboobreaker Assoc. Switzerland
Director
Rooi
Lee-Ann van
Organigram
Taboobreaker Association Switzerland
Chairwoman. Founder and Initiator Treasurer
Susan Stucki Karin Stierlin Daniel Fankhauser
Creative Director
Karin Stierlin
Lead Game Design
Chloë Heyns
Lead animation
Karla Wasserfall
Management Team
Karin Stierlin JP Vuilleumier
Grant Director
Kayla Brittan
Lead voices
Ruben Engel
Lead Storytelling
Lee-Ann van Rooi
Head Operations
JP Vuilleumier
Senior Advisory Board
Dr Kate Molesworth - Health Science
Martin Schenk - Finance
Dr Christian Laux - Legal
Prof Ulrich Götz - Game Design
Khanh Nguyen - Technology
Caroline Pocthier - Psychology
Social media
Chloë Heyns
Glenn Groenewald
Website design
James Brandon
Taboobreaker SANPC
Director Director Director
Lee-Ann van Rooi Roy Darphin Karin Stierlin
International Youth Advisory Board In working progress
Established: May 2024
Multimedia Design
Glenn Groenewald
Lead Technology
Luke Arton-Powell
Lead Sound
Micaela Loubser
The beginning of Love Land
Love Land- the board game, developed by Karin Stierlin for the use
in Swiss schools
After successful pilots in various countries, Love Land was ready to scale up
From local to global
Transforming the board game Love Land into a globally applicable app
Global situation mental and sexual health
MENTAL AND SEXUAL HEALTH
EDUCATION REMAINS A HUGE
GLOBAL TABOO
THERE IS A SIGNIFICANT LACK OF APPROPRIATE EDUCATIONAL
Globally, 1 in 7 10-19-year-olds experiences a mental disorder.
(WHO 2021)
RESOURCES THAT ADDRESS THESE TOPICS IN AN AGE-APPROPRIATE MANNER AND ARE DIRECTLY ACCESSIBLE. THIS LEADS TO DRAMATIC PERSONAL AND ECONOMIC CONSEQUENCES FOR COUNTLESS CHILDREN AND YOUNG PEOPLE WORLDWIDE!
Globally, 1 in 5 women and 1 in 13 men report having been sexually abused as a child aged 017 years.
(WHO 2022)
Globally, an estimated 14 % of adolescent girls and young women give birth before age 18.
(Unicef 2023)
Globally, every year 140’000 10-19-year-olds get infected with HIV.
(Unicef 2023)
Our vision and mission
Switzerland NPC SA South Africa
Empowering children and young people globally with gamified multi-channel programs!
We are a pioneering organization committed to revolutionizing youth education in mental and sexual health, based on the UNESCO Guidelines and supporting the Sustainable Development Goals.
Our Vision
Promoting global well-being for children and young people across mental & sexual health.
Our Mission
We bridge the gap by offering globally accessible, gamified multi-channel learning programs that cultivate the development of children and young people, unlocking their future potential.
Closing the critical gaps
Lack of Comprehensive Sexual Education:
Taboobreaker provides accurate information on sexual health, reproductive rights, and consent.
Stigma and Taboos Surrounding Mental Health:
Taboobreaker tackles the stigma associated with mental health issues, fostering open conversations and promoting psychological help.
Limited Access to Resources for Genderbased Violence Prevention
Taboobreaker offers support, information, and guidance in sensitive situations.
Inadequate Use of Technology for Health Education
Taboobreaker leverages the power of technology to deliver engaging and accessible health education materials.
Insufficient
Support for Youth in
Marginalized Communities
Taboobreaker ensures inclusivity and equity in health education initiatives.
Lack of contextually relevant material
Through the train-the-trainer program and participant-led design strategies
Taboobreaker Association ensures that the information being shared is accurate, relevant and impactful.
Our current programs
Taboobreaker closes these gaps in education by providing innovative programs that empower children and young people globally, preventing long-term consequences and enhancing their personal and economic potential. These programs consist of both digital and analog components.
OUR CURRENT PROGRAMS
Fostering Mental and Sexual Health of young people 10-18 years old
Love Land is designed to facilitate open and constructive conversations about mental and sexual health. It offers engaging and evidencebased content, fostering knowledge, resilience, and well-being among its users.
Current state: Our current Flagship project
Promoting Mental Health & Well-being of children 5-9 years old
Safeland is our multi-channel program focused on promoting mental health and well-being. It utilizes gamification and interactive features to educate children and parents about boundaries, consent, and personal safety.
Current state: Evaluated prototype
LOVE LAND – quick overview
Love Land is a pioneering educational program designed to facilitate open conversations about mental and sexual health among young people. It combines:
• an engaging mobile app,
• a comprehensive website, and
• a Train-the-Trainer program for adults, providing a seamless and globally scalable solution. Its gamified approach makes learning fun and memorable, boosting user engagement, knowledge, and well-being.
Fostering Mental and Sexual Health of young people 10-18 years old
Potential of digital gamified learning
Play to break taboos
Gamification transforms traditional education into an interactive and immersive experience, empowering young people to explore and challenge societal norms in a safe and dynamic environment, ultimately fostering open dialogue and deeper understanding
Key benefits
Accessibility:
Digital gamified programs can be easily accessed from anywhere, providing consistent learning opportunities.
Simplified Understanding:
Complex concepts are broken down into easy-to-understand visuals, aiding comprehension.
Safe Environment and Private space:
Provides a safe and private space for learners to explore and understand sensitive topics without fear of judgment.
Interactive Learning:
Interactive elements, like drag-and-drop activities and visual quizzes, make learning more dynamic and hands-on.
Cultural Inclusivity:
Visual content can transcend language barriers, making it easier to adapt to different cultural contexts.
Skill Development:
Enhancement of critical thinking, decision-making, and problem-solving skills through interactive scenarios.
The LOVE LAND App - content and goals
Understanding female puberty
Understanding male puberty
Understanding intimate hygiene and self care
Proper condom use and consent
Understanding contraception and pregnancy prevention
Understanding and supporting mental health
Prevention of Sexually Transmitted Infection
Menstruation hygiene and and how to stay comfortable
Living healthy with HIV and reduction of stigma
EXISTING ISLANDS (One game level) ISLANDS TO BE DEVELOPED
OUTCOME
• Young people acquire relevant knowledge, learn to make informed decisions and develop their communication skills.
• This helps them prevent long-term consequences such as unwanted pregnancies, sexual abuse, or mental illnesses.
• Education is used to enhance well-being and sustainably strengthen personal and economic potential.
LOVE LAND – a safe learning world
Each island on Love Land addresses a specific topic of mental and sexual health.
A safe learning environment that addresses sensitive topics playfully and promotes the health of youth!
The player decides which topics they want to learn about.
The collected information is stored in the journal and is always accessible. The acquired knowledge is tested in the mini-games (learning games).
LOVE LAND App - concept
Comprehensive skill development through a 3-level concept
3. DECISION MAKING SKILLS
2. COMMUNICATION AND DIALOG ENHANCEMENT
Inclusion through audio-recorded content
1. KNOWLEDGE
Love Land's 3-level concept empowers young people with fundamental knowledge, enhances their communication skills, and improves their decisionmaking abilities, which are central to strengthening their health and resilience
The audio-recorded texts in Love Land enhance the accessibility and understanding of the content, especially for users with limited reading skills. WELCOME
Currently available languages
Global solution - global characters
Love Land is global - and so are the non-playing characters of Love Land
LOVE LAND App - Current state
LOVE LAND App – Integration of Chatbot
• By integrating a chatbot on each thematic island of the Love Land app, players have the opportunity to receive immediate and direct answers to their questions.
• The chatbot will be programmed by the Taboobreaker team, ensuring correct answers and the blocking of inappropriate questions.
Immediate support:
Constant access to direct assistance
International adaptation:
Culturally relevant responses and examples
Youth protection:
Content control and blocking of inappropriate questions
Safe environment:
Correct and verified answers
Improved engagement:
Increased interaction opportunities
Growth potential:
Adaptation to new topics and languages
LOVE LAND App – global downloads
* Reasons for unknown downloads:
Data Privacy and Anonymity:
App stores prioritize user privacy and anonymize data to comply with privacy regulations.
User Settings and Permissions:
If location services are disabled or location data is not shared, the download's geographic info may not be recorded.
IP Masking and VPN Usage:
Many users use VPNs to mask their IP address or access content from different regions.
LOVE LAND App – key benefits
Immediate Adaptability for global use: Seamlessly adapts to new or updated content and languages.
Offline Capability: Once downloaded, no Wi-Fi is required to play.
Universal Accessibility: Accessible for anyone with a smartphone, whether Android or iOS.
Content Control: Content is adaptable or blockable according to country-specific restrictions.
LOVE LAND - website
• www.loveland.game complements the app experience by offering additional content via tutorial videos, information on the non-playing characters and direct links to support (in the future).
• Thus, the website is a comprehensive, easily accessible, and user-friendly resource for in-depth learning and support, both for young people and trainers, caregivers and educators
LOVE LAND – Virtual Train-the-Trainer
Why it is essential to empower adults in mental and sexual education
• Adults, such as teachers and youth workers, act as multipliers and ensure that young people receive wellfounded, culturally adapted, and sustainable knowledge. Therefore, we are currently converting the evaluated prototype into a virtual Train-the-Trainer Program.
Our Goal: An internationally scalable and accessible Train-the-Trainer program
CONCEPT
• Multi-lingual tutorial videos
• Compatible with our Train-theTrainer box
IMPACT
• Enabling efficient global training of adults
• Overcoming cultural and linguistic barriers
BENEFITS
Flexibility
Location-independent training at your own pace
Up-to-dateness
Effective and global adjustments and updates
Cost savings
Reduced travel and logistical expenses
Download the flyer for more information
LOVE LAND - Train-the-Trainer box
The TtT includes a rich training box with numerous interactive methods that are compatible with the virtual training tutorials
Comprehensive Training Resources
Containing interactive exercises and material and other didactic tools that facilitate effective training sessions.
.
Cost Efficiency
Providing the training materials in a box and through online videos, there are significant savings on travel and logistical expenses associated with inperson training sessions.
Consistent Quality:
The standardized materials ensure that all trainers receive the same highquality content and instructions, leading to more consistent and effective training outcomes.
Testimonials and funder statement
Basically, Love Land prepares young people for life!
LOVE LAND – Innovation
Empowerment of young people and adults through an inclusive program
Direct and free access to the app for young people worldwide with smartphone access/ownership (Android and iOS)
Access to additional resources on the website
Adaptable and scalable Trainthe Trainer courses via digital modules for adults worldwide for young people and adults with internet access
Impact measurement and pilots
Safeland
Train-the-Trainer Pilots
Evaluated Prototype
Safeland (Formerly Safebodyland) has been evaluated by the University of Edinburgh, GB under the lead of Dr. Deborah Fry and the University of applied Science, Lucerne Switzerland.
(The report is available on request)
We have successfully tested the Love Land TtT program with youth workers and teachers from different townships in South Africa, the French school in Cape Town and in Switzerland
SROI* Model for Love Land
Developed by Costello Medical, based in Great Britain, demonstrates the significant social and economic benefits of the Love Land program, highlighting its impactful return on investment.
(The report is available on request)
*Social Return on Investment
Evaluated TtT
Our Love Land Train-the-Trainer program has been evaluated by the University of Cape Town, SA under the lead of Prof. Dr Cathy Ward, ensuring the feasibility.
(The report is available on request)
Analytics and user feedback
Regular surveys of young people regarding their satisfaction with the app, along with detailed app analyses, help us optimize the app in a timely and flexible manner.
SROI analysis by Costello Medical
These are the most important findings of the SROI model, developed by Costello Medical. The whole report is available on request.
⬧ The SROI analysis is useful for demonstrating the health and economic impact of Taboobreaker Association's Love Land intervention
⬧ It quantifies societal impact in economic terms, enabling it to be a useful resource for informing decisions regarding resource allocation for healthcare
• Outputs of the analysis:
⬧ SROI ratio
⬧ SROI ratio by game player population size
⬧ Socio-economic impact by stakeholder group
⬧ Socio-economic impact by outcome
⬧ Areas of socioeconomic impact, e.g. mental health
How the SROI analysis can be used:
⬧ By quantifying the value of non-monetary outcomes of Love Land, Taboobreaker Association can reveal the breadth and depth of the intervention’s impact to funding bodies
⬧ The model can be updated to forecast the impact of future activities, such as adding new levels or expanding beyond the South African setting; it can become a key internal decision-making tool
⬧ Taboobreaker Association can compare the SROI ratios for different stakeholder groups to identify groups where there may be a need for further support
⬧ The impact maps can be used to visually demonstrate how Love Land intervention creates value for its stakeholders, and can be incorporated into promotional materials
Future potential
EXTENSION GLOBAL SCALE COLLABORATION /PARTNERSHIPS
ISLANDS /TOPICS
LANGUAGES
Our global partnerships
Randomized controlled trial of the Love Land app
The Department of Psychology at UCT is one of South Africa's leading research departments. Its staff have enormous expertise in various fields and have published important studies in national and international journals.
Development of SROI and CEM model
The global organisation Costello Medical with offices in UK, Asia and US, provides scientific support to the healthcare industry in the analysis, interpretation and communication of clinical and health economic data..
Analyzing the app and game design
Promotion and international networking
Transform Health is a coalition of global organizations working for equitable digital transformation of health systems. So far, Taboobreaker Association has participated twice in the Digital Health Week initiated by Transform Health and is an official partner of Transform Health.
App testing and Train-the-Trainer implementation
LEAP Science & Maths Schools provide low-fee education to students from high-need communities in South African regions. They offer Mathematics, Physical Science and English as mandatory subjects
Hlengiwe Sacolo
Post-doctoral fellow
Social Science
University Cape Town
The Game Design Department at University of Arts Zurich, Switzerland focuses on the culture, research and design of interactive games.
Train-the-Trainer testing and implementation in Cape Town
The French School of Cape Town is a private, coeducational school offering students a superlative, multicultural, and strongly academic, international education from ages two to eighteen.
Joint workshops in the field of SRH education
The Justice Desk is a non-profit human rights organization working in South Africa, Zambia and Zimbabwe.
Officially recognized partnership
Their vision is to deliver education that equips children and young people with knowledge, skills, attitudes and values that will empower them to live happy, healthy, safe and thriving lives as young members of their family, community and society.
CALL FOR ACTION
FUNDING REQUIREMENT OUTPUT IMPACT
Funding is needed to expand Love Land’s educational reach through the development of:
• new topic islands,
• additional languages,
• more interactive levels,
• a robust social media and marketing strategy,
• the implementation of the digital Train-the-Trainer program,
• an updated website.
Deliverables include:
• expanded multilingual game content,
• engaging new levels,
• a comprehensive digital Trainthe-Trainer program,
• an enhanced online presence to connect with young people globally.
Young people worldwide
• gain access to reliable information,
• empowering them with the knowledge and skills to realize their full potential and lead healthier, more informed lives.
