2014 Sponsorship Opportunities at TISE East

PRE-SHOW PROMOTIONS OCTOBER 19 – 22 | MIAMI BEACH CONVENTION CENTER

Photo Courtesy of the Greater Miami Convention & Visitors Bureau

2014 SPONSORSHIP OPPORTUNITIES

The International Surface Event East: Miami Beach Convention Center EXHIBITS: October 20-22, 2014 | EDUCATION: October 19-22, 2014 | www.TISEeast.com

www.TISEeast.com

1

PRE-SHOW PROMOTIONS

STAND OUT at the newest flooring, stone and tile show –

“

Sponsorships offer one of the most cost-effective promotional strategies available. Separate your company from the competition and position your brand top-of-mind before, during and after the event. For big results, put the industry-leading power of TISE to work for you.

”

- Dana Teague, Vice President, Hanley Wood Exhibitions

The International Surface Event East: Miami Beach Convention Center EXHIBITS: October 20-22, 2014 | EDUCATION: October 19-22, 2014 | www.TISEeast.com

2

CONTACT INFORMATION:

TABLE OF CONTENTS:

RIGO RETANA

PRE-SHOW PROMOTIONS

SURFACES & TileExpo Accounts #, A - F rretana@hanleywood.com 972.536.6328

Trade Pub Co-op Ad......................................................................................... 4 Buyer List Rental............................................................................................. 4

BEAU WAGENER

ON-SITE PROMOTIONS

SURFACES & TileExpo Accounts G - O bwagener@hanleywood.com 972.536.6394

KERRY CREE

SURFACES & TileExpo House Accounts P - Z kcree@hanleywood.com 972.536.6356

JONATHAN MCDONALD

StonExpo/Marmomacc Americas Accounts A - Z jmcdonald@hanleywood.com 972.536.6434

BOB MARTIN

Digital & Mobile App rmartin@hanleywood.com 972.536.6418 Questions?

MICHELLE ROHMER

Operations Coordinator mrohmer@hanleywood.com 972.536.6305

Registration Sponsor ...................................................................................... 5 Lanyards.......................................................................................................... 5 Conference Caffeine Break.............................................................................. 5 Lobby Banners ................................................................................................ 6 Outside Banners.............................................................................................. 6 Photo Booth .................................................................................................... 6 Cabana Sponsorship at Launch Party.............................................................. 7 Distributor Lounge .......................................................................................... 7 Show Bags ...................................................................................................... 8 Pick 4 Sponsorship Package........................................................................... 8 Happy Hour Sponsor ....................................................................................... 8 Show Floor Attraction Flooring Sponsor ......................................................... 9 Charging Station ............................................................................................. 9 Press Breakfast/Lunch ................................................................................. 10 Attendee Driver ............................................................................................. 10 Outdoor Floor Graphic ................................................................................... 10 Floor Graphic ................................................................................................ 11 Floor Plan Ad ................................................................................................. 11 Publication Bin .............................................................................................. 11 Product Marketplace .................................................................................... 12

DIGITAL SPONSORSHIPS

Mobile App Gold Level................................................................................... 13 Mobile App Silver Level ................................................................................ 13 Registration, Travel and Housing Sponsor .................................................... 14 Targeted Attendee E-blast ............................................................................ 14 Exclusive Search Engine Sponsor ................................................................ 14 Mobile App Multimedia Package .................................................................. 15 Premium Web Ad .......................................................................................... 15 Online Display Retargeting ........................................................................... 15 Digital Promotion Pack ................................................................................. 16 Shared Attendee E-blast ............................................................................... 16 Shared Attendee Top Placement.................................................................... 16 Custom Push Alert ........................................................................................ 17

PRE-SHOW PROMOTIONS TRADE PUB CO-OP AD Advertise with The International Surface Event East in premier industry publications.

Take advantage of The International Surface Event East’s prime advertising space in top industry publications such as Floor Covering News, Floor Covering Weekly, Stone World, TILE Magazine, and more! Build your brand and drive traffic to your booth with these prominently featured ads.

Call your Account Executive to find out the available publications and deadlines.

$600 - $1,200

BUYER LIST RENTAL Sending out a mail piece? We’ve got you covered.

Target qualified buyers by using our attendee list from TISE 2014 in Las Vegas or our attendee list for TISE East 2014 in Miami Beach. The list will go through a third party mailing house and production of print piece and postage are supplied by exhibitor.

$500

The International Surface Event East: Miami Beach Convention Center EXHIBITS: October 20-22, 2014 | EDUCATION: October 19-22, 2014 | www.TISEeast.com

4

PRE-SHOW ON-SITE PROMOTIONS PROMOTIONS REGISTRATION PARTY SPONSOR Greet everyone in registration with your message.

Everyone has to go to registration – stand out before they even walk into the exhibit hall!

Includes: • Company graphics in each section of registration: On-site, PreRegistered and Exhibitor • Recognition everywhere registration is promoted • Recognition on Floor Plan where registration is indicated • Two 5’x 5’ floor graphics in Registration Area • Banner ad on online registration page • Banner ad on registration acknowledgement and confirmation emails • 15 second timeslots for “commercials” while DJ plays music • Upgraded Online Booth Profile • Add lanyards to the registration sponsorship for an additional $5,000 • Sunglasses given to all attendees co-branded with your logo & TISE East

$15,000 | $8,500 without sunglasses option

LANYARDS Put your name around the neck of every potential buyer at The International Surface Event East.

Distributed to attendees and exhibitors at registration. Every person must go to registration to pick up their badge and all badges must have a lanyard!

Includes: • Distribution of exhibitor supplied lanyards

* Sponsor provides 7,500 lanyards for distribution by Show Management

$5,000 exhibitor-supplied* $10,000 Show Management produces lanyards

CONFERENCE CAFFEINE BREAK Give them a break, give them a break...

Get your brand in front of the conference attendees by sponsoring their caffeine breaks! Sunday will be afternoon water and sodas and Monday and Tuesday will be coffee in the morning. Sponsorship includes signage and the option to display brochures in the conference area.

$3,000 one day $7,500 all three days

The International Surface Event East: Miami Beach Convention Center EXHIBITS: October 20-22, 2014 | EDUCATION: October 19-22, 2014 | www.TISEeast.com

5

ON-SITE PROMOTIONS LOBBY BANNERS

Be recognized, day in and day out. Put your brand in front of all eyes.

Includes:

• 4’x13’ banner hung above the Exhibit Hall entrance • Four locations available, locations determined on a first-come, firstserve basis

$6,500

OUTSIDE BANNERS Welcome attendees as they’re walking into the Miami Beach Convention Center...

• 4’x28’ or 4’x13’ single-side banner hung on the outside of the Convention Center, over the entrance doors • You provide the graphics and Show Management will produce and install the banner • Six (6) high visibility locations available in 4’x28’ • Four (4) high visibility locations available in 4’x13’

$4,000 for 4’x13’ $6,000 for 4’x28’

PHOTO BOOTH Who doesn’t love a good selfie? Our attendees are no different.

Be the most memorable part of their on-site journey by sponsoring the TISE Photo Booth. When they stop by to capture a quick pic, they’ll know who to thank. Included in this sponsorship is a custom skin to wrap your booth with your brand and a mention everywhere the booth is promoted: emails, website and on-site.

• Only one available.

$5,500

The International Surface Event East: Miami Beach Convention Center EXHIBITS: October 20-22, 2014 | EDUCATION: October 19-22, 2014 | www.TISEeast.com

6

ON-SITE PROMOTIONS CABANA SPONSORSHIP AT LAUNCH PARTY Make sure you don’t miss the celebration of The International Surface Event, held at the famous Delano Hotel Pool area after the opening show day! Attendees and exhibitors alike will be sure to attend this event and this is your chance to stand out with a cabana to entertain customers in.

Includes: • Your company in a reserved cabana in prime location around the pool at the Delano • Five (5) tickets to the Party for you or your customers • Dedicated beverage server for your cabana…your customers won’t have to stand in line!

• Your company name on signage on screen located in cabana • Your company name on signage located outside cabana • Recognition as Party sponsor on all Party promotions – TISEEast.com, email blasts, on-site, etc.

• VIP entry line to Party *Additional add-on options available

$5,000 - Limited cabanas available!

DISTRIBUTOR LOUNGE Looking to promote to distributors? Sponsor the area that caters to them.

The Distributor Lounge serves as a getaway place for distributors to meet, rest and regroup between meetings with exhibitors and attendees. We’ll provide a private area near the show floor with comfortable seating, free Wi-Fi and refreshments. Be a part of their refresh-zone.

Includes: • Recognition on all on-site signage • Recognition in the attendee brochure distributed to over 100,000 prospective attendees • Recognition everywhere - including online - the Distributor Lounge is promoted • Opportunity to place sales collateral/company information in Distributor Lounge throughout the show

$5,000

The International Surface Event East: Miami Beach Convention Center EXHIBITS: October 20-22, 2014 | EDUCATION: October 19-22, 2014 | www.TISEeast.com

7

ON-SITE PROMOTIONS SHOW BAGS Let the buyers take your brand home...

Make sure your company name gets into the hands of every attendee via a show bag distributed at both entrances.

Includes: • Distribution and restocking of 5,000 sponsor provided bags at the entrance of choice

$3,000

PICK 4 SPONSORSHIP PACKAGE Why not have the best of four worlds?

You choose four of the following sponsorships: • Floor Plan Ad • Charging Station • Floor Graphic • Digital Promotion Pack • Product Marketplace • Happy Hour (1 day session only)

$2,700

HAPPY HOUR SPONSOR Serve beer in your booth from 4pm - 6pm Monday or Tuesday... or both - for maximum exposure.

Includes: • (1) Keg provided by Show Management • Notation on Floor Plan and website of happy hour sponsors

$1,500 for one day | $2,500 for both days

The International Surface Event East: Miami Beach Convention Center EXHIBITS: October 20-22, 2014 | EDUCATION: October 19-22, 2014 | www.TISEeast.com

8

ON-SITE PROMOTIONS SHOW ATTRACTION FLOORING SPONSOR Your flooring installed in a high-traffic, high profile area where attendees are sure to be.

Includes: • Your flooring in a selected area • Installation coordinated by sponsor • Signage noting sponsor and booth number Choices include: - Social Learning Lab (10’x20’) - TISE Rec Room (Size TBD) - Product Marketplace (20’x30’)

$2,000

CHARGING STATION Sponsor one of the charging stations where attendees can stop and charge their phones, laptops, iPads, etc. They’ll thank you for allowing them to spend more time on the show floor while still staying connected to their business.

Attendees will spend 15 minutes on average at a station while their devices charge, creating a fantastic opportunity to deliver targeted brand messages! Locations available in registration, Miami Beach Convention Center lobbies, StoneLIVE Stadium, or the best place...YOUR BOOTH! Includes: • Your name on all graphics located on charging station • You provide the graphics and Show Management will produce and install them • Recognition everywhere charging stations are promoted • Locations secured on a first-come, first-serve basis

$1,500

The International Surface Event East: Miami Beach Convention Center EXHIBITS: October 20-22, 2014 | EDUCATION: October 19-22, 2014 | www.TISEeast.com

9

ON-SITE PROMOTIONS PRESS BREAKFAST/LUNCH Sponsor breakfast or lunch for Press members while they plan their busy days of writing articles and conducting interviews. Give them a reason to stop by your booth!

Includes: • Your name on all on-site signage and marketing materials referencing Press Room • Prominent placement of press kits • Room to hold a brief press conference during sponsored breakfast or lunch • Breakfast and lunch available Monday and Tuesday, Show Management responsible for catering • Recognition in the Press Room • Recognition on website and Mobile App

$1,500

ATTENDEE DRIVER Perfect for booth giveaways!

Targeting a certain audience? Target a particular demographic or all attendees by distributing a ticket to them at registration. They’ll be instructed to come to your booth for a raffle, giveaway or show special. (Does not include giveaway or prize.)

$1,000

OUTDOOR FLOOR GRAPHIC Tips of toes, top of minds.

Make a lasting impression by placing your brand on the floor as attendees enter the Miami Beach Convention Center.

• 5’x5’ floor graphic • You provide the graphics and Show Management will produce the image.

$1,000

The International Surface Event East: Miami Beach Convention Center EXHIBITS: October 20-22, 2014 | EDUCATION: October 19-22, 2014 | www.TISEeast.com

10

ON-SITE PROMOTIONS FLOOR GRAPHIC Lead the way to your booth with your branding...

Make sure attendees see your company brand throughout the show in various locations.

Includes: • 3’x3’ floor graphic located in main entrance, inside entrance or outside booth • You provide the graphics and Show Management will produce and install them • Exact floor graphic placement to be determined by Show Management based on request

$900

FLOOR PLAN AD Display your ad on the floor plan used by attendees to navigate the show floor. It will point out your booth, making it stand out from the rest!

• Limited to 10 advertisers, business card size

$750

PUBLICATION BIN Place your brochure or catalog in a publication bin located amongst highly sought after industry magazines.

Includes: • One (1) publication bin slot located in the Registration Area; Includes restocking throughout the show • Publication bin locations secured on a first-come, first-serve basis

$750

The International Surface Event East: Miami Beach Convention Center EXHIBITS: October 20-22, 2014 | EDUCATION: October 19-22, 2014 | www.TISEeast.com

11

ON-SITE PROMOTIONS PRODUCT MARKETPLACE Highlight your products in the Product Marketplace located in the center of the Exhibit Hall. Attendees will come searching for these products at your booth!

Includes: • Display your product on a 3’ tabletop ($250), 6’ tabletop ($500) or 4’x4’ floor display ($500) • Chance to win Best Product of SURFACES, StonExpo/Marmomacc Americas or TileExpo • Inclusion on Floor Plan highlighting all Product Marketplace participants

$250 - $500

The International Surface Event East: Miami Beach Convention Center EXHIBITS: October 20-22, 2014 | EDUCATION: October 19-22, 2014 | www.TISEeast.com

12

DIGITAL SPONSORSHIPS MOBILE APP GOLD LEVEL The Gold Sponsorship affords your company with maximum exposure on the TISE East Mobile App. Includes:

D L O S -

• Company logo featured in app store

• Opening splash page/launch screen ad

• Rotating banner ad located on app dashboard • Full-screen landing page

• Includes URL link to redirect user to company website/Mobile App exhibitor booth profile • Highlighted listing within app exhibitor search

• Company logo within mobile app exhibitor booth profile • Video within Mobile App exhibitor booth profile • Exhibitor listing page enhancements

• Company logo located on app interactive floor plan • Watermark logo located on my schedule page • App dashboard custom features

• Company branding on all Mobile App promotion

• On-site signage, show website, social media, attendee e-blasts, print • Exclusive online Floor Plan sponsor • Company logo located on Floor Plan loading page • Right of first refusal for the following year • Detailed metrics provided

$10,000 - SOLD to FCA NETWORK

MOBILE APP SILVER LEVEL Includes: • Rotating banner ad located on app dashboard • Full-screen landing page - Video within exhibitor mobile profile - Exhibitor listing page enhancement • Logo and PDF documents - Upgraded Online Booth Profile - Company logo on Interactive Floor plan - Highlighted listing within exhibitor search - Company logo within exhibitor mobile profile

$2,000

The International Surface Event East: Miami Beach Convention Center EXHIBITS: October 20-22, 2014 | EDUCATION: October 19-22, 2014 | www.TISEeast.com

13

DIGITAL SPONSORSHIPS REGISTRATION, TRAVEL AND HOUSING SPONSOR Maximize your company’s brand and feature a web banner ad across all registration and confirmation pages for show registration, housing and travel.

87% of show attendee’s pre-register online and 100% of registrants receive a confirmation email…that’s exposure!

Includes: • (1) Web banner ad on every page of online Registration Site • (1) Web banner ad on the travel and housing site • (1) Web banner ad on the Attendee Confirmation Email at Sign-up and (1) on the second confirmation email, a week before the show • URL link to redirect to your company website

$1,500 each $4,000 exclusive ownership of registration (block your competition)

TARGETED ATTENDEE E-BLAST Reach up to 5,000 highly targeted registrants pre-show and/or post-show.

• 34% average open rate!

• (1) Email is sent per day and delivered directly to all registered attendees • E-blast dates are first come, first serve • Option to create your own e-blast message or use one of our two predesigned templates • Provide us with your html code or we will assist you before we send on your behalf • Unlimited content with detailed metrics provided

$2,750

EXCLUSIVE SEARCH ENGINE SPONSOR Receive prime logo recognition on every search results page of the TISEeast.com website.

- Logo on EVERY search results page of the show website - URL link to redirect to your company website or online booth profile - An excellent branding opportunity

$1,500

The International Surface Event East: Miami Beach Convention Center EXHIBITS: October 20-22, 2014 | EDUCATION: October 19-22, 2014 | www.TISEeast.com

14

DIGITAL SPONSORSHIPS MOBILE APP MULTI-MEDIA PACKAGE Engage attendees with a rotating banner ad and a video in your exhibitor listing within the Mobile App. Includes: • Rotating banner ad located on the app dashboard • Full-screen landing page • Video within Mobile App exhibitor profile • Exhibitor Listing page enhancement - Logo and PDF documents - Upgraded online booth profile

$1,500

PREMIUM WEB AD Maximize your brand and feature a web banner ad in front of thousands of industry professionals on The International Surface Event East attendee home page - the MOST prominent page of the show website.

Metrics report available that states ad impressions and clicks.

Limited Availability.

Includes: • 180x150 web banner ad • Located above the fold on the right rail of the attendee homepage • URL link to redirect to your company website/online booth profile • Detailed metrics provided

$1,500

ONLINE DISPLAY RETARGETING When prospects leave the TISE East website and browse the Internet, Exhibitor ads will display on other sites they visit.

• With these reminders, the lost prospect will return to your site and take action.

$1,500 for 50,000 impressions

The International Surface Event East: Miami Beach Convention Center EXHIBITS: October 20-22, 2014 | EDUCATION: October 19-22, 2014 | www.TISEeast.com

15

DIGITAL SPONSORSHIPS NEW! DIGITAL PROMOTION PACK Deliver discounts and giveaways to all registered attendees.

• Invitations to the digital promo pack emailed pre and post-show • Attendees print or save offers to redeem during the show or receive special coupon codes or discounts • Offers can be created by the exhibitor or by the Show Management Digital Team and include website and social media information

$900

SHARED ATTENDEE E-BLAST Pre and post-show opportunities to reach all registered attendees.

• 10 spots available • Exhibitors listed in alphabetical order • Emails promote: - Company logo - Booth # - Product announcements

$550

SHARED ATTENDEE E-BLAST TOP PLACEMENT 3 spots available for pre & post-show- first come, first served.

• Exhibitor’s company to be listed at the top space on the shared e-blast • 1 in 3 clicks occur on the top three slots • The remaining 7 exhibitors to be listed in alphabetical order

$750

The International Surface Event East: Miami Beach Convention Center EXHIBITS: October 20-22, 2014 | EDUCATION: October 19-22, 2014 | www.TISEeast.com

16

PRE-SHOW PROMOTIONS CUSTOM PUSH ALERT Engage show attendees and drive on-site booth traffic with a custom push alert! Let attendees know about current promotions, product demos, drawings or just to stop by your booth.

Includes: • (1) Custom push alert - Includes booth number and URL link to your company website/online booth profile • The (3) most recent alerts are shown on the app dashboard • Detailed metrics provided

$500 per alert

The International Surface Event East: Miami Beach Convention Center EXHIBITS: October 20-22, 2014 | EDUCATION: October 19-22, 2014 | www.TISEeast.com

17