04 QUESTIONNAIRE (FOR OTHER PET OWNER)
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Faculty of Information and Communication Technology, Advertising, Silpakorn University
Explanation This questionnaire is a part of senior project 'Branding for House of Siamese Cats’. Answering the truth would be highly appreciated and thank you in advance for your kind cooperation. Part 1 : General Information 1. Gender Male Female 2. Age ........ 3. Education Status High school Bachelor's Master’s PhD 4. Status Single Married 5. Occupation Student Private Employee Civil servant Employer House wife/husband Others .................................. 6. Average Income per Month Under 10,000 B 10,001-20,000 B 20,001-30,000 B 30,001-40,000 B 40,001-50,000 B More than 50,000 B 7. Number of family members .............. 8. House descriptions Single House Commercial Building Townhouse/Flat/Apartment Condominium 9. Current Address Bangkok Nakornprathom, Nonthaburi, Samutprakarn, Samutsakorn, Pathumthani Others provinces 10. Hobbies (You can choose more than one) Pet Travelling Watching TV Shopping Watch Movie Using Internet Playing Games Reading Exercise go for Brunch/Coffee shop Others ................................ 11. Taste towards Thai style and Modern style Prefer modern style 100% Prefer modern style 70% Thai style 30% Modern style 50% Thai style 50% Prefer Thai style 70% Modern style 30% Prefer Thai style 100%
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04 QUESTIONNAIRE (FOR OTHER PET OWNER)
Part 2 : Media Behaviour 1. Daily media usage Media
Aways
Generally
Usually
Sometimes
Rarely
Seldom
Television Internet Radio Newspaper Magazines Outdoor Advertisement Brochure/Leaflet 2. What kind of your favourite television types? Game shows News TV dramas Documentaries Talk shows Variety shows Reality shows 3. What kind of your favourite radio programs? Music programmes News programmes Education programme 4. What is your favourite website? Google Sanook Pantip Mthai Kapook Dek-D Manager Teenee Exteen Bloggang Others ................................ 5. What is your favourite social network’s website? Facebook Youtube Twitter Pinterest Tumblr Google+ 6. What is your favourite newspaper publisher? Thairath Dailynews Mathichon Kom Chud Luek Manager Krungtep Thurakij The Nations Kao Sod Naew Nah Post Today Thansethakij Siam Rat 7. What type of Magazine do you prefer reading? Fashion Pets Women/Lifestyle Men/Lifestyle Travels Home&Decor Technology Mother cares Others ....................................... 8. Which device you always use to access Internet and Social Network? Smart Phone Tablet Notebook Computer 9. Frequency of internet and social network usage Whenever you are free Every day 1-2 times/week 3-4 times/weeks 5-6 times/week None Others ......................................... 10.The average of time you spend outside your home per day Less than 4 Hours/day 4-8 Hours/day 8-12 Hours/day More than 12 Hours/day 11. What is your activity on the weekend .......................................................................................... 2
04 QUESTIONNAIRE (FOR OTHER PET OWNER)
Part 3 : Attitudes and behaviours about having pets 1. Do you have any pets? Yes No (Skip to no. 7) 2. What kind of animals do you have (you can choose more than one) Dog Bird Hamster Rabbit Fish Sugar Rider Others ……………………... 3. Please specify the name ……………………………………………………… 4. Why do you choose this kind of animal as your pet ……………………………………………………………………… 5. How many pets do you have ……… 6. Have long have you been having them ................ 7. How important you given for your pets? Very high(like babies) High (like brothers/sisters) Moderate (like cousins) Low (like other pets) Very low (like things) 8. Have you ever had a cat as your pet? Yes (please do no. 8.1) No (please do no. 8.2) 8.1 Why did you not continue have cat? 8.2 Why you do not consider cat as a pet? Do not like cat’s personalities Do not like cats Cats are not suitable with family members/other pets Prefer other kind of animals Cats were sick/died Have no time to care of Limited area of living Allergic to cats Cats damages things in your house You are not the animal person Allergic to cats Do not have budget for cats Others .............................................. Others ............................................. Part 4 : Attitudes and behaviours about Siamese cats 1. Do you know how many Siamese cat breeds are still existing in the present time? Yes, I do know (There are …breeds) No, I do not know. 2. What is the differentiate between Siamese cat breeds and other breeds? Different appearances Different personalities Ages Others ............................... 3. What is the reason that makes you believe which cats are pure Siamese cat breeds? Environment of cat’s living Ideal characteristic Certificated pedigree Other people said so 4. Do you agree that we should preserved pure Siamese cat breeds? Yes Indifferent No 5. What if you have a chance to have Siamese cats. Do you interested of having one? Interested if there is a chance Uncertain Uninterested
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04 QUESTIONNAIRE (FOR OTHER PET OWNER)
Part 5 : Opinions and suggestions about House of Siamese Cats (House for Breeding and Nature of Thai Cats, Amphora district, Samutsongkharm Province) 1. Have you ever been to Amphora district? Yes No 2. Have you ever heard about House of Siamese Cats? (House for breeding and nature of Thai Cats, Amphora District, Samutsongkharm Province) Yes No (please skip to no.4) 3. How did you recognise House of Siamese Cats? From other people Magazines/Journals Internet Television programmes Newspaper Public posters Others ............................................... 4. Do you want to try to having Siamese cats if you have a chance? Yes No Uncertain because ................................................. 5. Suitable price for pure Siamese cats 5,000-7,000 Baht 7,000-9,000 Baht 9,000-12,000 Baht More than 12,000 Baht
THANK YOU â?€
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