02 IN-DEPT INTERVIEW (SIAMESE CAT OWNER)
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Faculty of Information and Communication Technology, Advertising, Silpakorn University
Explanation This questionnaire is a part of senior project 'Branding for House of Siamese Cats’. Answering the truth would be highly appreciated and thank you in advance for your kind cooperation. Part 1 : General Information 1. Gender Male Female 2. Age ........ 3. Education Status High school Bachelor's Master’s PhD 4. Status Single Married 5. Occupation Student Private Employee Civil servant Employer House wife/husband Others .................................. 6. Average Income per Month Under 10,000 B 10,001-20,000 B 20,001-30,000 B 30,001-40,000 B 40,001-50,000 B More than 50,000 B 7. Number of family members .............. 8. House descriptions Single House Commercial Building Townhouse/Flat/Apartment Condominium 9. Current Address Bangkok Nakornprathom, Nonthaburi, Samutprakarn, Samutsakorn, Pathumthani Others provinces 10. Hobbies (You can choose more than one) Pet Travelling Watching TV Shopping Watch Movie Using Internet Playing Games Reading Exercise go for Brunch/Coffee shop Others ................................ 11. Taste towards Thai style and Modern style Prefer modern style 100% Prefer modern style 70% Thai style 30% Modern style 50% Thai style 50% Prefer Thai style 70% Modern style 30% Prefer Thai style 100% 1
02 IN-DEPT INTERVIEW (SIAMESE CAT OWNER)
Part 2 : Media Behaviour 1. Daily media usage Media
Aways
Generally
Usually
Sometimes
Rarely
Seldom
Television Internet Radio Newspaper Magazines Outdoor Advertisement Brochure/Leaflet 2. What kind of your favourite television types? Game shows News TV dramas Documentaries Talk shows Variety shows Reality shows 3. What kind of your favourite radio programs? Music programmes News programmes Education programme 4. What is your favourite website? Google Sanook Pantip Mthai Kapook Dek-D Manager Teenee Exteen Bloggang Others ................................ 5. What is your favourite social network’s website? Facebook Youtube Twitter Pinterest Tumblr Google+ 6. What is your favourite newspaper publisher? Thairath Dailynews Mathichon Kom Chud Luek Manager Krungtep Thurakij The Nations Kao Sod Naew Nah Post Today Thansethakij Siam Rat 7. What type of Magazine do you prefer reading? Fashion Pets Women/Lifestyle Men/Lifestyle Travels Home&Decor Technology Mother cares Others ....................................... 8. Which device you always use to access Internet and Social Network? Smart Phone Tablet Notebook Computer 9. Frequency of internet and social network usage Whenever you are free Every day 1-2 times/week 3-4 times/weeks 5-6 times/week None Others ......................................... 10.The average of time you spend outside your home per day Less than 4 Hours/day 4-8 Hours/day 8-12 Hours/day More than 12 Hours/day 11. What is your activity on the weekend .......................................................................................... 2
02 IN-DEPT INTERVIEW (SIAMESE CAT OWNER)
Part 3 : Attitudes and opinions about Siamese cat breeds 1. What are the differences between Siamese cats and other breeds? 2. How did you choose your cat? 3. Why don’t you have other kind of animals as your pet? 4. Who is influent you in decision of having cat? 5. What do you think about hybrid cats and foreign cats? 6. What is the reasons of having pure breed instead of hybrid? 7. Where do you usually find out about cats 8. What is the main factor to choose the place where is cat come from? 9. Do you have any standard ideal of good cat’s character? 10. What are the reason to believe ‘This is pure Siamese cat’ 11. What do you think cat’s place would be more interesting and different from other places? 12. What is suitable prices for pure Siamese cat breeds? 13. What are the other’s opinion about your cats? 14. What do you feel when people are interested in your cat? 15. What are the benefits of have cats? 16. Have you ever known the number of Siamese cats in the present time? 17. Do you love to travel outside of city? 18. Would you willing to go and see the actually pure Siamese cats is where located 1 hour away? 19. What do you think of Deliver cat’s service? 20. What do you think if there is any trial service of having cat? 21. How much important do you think of preserving Siamese cats? 22. Do you agree that we should preserve Siamese cat breeds in Thai society? Part 4 : Opinion towards House of Siamese Cats (House for Breeding and Nature of Thai cats, Amphawa District, Samutsongkharm Province) 1. Have you ever been to AmAmphawa district? Who have you been with? 2. Have you ever heard about House of Siamese Cats (House for Breeding and Nature of Thai cats, Amphawa District, Samutsongkharm Province) 3. Where have you heard the information of House of Siamese cat from?
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