01 QUESTIONNAIRE (CAT OWNER)
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Faculty of Information and Communication Technology, Advertising, Silpakorn University
Explanation This questionnaire is a part of senior project 'Branding for House of Siamese Cats’. Answering the truth would be highly appreciated and thank you in advance for your kind cooperation. Part 1 : General Information 1. Gender Male Female 2. Age ........ 3. Education Status High school Bachelor's Master’s PhD 4. Status Single Married 5. Occupation Student Private Employee Civil servant Employer House wife/husband Others .................................. 6. Average Income per Month Under 10,000 B 10,001-20,000 B 20,001-30,000 B 30,001-40,000 B 40,001-50,000 B More than 50,000 B 7. Number of family members .............. 8. House descriptions Single House Commercial Building Townhouse/Flat/Apartment Condominium 9. Current Address Bangkok Nakornprathom, Nonthaburi, Samutprakarn, Samutsakorn, Pathumthani Others provinces 10. Hobbies (You can choose more than one) Pet Travelling Watching TV Shopping Watch Movie Using Internet Playing Games Reading Exercise go for Brunch/Coffee shop Others ................................ 11. Taste towards Thai style and Modern style Prefer modern style 100% Prefer modern style 70% Thai style 30% Modern style 50% Thai style 50% Prefer Thai style 70% Modern style 30% Prefer Thai style 100%
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01 QUESTIONNAIRE (CAT OWNER)
Part 2 : Media Behaviour 1. Daily media usage Media
Aways
Generally
Usually
Sometimes
Rarely
Seldom
Television Internet Radio Newspaper Magazines Outdoor Advertisement Brochure/Leaflet 2. What kind of your favourite television types? Game shows News TV dramas Documentaries Talk shows Variety shows Reality shows 3. What kind of your favourite radio programs? Music programmes News programmes Education programme 4. What is your favourite website? Google Sanook Pantip Mthai Kapook Dek-D Manager Teenee Exteen Bloggang Others ................................ 5. What is your favourite social network’s website? Facebook Youtube Twitter Pinterest Tumblr Google+ 6. What is your favourite newspaper publisher? Thairath Dailynews Mathichon Kom Chud Luek Manager Krungtep Thurakij The Nations Kao Sod Naew Nah Post Today Thansethakij Siam Rat 7. What type of Magazine do you prefer reading? Fashion Pets Women/Lifestyle Men/Lifestyle Travels Home&Decor Technology Mother cares Others ....................................... 8. Which device you always use to access Internet and Social Network? Smart Phone Tablet Notebook Computer 9. Frequency of internet and social network usage Whenever you are free Every day 1-2 times/week 3-4 times/weeks 5-6 times/week None Others ......................................... 10.The average of time you spend outside your home per day Less than 4 Hours/day 4-8 Hours/day 8-12 Hours/day More than 12 Hours/day 11. What is your activity on the weekend .......................................................................................... 2
01 QUESTIONNAIRE (CAT OWNER)
Part 3 : Attitudes and behaviours about having cats Domestic cat breeds foreign cat breeds Hybrid cat breeds 1. What is your cat breed? 2. Please specific the name of breed .............................................................................................. 3. The reason that you chose this breed .......................................................................... 4. The number of your cats ........... 5. How long have you been having cat as a pet ……………. years 6. Where did you get the cat from ? From your friends Cat farm Flea market Street cats Adopted from cat’s shelter Others ……………………………………………… 7. Reasons for having cats Cat’s personalities Cat’s appearances Others ......................................... 8. What is the advantages of having a cat as a pet ? Being as a friends Having more kindness Others ......................................... 9. Why do you choose a cat as a pet instead of other animals ? (e.g. dogs, birds, rabbit.. etc) Easy to care Residential areas are limited Having Long bond and deep relationship with them Cat’s charm Others …………………………………….. 10. How extent you understand cats’ behaviour ? Very high High Moderately Low Very low 11. How important you given for your cats? Very high (like babies) High (like brothers/sisters) Moderate (like cousins Low (like other pets) Very low (like things) 12. How much time you spent with your cats per day? Very much Much Moderate Rarely Rarely 13. Are you welcome your cat to sleep and share your bed? Yes No 14. What are services/activities have you been involved? (you can choose more than 1) Pet shops Member on cat-related websites or fan pages Animal hospital Pet Expo Cat Café Cat beauty salon Cat hotel or pet house Hotels which allow cats Others ……………………………………….. 15. If you saw a cat not even yours on a street, you usually play with them. Do you agree or disagree? Agree Not sure Disagree 16. Have you ever known Cat Café? Yes No (skip to part 4) 17. Have you ever visited Cat Café? Yes No (skip to No.18) 18. What is the reason that you like Cat Café? There are many cute cats Nice food Well decorated with a nice atmosphere Easy traveling Friendly shop owner Do not like Cat Café Others ........................................ 19. What do think if Cat Café is full of Siamese cats ? Interested Indifferent Uninterested 3
01 QUESTIONNAIRE (CAT OWNER)
Part 4 : Attitudes and behaviours about Siamese cats 1. Do you know how many Siamese cat breeds are still existing in the present time? Yes, I do know (There are …breeds) No, I do not know. 2. What is the differentiate between Siamese cat breeds and other breeds? Different appearances Different personalities Ages Others ............................... 3. What is the reason that makes you believe which cats are pure Siamese cat breeds? Environment of cat’s living Ideal characteristic Certificated pedigree Other people said so 4. Do you agree that we should preserved pure Siamese cat breeds? Yes Indifferent No 5. What if you have a chance to have Siamese cats. Do you interested of having one? Interested if there is a chance Uncertain Uninterested Part 5 : Opinions and suggestions about House of Siamese Cats (House for Breeding and Nature of Thai Cats, Amphora district, Samutsongkharm Province) 1. Have you ever been to Amphora district? Yes No 2. Have you ever heard about House of Siamese Cats? (House for breeding and nature of Thai Cats, Amphora District, Samutsongkharm Province) Yes No (please skip to no.4) 3. How did you recognise House of Siamese Cats? From other people Magazines/Journals Internet Television programmes Newspaper Public posters Others ............................................... 4. What are the factors which will make House of Siamese Cats more interesting (you can choose more than one) There are many more kind of Siamese Cat Being a collecting and exchanging information about Siamese Cats place Visitors can play with cats Thai preservation New technologies Food and drinks Nice place Others .............................................. 5. Do you want to try to having Siamese cats if you have a chance? Yes No Uncertain because ................................................. 6. Do you interested in ‘Cat Delivery’? Yes Uncertain but interested No 7. Suitable price for pure Siamese cats 5,000-7,000 Baht 7,000-9,000 Baht 9,000-12,000 Baht More than 12,000 Baht
THANK YOU ❀
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01 QUESTIONNAIRE (CAT OWNER)
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