Todays Angus Advantage Fall 2023

RED WILBAR LANA 4F

RED WILBAR BRNDINA 53F

RED WILBAR BRNDINA 59K

WILBAR MAYFLOWER 751G

WILBAR BARBIE 5D

BULLAND FEMALE SALE

6th ANNUAL MARCH 21, 2024

• 40 yearling Black Angus Bulls

• 12 registered Black Angus Females

• Commercial Replacement Heifers.

PLEASE CALL OR TEXT TO BE ADDED TO OUR MAILING LIST.

Jean-Paul Monvoisin

(306) 648–7935

Marlene Monvoisin

(306) 648–8200

PO Box 745

Gravelbourg, Saskatchewan

S0H 1X0

THESE

Massive, deep bodied easy fleshing great producing cow. She was the 2nd largest REA of the ET heifers in her calf crop. Had the 12th highest 205 wt natural bull calf in the 2019 calf crop and had the #8 205 natural bull calf in the 2020 calf crop. 6507 is a flush sister to S A V Checkmate. Her granddam has produced $1.4 million in direct sales, and produced until she was over 21 years of age. She has a Millar’s Duke heifer.

Deep, massive, heavy milking awesome producing cow. SAV has retained two daughters.Had the #8 natural 205 wt heifer in the 2019 calf crop. Had the #9 high REA bull in the 2020 calf crop, 17.8 inch ribeye. Maternal sister to the popular S A V Cattlemaster at ST Genetics. Her granddam was in production for 19 years and iconic doner has 24 daughters retained in the SAV herd. Has a super SAV Magnify heifer. Magnify is the heaviest bull calf at 205 days ever weaned off of a first calf heifer.

RED

TUESDAY, DECEMBER 19, 2023 | AT THE RANCH, CARIEVALE, SK

RED & BLACK PUREBRED SIMMENTAL BRED HEIFERS plus

REGISTERED RED & BLACK ANGUS BRED HEIFERS

REGISTERED SIMM/ ANGUS MARCH CALVING BRED HEIFERS

For 2023, every single bred heifer will sell. 55 years in the seedstock business of multiplying our top cow families. For the first time in our ranch’s history the untouchable will be offered for sale out of our most elite herdbull raising cow families. A one time buying opportunity for 2023!

Lee: (306) 928-4820 C: (306) 483-8067

Dave: C: (306) 483-8660

Jim: (306) 928-4636 C: (306) 483-7986

Sale Barn: (306) 928-2011

F: (306) 928-2027

E: mrl@sasktel.net

WWW.MRLRANCH.COM

GLEN ISLAY ANGUSThe Source

HEART OF THE HERD

Part of the BLUE WATER SALE

OCT. 14, 2023 CARGILL, ONTARIO

Currie

GLEN ISLAY features the best Western Canadian bloodlines that transformed the breed in the 1970’s, while insisting they must offer all the traits and soundness for efficient commercial production in 2023. Glen Islay cows offer exceptional outcross to mainstream modern Angus, while maintaining the quality that made the Angus breed great.

Growing up near the University of Alberta agricultural Experimental Farm, a young city kid developed a love and interest in Livestock. He spent every opportunity he could working around the beef and dairy research projects. After completing high school he enrolled in the U of A’s agricultural program, earning his BSC in Agriculture. From that

time on Doug Reid dedicated his life to his family & agriculture. To pay his way through University he worked at a dairy farm. He did the morning milking and evening chores, and attended university during the day. The couple that owned the dairy operation did the evening milking. When starting out, his family did

not have the financial means to help him acquire land or livestock. So he had to find a way to do it on his own. Fresh out of University, “with just enough knowledge to be dangerous” in Doug’s own words; Doug landed a position managing a corporate farming and ranching operation that was rapidly expanding in Alberta. The company, Allarco Developments was owned by Dr. Charles Allard, who was a very successful businessman in Alberta. He was a very influential mentor for the young Reid. He learned to buy and sell properties, and the value of land and real estate during his tenure as Manger of Agricultural Operations.

A few years later Doug had the opportunity to buy the dairy farm he had worked on during University. So he left corporate agriculture and purchased the dairy farm with

help from the owners. Money was tight during those years. He didn’t have the means to purchase the residence along with the dairy, but he and his new bride managed by living in a two car garage. They did what they had to do to make it work. Their daughter Sara was born in these cosy surroundings. Over the years the price of cows and quota soared. Selling the dairy herd allowed them to buy land and get out of debt. Doug recalled, “I never thought I’d see that much money again in my lifetime” They started a small commercial beef herd - “we had to have cows in our life”, and Doug searched to expand his agricultural career and became a Commodity Broker with the commodity giant Dean Witter. A position that lasted for 13 years in a field known by some as the “the fastest game in town.” Doug developed a hedging program known as “the Cattle Crush”. They would hedge feeder cattle, fat cattle, corn or barley and the Canadian

in a profit or minimize loss. Most feedlots in Southern Alberta were Doug’s clients. “This allowed me to have a better insight into cattle markets and pricing“

With the knowledge of livestock and land through years of experience, Doug accepted a position with Alta Genetics as their South American Sales Director. “This gave me a great insight into the purebred industry. We were shipping semen, embryos and live cattle into the five major cattle producing countries in South America. We had to deal with a lot of Canadian purebred Breeders to find donor cows, get them flushed and then work with the Breeders program to create a mutual benefit. “I learned to have a tremendous amount of respect for the work that cattle producers put forth to do a better job and create a better product every day.”

Doug also spent 5 years working for a Calgary based fertilizer company as their International Marketing Director. He has seen

Todays Angus Advantag e

daughter, Sara. Sara and her husband Cole Brost have two boys who are both involved with 4-H and Livestock. Cam and Catherine have two young boys. Kate is a psychiatric nurse and works off the farm. She has spent a lifetime working in the community with clients suffering from mental illnesses.

During the time that Doug was away, with frequent and lengthy trips to South America, Kate worked as a psych nurse to bring in off-farm income. With the help of neighbors and friends, she managed the commercial cow herd, hauled kids to sporting activities, and somehow, always managed to make things work. Doug and Kate are strong advocates for children growing up in an agricultural environment. Children develop a work ethic, the value of responsibility, and most importantly how to establish trust. Principal values that will serve them well the rest of their lives. With his extensive international experience, Doug Reid was nominated to the Board of Directors for the Alberta Angus Association in 2005. It was an exciting time for the Canadian Angus association and the Alberta Angus Association Board of Directors. Alberta was bidding to host the 2009 World Angus Forum. Doug was appointed Bid Chairman. Doug recalls that there were two things the Board

he wanted to focus on:

1) “A World Class event, at a World Class venue - Spruce Meadows”

2) and to demonstrate to the world that “A Dream is a Wish your Heart makes”.

“I think we achieved that.” The event was an overwhelming success. Both in the number of Livestock on display, and the number of Canadian breeders and international guests that made the 2009 World Angus Forum their summer destination. It was the first world forum that created a junior component and with many new innovations that started in Calgary and have been carried forward into other World Forums ever since. The efforts of the forward thinking WAF Executive and all the volunteer committees created an atmosphere that other breeds could only dream of. The 2009 World Angus Forum is still talked about today as the best World Angus Forum ever. “I have been on lots of boards in both private and public companies and community organizations, but the Alberta board was one of the best I have ever worked with. Part of the reason I was on the board with both the Alberta and Canadian Angus Association was because I firmly believe you should always give back. You should always donate some of your time to help other

Todays Angus Advantag e

breeders succeed.” In 2014 Doug was elected to the Canadian Angus association Board of Directors and served until 2017.

During his tenure at Alta Genetics Doug could see the value of the Angus breed from virtually every corner of the cattle producing world. The Certified Angus Beef

you’re in the right business. It is the most challenging thing I’ve ever done.”

From meager beginnings the Reid Angus cowherd has grown to 150 Mother cows running on 2500 acres of foothills grassland. The Reid Angus motto is “Females are our Foundation, Bulls are our Business.” In the last 30 years

or direct daughters in the herd. Aside from a couple of old cows they acquired from Rob Hamilton‘s father, Tom Hamilton and his Rannoch herd, the Reid Angus cowherd was developed around three cow families, almost all of them influenced by Georgina. She demonstrated amazing fertility, longevity, and quality, all in one

OCC Legacy 839L from Bohrson Marketing. They used 11U on Legacy dams and Legacy on 11U dams. Either way it worked extremely well. They have used some SAV Sires, some Schiefelbein Sires, and some Ellingson genetics most recently.

They have always run an extensive

and they last.

On December 5, 2023 Doug and Kate Reid and their family will disperse a true “One-Iron” cowherd that is packed with unique genetics and designed for calving ease, fertility, and longevity.

“As you know, time takes it’s toll. It’s too physically demanding for me

MANITOBA YOUTH BEEF ROUND-UP 2023 16 TH ANNUAL

The cattle industry is in good hands after watching the participants at Roundup go through their educational and cattle show weekend. On August 4, 5 and 6th, seventy-one enthusiastic Manitoba, Saskatchewan and Ontario Junior Cattle Producers attended the 16th Annual Manitoba Youth Beef Roundup in Neepawa, Manitoba. Excitement in the cattle industry brought out a quality group of interested cattle producers and 77 head of cattle. This year 31 new members attended Roundup for the first time.

Where else can you attend an event with 71 junior members of all breeds working together as teams and in individual competitions, to learn the skills needed in the livestock industry. This is not just any cattle show, it is an all-around event to promote and educate youth to continue in the livestock industry.

16 years ago, this All-Breed Committee along with new directors has developed over the years with over 286 juniors participating in the weekend. This show would not happen without our dedicated sponsors, parents, juniors, judges, volunteers and committee members who have stood behind this Junior All Breeds Show and helped to make it a success. Platinum sponsors for 2023 are Enns Brothers and Neepawa Veterinary Clinic Ltd.

The weekend started off Friday afternoon with all juniors participating in the Ag Challenge, trying new skills and competitions with their new team members as a mixer. Then on to presentations on Herd Health – Dr Grayson Ross, Nutrition with Trouw Nutrition, and Showmanship with Naomi Best. Education is an important part of day one at Roundup, helping the Juniors learn new skills.

On Saturday, the juniors were busy with many different events. In the morning junior cattle producers had hands on workshops on judging cattle, sheep and goats; oral reasons and how to fill out the judging cards. In the afternoon, the juniors took part in team judging and team grooming. The pee wees participated in workshops on parts of the animal demonstrations and learning new skills. A huge number of the juniors exhibited art, photography, graphic design, and scrapbooks for the competitions.

Saturday evening was wrapped up with the cook-off competition sponsored by our platinum sponsor: Enns Bros Equipment. Here the junior teams prepare 2 steaks along with a vegetable and a dessert with their own theme with unique costumes. Exciting to see the juniors creations and tasty end products. This was judged by Trevor Bennett, Enns Bros; Dr Liz Ostendorf, Neepawa Vet Clinic and Jan Ivey; Cam Kloeck, Mazergroup Neepawa: Matthew and Jewel Kulbacki of Kulbacki Ag Supplies; Murray Parrott, Town of Neepawa and Lesley Hedley, Founding director of Manitoba Youth Beef Roundup.

Sunday was cattle show day. Thank-you to our show day judges, Owen Legaarden and Darren Ippolito these two beef producers did an outstanding job on the judging clinic and the cattle show, giving the juniors many pointers to help them in their future in the beef industry

Juniors participated in showmanship classes in the morning sponsored by Neepawa Vet Clinic and then confirmation classes in the afternoon. We rounded up the day with a Parade of Champions and a Parade of 4-H Champions.

This year was the first time we had a Supreme Female at the Show and was awarded to Brooke Collins of Darlingford on her Simmental cow and heifer calf. Judges for the Supreme were Darren Ippolito, Owen Leegarden and Jessy Milne Smith. We completed the weekend with the awards presentation.

Showmanship sponsored by Neepawa Veterinary Clinic Ltd.

Senior Showmanship Champion: Allie Lavich

Reserve Senior Showmanship Champion: Cora Baker

Intermediate Showmanship Champion: Madisyn Robertson

Reserve Intermediate Showmanship Champion: Sophie Koshel

Junior Showmanship Champion: Rhett Sigurdson

Reserve Junior Showmanship Champion: Cohen Canart

Pee Wee Showmanship Champion: Khloe Stocki

Reserve Pee Wee Showmanship Champion: Breelee Bootsman

Grand Aggregate winners:

Sponsored by Enns Brothers Ltd.

Pee Wee Aggregate: Khloe Stocki

Junior Aggregate: Blake Airey

Intermediate Aggregate: Madisyn Robertson

Senior Aggregate: Allie Lavich

Each and every year - Round-Up is a weekend filled with friendships, learning, skills and knowledge. It was once again another successful weekend!

Volunteer Round-Up 2023 Committee: Co-Chairs: Lois McRae

Laura Horner and Jake Rawluk; Rilla Hunter, Jackie Cavers, Blair McRae, Dalyse Robertson, Megan Kemp, Samantha Koroscil, Albert & Michelle Rimke, Emma Harms, Alice Rooke, Kerri Hinsburg, Mary Jane

Orr and Lana Kraus

Total list of Results Along with all the show photos can be viewed on the Facebook page or at https://mbyouthbeefroundup.weebly.com

Todays Angus Advantag e

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Verified

ANGUS BEEF BARBEQUE COMPETITION

FIRST ANNUAL VERIFIED ANGUS BARBEQUE COMPETITION CHAMPIONS

August 11, 2023: For Immediate Release

After more than 8 hours of cooking time at the First Annual Verified Angus Barbeque Competition, team ‘333GAB’ comprised of 333 BBQ and Genuine Angus Beef was awarded overall first prize and team ‘In It To Win It’ comprised of Arrowhead North BBQ, BeefWay’and Gilchrist Farms won the People’s Choice Award. They also placed third overall with team ‘Bluestone Outlaws’ taking second place.

The competition was held Thursday, August 10 in Dysart, Saskatchewan, in conjunction with the Saskatchewan Angus Tour. More than 350 Angus enthusiasts attended the tour and were treated to samples of the delicious Angus beef offerings from six competing teams. Team ‘Where The Two Barns Meet BBQ’, Howell ‘N Folk BBQ, and Del Diavolo’s BBQ also created delicious culinary offerings that received high praise from attendees.

Teams were judged by a secret panel of judges featuring Nicki Westerlund from event sponsor Neogen Canada, Mike Millar from Canadian Cattlemen magazine, and Shaun Kindopp, CEO of Canadian Western Agribition. Judging criteria included plate presentation and flavour, beef presentation, beef flavour and texture, use of beef as the star of the dish, and team spirit.

ABOUT THE TEAMS

Canadian Angus Association members were invited to apply to participate in the competition. Six members were selected and paired with a barbeque pitmaster. Tour attendees praised the culinary efforts of all the teams.

First-place winner team ‘333GAB’ paired the Canadian Angus Association’s Genuine Angus Beef program with Nathan Richter from 333BBQ. They served grilled tenderloin, beef kabob and beef bacon wrapped asparagus.

Team ‘Bluestone Outlaws’ paired CAA member Karla Hicks of Bluestone Homegrown Beef with Mike Arnold of Smoking Outlaws. Their open-faced slider and short rib enhanced with “so-good-it-should-be-outlawed” sauce placed second.

Third place and People’s Choice winner team ‘In It to Win It’ paired CAA member Brad Gilchrist from Gilchrist Farm with Scott Chomos from Arrowhead North. They served brisket served as burnt ends and sliced.

Team ‘Where The Two Barns Meet BBQ’ paired CAA member Tom Blacklock of Benlock Farms Beef with Grant Stinson from Homestead Smoke Shack. They served thinly sliced tri-tip steak on a homemade flour tortilla topped with freshly smoked pico de gallo, homemade horseradish and garlic aioli with street corn salad.

‘Howell ‘N Folk BBQ Team’ paired CAA member Dan Howell from Hi Low Angus with Shane Folk of Hillside Smoke ‘N Que. They served house-made sausage and signature sauces.

Team ‘Del Diavolo’s BBQ’ paired CAA member Dave Saretsky of Authentic Angus with Evan Cole from ‘The Devil Made Me Q It’. They served a tri-tip taco dish fusing Italian flare into Southern fare.

ABOUT VERIFIED ANGUS

Verified Angus is the Canadian Angus Association’s new program that expands on our Canadian Angus Tag program providing Angus beef buyers verification of the Angus label and providing Canadian Angus

members and producers using Angus genetics with marketing support for branded beef programs and cattle sales. Canadian beef producers who use Canadian Angus genetics qualify for the Verified Angus program. More information about the program can be found on our website at www.cdnangus.ca/verified-angus.

Watch our website and social media accounts for details on the date and location of the Second Annual Verified Angus Barbeque Competition, to be announced in the near future.

For more information about Verified Angus and the barbeque competition, please contact:

Myles Immerkar CEO, Canadian Angus Association 403-571-3581 | mimmerkar@cdnangus.ca

Todays Angus Advantag

Veterinary Perspective A BREEDER’S

MORE ON VACCINES ROUTES OF ADMINISTRATION

By Colin Palmer, DVM

Not so long ago most cattle vaccines were administered intramuscularly - usually in the rump! Beef quality assurance programs have encouraged neck injections, smaller volumes per injection site and the use of subcutaneous products when feasible. Testing of products that already had an intramuscular label for effectiveness when administered by the subcutaneous route, modification of products and the development of many products quickly came to pass. Likewise, hypodermic needles 1 inch in length, or preferably even less; for example: 16-gauge, 5/8 inch have become popular for vaccinating cattle.

Sometimes I am asked which is better –intramuscular (im) or subcutaneous (subQ)? With vaccines the answer is simple – subcutaneous! Vaccines with a subQ label have been proven effective by rigorous testing. SubQ is less painful, therefore, the animal’s reaction to the needle is diminished. This translates into fewer bent or broken needles, and fewer human and animal injuries. SubQ also prevents damage to muscle tissue – integral to ensuring that beef products are of the highest quality. The downside to subQ is that it can be slightly more difficult to administer; often because it generally requires two hands and some practice. One hand is required to grasp loose skin and pull it outward creating a “tent” while the other completes the injection by inserting the needle at the base of the tent, close to the body. Subcutaneous injections may also be administered effectively using a one-handed technique. Instead of using the opposite hand to make a skin tent, in one motion the needle on the multidose syringe is used to pickup a piece of loose skin as it is slid under the skin. The 5/8 inch needle is the best choice for this technique; a one-inch needle is a bit too long. All injections should be given in the neck region, never in the rump or rear limb muscles. On most cattle of any size, the most accessible loose skin is in the neck. For best results, a squeeze chute and head gate with neck extensions should be used. One-handed subQ injections are nearly impossible to do correctly without excellent restraint.

Our understanding of the immune system; specifically, how immune protection is conferred has been a hotbed of veterinary research; especially, for bovine respiratory disease (BRD). At least for me, a very fascinating and rewarding area of research has been the study of what is called mucosal immunity. A quick Google search will tell you that the mucosal immune system is the largest component of the entire immune system. In healthy humans, the mucosal, or local immune system, contributes almost 80% of the cells to the body’s immune system defenses. Highly specialized and adaptive, it involves immune system responses that occur right at the mucosal membranes. Mucosal membranes aka, the mucosal surface, or mucosae are the delicate tissues that

line the respiratory, gastrointestinal and urogenital systems. A thin layer of mucus covers the cellular lining of all of these tissues – hence the name. The eyes, nose and mouth are included. Everything we take into our body including several potential disease-causing agents encounter the mucosal immune system first. The mucosal immune system functions to protects the mucous membranes from colonization and growth of harmful microorganisms; selectively prevents the uptake of foreign proteins entering through ingested food, airborne contaminants, and microorganisms that live in the body; and prevents the development of harmful immune responses if pathogens do enter the body, a regulatory function. In doing so, the mucosal system must be much more selective in how it responds to antigens, and it must regulate the intensity with which it responds to prevent excessive tissue damage. The immune cells congregate in the mucosa and can be transferred between other mucosaassociated lymphoid tissues (MALT) not only protecting the mucous membranes but other, specific areas, of the body. For example, an intranasal (in) vaccine can provide protection for not only the nose and throat but also the lungs. Most infections enter the body though the mucosal system. The mucosal immune system’s ability to generate a protective antibody response develops sooner than the general systemic response which offers benefits when vaccinating calves. Furthermore, an effective immune response can be generated in the face of maternal antibody, thereby eliminating the need to wait until calves are 6 months old before vaccinating against important diseases that calves are vulnerable too. Research has shown us that the immunoglobobulin A (IgA) is the predominant Ig class produced in the mucosal system verses IgG in the general systemic system. Therefore, systemic vaccination against some diseases does not generate effective immunity; however, it is important not to generalize. Many systemic vaccines (im or subQ) are very effective yet depending on the specific disease or antigen advantages are being realized with mucosal vaccines. In other cases, despite producing a detectable antibody response the serum antibody generated following systemic vaccination does not make it to the mucosal surface.

Intranasal and oral vaccinations calf vaccines are available. Personally, I like administering an intranasal vaccine – they are less painful and don’t require a sharp needle that has obvious issues. Plastic tips don’t become dull or break easily. Calves do mind something going in the nostril, but they will breathe effectively though their nose drawing the vaccine over the nasal mucosa. For most cow-calf operations, better protection against respiratory disease can be had by incorporating an intranasal product into the vaccine program.

Sysco and Certified Angus Beef Announce Partnership to Enhance Animal Welfare and Beef Sustainability

By: Nicole Erceg For Immediate Release

Sysco, the global leader in foodservice distribution, and Certified Angus Beef, a brand known for its commitment to quality beef, are pleased to announce a strategic partnership aimed at promoting animal welfare and beef sustainability. The collaboration will focus on providing Beef Quality Assurance (BQA) training and certification to 1,000 farmers and ranchers through nine training events between August 2023 and June 2024.

“We’re proud to partner with Certified Angus Beef, a brand led and owned by farmers and ranchers and known for its commitment to excellence,” said Henry Fovargue, Sysco’s Vice President of Sustainability. “Through this initiative, we hope to support and strengthen the livelihoods of family farmers and ranchers who are dedicated to producing high-quality beef and prioritizing the welfare of animals and the environment.”

BQA, a nationally recognized education and certification program, encompasses the best practices for cattle care, including animal handling, nutrition and responsible use of antibiotics. The training helps producers stay current on the best management practices, and its certification boosts consumer confidence in how beef is raised.

According to research from NCBA (on behalf of the Beef Checkoff), 70% of consumers agreed that BQA certification increased their confidence in knowing the beef they eat is safe, and 67% agreed that it increased their confidence that cattle are humanely raised. Prior to learning about the program, 44% of consumers had positive perceptions about cattle production and that increased to 70% after learning of the BQA program.

“Through this partnership, we can continue to foster a culture of cattle care and with BQA certifications, communicate ranchers’ commitment to doing the right thing” says John Stika, president, Certified Angus Beef. “Today’s consumers have greater interest in how their beef is raised and the practices behind it. Programs like BQA help bring our customers and beef community closer together in that understanding, building trust to ensure a sustainable future for our industry.”

The Cattle Care Partnership between Sysco and Certified Angus Beef highlights the shared commitment of both companies to support farmers and ranchers and the beef community as a whole. By investing in BQA training, the partnership elevates the industry’s work to address consumer concerns, reinforce trust, and ensure future demand for beef.

Hats off to Knowledge! As a token of appreciation for their dedication to cattle care, young showmen from the National Junior Angus Association receive hats from Certified Angus Beef and Sysco. The BQA Certifications showcase their expertise and Sysco’s unwavering support for the future of responsible beef production.

Certified Angus Beef Recognizes Beef Quality Researchers

Mendizabal’s research on red meat yield earns the Dr. Bobby VanStavern Award.

By Savannah Peterson, Public Relations Intern

Certified Angus Beef created the Dr. Bobby VanStavern Award for Beef Quality Research to recognize and support student researchers focused on beef quality. This year, the brand recognizes Andres Mendizabal as the recipient and acknowledges other successful researchers for their contribution to improving beef quality.

The brand considers Dr. VanStavern the “Father of the Brand Specifications” because of his involvement in establishing the brand’s original carcass standards. After his passing in 2020, Certified Angus Beef wanted to continue his legacy by creating this award to honor students committed to improving beef quality.

“Dr. VanStavern was instrumental to the creation of the brand, so it is only fitting we continue our dedication to the highest quality beef by recognizing students whose research will help advance beef quality,” Certified Angus Beef Meat Scientist Daniel Clark, Ph.D. says. “This year’s applicants specifically outlined relevant and applicable research that will impact beef quality, and they deserve to be recognized.”

First-place honors go to Mendizabal, an international student pursuing a Ph.D. in animal science at Texas Tech University (TTU). His research is titled, “The Accuracy of USDA Yield Grade and Beef Carcass Components as Predictors of Red Meat Yield.”

“I assessed different cross-sections of a carcass to develop new techniques and models to predict red meat yield that could be used to produce market signals for the beef industry, resulting in new carcass composition and value predictions,” Mendizabal says.

Value discovery is always at the front of beef producers’ and packers’ minds and yield grade generates market signals and feedback for making production decisions. While lack of marbling is the No. 1 reason cattle don’t qualify for CAB, the brand recognizes Mendizabal’s research as a way to continue to improve the overall value of a beef carcass.

“As we continue to improve marbling and quality grade, identifying more accurate and precise ways to predict red meat yield only stands to benefit producers and the profitability of the entire industry,” Clark says.

Certified Angus Beef would also like to recognize other students who outlined research pertinent to the beef industry.

Jacob Bagby is a Masters student in meat science at TTU and his research, “Effect of Bloom Time on Preliminary Yield Grade, Ribeye Color, Ribeye Area, Marbling Score, and Calculated Yield Grade for the VBG-Smartcam and the VBG7L Grading Instruments,” evaluated the changes in camera assessments during different bloom times.

Colorado State University (CSU) Animal Science Masters Student Abbey Schiefelbein found potential pathways for trimmings of Suspended Fresh products as the trimmings are currently discarded. In her research, “The Effect of Incorporating Suspended Fresh Beef Trimmings on Ground Beef Retail ShelfLife,” Schiefelbein hopes to reduce the cost of this trending premium product.

Alexander Norwood is an animal science Masters student at TTU. His research, “Evaluation of Current USDA Beef Yield Equation for Predicting Subprimal Yield and the Use of Cutout Data to Predict Lean, Bone, and Fat Percentages in Beef Carcass,” will be used to form new equations to predict the saleable yield of beef carcasses.

Melissa Davis is a Ph.D. candidate in animal science at CSU. Her research is titled “Benchmarking Current Pre-Slaughter Practices, Welfare Indicators, and Meat Quality Outcomes at Commercial Fed Cattle Processing Facilities in the United States.” Davis studied critical pre-slaughter management factors related to animal welfare and accessed its impact on meat quality to create a nationwide benchmark.

Master of Animal Science student at TTU, Tayler Hays, research titled, “Evaluation of Lubabegron Fed to Conventional Heifers and its Effects on Beef Palatability,” studied the product’s effects on palatability and dimensional changes to the Longissimus luborum of heifers fed this grow promoting technology.

The research by today’s students will affect the future of beef quality by generating insights for more efficient and accurate management at the ranch, feedyard, packer and beyond.

Gretchen Mafi, president of the American Meat Science Association, presented Andres Mendizabal the Dr. Bobby VanStavern Award during the Reciprocal Meats Conference.

Certified Angus Beef Launches Direct-to-Consumer Program

Ranchers can leverage CAB logo to market beef directly to consumers.

By Lindsay Graber Runft, director of producer communications

Could your freezer beef carry the Certified Angus Beef ® (CAB) brand logo? Perhaps. With the launch of a new program, Angus farmers and ranchers have the option to market their beef directly to consumers as CAB product.

Ranch to Table, a direct partnership program between CAB and cattle operations using Angus genetics, allows ranchers to use the brand’s trusted reputation for increased gain.

“Many Angus ranchers take a tremendous amount of pride when they see the Certified Angus Beef logo on product, whether it’s in their local grocery store or on a restaurant menu,” says Kara Lee, director of producer engagement for CAB. “This is just another way for them to continue to have equity in the brand by being able to hang brand standards on those cattle that ultimately qualify.”

To participate in the Ranch to Table program, a producer’s cattle supply must incorporate registered Angus genetics, which may require American Angus Association® active membership or proof of bull registrations. Producers must also be Beef Quality Assurance certified.

As with any CAB product, cattle must meet the brand’s liveanimal evaluation with a predominantly solid-black hide. In addition, carcasses must meet CAB’s 10 specifications.

“One of the beautiful things about the Ranch to Table program is that the end product itself is going to be just as consistent with the end product of other traditional CAB outlets,” Lee says. “So, we are not compromising on any of our brand standards.”

Typically, cattle move from feedyard to a CAB-licensed packing plant and then are distributed to the end-user. With the Ranch to Table program, licensed producers are responsible for working with a processor and USDA grader to verify that brand specifications are met. A marketing plan is required for the application process, but upon being licensed, producers will have access to a tool kit and marketing resources to use in leveraging the brand’s quality.

“For some, direct-to-consumer beef merchandising is an expanded financial opportunity. Perhaps it’s the opportunity for the next generation to come back and join the family business,” Lee says. “A lot of members have years of carcass data that supports the quality of the cattle they are raising. Previously, we didn’t have an infrastructure that allowed them to access CABbrand merchandising, and the Ranch to Table initiative allows us to do just that.”

The program is not restrictive solely based on the quantity of cattle a producer would process. Instead, CAB will evaluate the business’ operating plans and marketing approach for the beef produced.

“Ultimately, we’re looking to put an asset in the toolbox of registered Angus breeders—something that allows them to add value to their own product or to the calves they’re purchasing back from customers whose genetics tie to the breeder’s own operation,” says Lee.

Farmers and ranchers interested in becoming part of the Ranch to Table program should visit cabcattle.com/ranch-to-table for more information or to begin the application process.

Bryan Kostiuk Editor

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Deadlines and Editorial Calendar

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WORLD

OUR COMMERCIAL MARKET PLACE

BY CHRIS POLEY

In this exciting cattle market, the fall sale season will no doubt set records. The supply demand principle is starting to kick in and we shall see a lot of females hit the marketplace whether it be in presorts, private breeder sales or herd dispersals. Nobody has ever seen prices such as what is happening, and for some retirement might be possible earlier than they may have planned. Opportunities will abound for those who want to start or add to their breeding herds. These opportunities require planning and using the tools available to enhance your herd quality and bottom line.

The leading selection tool was developed nearly four decades ago. It is called Expected Progeny Differences (EPDS). In the early years of EPDs most breeders ignored their values, some spoke against them as it was assumed to be for elite herds and show cattle. EPDs are a valuable tool and a way of the future. The Angus breed is a leader in EPD development, and no doubt Certified Angus Beef is the main influence. We as Canadian breeders and commercial producers who are students of this technology are fortunate as our numbers are developed on the North American Data Base.

Many breeders look at birth weight, weaning weight, and yearling weight…. easily read and submitted by the producer. But since profitability is key for the man in the feed yard and the packer, the traits that hold the utmost value are marbling, ribeye,

and carcass weight. But if you are building a cow herd then calving ease, milk, and most importantly maternal calving ease in your twos.

The problem lies with those who select by EPDs as most breeders in the past… have gone to extremes. It’s like using the biggest four-wheel tractor to pull a rake. Set a plan as to what direction you want to go… different topographies require different traits whether you are in Kansas or north of Prince Albert. The first part of your selection plan, be it a herd bull or a group of heifers must have the product that your customers want mainly through sons of your sires. Visual phenotype, soundness and structure are traits that are not on paper but are very important selection traits. Always remember that to be a good breeder, you should be a good student… the shotgun approach seldom achieves any type of success.

In coming years carcass valued EPDs will become benchmark traits as our packers, retailers and consumers will require a higher degree of predictability in the product we produce, and taste and tenderness will become watchwords not only in North America but especially for the far Asian market.

Get ready for a wild fall market and take the time to check your own numbers… as they will affect your future!

WHAT’S HAPPENING

SEPTEMBER

29 WILLDINA FARMS COMPLETE ANGUS DISPERSAL BOWMANVILLE, ON

30 MATERNAL SHOWCASE SALE

LLOYDMINSTER, SK

30 BENCHMARK ANGUS 27TH ANNUAL MAKIN’ THE GRADE BULL SALE

ONLINE SALE

30 LEWIS FARMS LEADING LADIES SALE

SPRUCE GROVE, AB

DECEMBER

1 KUEBER FARMS COMPLETE DISPERSAL

VIKING, AB

2 PEAK DOT FALL BULL SALE

WOOD MOUNTAIN, SK

4 RAINBOW RED ANGUS COMPLETE DISPERSAL CHERHILL, AB

5 REID ANGUS COMPLETE DISPERSAL

OLDS, AB

5 STROMSMOE HEREFORD & ANGUS PRODUCTION SALE

7 GILCHRIST FARMS AND GUESTS “IN IT TO WIN IT” PRODUCTION SALE

9 BALAMORE FARMS SHORELINE FEMALE SALE WITH GUEST LOBSTER POINT PROPERTIES

10 TODAY’S ANGUS ADVANTAGE LATE FALL ISSUE DEADLINE

13-15 RED ROUND UP

OLDS, AB

14 76TH ANNUAL BLUEWATER ANGUS SALE WITH THE GLEN ISLAY HEART OF THE HERD SALE

18-19 EARLY SUNSET RANCH “ONLY THE GOOD ONES SELL”

25-28 MANITOBA AG EX

26 24TH ANNUAL JUSTAMERE SALE OF THE YEAR

NOVEMBER

3-12 THE ROYAL AGRICULTURAL WINTER FAIR

TORONTO, ON

4 THE ROYAL NATIONAL ANGUS SALE

TORONTO, ON

11 DUDGEON CATTLE CO. & GUESTS 9TH ANNUAL TOP

CUT COMMERCIAL BRED HEIFER & FEMALE SALE

HANOVER, ON

15 SIX MILE RANCH “GENETIC FOCUS” 2023 SALE

FIR MOUNTAIN, SK

20-25 CANADIAN WESTERN AGRIBITION SASKATCHEWAN

ANGUS GOLD SHOW

REGINA, SK

24 CANADIAN WESTERN AGRIBITION ALLSTAR

ANGUS SALE

REGINA, SK

25

JANSSEN ANGUS FEMALE SALE

EARLHAM, IA

28 YOUNGDALE ANGUS MATURE COWHERD DISPERSAL

ALAMEDA, SK

ETZIKOM, AB

7 5TH ANNUAL FEMALE FOCUS PRODUCTION SALE

NEUDORF, SK

8 SUNDERLAND RANCH BULL AND FEMALE SALE

MAPLE CREEK, SK

10 FEMALES OF MERIT VOLUME 6 RADVILLE, SK

12 D&N LIVESTOCK COMMERCIAL ANGUS BRED HEIFER SALE

PEEBLES, SK

13 STEPPLER FARMS FEMALE SALE MIAMI, MB

14 LLB ANGUS FEMALE SALE

ERSKINE, AB

18 BLAIRS.AG CATTLE CO. AND GUESTS OPPORTUNITY

KNOCKS SALE 4.0

LANIGAN, SK

19 MACNAB ANGUS COMPLETE DISPERSAL

LLOYDMINSTER, SK

19 MRL BRED HEIFER DISPERSAL CARIEVALE, SK

21 VALLEY BLOSSOM RANCH FEMALE SALE

WYMARK SK

27-28 MATERNAL MOVEMENT

ONLINE SALE

29 PREMIER & GUESTS FALLS VIEW PRODUCTION SALE LISTOWEL, ON

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Today’s Angus Advantage Box 2330

Warman, Saskatchewan S0K 4S0

Phone: (306) 933-4200 info@todaysangus.com www.todaysangus.com

OUR STAFF

Bryan Kostiuk - Editor

Chris Poley - Marketing

Treena Ballantyne - Controller

Debbie Rhode - Circulation

Kristi Knutson - Circulation

Katie Serhienko - Design

Jessica Engele - Design

Emmaline Usselman - Design

Published 5 times/year- Winter, Spring, Summer, Autumn and Fall

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