Advantages and disadvantages of magento

Advantages and disadvantages of magento

Magento offers flexible, scalable eCommerce solutions designed to help you grow and succeed online. Our cost-effective technology platform makes it possible for you to control the content, functionality, look and feel of your online store.

Every small or large business that prefer to give its user an interactive experience and are will to keep the backend designing simple go for a Magento websites. Though it is a most asked service while designing an online store.

Some of the limitations that come when one goes for Magento website are: Requires a good hosting environment. Resource intensive. Heavily layered and complex coding.

Magento Advantages: Magento is available in 3 different flavors: Community Edition (Open Source), Enterprise Edition & Magento Go (Hosted Solution).

It is a sophisticated content management system. The WYSIWYG editor facilitates shop owners to build content rich and multiple versions of a web page.

Have the best and most advanced features that a system of E-commerce can offer.

Granular access control to assign a particular level of permission to users.

A multitude of additional modules that can be installed and helps customize a virtual store in an incredible way.

Ability to incorporate multiple payment options on your store, in order to facilitate the ease of payment for each and every visitor based on their preferred payment gateway.

It is also Mobile friendly as the apps allows store integration across multiple devices to work efficiently on smartphones, ipad, Notebook, etc...

Advanced SEO features that can be exploited to make all the difference, bringing organic traffic, reducing the costs of digital marketing.

Well built and strong in terms of security and stability.

To be a server running on a separate system, the information of your online store, records of customers, products, orders and transactions are completely private, with no third party access.

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Disadvantages of Magento: •

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Though being an Open Source system it offers you the liberty of customization, however possess a high standard of structured programming, based on Zend framework. Simultaneously, in order to incorporate complicated customizations, you need a more complex and heavy layered coding for which you might need to hire a professional.

Being Magento a very robust system to run properly also requires a more robust server, large disk space and memory which is usually available in VPS, Dedicated Server or Cloud Server.

If you think about developing your online store in Magento or servicing within your organization through a PHP programmer, the system has a very long learning curve compared to other open source systems, although based on PHP programming, given the complexity of the system.

The most negative aspect I see in Magento, is that even if you meet the requirements of robustness server, there is still a risk of the system being slow depending on the database which may affect your search engine rankings as page loading speed is one of the most important factor of Google algorithm.

These are some of the pros and cons attached with Magento. I do believe that the Magento is a great eCommerce Software, a great choice for building online shops. It is a system bundled with multiple features focused to make your work simplified and more rewarding for your online store.

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