MRO Europe 2018

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GO LIVE A NEW OPEN THEATER n The Go Live Demo Theater located on the MRO Europe show floor had a full line up of expert speakers during the exhibition’s two days and few spare chairs as visitors and exhibitors filled the audience. The Theater hosted sessions, product briefings and complimentary content that was open to all attendees. The presentations were given by senior representatives from Atkins, Medavia Technics, Air Informatics, FL Technics, Casebank Technologies, Beep Analytics and Part 21 organisations, among others. ‘We had an overwhelming response and interest in our “Go Live Theater” demo area for this year’s MRO Europe. The Theater is a new part of our exhibition floor that we see going from strength to strength,’ said Hannah Bonnett, Aviation Week Network’s Senior Conference Producer. The session’s topics ranged from predictive analytics to reverse engineering parts and augmented reality. Part 21 organizations exhibiting on the new Part 21 Pavilion (see pages 14 to 16) also had the opportunity to present and they did so across both days of the show. 22

Reaching key people Low investment and great returns are why the Go Live Demo Theater saw a full roster of speakers and standing room only. Robert Coppinger reports


t’s a low investment from our side, a low investment in time and resources and dollars and so it is difficult to say no to this kind of offer,’ says software and services company Casebank Technologies’ vice president of sales, Steve Lightstone, referring to the Go Live Demo Theater. Lightstone gave a presentation about his company’s ChronicX product, stating: ‘We were presenting our ChronicX solution for line maintenance, maintenance control reliability for searching aircraft histories and finding repeat discrepancies.’ The system is designed to help both airlines and maintenance, repair and overhaul companies by detecting and managing recurring defects. It identifies, consolidates, and ranks recurring, chronic defects across aircraft fleets, regardless of the assigned Air Transport Association of America coding. ChronicX uncovers previously undetected problems both by tail number and at fleet-level. Additionally, custom alerts help reliability engineers to respond with greater speed and accuracy. ‘This is the first [presentation] we’ve done in a couple of years and what we primarily do is have our customers talk on our behalf,’ says Lightstone. ‘[Go Live] was a great opportunity to approach the audience that we want to present our solutions too.’ The Go Live Demo Theater was the

first time Beep Analytics had ever presented its predictive sales analysis platform. Pedersen said: ‘I contacted Aviation Week and asked if they could slot us into the conference presentations. But, then Hannah suggested we should participate [at Go Live] and it was great. I was surprised, it was very positive.’ ‘We launched this platform one month ago,’ says Jens Peder Pedersen, founder and chief executive officer of Beep Analytics. The solution offered by Beep produces market maps and sales predictions based on the latest advances in machine learning technology. This technology has the potential to create significant sales growth rates of five to ten per cent for original equipment manufacturers (OEM) and distributors, according to Pedersen. For Pedersen, it is all about name recognition as his company is a startup. He explained: ‘People have little or no clue what we’re doing.’ Nevertheless, he knows there is a ‘massive market’ for his solution as he created a similar analytical platform while working for a another company, solving its challenge of identifying potential customers and other issues. Pedersen left that company in 2009 and ‘started doing consultant work for some of the major aerospace OEMs. Coming to them, I realized that they are