Automotive
BETTER FOR ENGINEERING AND DESIGN BETTER FOR YOU ON THE ROAD AHEAD
02 Automotive
Your Global Partner for Automotive Engineering and Design Companies can now operate almost anywhere in the world as product engineering and design become a borderless business proposition.
Contents End-to-End Vehicle Program Management Learn how Tata Technologies is changing the industry by changing the way cars 03 are designed and built Automotive Product Development Test the domain expertise of one of the world’s largest independent automotive 04 resources Automotive Manufacturing Review Tata Technologies’ automotive manufacturing capabilities 05 Automotive Product Lifecycle Management Discover what Tata Technologies brings to the table for automotive clients 06 through better technology solutions Product-Development IT / Enterprise Solutions ERP, CRM, ALM, ILM for the automotive industry 07 Our customers Tata Technologies is helping the world’s leading automotive businesses make their vehicle programs better and better 07
Collaboration technology, emerging market opportunity, and global accessibility have changed the way we think and the way we work. Reducing costs and increasing the proximity to overseas markets are common logical strategies. But all too often, for automotive OEMs and their suppliers these benefits have been undermined by a myriad of subtle challenges – including finding the right balance between on- and offshore work, cultural communications, faceto-face realities, surprising gaps in technology knowledge, domain experience and the need for standardized processes.
Our Global Delivery process works better Tata Technologies provides complete end-toend vehicle program engineering and design services to cover the entire supply chain. Our automotive business value proposition is built on our extensive domain experience, combined with our distributed R&D model, Product Lifecycle Management (PLM) based perspective and solution focused IT expertise. We bring together people, processes and technology – with a proven record of making things better for the world’s top automotive companies. Our unique Global Delivery model addresses the challenges that face today’s worldwide projects by providing you with local, familiar contacts and constant personal reassurance. Being local is better. Our team has established contacts around the world, and we work together as one company in 40 cities, in 14 countries on three continents. Being global is better. No matter where you are located, our team is close by, working to bring together all of the automotive resources, domain experience and the necessary PLM and product-development IT infrastructure and resources. Local and global: better and better. Tata Technologies has been providing the world’s most admired automotive companies with complete end-to-end solutions. Our approach allows automotive companies to achieve cost savings, accelerate time-to-market, realize product development efficiency and gain competitive cost advantage. Tata Technologies – A better way of working
Tata Technologies has produced a White Paper on the Global Delivery process. To download your free copy, visit www.tatatechnologies.com
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End-to-End Vehicle Program Management Tata Technologies’ end-to-end vehicle program management capability brings together proven marketing, innovation, integration, global resource scalability, manufacturing, suppliers and procurement. With our industry tested Global Engagement Model (GEM) our automotive clients can be assured of consistent worldwide quality and service. Complete Automotive Solutions
Design and Styling Full aesthetic development of interior and exterior design • Analysis of competitive and emerging design trends • Concept and thematic development • Sketching, rendering and 3D virtual modeling • Scaled and full size physical models • Final validation of production Class A surfaces Optimal management of all projects and programs • Analysis and fulfillment of client requirements Business Management • Defining product oriented responsibilities • Monitoring of all program imperative status indicators (cost, timing, weight etc.) Expertise in multiple CAD and engineering software systems • Engineering and design specialisms Product Engineering include BIW, interior, exterior, closure and hardware systems, electrical, chassis, suspension and powertrain • Supported by expert application engineering team for complete product engineering solution Total vehicle systems integration • Geometric integration – mechanical, occupant and ergonomic packaging Vehicle Development • Ensuring regulatory compliance • Digital test and validation processes – CAE, Digital Mock Up (DMU), aero/ thermal and NVH analysis • Unique vehicle synthesis methodology for reduced product time to market Advanced Product Quality Planning (APQP) for total vehicle quality • Analytical technologies to identify and Quality / APQP address potential quality issues during virtual development stages Fully integrated manufacturing and plant simulation teams • Design, develop and optimize assembly plant Manufacturing Engineering and build process using virtual tools • Design of all component tooling, assembly fixtures and equipment • Prototype and production build • Validation support Develop and deploy globally accessible program data repositories • Optimize product development PLM / IT processes for efficiency and collaboration • Change, issue and configuration management • Version, revision and effectivity control • Knowledge Based Engineering (KBE) and closed loop skill transfer • CAD/CAM/PDM systems and integration
Customer Success Story:
Tata Nano
Tata Technologies – Vehicle Program Partner In 2003, Tata Technologies was asked to work on a new project for Tata Motors. The initial brief was very fluid. It began as an advance engineering project that stemmed from the dream of Tata Group chairman Ratan Tata to provide safe, all-weather, affordable transportation for Indian families. Four years of truly synergistic effort has resulted in the new ‘People’s Car’ – the Tata Nano. “The Tata Nano has been developed without compromising on aesthetics, value to the customer, or safety and environment requirements,” says Jai Bolar, senior manager at Tata Motors. The Nano features rear-wheel drive, and is the first vehicle to deploy an all-aluminium two-cylinder gasoline engine with single balancer shaft. The lean design strategy has minimized weight, which helps maximize performance and fuel efficiency. Performance is controlled by a specially-designed electronic engine management system. The most important goal was to create an affordable vehicle for Indian families. And Tata Technologies’ attention to detail at every stage has helped make it possible for the Tata Nano to have a starting price of just US$2500.
04 Automotive
Automotive Product Development Tata Technologies is your ideal partner for automotive product development, analysis and validation. Local and global: better and better Our global resources combined with two decades of consulting expertise can help you design and build better automobiles, more efficiently and cost-effectively. We have extensive onshore resources and world-class offshore capabilities with Global Development Centers in Germany, Pune, Thailand, the UK and the USA, plus Centers of Excellence and Research and Development in India and the US. All these are supported by our six offices in the USA and three in the UK, as well as individual offices in Canada, China, France, Germany, Ireland, Japan, Korea, Mexico, the Netherlands and Singapore.
These facilities and their highly qualified and experienced personnel give us the flexibility to be wherever you want us to work. We have an extraordinary roster of talented automotive engineers around the globe, ready to tackle new challenges. And our hard-working, innovative professionals will work closely with you to meet your budgets and schedules. Our onshore engineering services can enable you to handle a sudden surge in development demand or guide you in developing new products. By integrating our automotive engineering services into your vehicle program delivery, you can develop better products in tighter timeframes.
Automotive development strengths
Knowledge Based Engineering Since 1995, Tata Technologies has dramatically reduced design and manufacture times with our Knowledge Based Engineering (KBE) solutions. Our highly skilled team of engineers pioneered KBE technology for the automotive industry. We leverage our own KBE application platforms to design systems for storing and organizing product knowledge. Our customized KBE systems enable businesses to automate more processes and reuse design information. With our KBE solutions, companies enjoy a substantial head start on the design process. Better knowledge integration leads to better designs, and we help automotive companies manage product design know-how, industry standards, and CAD best practices, giving engineers and designers the time and freedom to focus on the real challenge - building better products.
• Body In White • Styling • Conceptual Design
• Trim • Chassis/Structures • Powertrain
• HVAC • Electronic and Electrical
• Conceptualization and Layout (CAD) • Design (CAD)
Product Development and Manufacturing
• Analysis (CAE) • Manufacturing (CAM)
Product Design
New Product Introduction
• Conceptual Design • Ergonomics Study • Mechanical Packaging • Configuration Study • Advanced Styling • Industrial Design
Modeling and Drafting
• Parametric Modeling • Reverse Engineering • 2D to 3D Modeling
Computer Analysis • Structural/Durability • Kinematics • Crash • Vibration • Multibody Dynamics • New Vehicle Handling • Computational Fluid Dynamics (CFD)
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Automotive Manufacturing We understand that manufacturing is of utmost importance in the automotive industry – typically 85% of your investment will be in tooling, equipment and facilities, while 15% is in R&D of the vehicle program. A key question in the automotive industry is – how are you going to produce efficiently? When a company is producing millions of units over the course of a few years, it is vital to optimize production systems to improve labor ergonomics and throughputs.
Automotive manufacturing strengths
Tata Technologies can help you implement Design For Manufacturability (DFM). With intelligent use of DFM, an assembly line that would normally require 40 robots could be reduced to 20 robots – with reduced time, greater flexibility and higher throughput. We can also assist with proving out First Time Capability, and reducing defects through continuous improvement.
Digital Manufacturing
Automotive product development core capabilities
Manufacturing Automation AND Control Systems
Interior TRIM SYSTEMS Exterior Trim Systems and Closures Ergonomics Body ENGINEERING
Programming/CNC
Vehicle Safety CHASSIS, Suspension RIDE and HANDLING Steering Seating Systems and Occupant Comfort
Plant Optimization
EMBEDDED SYSTEMS and Electronics Noise Vibration and Harshness POWERTRAIN and Transmission
ERGONOMIC STUDIES
Tooling
Stamping Dies
• Draw, Redraw Dies • Trim, CAM Trim Dies • Restrike, Flange, CAM Flange Dies • Progressive, Transfer Dies
Manufacturing
Fixtures
• BIW Fixtures • Heavy Products Fixtures • Machining and Inspect Fixtures
Plastic Molds
• Injection Molds, Roto Molds • SMC, RTM
Foundry Equipment Prototyping • HPDC, LPDC, GDC Dies for Al • Pattern Equipment, Core Box
• BIW Proto • Soft Toolings • SLA for Castings
Simulation
• Sheet Metal Dies • Pattern CNC • Molds and PDC Dies
PAM-STAMP, MOLDFLOW, MAGMA
Die manufacturing
Shop Floor Simulation
• Layout Evaluation • Productivity Analysis • What-if Analysis • Optimization
Plant Automation • Cycle Time Study • Optimization
Manufacturing Automated Controls • Factory ERP Interface and Value Chain • Quality Measurement • Automation Optimization • Embedded Controls
06 Automotive
Automotive Product Lifecycle Management If you are going to engineer your product globally, you need a digital technology to enable design collaboration using the industry’s best tools. And, you will want to work with a company who actually uses the same software and processes to do real automotive design. That’s a better approach. Product Lifecycle Management (PLM) enables exchange of data, collaboration, and connectivity with suppliers in all phases of the product development network. Tata Technologies has been implementing PLM for two decades for many of the top tier OEMs and Tier One suppliers to the automotive industry.
We bring top-level experts from a broad swath of the PLM landscape together to integrate the elements of change you need to take your business to the next level. We use the PLM technology we sell, and sell the PLM technology we use – this makes us different from everyone else and makes us better for you.
PLM applications
Product Data Management
We work with leading PLM applications from globally recognized software developers Dassault Systèmes, Siemens, MSC Software and Autodesk, as well as with Tata Technologies’ proprietary and internally developed applications for knowledge transformation and delivery (i GET IT®), digital data validation (i CHECK IT) and flexible support options (i SUPPORT IT)
Better data management means better integration. Tata Technologies specializes in implementing off-the-shelf and tailored Product Data Management (PDM) systems that ensure all stakeholders in the product development value-chain are working with the most accurate and up-to-date data, supported by efficient, user-friendly process automation tools. We offer installation, customization, training and support for leading PDM software products including SmarTeam, ENOVIA, MatrixOne and Teamcenter. Our PDM solutions include:
Education
Tata Technologies has produced a White Paper on Product Lifecycle Management (PLM). To download your free copy, visit www.tatatechnologies.com
We optimize our automotive clients’ investment in new software through world-class PLM educational options to meet life-long learning needs. With a wide choice of global training locations and comprehensive knowledge management powered by i GET IT, our education delivery is designed for automotive designers, with real-world application across all automotive design disciplines.
• Design and process document management • Product structure management • Part/document classification and metadata management • Materials identification/environmental compliance • Workflow and change process management • Multi-user secure access/electronic signature • Data export for downstream ERP use
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Product-Development IT / Enterprise Solutions For over 20 years, Tata Technologies has been implementing product development IT and enterprise solutions for the automotive industry according to best practice. But best practice can be the enemy of better practice –unless getting better and better is what drives your company. Our prowess in providing these solutions to the automotive industry is a direct result of our handson knowledge of the evolving technologies and our structured implementation methodology. Our objective is to always deliver better and better value. With the ability to scale up through our global resources, combined with our mastery of issues from comprehensive automotive expertise, you can rest better.
IT is the lifeblood of your business. And aligning your enterprise systems, PLM, Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Information Lifecycle Management (ILM), Application Lifecycle Management (ALM) and production systems to your business strategies is key to creating successful automotive products, satisfied customers and enhanced profits.
Tata Technologies is unique in that we look at this area holistically, allying your business strategies to the most appropriate software and systems. Get that right, and you have a much better chance of meeting your business goals. Get it wrong and you will go out of business.
Enterprise Resource Planning (ERP) We engage in ERP implementations, such as SAP, to help automotive manufacturers gain maximum
value from their investments. Our ERP service offerings span all phases of your enterprise lifecycle from planning to implementation, customization, development, testing and post manufacturing support. And that’s how we keep the lifeblood of your company flowing.
Customer Relationship Better CRM initiatives for automotive supplier networks are not limited to software installation, they Management (CRM) involve considering the context, support and the understanding of professionals so that they can learn
and take full advantage of your information systems. That’s why our CRM implementation services help you build optimized, cost-effective solution blueprints and implementation roadmaps. And it’s also why we take the time to build the relationships that facilitate the easy adoption of ‘quick-start’ or ‘plan and deploy’ implementation strategies. That way those on the people side of the business can realize the full value of CRM.
Information Lifecycle Management (ILM) Our ILM practice helps you build better storage and information systems that tie in with overall OEM and supplier IT governance and management, data storage, change control processes, requirements for system availability and recovery times.
Application Lifecycle Management (ALM) We also improve the products and processes that surround the automotive application lifecycle through better and more innovative application development , more efficient data management, more clearly defined application customization and more rigorous testing – as well as better overall application lifecycle management.
Production Systems Integration By bringing together the various components of your enterprise system we can help to ensure seamless
integration between business applications, product management applications and the engineering and design environment.
Our customers
Tata Technologies has been working with leading automotive customers for two decades. Our client list includes:
Arvin Meritor
Honda
Robert Bosch
Chrysler LLC
Jaguar Cars Limited
Tata Daewoo Commercial
Faurecia
Johnson Controls
Tata Motors
Fiat Group
Lear Corporation
Toyota
Ford Motors
Magna Steyr
Valeo
Freightliner Corporation
Modine
Visteon Corporation
GKN AUTOMOTIVE
NISSAN
Volvo Trucks NA
GM
Porsche AG
Tata Technologies Profile Tata Technologies, founded in 1989, enables ambitious manufacturing companies to design and build better products through engineering services outsourcing and the application of information technology to product development and manufacturing enterprise processes. With over 6,000 engineers, representing 17 nationalities we focus on the manufacturing industry – covering every aspect of the value chain from concept to recycling. We support these clients through comprehensive engineering services and IT processes and tools to manage product development and the complete manufacturing ecosystem. Tata Technologies serves clients in 25 countries, with a delivery model specifically designed for engineering and IT engagements that offers a unique blend of deep, local expertise integrated with our six global delivery centers, Detroit (USA), Coventry (UK), Pune & Bangalore (India), Stuttgart (Germany), and Bangkok (Thailand). The international headquarters is located in Singapore.
Americas Brazil Canada Mexico United States Europe France Germany Ireland Italy Netherlands Portugal Spain Sweden Switzerland UK
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International Headquarters Global Delivery Centre/ Centre of Excellence (CoE) JV or Legal Entity Offices Global Engagement Footprint
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International Headquarters
North America Headquarters
Europe Headquarters
Corporate & Asia Pacific Headquarters
Tata Technologies Pte. Ltd 8 Shenton Way #19-05 AXA Tower Singapore 068811 Tel +65 6779 4733 Fax +65 6372 4955
41050 West Eleven Mile Road Novi MI 48375-1302 USA Tel +1 248 426 1482 Fax +1 248 426 6243
The Enterprise Centre Coventry University Technology Park Puma Way Coventry West Midlands CV1 2TT United Kingdom Tel +44 (0) 8443 759685 Fax +44 (0) 2476 158749
25 Rajiv Gandhi Infotech Park Hinjawadi Pune 411057 India Tel +91 20 6652 9090 Fax +91 20 6652 9035
www.tatatechnologies.com Š Copyright 2012 Tata Technologies. The material herein is summary in nature, subject to change without notice and is intended for general information only. All products, service names and trademarks etc. mentioned are the property of their respective owners.