5 Vital Tips to Ensure a Perfectly Optimized Mobile Website

5 Vital Tips to Ensure a Perfectly Optimized Mobile Website

Just having a mobile website is not sufficient; you need to ensure that the website also serves the purpose of the end users. Mobile website optimization serves the purpose well by developing your strong mobile presence.

You can even consult a mobile website optimization company in this regard. Nevertheless, you must be aware of the crucial mobile website optimization techniques that make your mobile site purposeful for the end users. Let's take a look at these tips

1. Keep a well-planned Site Layout – As mobile web pages take more time to load, its better to keep as less as number of pages as possible. Most visitors don't have the time to look into the inner pages of a website. So by keeping minimum number of pages loaded with all the crucial info useful for the users, you enable them get the required info in quick time. It will also help you keep your mobile site layout quite streamlined.

2. Maintain Sync Between Branding Elements – Make sure to incorporate the same branding elements between your mobile site and standard site. Its necessary as your mobile site is actually your brand's touch point for the users and so just like your standard site, it should also carry the same message while promoting your brand essence.

3. Keep Least White Spaces – Inserting maximum information in the mobile site page may be a natural tendency. However, putting in loads of info in a single page may deprive the page of that cleaner look that is a must for ensuring an appealing design. Quite mentionable here is the fact that the skill & expertise of the designer also comes into play when it comes to creating a page that contains maximum info without losing the cleaner look. So, you can sit and have a word with your designer before commencing on the mobile site design.

4. Don't Make Use of Java & Flash – Apple has already declared that they won't be producing any Flash-supported products. The company's iconic iPhone makes around 30% of the Smartphone market share and so if you use Flash, a large number of iPhone users may not have the access to your content, no matter how good you have made it. In the same way, there are a number of phones that don't support Java. So, its better to avoid use of Flash and Java in your website.

5. Use Mobile Directs & Avoid Pop-up Windows – Keep mobile directs in place so that the users are directed to the mobile optimized version of your website whenever they type in your website address in their mobile device.

Also, if a new browser window needs to be opened, inform the user the way to navigate back to the main page without having any problem.

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