Shamit Khemka talks about role of experienced PPC Expert for Businesses

How can an experienced PPC Management company Boost your business?

Contents: PPC is the new mantra Real time results PPC Management company benefits Conclusion

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By Shamit Khemka C.E.O. - SynapseIndia

2014 has really witnessed major change in the Google algorithm and according to many this is the start of a trend that will focus maximum on paid services hiring from Google. In last 3 months of the year 2015 much change has been seen in the placement of paid ads in Google SERP and this clearly reveals Google’s plan.

Experts have shared their take on this whole thing by saying that PPC is the new age marketing mantra. According to Hanapin Marketing‘s ‘State of Paid Report’ done in 2013 companies spending more than $300000 on PPC confirmed few major things. 95% of the whole lot said that text ads where most effective in business generation, whereas 65% paid more emphasis over remarketing but most importantly 68% agreed to the fact that social ads were not that much awarding as they sound to be.

This quite essentially breaks the new concept that Facebook ads are real good over PPC. In the planning process 85% of the companies have emphasized maximum on the landing page primarily. All these show various powerful dimensions of PPC management service.

Real time results Another survey focused over PPC confirmed certain facts such as with the implementing of it 130% of increase in brand search is expected, 63% increase in ad awareness, and also 72% increase in online conversion and most importantly 44% increase in sales. With such stats in hand it’s hard to stay away from opting for this service. But, prior to making your decision final one must also know that it’s meant more appropriate for certain kinds of businesses more than others. As per a report by search engine land 27.8% of the digital marketing budget is spend on PPC when it comes to B2B and in case of B2C is it 42.5% higher than SEO which is somewhat around 21.5%. A modern marketer totally understands its power and hence suggest business owner to seek the support of PPC management services India as they are one of the leading name in this regards. With the right planning and fit budget one is sure to cover quite a healthy mile of successful business sales generation through the employment of PPC.

PPC Management company benefits No matter how delicious it sounds without the right expertise a complete budget can go into drain ruining the company’s economic infrastructure. Only a professional help in this regards is wise to take upon. PPC campaign management is a tedious job and really time consuming as regular keyword research and advert variation employment is must.

Moreover A/B testing for various plans is really essential while in the initial phase of the marketing. If somehow the plan is wrong one may end-up in spending quite a hefty amount of money without gaining any marketing leverage of the company whatsoever. All these prompts business owner to look for professional help and knock them for making the PPC management on behalf of their brand. Below are some of the major points shared with your for hiring professional.

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If implemented through the right hand PPC campaign cost much less than any other online marketing channel and brings real result in the form of sales in the least amount of time.

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The freedom of setting custom campaign budget and maximum cost per click cost with PPC.

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The type of web spaces where you advertisement will be shown can be decided by you only. Only a professional understands the effect that it brings to the campaign by putting the ad in particular kind of web spaces.

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Targeting demographic regions with high sale generation track record can only be done by an expert advertiser.

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For bidding the keyword research is most essential and a professional certified AdWords expert knows it thoroughly.

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From monitoring the whole campaign to ensuring the budget best suitable for the company is not the job of any novice, so it must be left to professionals.

In the case of PPC management a little tendency of hit and miss try may prove to be a costly affair! So try only if you know the Google search marketing domain inside out, or else hire someone who is master of the trade.