SynapseIndia Founder Shamit Khemka discusses points that increases your landing page impact in PPC

Shamit Khemka

Various plans of SynapseIndia Recruitment for Different eCommerce Developers

7 Important Points that Increases your Landing Page Impact in a PPC Campaign Contents: Introduction Important Points for Landing Page

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By Shamit Khemka C.E.O SynapseIndia

SynapseIndia described Graphical needs for various complaints on eCommerce site

Various plans of SynapseIndia Recruitment for Different eCommerce Developers

Shamit Khemka

Introduction Landing pages help successfully convert prospects into customers. However, many businesses get upset seeing no improvement in their products sales in spite of investing handsomely in various PPC campaigns.

For a successful Pay Per Click (PPC) campaign, companies need to keep in mind the 7 most important points discussed below.

SynapseIndia described Graphical needs for various complaints on eCommerce site

Various plans of SynapseIndia Recruitment for Different eCommerce Developers

Shamit Khemka

SynapseIndia described Graphical needs for various complaints on eCommerce site

Shamit Khemka

Various plans of SynapseIndia Recruitment for Different eCommerce Developers

1. Use Relevant Keywords: Keywords play an important role in any PPC campaign. To get maximum clicks, you need to use only those keywords or phrases that best describe your company and the products or services. Do a detailed research of keywords and go through your competitor sites to better understand the use of keywords to add the same in your landing page URL, meta tags, meta description, codes, etc.

2. Have a Strong Landing Page Headline: Your landing page headline should instantly grab the attention of the targeted audience. The headline should have relevant keywords, right use of texts and must have a clear message with a call to action! In short, your landing page headline should be a summary of what you want to convey in the landing page body.

SynapseIndia described Graphical needs for various complaints on eCommerce site

Shamit Khemka

Various plans of SynapseIndia Recruitment for Different eCommerce Developers

3. Make best use of Site Links and Ad Extensions: Website links can help a company get higher conversion in real time. The best of PPC campaigns attract maximum people to come and click on the links to increase chances of revenue generation.

4. Use of Optimized Content: Using optimized content in a landing page increases chances of clicks. Highly professional companies offering dedicated PPC management services in India always stress on the need to generate interesting and informative landing page content with an immediate call to action. Internet searchers don’t like visiting a landing page that contains very little or zero information on products or services they are looking for. Hence, your landing page should contain the right information to keep them coming over and again to stay updated and end up buying your company products.

SynapseIndia described Graphical needs for various complaints on eCommerce site

Various plans of SynapseIndia Recruitment for Different eCommerce Developers

Shamit Khemka

5. Having an Optimized Sign-up Form: The best of landing pages should contain a sign-up form that is easy to access and fill up. You should add only the most relevant sections or fields that a potential customer needs to fill up. The form should be concise. Remember, landing pages are designed for conversion purpose; hence every sign-up form should be properly optimized enabling a company to collect crucial information about a prospect.

6. Use Geo-location Feature: Companies that target people of a specific region should run ads in that region only. There is no use for people of other regions or places to see the PPC ads meant for a particular geographical location. Through Google’s geo-location feature, a company can take complete control with regard to where the ads will be displayed. It also helps to save company capital in the long run by showing ads within a specific region.

SynapseIndia described Graphical needs for various complaints on eCommerce site

Shamit Khemka

Various plans of SynapseIndia Recruitment for Different eCommerce Developers

7. Add Trust Elements in your Landing Page: Many prospects may not have heard about your company or products. You can add your business certifications, international awards, privacy policies, customer reviews and testimonials, social media widgets, and more to build a trustworthy landing page and win the hearts of millions of people.

SynapseIndia described Graphical needs for various complaints on eCommerce site