SEPTEMBER 2014
Noelle Heffernan Publisher Audrey Goodson Kingo Editor in Chief Nancy Campbell Trevett McCandliss Creative Directors
EDITORIAL Lyndsay McGregor Senior Editor Social Media Editor Tara Anne Dalbow Fashion Editor Samantha Sciarrotta Assistant Editor
ADVERTISING Caroline Diaco Group Publisher
Florence Fancy ruffle bodysuit, Orli romper, Fanny Belette cardigan, Livie & Luca shoes, Little Giraffe socks.
28
Jennifer Craig Special Accounts Manager
PRODUCTION Tim Jones Deputy Art Director Production Manager Mike Hoff Webmaster
FEATURES
FASHION
16 Channel Surfing As the “omni” approach takes over the retail scene, experts reveal how to manage multiple sales platforms.
28 Total Nerds From plaid rompers to prim dresses, brush up on next spring’s scholarly style for babies and tots.
24 Memory Maker CEO Patrice Perine Lowe shares the tragic yet touching inspiration for her multi-million dollar gift company, Child to Cherish. 38 Gear Check We break down the best baby gadgets and gizmos hitting shelves next year in our second annual Ultimate Gear Guide.
6 Editor’s Note 8 Talking Points 10 Hot Properties 12 Fresh Finds 18 In the Bag 20 On Trend 44 Behind the Seams 52 The Pulse
On cover: Frenchie Mini Couture bow tie bodysuit, Kapital K plaid coverall, Molo jeans, Baby Essentials printed socks. Photography by Trevett McCandliss. Styling by Tara Anne Dalbow. Hair and makeup by Rita Madison.
CONTACT INFO Sales/Editorial Offices 36 Cooper Square, 4th floor New York, NY 10003 Tel: (646) 278-1550 Fax: (646) 278-1553 advertising@9threads.com editorialrequests@ 9threads.com Circulation Office Joel Shupp 26202 Detroit Road, #300 Westlake, OH 44145 Tel: (440) 871-1300 circulation@9threads.com CORPORATE 9Threads 26202 Detroit Road, #300 Westlake, OH 44145 Tel: (440) 871-1300 Xen Zapis, Chairman Lee Zapis, President Rich Bongorno, CFO Debbie Grim, Controller
EARNSHAW’S INFANTS, GIRLS AND BOYS WEAR REVIEW ISSN 0161-2786 (USPS-320-090) The business and fashion magazine of the childrenswear industry is published 10x a year by Symphony Publishing NY, LLC, 36 Cooper Square, 4th Floor, New York, NY 10003. The publishers of this magazine do not assume responsibility for statements made by their advertisers in business competition. Periodicals postage is paid in New York, N.Y. and additional mailing offices. Subscription price for one year: U.S. $48; Rates outside U.S. available upon request. Single price copy, $5. Copyright 2011 by Symphony Publishing NY, LLC. Postmaster: Send address changes to Earnshaw’s Infants, Girls and Boys Wear Review, P.O. Box 8548, Lowell, MA 01853-8548. Publisher is not responsible for unsolicited manuscripts or photos. Any photographs, artwork, manuscripts, editorial samples or merchandise sent for editorial consideration are sent at the sole risk of the sender. Symphony Publishing NY, LLC will assume no responsibility for loss or damage. No portion of this issue may be reproduced without the written permission of the publisher. Printed in USA.
4 E A R N S H AW S . C O M • S E P T E M B E R 2 0 1 4
er_09_14_TOC_.indd 4
8/22/14 2:35 PM