Retailer Advertising Guide
Sylvie Jewelry
About this guide
Today, Sylvie is more than a fine jewelry company—it is a jewelry brand backed by decades of tradition and a team of artisans, continuously seeking to push the boundaries and set trends in the world of fine jewelry to serve as a daily reminder of life’s love, joy, and its many celebrations.
At Sylvie, we measure our success as directly tied to your success. From answering questions about our products and services to providing marketing and advertising support, our team is committed to providing the highest levels of service to our retail partners. It is engrained in the values by which we live.
Utilizing our advertising guidelines is a crucial aspect of maintaining a consistent and effective brand image across different platforms and channels. Our marketing efforts include duratrans, billboards, print ads, web banners, display ads, social media posts, social campaigns. Please review this guide as a trusted resource for all brand materials and objectives. Access our B2B catalog here: https://b2b.sylviejewelry.com/advertisingcatalog/
We are reasonable people—and open to most things—but when it comes to our brand, our reputation, we maintain strict control. We hold ourselves to incredibly high standards, and we expect the same wherever our brand is represented.
You must have specific permission and authorization to use any of our brand materials, including any resources, graphics, or visual elements found within this guide and its accompanying files. Simply being in possession of these materials does not imply or imbue permission in any way.
The approval process for materials and implementations of our brand will vary. Please contact an authorized Sylvie representative (usually your point of contact) with questions.
We reserve the right to disapprove or deny any use or uses of our logo, our brand visuals, or other brand elements at any time, for any reason.
Thank you from the Sylvie Marketing Team
992-3426
04. Print Ads
05. Web Banners
06. Display Ads
07. Social Media
08. Brand Colors / Typography
09. Brand Logos
Print Ads
Place the Sylvie logo at the top of the ad. The logo version with the grey shell icon can be used if the gold shell icon doesn’t show up well with other background colors.
Optional: Place the Sylvie website at the bottom of the ad unless you would like to use your store logo and contact information instead.
Example of the retailer logo and contact information placement.
Web Banners
Place the Sylvie logo at the top of the ad
Example of the retailer logo and event information placement
Display Ads
Place the Sylvie logo at the top of the ad
Example of the retailer logo and event information placement
Common Sizes of Display Ads
300px X 250px
300px X 50px
320px X 50px
160px X 600px
728px X 90px
Social Media
Place the Sylvie logo at the top of the ad
Example of the retailer logo and event information placement
Place the Sylvie logo at the top of the ad
Example of the event information placement
Brand Colors
Primary Color Palette
Gold
C28 M42 M68 K4
R182 G142 B98 HEX #B68E62
Light Gold
C20 M33 Y71 K0
R206 G167 B100 HEX #CEA764
Warm Dark Grey
C46 M42 Y48 K7 R140 G133 B123 HEX #8c857B
C11 M24 Y17 K0
R223 G193 B193 HEX #DFC1C1
C28 M15 Y11 K0
R182 G198 B210 HEX #B6C6D2
Typography
Headlines: BW Vivant (Skinny - Regular Weights)
Body Text: Raleway (Thin - Regular Weights)
Warm Light Grey
C15 M14 Y17 K0
R214 G209 B202 HEX #D6D1CA
C27 M11 Y23 K0 R188 G204 B194 HEX #BCCCC2
Grey
C15 M14 Y17 K0 R214 G209 B202 HEX #D6D1CA
Black
CMYK: 65, 61, 64, 54
RGB: 61, 57, 53 HEX: #3d3935
Soft
Blue
Dark
Pink
Green
Sylvie Gradient
Brand Logos
Wordmark
minimum size: 12px
minimum size: 60px
minimum size: 25px
Icon + Wordmark Lockup
minimum size: 50px
This logo is a carefully created piece of locked artwork that should not be altered in any way.
Icon Icon Small
