11/18/21, 3:09 PM
Why Philanthropy Makes Good Business | Sylvester Knox | Philanthropy
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Why Philanthropy Makes Good Business by Sylvester Knox | Nov 18, 2021 | Blog, Philanthropy
Philanthropy is not just a moral obligation, but it’s also good for business. Studies have shown that companies which give back to the community are more likely to be successful than those that don’t. The reasons we’ll discuss in this article will help you see how philanthropic activities can increase the success of your business and why they should be at the forefront of your marketing strategy.
Philanthropic Activities Increase Your Company’s Reputation: As long as you’re doing it right, people will notice what you’re doing and think it makes you stand out from other businesses. You won’t need to do much to promote yourself since others will care for you.
Philanthropy Is a Great Way to Promote Your Company’s Values: People want to do business with companies they can relate to. For example, if your company is environmentally conscious, it would be an excellent idea for you to sponsor an event that helps the environment in some way or donate money or resources. If your values are different, have you considered sponsoring events related to your cause? https://sylvesterknox.org/why-philanthropy-makes-good-business/
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