IN FOCUS
trends and insights with a focus on savings
Gluten-free options for every need
Best bread for grab ‘n go Menu inspiration

trends and insights with a focus on savings
Gluten-free options for every need
Best bread for grab ‘n go Menu inspiration
Welcome to In Focus — Entegra’s new guide to category trends and insights. In this publication, we’ll take a data-driven approach to uncovering categories and products you can leverage to enhance your savings — while elevating your customers’ experience.
With each issue centered on one specific category, you can expect a showcase of the top products and trends that satisfy customers and improve margins. Developed in partnership with our culinary experts at the Entegra Performance Kitchen, In Focus is just one more way Entegra is here to serve and advise your business — and help bring hospitality to life.
Enjoy! Jeff
Chef has lived the space between culinary and marketing for over 35 years. Now with Entegra, client and supplier challenges are his focus and he solves them through creativity, execution and excellence through the capabilities of the EPK and our suppliers’ products.
At Entegra, we regularly analyze our contracted products to ensure compatibility with all segments. We’ll share our findings through this important communication: In Focus.
This issue focuses on baked goods — a category that’s often overlooked, but has tremendous potential for optimization. The items in this issue reflect the critical role that culinary insight plays in supporting consumer taste and business profitability.
With Entegra, variety and quality are never hard to find. We always do our homework to ensure your menu and customers get the variety they deserve.
The ever-changing landscape of food ingredients can seem dizzying — but it also gives us the opportunity to shine.
“Never stop short of deliciousness.”
John Csukor
The popularity and demand for gluten-free foods is only continuing to increase. While you already provide foods that nourish and satisfy your customers, delivering glutenfree options that support their wellness is simpler than you think.
Follow these four tips when deciding what to menu for this category:
You don’t need to store an excess of gluten-free offerings. Find ways to use a bread item or wrap across your menu.
Gluten-free items are often made with a blend of alternate grains and even legumes which, in some cases, can be stored frozen.
Make a point to let your consumers know you have alternatives for their consideration.
Also communicate that you have “gluten-sensitive” offerings. Without specific certifications, it is very difficult to ensure a completely gluten-free scenario.
We’ve all watched in amazement as the grab ‘n go category has seen a tremendous lift across so many operations. The resilience of foodservice in NorthAmericaoverall shows it will remain a key category for business growth and profitability.
When selecting products, be sure to consider how breads vary in their consistency — and how they perform when held with other ingredients in packaging. It pays to do a little R&D, testing your sandwiches in the packaging, time and temperature you typically use.
Also keep in mind chilled breads require a few moments of toasting or warming prior to assembling sandwiches. This process allows starch molecules to realign, boosting overall acceptability and appeal to your customers.
Softer fillings like composed salads and delicate vegetables need softer breads such as croissants, or even naan.
Firmer fillings, including whole-muscle or sliced meats and cheeses, are best paired with more robust breads with a great chew, like artisan sliced breads.
Moist and small particulate fillings pair well with larger tortillas and wraps. Be sure to reconstitute these breads with a quick blast of moist heat to improve performance and avoid cracking.
Customers love to see something new — even when old favorites are presented in a new way. Breads can play a key part in powering food innovations across your menu.
While croissants are mostly consumed for breakfast in France, they are versatile in their combination of sweetyet-relatively neutral flavors and delicate-yet-sturdy enough structures for robust fillings. Go with a hearty Italian beef and cheddar cheese croissant sandwich, or go more delicate with a light, crisp croissant BLT. Touch the dinner hour with a croissant bread pudding drizzled with a Chambord and black raspberry compote.
Consider the waffle: In Belgium, they are seldom eaten before noon and are considered an afternoon snack. In NorthAmerica, eaters tend to focus more waffles’ shape than substance, providing room for creativity. Try potato-, cauliflower- or sourdough-based waffles for a savory flavor, or experiment with egg-bound shredded potatoes or natural yeast roll dough prepared in a waffle press — all dishes that can play well across dayparts.
Crisp and not too chewy, the baguette is a sophisticated yet approachable bread that can impact all dayparts, across areas of transport and commerce. Once lightly crisped, the baguette is highly versatile: For breakfast, try a thinly sliced tartine slathered simply with butter and fruit jam. For lunch, serve it with ham, boiled egg and mustard or goat cheese, tomato and arugula. With their durability and easy-to-handle diameters, baguettes make for great all-day sandwiches and international fare such as a Vietnamese banh mi, New Orleans po’ boy, as well as a Spanish bocadillo — smaller, flavorful sandwiches loaded with charcuterie and bloomy ripe cheese.
Breads are the very foundation of menus, across all dayparts. As of Q1 2022, they’re menued by 85% of foodservice operators. And while most mentions of bread are attached to sandwiches, other important areas to consider are appetizers and even side dishes.
Daypart definitions are no longer rigid. Feel free to cross over and have fun — for example, with a savory bread pudding entrée.
Use specialty breads as a low-cost center-of-the-plate highlight, such as with a fattoush, panzanella or naan salad.
Greatly reduce food costs by reducing 50% of the chicken in a compound salad like the ones listed above, and replacing it with a delicious crisp and seasoned specialty bread.
Bring excitement to a traditional sandwich with a signature international bread highlighting a trend, such as a za’atar-seasoned crisp toasted pita used for a sliced chicken shawarma club sandwich.
Use a substantial slice of garlic-buttered, perfectly toasted sourdough as a base for a slightly reduced portion of butter-basted, flaky barramundi. More sustainable and lower in cost, a smaller portion size is easily forgotten when the delicious base elevates the primary protein.
With a collective 12.1% menu mention growth by operators tracked since January 2021, bread is well beyond an accompaniment. Given its low cost to plate, it is worthy of serious consideration when accentuating today’s menus. Try using bread to cut costs, add recognizable offerings, as well as elevate excitement and the crave factor on your menu today.
Breads,Buns&Rolls: Asconsumerscontinuetonavigate inflationandlookforconvenientat-home solutions,breadcanprovideahealthymix ofcomfort,familiarityandaccessible explorationtomeetdifferentconsumer needs.GenZs,Millennialsandparentsare open-mindedbreadconsumers,withless confinedideasofusesandoccasions. Innovatewiththeseconsumerstopof mind,consideringthatvarietyofusewill carrypackagedbreadproductstoward growth.
Learn more about Aspire Bakeries
Croissants: ComfortFoodsareontherise.Baked goodssalesareincreasingasmore consumersturntofamiliarcomfortfoods amidtimesofuncertainty.Thecroissant categoryisleveragingthistrendwith innovativecroissantsthatprovidemore visualappealandengagemoreofthe senses,suchascroissantswithunusual toppingsanduniquefillingsasseenin croissant-themedcafes.Hybridcroissants arealsotrending,withtheirdiversityof color,textureandstyles,vibrantcolourand flavour,suchasthecronutandthecruffin.
”Culinary
How is Aspire Bakeries keeping up with the latest trends?
AspireBakerieshasjustlaunchedalineupofartisan-stylebreads,brandedLa FrancaiseBakery. Thesebreadsare authentic,craftedusingproprietary European-stylebakingtechniquesand traditionalrecipes. Thiscomprehensive line-upincludesbreadsandrollsand becausetheyareartisan-like,theyare anaffordableindulgence!
What products do you offer that taste and feel like they’re made from scratch, but are ready to serve?
LaFrancaiseBreadsarepar-bakedand frozen,providingOperatorsandtheir customersthebenefitsoffreshlybaked bread,withminimaltime,resourcesand skilledlabourrequirements.
LaFrancaiseBakerycroissantsare inspiredbytraditionalEuropeanrecipes andarethawandserve,providinga simple,mouth-watering,indulgent solutionforOperators.
How do your solutions help operators keep costs low?
With our products, there’s no waste. You simply pull the exact quantities you need from the freezer, rather than buying from a local bakery and hoping you sell it all.
Social Responsibility (CSR) initiatives does Aspire Bakeries uphold?
Our longstanding sustainability focus includes five key areas: environmental practices, food and marketplace, people and workplace, sustainable sourcing, and community engagement. A few highlights:
• Two-thirds of our bakeries in North America are Zero Waste to Landfill with an overall diversion rate of 95%
• We’re committed to having 100% cage-free eggs by 2025
• Our employees have completed 43,000 hours of training in the past year
• WehavebeenSecondHarvestCanadaPartner Since2020,donatingover147,700meals
Supplier spotlight
Q&A with ChefAlisonJarvest
CorporateCulinaryChef,FGFBrands™proud makersof:Stonefire®andACEBakery®
FGFBrands – 1295OrmontDr,NorthYork,ON M9L2W6
“Whattoptrendare youseeinginthe specialtybakery andbreadsandrolls space?
Thereare2trendsthatwe continuetoseeyearafteryear. Thefirstisacalltoactionfor Authenticity&Simplicity,not onlyintheuseofcleaner ingredientsbutalsoinauthentic, traditionally-rootedbaking practices.
ThesecondisadesireforGlobally-Inspired Experiences.It’snosurprisegiventheworldis sointerconnectedthatpeopleareseeking uniqueculturalexperiences,especiallyinfood. Bothofourbrands,Stonefire®andACEBakery® lendthemselvesverywelltothesetrends.
How does FGF keep up with the latest trends?
Ourcommitmenthasalwaysbeenmaintaining aproduct-firstmentality,whichmeans deliveringthehighestqualitybreadsand productsinthebakingindustry,butataprice thatoffersexceptionalvalue.Wearetrulya disruptivecompanywithagenuinepassionfor innovationinbothourproductsandprocesses, whichiswhywealsohaveacontinuous improvementmindset–reevaluatingevery recipeandprocesstoensurewearealways leadingthewayandofferingtheveryBEST productstoourcustomers.
What solutions do you provide to help operators address issues like labor shortages, or keeping costs low?
Eachofourproductswasdevelopedwiththe operatorinmind–providingconvenient,easyto-use,speedscratchsolutionswhichnever sacrificeappearance,taste,orauthenticity. Withtheabilitytosimplythawwhatyouneedor bakedirectlyfromfrozen,ourproductshelpyou enhanceproductivitybackofthehouse,reduce waste,andstreamlineinventory.Oneproduct cantranslateintomultiplemenuitemsandwe reallyprideourselvesonensuringtheutmost qualitytomeettheever-changingdemandsof ouroperatorsandcustomers..
Absolutelyyes!Andinmost cases,canoutperformscratchmadeproducts.Asacertified chefmyself,Iknowthe pressuresofthebusinessand canhonestlysaythatStonefire® andACEBakery’s®commitment toqualityassurancecanhelp alleviateback-of-house pressureswhilestilldelivering greatquality.Ourcompanyis trulycommittedtoensuring thatourready-to-serveoptions meet–andtrulyexceed–those pressuresanddemands.
”
Can ready-to-serve options match the taste and feel of from-scratch products?