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EXPENSIVE TASTES
INTRODUCTION ITP Media Group is the largest media company in the Middle East, with a portfolio of more than 100 brands. ITP delivers quality up to date content to its readers, viewers, delegates and guests through digital, print, events, awards, video content, social media platforms and social media influencers.
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Curating engaging stories Engaging with over 8.8M people in the Gulf region Hosting over +80 iconic events/year
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ITP CUSTOMER
Editorial, digital, design and commercial Production of bespoke digital properties, print products, event management and videography
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ITP CONSUMER
ITP INDIA
Produce B2B publications, websites, events, conferences, for key vertical markets in India Help organisations across the region run & grow their businesses more effectively
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GCC focused B2B media brands Help organisations across the region run & grow their businesses more effectively
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ITP PROMEDIA
Based in the UK Produces a range B2B websites, magazines and events focused on luxury fashion and jewellery, healthcare, hospitality and catering for professionals
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ITP BUSINESS
ITP IGNITE
Full service digital communications agency Manage brands social media channels, build awareness, drive traffic and engagement; amplification through ITP Media Group
TP LIVE TODAY IS THE REGION’S LARGEST FULL SERVICE TALENT MANAGEMENT AND INFLUENCER MARKETING AGENCY, LAUNCHED IN 2017 BY ITP MEDIA GROUP.
HERE IS A SUMMARY OF OUR NUMBERS
33
30M
+600
33 INFLUENCERS
30 MILLION REACH
+600 CAMPAIGNS
To date we have 33 influencers in our roaster of talents who are exclusively signed with ITP Live
The total monthly reach of our 33 exclusive talents is over 30 million and counting ...
To-date ITP’s social media talents have created over 600 successful campaigns for clients across a number of different industries.
WHY YOUTUBE? GLOBAL STATS 2018
30+ MILLION 1.9 BILLION TOTAL NUMBER OF MONTHLY ACTIVE YOUTUBE USERS
TOTAL NUMBER OF DAILY ACTIVE YOUTUBE USERS
5+BILLION NUMBER OF VIDEOS WATCHED PER DAY
WHY YOUTUBE? GLOBAL STATS 2018 CONVERSION RATES: YOUTUBE IS HIGHLY EFFECTIVE IN COVERING NEW PROSPECTS CONVERSION RATES (SITE VISIT TO LEAD) BY TRAFFIC SOURCE
EXPENSIVE TASTES
EXPENSIVE TASTES 2019 (In Arabic Language - )ما يغلى عليك Expensive Tastes was launched on May 2018. IDEA: Two regional social media stars experiencing luxury, adventure and a lot more. PRESENTERS: Omar Borkan & Shahad Khatab. GENRE: Adventure, Entertainment, Luxury, Reality, Travel.Experiential and Comedy. FREQUENCY: Weekly show - ongoing episodes.
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EXPENSIVE TASTES YOUTUBE AUDIENCE
7.30%
7.20%
OMN
QTR
31% FEMALE
35% KSA
10% KWT
69% MALE
MALE
UAE
40%
FEMALE
24
KSA
UAE
KWT
QTR
OMN
13M
32,000
EPISODES
12 MILLION MINUTES WATCHED
SUBSCRIBERS
7.8
AVERAGE MINUTES WATCHED
3.7M
VIDEO VIEWS
PRESENTERS:
OMAR BORKAN WHO IS HE: Model, internet personality, Poet and actor. Done various collaborations with leading lifestyle brands. He became famous after being kicked out from Saudi Arabia for being too handsome. Furthermore, he is also a social media celebrity and Show host. KNOWN FOR: ‘most handsome man in the World’ as what the media says. SOCIAL MEDIA PRESENCE: With a following of over 3.5 million over Instagram, Twitter and Facebook,
3.6M
1.1M
2.5M
80K
TOTAL FOLLOWING
DUBAI
UAE
JEDDAH
KSA
RIYADH
IRAQ
PRESENTERS:
SHAHAD KHATAB WHO IS SHAHAD: the UAE-based social media influencer launched her hugely popular online boutique in 2018. Having worked with big and niche brands, Shahad specialises in Dubaibased beauty reviews, travel features and lifestyle articles. KNOWN FOR: her professional journey in Fashion After quickly developing a talent for social media featuring different topics such as lifestyle, Fashion, Travel and Motherhood. she started her own boutique in one of the top online Beauty Stores in Middle East. Giving tips to girls all over the region. SOCIAL MEDIA PRESENCE: 244,000 Instagram fan base, In addition to an average of 70,000 impressions
19,195,415 TOTAL VIEWS
224,000 DUBAI
UAE
JEDDAH
KSA
RIYADH
IRAQ
EPISODES List of some episode topics released:
Dubai Party In AED20 Million Home
Superyacht to Floating Villa!
A day at a $3 Billion UAE Palace
A day with one of the top Forbes powerful business men in UAE-
World largest VIP terminal
Renee Farah
Ahmad Al Nasheet
Mo Vlogs
Sam Chui
Ghida Arnaout
Supercar Blondie
EXPENSIVE TASTES CAMEO APPEARANCES
ITP LIVE HAVE ACCESS TO A POOL OF OVER
5000 LOCAL & INTERNATIONAL INFLUENCERS
Binbaz
Mthayel Al Ali
Ninja
Tarek Al Harbi
Lily Singh
Noha Nabil
Elissa
Noha Nabil
Will Smith
WE HAVE WORKED WITH A POOL OF OVER
LOCAL AND REGIONAL BRANDS
SPONSORSHIP PACKAGES
PLATINUM SPONSORSHIP
GOLD SPONSORSHIP
SILVER SPONSORSHIP
$25,000
$15,000
$8,000
‘Brought to you by...’ an opportunity to own the YouTube Episode Product integration in episode (30sec – 1 min) Sponsor mention in the YouTube description of the episode Behind the scene episode on YouTube featuring the sponsor in- depth for more than 3 minutes Sponsor tagged on our presenters Instagram account. (1 permanent post and 2 Insta-story each) “Brought to you by...”Logo and mention on ITP.Live Instagram stories on@ ITPLive and @ ExpensiveTastes tagging the sponsor Cost
THANK YOU