Sydney Jones - Portfolio

COPYWRITER, CREATIVE, MARKETING SPECIALIST

sydney jones

COPYWRITER AND CREATIVE WITH A PASSION FOR COMMUNICATION AND STORYTELLING.

Holding a Content Writing Certificate from Cornell University, I've honed my skills in crafting persuasive, concise, and engaging copy across various platforms, from web to social media. My academic background includes a BFA in Fashion Marketing and Management, with a concentration in Creative Writing, earned with Cum Laude honors from Savannah College of Art & Design

Throughout my marketing career, I have also participated in writing classes on the side at Gotham Writers Workshop in New York City, with courses including Fiction Writing, Creative Writing, and Creative Nonfiction. This additional training has enriched my ability to craft compelling narratives.

In my professional journey, I excelled in managing influencer campaigns in New York City from inception to completion, tapping into my creative problem-solving skills and campaign strategy recommendations Furthermore, I've also contributed my expertise at Hunter Boots, where my role encompassed devising US-centric marketing strategies, executing campaigns, and nurturing relationships with key influencers, editors, and collaborators.

My background in marketing and creative writing uniquely equips me to craft captivating narratives, thus enhancing the success of marketing campaigns and brand voice. With a sharp branding instinct, collaborative approach, and love for storytelling and words, I am committed to crafting impactful content that deeply connects with intended audiences

B L O G P O S T

(MOCK)

background:

Moon Juice is a wellness brand with a mission to revolutionize the way individuals approach health and nourishment. Drawing inspiration from ancient wisdom and modern science, the company blends together a fusion of age-old practices and innovative formulas. Moon Juice has gained a devoted following for its unique offerings that range from adaptogenic blends to plant-based supplements, each designed to enhance vitality and overall well-being

Moon Juice not only offers a diverse range of wellness products but also contributes to its community through insightful blog posts. These posts cover a spectrum of topics, from mindful living and nutrition to self-care practices and holistic wellness tips. Below is a mock blog post that covers immunitystrengthening tips, perfectly aligned with Moon Juice's wellness advice and product offerings.

project:

How to naturally balance your immune system

As the season changes and we embrace in cozy knits and all beverages become pumpkin flavored, it's also important to prepare for the upcoming flu and cold season. Balancing your immune system naturally can be your best defense. Keeping your immune system in natural harmony helps protect your body from pathogens that lead to sickness Discover the following strategies to give your immune system the care it needs

Manage stress & get enough sleep. Stress and fatigue can substantially impact your immune system's functionality. Stress can imbalance your immune cell function and increase inflammation, and your immune responses can be compromised. SuperYou supports daily stress management and reduces physical, mental, and emotional fatigue.

Nurture your gut health. Nutrition affects the immune system, just as it affects your energy levels In fact, 70% of the immune system resides in the gut Maintaining a balanced gut microbiota is crucial for immune system health. Embrace a diverse array of vibrant fiber-rich foods, healthy fats like avocados and olive oil, as well as sufficient protein in every meal. A thoughtful nutritional approach provides the necessary support for a flourishing microbiome.

Stay well-hydrated. Adequate hydration significantly reduces your susceptibility to illnesses Consuming ample fluids like water and herbal teas not only helps your body ward off diseases but also aids in the regeneration of lymphatic cells, your body's natural defense mechanism against infections

Harness the power of herbal teas Certain herbal teas have been recognized for their immune-supporting properties Notable among these are Elderberry and Echinacea teas, both of which are known for their potential to strengthen immune responses. Besides, what’s better in the fall than a warm cup of tea?

Moon Juice’s SuperPower, a clinical strength blend that combines four essential components - Vitamin C, Vitamin D, Zinc, and Reishi - all aimed at bolstering a healthy mmune response SuperPower is a reliable choice for mmune system reinforcement For daily immune support, take 1 capsule daily If you need extra support or feel your system is compromised, take 3 capsules every day for 10 days.

Get ahead of cold and flu season by building your foundational immune health today Habits compound over time, and by incorporating these daily practices, you can better equip your body to fend off illnesses and enjoy the cozy months ahead

S O U R C E S :

UCLA Health "Want to Boost Immunity? Look to the Gut " Link

PubMed "Regulation of the Immune System by the Gut Microbiota " Link

NCBI "The Role of Microbiota in Immune Homeostasis and Autoimmunity " Link

NCBI. "Gut Microbiota and Immune System Interaction in Human Colorectal Cancer." Link

Mount Sinai Health System "Echinacea " Link

E M A I L C A M P A I G N S (MOCK)

background:

Rhode is a skincare line rooted in scientific innovation, offering an accessible price point, and known for its captivating and visually pleasing branding. Founded by Hailey Bieber, the brand has gained a cult following, with the Peptide Lip Treatment emerging as one of its most popular products. This lip treatment showcases limited edition releases of exclusive flavors, such as the recently introduced Strawberry Glaze, perfect for the summer season

Outlined on the following page is a mock email launching a new flavor, drawing inspiration from the upcoming holiday festivities Please note that the flavors mentioned in this example are purely hypothetical and not existing Rhode products. However, it's reasonable to anticipate that Rhode will unveil a limited edition flavor to celebrate the holiday season.

E M A I L C A M P A I G N S (MOCK)

mock email:

SUBJECT: PEPPERMINT MOCHA LIP TREAT IS HERE

BODY:

PEPPERMINT MOCHA PEPTIDE LIP TREATMENT

Our new, limited edition seasonal Peptide Lip Treatment flavor, Peppermint Mocha is here Filled to the brim with holiday flavor, get ready to celebrate your most deliciously hydrated, mistletoe-ready lips yet.

STUFF YOUR STOCKINGS WHILE YOU CAN!

SHOP PEPPERMINT MOCHA

HO, HO, rHOde!

S O C I A L M E D I A C A P T I O N S

(MOCK)

background:

The functional and playful bag company, Baggu, shared the caption below in response to the lightning-fast sellout of their recent collaboration with NYC-based designer Sandy Liang. The original caption provided information in a straightforward manner, but there's room for a more personal, warm, and engaging touch to truly resonate with Baggu's brand voice and audience This is particularly important considering that numerous customers were left disappointed after missing out on the initial drop of the collaboration

original & reworked captions:

ORIGINAL:

We’re sorry the Sandy Liang collaboration sold out so quickly!

Due to high demand, we’re planning a restock later this year

Thank you and stay tuned for updates.

REWORKED:

We’re sorry the Sandy Liang collaboration sold out so quickly! But we’re on it and preparing a restock for later this year.

Thanks for the love, and stay with us for more details.

Love, Baggu & Sandy Liang ❤

W R I T I N G C O N C I S E C O P Y

Project from Cornell Content Writing certificate program

background:

This assignment was to write a concise piece, such as a summary, brief, short article, media story, or memo, that outlines a particular, existing report in a detailed manner, while abstaining from personal opinions. For my project, I composed a short article that delved into the pros and cons associated with the TikTok ban in Montana, using this existing New York Times article as my report source.

Professor feedback: “Your writing skills are impressive in this project and it's evident that you put in a great deal of effort and dedication. You've effectively conveyed your thoughts and ideas, showcasing a high level of clarity and organization in your writing

project:

BALANCING ACT: MONTANA'S LANDMARK TIKTOK BAN SPARKS DEBATE ON PRIVACY, SECURITY, AND EXPRESSION

In a groundbreaking move, Montana has become the first U S state to ban TikTok, as explored in a recent New York Times article by Sapna Maheshwari This decision has ignited discussions surrounding data privacy, national security, and social media regulation. Montana's ban raises important questions regarding its legality, impact on users and businesses, and the delicate balance between privacy and freedom of expression. It also contributes to the ongoing debate surrounding Chinese-owned apps and their access to user data, with farreaching implications for future discussions on data security and the regulation of digital platforms

One of the key advantages of the TikTok ban is the enhanced protection of data privacy and national security Concerns over Chinese-owned apps and potential risks to user privacy have prompted Montana's proactive measure to safeguard sensitive information and prevent data breaches. By imposing the ban, Montana aims to create a safer digital environment for its residents.

Furthermore, the ban presents opportunities for local businesses and digital entrepreneurship With TikTok out of the picture, there is room for homegrown platforms to flourish, fostering growth and innovation within the local, digital landscape This move not only supports local enterprises but also promotes economic development within the state.

However, it is important to consider the downsides of the TikTok ban as well. The restriction on the platform limits freedom of expression and access to global content. TikTok has gained popularity as a creative outlet for self-expression and cultural communication, and its absence may be felt by users who value its diverse and entertaining content Moreover, the ban disrupts the livelihoods of influencers, content creators, and businesses that heavily rely on TikTok for marketing and promotion. Finding alternative platforms and rebuilding their audience base poses significant challenges and may have long-term implications for their success and profitability.

Montana's TikTok ban highlights the complex assortment of pros and cons associated with such a decision While it aims to address concerns related to data privacy, national security, and local entrepreneurship, it also raises issues regarding freedom of expression and the challenges faced by those dependent on the platform. As this debate continues, it is crucial to take into account broader considerations such as data privacy, national security, freedom of expression, and the digital economy.

According to the American Civil Liberties Union, a total ban on TikTok would require evidence of “extremely serious, immediate harm to national security,”, which has not been publicly demonstrated, suggesting that alternative measures could be considered instead of a complete ban Additionally, Montana's ban on TikTok includes a provision that would make it void if TikTok is acquired by a company not incorporated in a country designated as a "foreign adversary," adding a conditional aspect to the ban.

Sources:

Montana Governor Signs Total Ban of TikTok in the State written by Sapna Maheshwari Link

Project from Cornell Content Writing certificate program

M E D I A W R I T I N G

Project from Cornell Content Writing certificate program

background:

This assignment was to write an online media story (500-650 words) that incorporates skills like transitions, word choice, and voice. The media story had to meet criteria such as a strong headline, data-backed claims, and an inverted Pyramid information structure. The story had to be focused, use varied sentence lengths, maintain an appropriate tone, avoid passive voice, and utilize short paragraphs for easier reading My own media story centered around Taylor Swift's re-recording of her third album, "Speak Now," an exercise in adopting an amiable tone while discussing pop culture

project:

Taylor Swift’s Re-Recorded “Speak Now” Album Confirmed for July 7th Release

The rerecording of the singer’s third album arrives this summer with six “from the vault” tracks Keep reading for everything we know about “Speak Now (Taylor’s Version)

Taylor Swift thrilled fans at her Eras Tour concert by announcing the arrival of her re-recorded third album set to release on July 7th. Confirming the news via Instagram, Swift described the album as “unfiltered” and “wistful,” leaving fans eager for its release and speculation about guest features.

During the Eras Tour concert in Nashville, Swift built up the suspense by saying, "I think rather than me speaking about it, I thought I would just show you So, if you would direct your attention to the back, big screen we have " The screen displayed the words: "Speak Now Taylor's Version Available July 7th."

The re-recorded album will consist of 22 tracks, and fans are particularly excited about the inclusion of six new "from the vault" tracks. Swift's "from the vault" tracks have previously delighted fans, with notable examples like the acclaimed "All Too Well 10 Minute Version," which even earned its own course at Stanford University

In her Instagram post, Swift shared her thoughts on the original "Speak Now" album, stating, "I first made Speak Now, completely self-written, between the ages of 18 and 20. The songs that came from this time in my life were marked by their brutal honesty, unfiltered diaristic confessions, and wild wistfulness."

M E D I A W R I T I N G

Project from Cornell Content Writing certificate program

There is also great anticipation surrounding the potential guest features on "Speak Now (Taylor's Version)." Previous Taylor's Version albums included guest appearances from artists such as Phoebe Bridgers, Chris Stapleton, and Ed Sheeran. While the original "Speak Now" album did not have any guest features, it remains to be seen if the re-release will follow suit. Swift is known for her surprises, so fans can't help but wonder what she has in store

Swift concluded her post by expressing her excitement for the re-release, saying, "I love this album because it tells a tale of growing up, flailing, flying, and crashing... and living to speak about it. With six extra songs I've sprung loose from the vault, I absolutely cannot wait to celebrate Speak Now (Taylor's Version) with you."

Fans initially began speculating about the album's re-release after discovering Easter Eggs in Swift's “Bejeweled” music video from the "Midnights" album These Easter Eggs included the music video beginning with an instrumental rendition of “Enchanted” from the original “Speak Now” album. Additionally, there were 13 elevator buttons symbolizing Swift’s albums, with Swift herself pressing the third, purple button, representing “Speak Now” as her third album Notably, the album cover of “Speak Now” showcases Swift in a striking purple gown, further emphasizing its significance

Fans eagerly await the release on July 7th, which Swift hinted in her Instagram caption is "just in time for July 9th," playfully referencing a lyric from her song "Last Kiss." Swift's dedication to her craft and her ability to surprise and delight fans ensures that "Speak Now (Taylor's Version)" will be an “enchanting” celebration of growth, resilience, and musical artistry.