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We are proud to serve a network of more than 3000

A journey that began in Turrella, with approximately 3 office staff, 2 warehouse staff, and 3 drivers, moved to Mascot in 2011 with steady growth. In a short 2 years, we relocated to Riverwood in November 2014, expanding to over 12 office staff, 15 warehouse staff, and 3035 drivers.

Our journey continues with a new chapter. In March 2022, we relocated to a state-ofthe-art facility in Bankstown, with nearly 200 employees and a dedicated team of industry professionals. We now have new departments within our business to continue supporting our customers’ needs, business growth, and alignment with industry standards.

Founded over two decades ago by the Fardous family, SFD began as a small, local endeavor with a vision to bring high-quality products to the community. Over the years, the family’s commitment to excellence and customer

customers.

satisfaction has propelled the business to new heights. Today, SFD stands as a testament to the enduring strength of family values in the face of corporate competition.

In the bustling landscape of the food distribution industry, where major competitors dominate the market, SFD sets itself apart through its unique blend of tradition, passion, and innovation. As a family-owned food distribution business, we have not only survived the challenges posed by industry giants and the detrimental side effects caused by COVID-19 but have flourished by staying true to our roots and continuously adapting to the ever-changing demands of the market.

Celebrating the Winter Edition Magazine - We are thrilled to announce the launch of our Winter Edition Magazine, a celebration of the season’s best offerings.

Custard

Mixed Berry

Belgian Chocolate

Apple

Product Code: FCBC11

Product Code: SCRI

Product Code: MWC48

Product Code: FCCBC12

Product

Curly Fries

Chef’s Choice Burger 120g

Code: CCB120

Crumbed Scallop Bites

Magic Waffles Custard

Freeze Chill 11mm Straight Cut

Love Smoothies

Pash N Shoot

Product Code: 9660

Zoosh Tartare Sauce 2.4kg

Product Code: 1758

Thickened Cream 5L

Product Code: THC

Cooking Cream 5L

Product Code: CC5DF

Super Value Sandwich Slices - 1.5kg

Product Code: SVKSL81

Burger Slices 1.35kg

Product Code: CBSK

Hi-Melt Burger Slices 1.62kg

Product Code: NESST

Classic Coffee

Product Code: NESC1

Blend 43 Coffee 1kg

Supreme Gravy Mix 7kg

Product Code: GRV7

Rich Gravy Mix 7.5kg

Product Code: GR7

Rich Gravy Mix 2kg

Product Code: GR2

Milo 1.9kg

Product Code: MILO

Alpen Blend Drinking Chocolate

Product Code: DC1.4

Instant Mashed Potato

Product Code: MPG7

Truffle Paste

Product Code: TRUFF500

Vegan Basil & Pesto Product Code:VPSB

Basil Pesto

Product Code: PESB

Quartered & Marinated Artichokes

Product Code: AR2

Whole Capers

Product Code: CAP2

Semi-Dried Tomatoes

Product Code: SDTB

Kalamata Olives

Product Code: OPK2S

Persian Style Feta Cheese Call to Enquire

Rich Bites!

Mayers delivers the finest raw materials for your dessert creations, from rich chocolates to premium ingredients. Elevate every treat with our exceptional quality,ensuring every bite is a delicious masterpiece.

Mayers - your partner in dessert perfection.

Indulge in perfection with Mayerswhere every dessert dream begins with the finest raw ingredients.

Mayers, established in 1957 by Fred Mayer, began with humble origins and has grown into a prominent supplier of premium raw ingredients for desserts, including exquisite chocolates. Committed to quality and excellence, Mayers’ rich history and dedication make it the ideal partner for creating indulgent desserts.

Product

Product Code: CHISM

Chicken Salt - 8kg

Rich Brown Gravy - 8kg

Code: RBGM

Muffin Mix

10kg

Product Code: MM10

Smokey Tomato Relish 2.4kg

STR2.4

Prawn Cones Call to Enquire

Tempura Fish Cocktails

Product Code: FCBW5

Salt & Pepper Squid

Product Code: SSPBW1

Product

Crispy Battered Flathead

Product Code: FHCB3

Crunchy Large Squid Rings

Code: PCCS4

Tempura Onion Rings

Product Code: TORB1

Sunshine Barbecue Sauce

Product Code: SBB4LT

Sunshine Hot Chilli Sauce

Product Code: HCS3

Sunshine Cappuccino Drinking Chocolate

Product Code: 1001750

Sunshine Tomato Sauce

Product Code: 1001300

Strawberry Cheesecake Slice

Product Code: DCSS15

Caramel Sticky Date Cake

Product Code: DSDC

Choc Salted Caramel-Tart

Product Code: CCT6

Freaky Face Cupcakes

Product Code: DFFC8

Chicken Gnocchi & Pesto bake

Winter Special

Chicken gnocchi & pesto bake with

Ingredients:

• 500g potato gnocchi

• 100g (1 cup) 4 cheese melt blend

• 250g cooked chicken, shredded

• 2 green shallots, chopped

• 2 zucchini, grated

Product Code: CC5DF Cooking Cream 5LT

6 Step Recipe

Serves

• 100g basil pesto

• 200ml Bega Cooking Cream

Process

1. Preheat oven to 200C/180C fan-forced. Grease a large baking tray with sides. Line tray with baking paper.

2. Place chicken on prepared tray. Drizzle over with salt and pepper.

3. Preheat oven to 200C/180 fan forced. Lightly grease a 4cm-high, 26cm (base measurement) round baking dish.

4. Cook the gnocchi in a large saucepan of boiling water following packet directions or until the gnocchi rise to the surface. Drain.

5. Place the gnocchi in the prepared dish. Mix through half the cheese. Season well. Scatter over the chicken, shallot and zucchini, roughly mix into the gnocchi.

6. Dollop over the pesto and pour over the Bega cooking cream. Scatter over the remaining cheese. Bake for 25-30 minutes or until cheese is melted and golden.

Product Code: TRB52.4

Product Code: 100945

Call to Enquire

Product Code: NUW600

Saucelids

Tomato Relish

Aioli

Nu Pure Spring Water 600ml

Assorted Sauce & Goodness SauceLids

i-Glass (Product Code: WC5)

A super concentrated solution to clean windows and glass surfaces.

i-Multi (Call to Enquire)

A super concentrated solution for all purpose cleaning

i-HDD

(Call to Enquire)

A super concentrated solution to degrease.

i-Bath

(Call to Enquire)

A super concentrated bathroom sanitizer and cleaning solution

Spotless Clean & Hygenic

Product

3 Reasons Commercial Kitchen Cleaning is Essential

1. One of the primary reasons for regular commercial kitchen cleaning is to maintain food safety standards. By diligently cleaning and sanitizing surfaces, equipment, and utensils, restaurants can significantly reduce the risk of cross-contamination, bacterial and mold growth, and foodborne illnesses. Adhering to proper cleaning practices ensures that the food prepared in the kitchen is safe for consumption, protecting customers and the reputation of the restaurant.

2. Beyond ensuring food safety, a clean kitchen

Product

environment also enhances ingredients’ overall quality and freshness. Regular cleaning prevents the buildup of dirt, grease, and unpleasant odors, preserving the taste and integrity of the food prepared in the kitchen.

3. First impressions matter, and a clean kitchen reflects a restaurant’s reputation positively. Customers expect high cleanliness standards when dining out and will likely be deterred from visiting establishments with dirty or unsanitary kitchens.

MerriWipe Roll

Product Code: CHUX

Scourer Sponges

Code: GRESC

Barista Cloth with Eyelet

Code: Call to Enquire

Join Australia’s award-winning and largest food service rewards program!

Register

• Registration is quick and easy. Sign up in minutes at www.whatsinseason.com.au

• Scan the QR code to watch a short video on “How to Register”

• Register once and enjoy the benefits year after year – there’s no need to re-register

• You must be registered to earn points

Earn Points

• Earn 1 reward point for every $1 spent when purchasing participating products

• A digital InSeason Rewards Catalogue makes searching for participating products even easier –check out www.whatsinseason.com.au/catalogue

• Reach rewards quicker by taking advantage of bonus points promotions throughout the year

• Your points balance is updated monthly and a monthly statement is delivered to your inbox

• Points expire 12 months from when they were issued. You will be notified of expiring points

• You can transfer or pool points between accounts with the same Distributor

• January is a non-points earning month

Redeem Rewards

• Over 80 different rewards to choose from across four categories:

• Rewards are delivered directly to you digitally, within 48 hours from redemption

• You can redeem points at any time

• To redeem points, log into your account at www.whatsinseason.com.au and click on the blue “Redeem” button on the top right corner of the page to choose your reward!

If you have any queries, we’re here to help. Please contact your local Countrywide Distributor or contact Rewards Support via rewardssupport@ whatsinseason.com.au or 07 3902 7740.

#3 Tips

Order Ahead

Ordering Ahead for your next order ensures the availability of selected products and helps us in delivering the order on the same day.

Order using our SFD App

Orders that come from our Ordering App are directly synced to our warehousing system that allows quicker processing of your orders than Ordering on Phone or Email.

Stay ahead with your Credit Limit

You get rewarded to stay ahead with the credit limits allocated to your business. Pay ahead to get these rewards