The Diaspora - African Magazine - 6th Issue

Page 12

CKROWD SECURES PRE-SEED FUNDING AND EXPORT GRANT INVESTMENT 24 November, London, UK:Ckrowd,Africa?s most preferred and

accessed with ease and consumed as on demand short videos

premium content streaming platform,has secured a $60,000

and live series.

of pre-seed funding and $100,000 export grant investment, respectively from an international angel investor group, as

Ckrowd?s receipt of the grant as part of the EEFP is a testament

well as backing from the Export Expansion Facility Programme

of the importance of the tech entertainment industry and how

from NESP.

important is to diversify African digital economies, by

The investment will be used to disrupt the African and Afro-diaspora tech and content creation market and allow

capitalising on many verticalsding culture, edutainment, information, an, includ e-sports. Ckrowd?s ground-breaking use of video technology and monetisation features to securely offer a profit to content creators, also confirms the company?s commitment to promote opportunities to help increase the exports of the creative industry and revenues earned by content creators. Sensing an opportunity, Kayode and his team launchedCkrowd?s as a technology service to export African local content for global consumption and position the technology to generate foreign exchange, revenue and create job opportunities for

Ckrowd secured new investments f rom EEFP and angel invest or group t o create more revenues f or Af rica?s creative market and f ost er new jobs opportunities f or the youth.

African youth. Kayode Adebayo, Ckrowd?s CEO said: ?This is a great win for African people. The Ckrowd platform, similarly to a large arena

African content creators across Africa and the Diaspora to

in the cloud, can broadcast live & short on

monetise their content and protect their content through

demand video content and charges access fees on behalf of

structured IP and copyright infrastructure.

the creators of those content. This allows the platform to

The African creative sector possesses the buoyancy and potential to earn 2.5 billion dollars, according forecast from global consultancies. This comes as a result of the Continent?s young population and the many untapped opportunities, however, the lack of immediate revenue from produced local content, the disparity in renumeration with some of the Western content creators, the lack of understanding of cultural difference across African countries, and lack of intra-African content integration have impeded real exponential growth for the creative industries in Africa. The

uniquely function as an EdTech, Media-Tech & Ad-Tech hybrid. We continue to welcome investments as we continue to grow partnerships across the continent and the African Diaspora. Our mission is to tell our stories, shine a light on the beauty of African culture and lifestyle, while delivering economic value to African creators, who have always and are pioneers and trailblazers in showcasing the beauty of our culture and our people. The platform pays 70% of total income on content to creators, which we believe it?s the highest pay-out on digital content to African Creators.?

export grant will all allow many storytellers and content

Ckrowd plans to use its new capital to double down and

creators to profit from revenue opportunities on the platform,

expand with new innovative technologies and strategies to get

while also providing an online portal where original, exclusive

more customers, accelerate growth and intra-African creative

varieties of African content are well organized, can be

industries.In addition to that, the company plans to hire more talent, especially in product, R&D and engineering.


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