Social Media Specialist / Copywriter / Content Strategist Portfolio

PORT FOLIO

ISYANA MUTIARA

EXPERIENCES

May 2022 - May 2024

Content Strategist at Zero One Digital

Jun 2021 - Apr 2022

Social Media Specialist at Headstart Digital

SKILLS

Des 2021 - Mar 2022

Content Writer (Part-time) at Creative Nest

Mar 2021 - Jun 2021

Digital Marketing Intern at KisahTani

Copy writing

Communicative Creativity

Social media planning, Social media management, Social media analytics

Work tools: Google workspace, Ms. Office, Meta Business, Social sprout, Sprinklr, Later, Phlanx, GitLab, Trello, Canva

EDUCATION

Universitas Islam Bandung | 2016 - 2020

Bachelor of Communication with GPA 3.54

I’ve been worked with

SELECTED WORKS

Indonesian legendary wafer that become top of mind for time being.

Scope of works: Social media managing, organic content strategy, copywriting, reporting.

Challenge: How to keep Tango relevant to new generations while the most of the leads are more than 35yo?

Solution: Turn Tango’s social media to be a bestie, youthful, and witty with target audiences.

Ngabuburit anti cranky bareng

NGIGO: Ngabuburit with Tango

Indonesian new wafer that specialized in cheese flavors.

Scope of works: Social media managing, organic content strategy, copywriting, reporting.

Challenge: Increasing awareness and engage to targeted audiences which quite niche.

Solution:

Engage with younger audiences with more fun and casual type content.

interaction & activation

interacting to audience through instagram story

Spot the new Chizmill variant

Hunting Chizmill Jasuke

Subsidiaries of Kawan Lama Group which consists Chatime, Chatime Atealier, Gindaco, and Cupbob.

Scope of works:

Social media managing, organic content strategy, copywriting, reporting.

Challenge:

Introducing F&B ID as a group from KLG and spreading the brand value at the same time.

Build good & and sustainable employer branding

Solution:

Emphasize that F&B ID is not (typical) F&B group. In F&B ID, it’s all about People & Culture.

Fruit store that sells imported and local fruit. They also sells veggies and snacks.

Scope of works: Organic content, paid content strategy, and copywriting.

Challenge: How to stay relevant in the market when there are so many grocery stores in Jakarta?

Solution:

Emphasize that All Fresh only sells the finest quality of fruits, spreading awareness that now All Fresh can be ordered online, and be informative to audiences.

Premium Indonesian Single Malt Whisky aged in tropical climates, resulting in a unique and intense flavor profile with notes of tropical fruits and spices.

Scope of works:

Social media managing, organic content strategy, copywriting, reporting.

Challenge: How to make classic brand looks more appealing without losing the identity?

Solution: Highlight the connection that reflecting “Lebih Dekat” moments with emotional attachment.

Breman is a leading microbrewery company that will introduces a new category of beer to the industry.

Scope of works: Organic content (videography), paid content strategy, and copywriting.

Challenge: Increasing awareness of Breman Brewery products and its availability.

Solution:

Establishing Breman Brewery as a part of the Indonesian drinking culture in an intimate way.

Talent Agency based in Jakarta, dedicated to growing digital talent and creating captivating content to entertain the world.

Scope of works:

Organic content strategy and copywriting.

Challenge:

Vixars and its talent are quite new to the industry. Growing the talent from zero, how to gain people's interest in their talent?

Solution:

Make the talent's unique personality as selling point to stand out among content creator(s).

Sebamed Baby is a skincare with pH 5.5 that supports important function to protect baby skin from drying out, irritants, and pathogens. Successed in their skincare, Sebamed Baby Indonesia developed mom & baby forum named The Mommy Journal.

Scope of works:

Social media managing, organic content strategy, copywriting, reporting.

Challenge:

Staying relevant to Mom’s concern about the health of her baby's skin

Introducing The Mommy Journal as a mom & baby forum under Sebamed Baby

Solution:

Be informative about mom & baby related from healthy skin, financial matters, giving birth, breastfeeding, and parenting tips.

let’s move to the next part

SELECTED WORKS

landing page

landing page plays a crucial role in converting visitors into leads by prompting them to take a specific action, in this case, to consult or book an appointment via phone with Pigmentology.

pigmentology.zero-one-digital.com

website

Website brand introduction is important to know what the company offers.

Let’s write that in friendly, yet straight forward tone.

fbindonesia.com

e-mail marketing

Let’s tell readers about news, events, or other information related to Sebamed and Sebamed Baby